Fairway Fooding Monthly Guide - May 2019

Page 1

MAY 2019 VALID 4/26 THRU 5/30

MEET OUR INSPIRING, CREATIVE, QUIRKY & PASSIONATE

MASTER

CHEFS

VINCENT OLIVIERI LAURA LICONA

CREATIVE SALADS

BEYOND FRESH INTRODUCING THE NEWEST EVOLUTION OF THE FAIRWAY FOODING EXPERIENCE

THE

BASE

SA $ VE

PLACE

11 OVER 0

COOKING


FRESH LIKE NO ONE ELSE

WE

DO

Fairway Market has been the expression of fresh since 1933. Today, every day, all day our own freshness fanatics do whatever it takes to bring you an experience you won’t find anywhere else. Produce. We get it delivered twice daily. Seafood. We’re the first ones at the dock every morning. Meats. Custom cut by our on-site butchers. Breads. Ours are deliciously famous and baked in-house daily. Coffees. We roast our own in-house for the ultimate flavor. Come feast your eyes on our sumptuous, sky-high displays of in-season sensations and indulge in one-of-a-kind sights and smells. Fresh. Fairway Market. Like no other for 86 years.

THE

PLACE

TO

GO

FOODING

1


Table of Contents SPRING IS HERE! Get ready for delicious feasts and fooding adventures with recipes, advice and more.

5 8 12

Branzino & Gruyere D’Alpage

Two foods that share a common bond: Looking out for the environment.

The Cooking Place

Introducing the newest evolution of the Fairway Fooding experience

Food Festival 2019

Join us for a Fooding Event like no other

15

Savoring the Joys of Spring

20

New at Fairway Market Spring Salads

Spring is a time of emergence.

Try our new salad recipes

2


W H E N Y O U TA S T E P D O P R O S C I U T T O D I M O D E N A , Y O U I M M E D I AT E LY H AV E T H E S E N S AT I O N O F TA S T I N G A P R O D U C T O F E X C E P T I O N A L Q U A L I T Y. I T I S A H E A LT H Y A N D N O U R I S H I N G F O O D , M A D E W I T H O U T T H E U S E O F A D D I T I V E S O R P R E S E R VAT I V E S , P R O V I D I N G A B A L A N C E D A M O U N T O F P R O T E I N S , FAT S A N D V I TA M I N S .

PROSCIUTTO DI MODENA

3

6

$

49 1/4 LB

SAVE UP TO

200 LB


Hey there! As the weather changes and lush produce begins to grow, we at Fairway warmly welcome all the fresh flavors of spring and summer. Our shelves are stocked with perfectly ripe watermelon, plump blackberries, refreshing citrus, and crisp greens. We can’t wait to use these new flavors in our outdoor barbecues, park picnics, and dinner parties. I can’t think of a better place than Fairway Market to indulge in the freshest and tastiest this season has to offer. There’s so much to discover in each of our stores -like fresh morels in our produce section, or a custom-cut steak in our meat department – it’s no wonder we’re The Place to Go Fooding. When I think about how much we’ve helped set the table at countless Memorial Day get-togethers and family dinners, I can’t help but feel inspired. Everyday, I’m inspired by our community of food-loving customers. We are there to provide you with whatever you’re looking for – whether it’s catering, delivery, or the freshest seasonal produce. Sincerely,

Abel Porter - CEO Fairway Market

4


y a w r i Fa

S D FIN BRANZINO & GRUYERE

D'ALPAGE TWO FOODS THAT SHARE A COMMON BOND: LOOKING OUT FOR THE ENVIRONMENT.

5


Do you love fish? Do you love cheese? Do you love the environment? Well then, we’ve got good news for you. Our Branzino (fish) and Gruyère D’Alpage (cheese), two selections that we’re featuring this month, take respecting Mother Earth very seriously.

Branzino: doing its local part to help out the rest of the globe. Let’s start with the fish itself. Besides being raised with no hormones, antibiotics or chemicals, this Branzino is Monterey Bay “Best Choice” Rated, as well as BAP (Best Aquaculture Practices) Certified. If you love your health as much as the environment, you’re in luck there too, as this Branzino is high in Omega-3, Selenium and Vitamin B-12 & D. It’s also a great fish for kids because it’s easy to prepare and does not taste, well, fishy. But what separates our Branzino from others is Ideal Fish – where we get it. Ideal Fish is a state-of-the-art recirculating Aquaculture fishery. And just as important as its technology is the fact that it’s local too, dedicated to bringing fresh Branzino to local markets. How close is it? It’s based in Connecticut, only 85 miles away from our warehouse in the Bronx. It’s also entirely exclusive to New York City. As a result, it can bring its responsibly and sustainably raised fish from their waters to our stores within 24 hours of harvest. And if that weren’t enough, Ideal Fish is the only company in the world, as of today, raising Branzino in a Recirculating Aquaculture System (RAS). This means no fish escapes and no environmental issues.

Gruyère D’Alpage: Friendly to the environment and your taste buds. The path for this cheese to our stores (and, ultimately, to you) begins high in the Swiss Alps, where herds of dairy cows graze at an altitude of more than 3,600 feet. Between mid-May and mid-September, they are constantly moved so that they’re always enjoying fresh, rich and varied grasses to eat. This eventually helps to create an incomparable flavor for the cheese. But the positive impact of how Gruyère D’Alpage is produced goes far beyond just its flavor. Every aspect of Gruyère D’Alpage production is regulated by the Swiss AOP (Appellation d’Origine Protegée, or, in English, Protected Designation of Origin). All details are considered, including the milk used, which must originate within 12 miles of where the cheese is made. Not only does this help to protect the alpine ecosystem, it also enhances the cheese’s unique characteristics.

6


To the average consumer, this may seem like overkill. But to someone like you with a more discerning palate, it’s well worth it. Especially when it comes to an experience that starts with an aroma that’s herbal and faintly nutty, then continues with flavors that include overripe pineapple, balsamic cherries, sautéed red onions, roasted hazelnuts and beef broth. It also possesses both a delicate crystalline crunch and a smooth, even texture with flavors that build and linger for a long finish. And if you’re wondering how to enjoy Gruyère D’Alpage, serve it with a juicy Gamay or unoaked Tempranillo. Why? Because the red fruit in the wine brings out the fruitiness of the cheese.

FISH AND CHEESE THAT ARE PRODUCED WITH NOT ONLY YOU IN MIND, BUT ALSO YOUR PLANET. NOW THAT’S TAKING FOODING TO THE NEXT LEVEL.

Laura Licona

Executive Chef & Culinary Director

7


Learn to cook it all at

OVER 100 CLASSES TO CHOOSE FROM Classes range from fun-filled date nights to authentic global cooking. No matter what your skill level is, or what your tastes are, there’s a class for you. • Baking • Couples Cooking • Kids and Teens

• Wine and Food • Healthy Dining • Skills and Techniques

• Individual Topic Classes • Regional and Ethnic Cuisine

If you’re a pretty good cook or just a novice, The Cooking Place can help you cook everything better. The curriculum created by executive chef, Laura Licona, is designed to teach you everything from the basics to some of the more complicated dishes you never thought you could master. So come cook with us at The Cooking Place. You never had this much fun learning.

SIGN UP in store or online at www.TheCookingPlace.com 8


ORDER A CUSTOM CAKE

TODAY $ GET 10 OFF AN ORDER OF $50 OR MORE

EXPIRES JUNE 30TH, 2019 $10 Off with a minimum $50 purchase of a custom cake. Expires 6/30/2019. Limit one coupon per person. Not valid with other offers. Not valid with online orders or catering orders. Purchases of gift cards or alcohol will not count towards the total purchase amount. Must be presented at checkout. Void where prohibited or if altered, sold, reproduced or transferred. Cannot be replaced if lost, damaged or stolen. No monetary value.

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Mini

CUPCAKES

AVAILABLE IN CHOCOLATE & VANILLA

Mini

MUFFINS AVA I L A B L E I N 7 VA R I E T I E S

10


INDULGE

YOUR PASSION FOR FABULOUS FOOD

TASTE

EXPLORE

A DAZZLING ARRAY OF FOODS & DRINKS FROM 140 OF THE WORLD'S LEADING PURVEYORS

NEW FOOD TRENDS & DISCOVER WHAT'S NEXT

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DEMOS & APPEARANCES BY WORLD-RENOWNED CHEFS

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JUNE 9TH

10AM 4PM

BASKETBALL CITY AT PIER 36 - 299 SOUTH STREET, NEW YORK, NY 10002 TICKETS AVAILABLE AT YOUR LOCAL FAIRWAY OR FAIRWAYMARKET.COM

Join us for a fooding event like no other for only $5 a ticket FAIRWAYMARKET.COM

• ACROSS THE RIVER FROM BROOKLYN

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12


LAVAZZA

TORINO, ITALIA, 1895

599

$

10 CT

9

$

19

$ SAVE UP TO

100

These plus more! Ask your Fairway Rep for more information

CBD

99 2 18 CT

$

ORGANIC WELLNESS

SAVE UP TO

699 899 $

$

00 EA

TO

$

EA

99 10 CT

TO

11

$

99 10 CT

SAVE UP TO

600

$

EA

4

$

99 1

SAVE UP TO

16 CT

$

00 EA

18 CT

SAVE UP TO

100

$

EA


YOUR EYE-OPENING

MATCHA LOVE. MADE WITH JAPANESE GREEN TEA AND REAL MATCHA.

2 9

WAKE-UP CALL.

GIDDY-UP!

SAVE UP TO

158

$

EA

20 CT

9

$

99 10 OZ

SAVE UP TO

200

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All-Natural • 3 TIMES THE ACTIVE CULTURES OF YOGURT • 12 ACTIVE PROBIOTIC CULTURE STRAINS • NO ARTIFICIAL INGREDIENTS OR PRESERVATIVES

4 5

SAVE UP TO

56

14


SAVORING

THE JOYS OF

SPRING

WITH CHEF LAURA LICONA

15


Spring is a time of emergence. IT SIGNALS THE REAWAKENING OF THE GROUND: THE SOURCE OF ALL THAT WE EAT. Growing up, that meant everything around me. My family and I would go on “food walks,” pilgrimages into the surrounding desert and mountains of Northern New Mexico where we foraged and gathered whatever nature had to offer. My father, a science teacher, encouraged us to taste our world and taught us that food was everywhere. We plucked honeysuckle. Ate dandelion, clover and chickweed. Picked wild grape leaves, wild asparagus and lettuce from the acequias. Cracked pine nuts and gathered tiny, immensely sweet wild strawberries. Now, when spring arrives, I am invigorated by the return of sprouts and shoots and colors and scents. I take the time to notice. Even a single crocus in a city sidewalk planter enlivens me. As chefs, we love the arrival of tender and delicate spring greens, garlic scapes, onions, fiddlehead ferns, artichokes, asparagus, and the very beautiful morel mushroom. This time of year reminds me of the gentle butchery of spring lamb and goat, soaking burlap bags – we called them gunny sacks – to wrap the meat, choosing river rocks that to hold the heat from a fire and burying these bundles in the ground to cook. It also reminds me of my mom planting tomatoes and chiles, and of us making tortillas together.

SPRING SIGNALED FRESHNESS & RENEWAL.

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Fairway Ad_033319.pdf 1 Fairway Ad_033319.pdf

© 2019 Blue Diamond Growers. All rights reserved.

C

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Look for the Yellow Pouch in the International Aisle. www.tastybite.com

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For more info on the Low FODMAP diet, head to www.fodyfoods.com


NEW AT FAIRWAY MARKET

SPRING

SALADS

CHOPPED FRESH TO ORDER

19


Try these out! NEXT TIME YOU VISIT OUR FRESHLY CHOPPED SALAD BAR,

TRY OUR NEW RECIPES Southwest Cobb Salad with Avocado Vinaigrette Romaine Lettuce

Bacon

Black Beans

Hard Boiled Egg

Fresh Avocado

Cherry Tomatoes

Grilled Chicken

Tortilla Strips

Spring Corn

Avocado Lime Vinaigrette

Red Onion

Fresh Strawberry and Roasted Beet Salad with Goat Cheese & Walnuts Spring Mix Fresh Strawberries Roasted Beets Goat Cheese Toasted Walnuts Poppy seed Dressing

20


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FROM ITALY TO U.S. TABLES

Tradition, Quality, Safety

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ALL NATURAL AND ANTIBIOTIC FREE FRESH AT THE SEAFOOD COUNTER

6

$

49 1

SAVE UP TO

LB

50 LB

LIKE US ON

The Responsible Seafood Choice © 2019 Regal Springs Tilapia


22


Authentic Spanish meats are made with the highest

SLICED JAMON SERRANO

quality meat and are cured using traditional techniques. Don Juan's Iberico Chorizo comes from the Iberico pig, which is considered a superior breed. El Cerro's Jamon Serrano is salted for two weeks then cured for a minimum of 13 months. No matter the technique, the end product always yields a complex, fully-bodied, authentically Spanish flavor.

DON JUAN SLICED IBERICO CHORIZO OR SLICED JAMON SERRANO

7

$

49 3 OZ

SAVE UP TO

50

SLICED IBERICO CHORIZO

TIO GAZPACHO ready to drink soup Incredibly Savory Grab and Go Snack Fresh Veggies Low Sugar

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BLACK FOREST & OLD COUNTRY STYLE SMOKED HAM Karl Ehmer recognizes the importance of evolving our products to meet the expectations of the modern consumer those looking for healthy, appealing and versatile meal options while making every penny count. Our products are all gluten

12

and nut free with lower sodium, and done

$

by hand – the old-fashioned way.

99 LB

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50

We Invite You To Try & Enjoy Citterio ®

&

Pronti ! ™

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THE POWER IS IN THE PEEL! When it comes to fruit, it’s what’s on the outside that counts. That’s why Mother Nature added a peel—more vitamins, antioxidants, and fiber are found in the RIND than anywhere else.

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99 3 OZ

SAVE UP TO

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EA

WIN ONE OF THESE GIFT BASKETS for the special mom in your life

TEXT "MOM" TO 70416 FOR YOUR CHANCE TO WIN.

FAIRWAY MARKET ALERTS (MAX 12MSG/MO). T/C'S & PRIVACY POLICY AT WWW.70416.MOBI REPLY STOP TO OPT OUT OR HELP FOR HELP. MSG & DATA RATES MAY APPLY.


MRS FIELDS COOKIES 16 OZ

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299

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399

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5.3 OZ

AQUA HYDRATE

6 PACK 1 LITER 202.8 FLOZ

2 62 8

99

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5 5

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195 EA

CHOBANI LESS SUGAR CRUNCH YOGURT WELCH'S FRUIT SNACKS

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DANNON ACTIVIA YOGURT 4-PACK 16 OZ

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9

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49

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7 OZ

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5

99

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30

3

99

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1

40 EA

3 51

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87 EA

4 5

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216 EA

28


PREMIO HOT OR SWEET ITALIAN SAUSAGE 16 OZ

2 7

300 EA

Our Pierogi are made daily and sold fresh. Taste our delicious fresh pierogi just like grandma use to make them.

17 OZ

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SANTA CRUZ LEMONADE 32 OZ

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TCHO CHOCOLATE

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AXELROD SOUR CREAM 16 OZ

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96 FL OZ

3

79

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10

9

99

VAN'S FROZEN WAFFLES

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200 EA

2 6

2

29

$

8.5 OZ

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58

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40

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IN OIL, WATER OR LOUISIANA HOT SAUCE 4.25 OZ

65 EA

49

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3

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11 OZ

28 OZ

5 51 5 SAVE UP TO

12 OZ

VAN'S CEREAL

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89

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30

FRIENDSHIP FIT TO GO COTTAGE CHEESE

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5 OZ

2.8 OZ

3 71

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08 EA

BLUE DIAMOND ALMONDS

6 OZ CANISTER OR 100 CALORIE ON-THE-GO BAGS 4.2-4.4 OZ OZ

2 72

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FAIRWAY ORGANIC CHICKENS

ROASTED IN-STORE FRESH EVERY DAY PLAIN BBQ HERB LATIN LEMON GARLIC

9

$

99 2

EA

5 1

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195 EA

HERITAGE BEEF RIB EYE SLICED STEAK 12 OZ

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$

49

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FAIRWAY ORGANIC FRESH CHICKEN

25% OFF

30


GUT HEALTH = GOOD HEALTH

LA BANDERITA TORTILLA 25 OZ

2 5

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98

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ALESSI FARRO 7 OZ

2

19

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Learn about our certifications at megafood.com/standards

IRON CHEFS DRESSINGS

*This statement has not been evaluated by the Food and Drug Administraton. This product is not intended to diagnose, treat,cure, or prevent any disease.

12 OZ

2 6

235 EA

7.76-8.82 OZ

3

99

EL VIAJERO GRATED COTIJA

2

$

99 8 OZ

SAVE UP TO

100 EA

SAVE UP TO

70 EL VIAJERO OAXACA CHEESE

3

$

ZOLA ENERGY DRINK 12 OZ

3 4

©FoodState, Inc. 2019

SAVE UP TO

LOACKER WAFER COOKIES

$

Find MegaFood probiotics in the vitamin department.

SAVE UP TO

395 EA

79 8 OZ

SAVE UP TO

100 EA


DODONI ORGANIC GREEK FETA IN BRINE

5

79

$ MIFROMA LE GRUYERE D'ALPAGE AOP

MIFROMA 29 2

5

$

SAVE UP TO

¼ LB

00 LB

7.1 OZ

SAVE UP TO

50

ANDANZAS MANCHEGO AGED 1 YEAR

3

79

$

1/4 LB

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240 LB

LE PETITE FROMAGE SPREADABLE SNACK CHEESE GARLIC & HERB, BASIL PARMESAN OR CUCUMBER DILL

2 7

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158 EA

BUY 1 FOR $3.79 SAVE $.50

EL VIAJERO QUESO BLANCO

3

$

99 10 OZ

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100 EA

EL VIAJERO QUESO FRESCO

3

$

99 10 OZ

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100 EA

EL VIAJERO COTIJA WEDGE

4

$

79 10 OZ

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100 EA

CHAVRIE SPREADABLE GOAT CHEESE

4

99 50

$

SAVE UP TO

5.3 OZ

CHAUMES

4

59

$

1/4 LB

SAVE UP TO

160 LB

ESQUIRROU OSSAU IRATY

5

$

99 LB

SAVE UP TO

200 LB

32


THE

PLACE

TO

GO

FOODING

SO MANY

WAYS TO GO

33

FOODING


FAIRWAY ONLINE

SHOP.FAIRWAYMARKET.COM

Groceries delivered in as little as 1 hour ALSO FIND US ON:

SHIPT SHIPT.COM/FAIRWAY

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Enjoy our incredible hand-crafted 74th Street Cafe menu delivered 7 days a week

CONVENIENT ONLINE ORDERING FROM OUR WINE STORE Order online at Drizzly.com and minibar.com for delivery from our Stamford store. Or call anytime at (203) 388-1292 for a convenient home delivery. Delivery from our other wine stores coming soon.

34


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