Visual Development Guide
Visual Development Guide
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Brand Introduction Advocating for the Brand What is VIBE Lifetime of VIBE
02 04 06
Logomark Evolution Old Facade Three Directions Initial Sketches Develop Sketches Digital Sketches
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Final Logo Final Sketches Final Logo Logo Competitions Identity Inspiration
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brand introduction
01 Brand Introduction
Advocating of the Brand What is VIBE Lifetime of VIBE
The future VIBE The future VIBE is a platform that showcases the talent of African Americans to increase their visibility in the performance and art industries.
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What is VIBE?
We are here to help you to express yourself freely with training and resources.
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1993
1993
The VIBE magazine was launched by Quincy Jones. It was called Volume before co-founding editor, Scott Poulson-Bryant gave it the name Vibe.
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1996
2003
Miller Publishing bought VIBE and shortly afterward bought Spin.
VIBE produced and aired its annual awards show on UPN through 2006, and VH1 Soul in 2007.
2004
2007 Vibe Vixen folded after its August / September 2007 issue due to low circulation.
Published Vibe Vixen to aim at VIBE’s female multicultural demographic, Vibe Vixen included features on beauty, fashion, and female entertainers.
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Now
2008
2009
2012
2013
2014
InterMedia Partners bought VIBE magazine.
VIBE magazine, vibe.com and vibevixen.com had been sold to Spin Media for an undisclosed sum.
VIBE magazine has moved to online-only.
VIBE shut its doors and ceased publication immediately.
VIBE magazine launched the “Best Rapper Alive Tournament� on July 21, 2008. There were four brackets, and four number 1 seeds: Jay Z, Lil Wayne, Eminem, and Andre 3000. Eminem won the title.
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logomark e volution
02 Logomark Evolution
Old Facade Three Directions Initial Sketches Develop Sketches Digital Sketches
Future Vibe The future Vibe advocates the idea of creating a better chance for African Americans to approach their goals in life.
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Bold type with tight spacing
Uppercase Bold italic
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Uppercase Bold
Lowercase Bold
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logomark e volution
Old Facade Reverse with dark background
The Vibe logo was based on the font Verdana, used both upper and lower case in bold and bold italic weight with a tight spacing.
Color depands on design of magazine
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Three Directions Community Raise up with support. Encourage Opportunity to be better. Expressive Express yourself freely.
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Initial Sketches/ Community Key phrase Raise up and support
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Initial Sketches/ Encourage Key phrase Opportunity to be better
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Initial Sketches/ Expressive Key phrase Express yourself freely
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We try to show the dynamic community of this logo.
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Develop Sketches/ Community Key phrase Raise up and support We chose the word Community to advocate the idea of being supportive and improving for growth as our concept to approach.
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We illustrate the graphic element of point up to represent the idea of raise up support.
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Digital Sketches Key phrase Community Key phrase Raise up and support
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final logo
03 Final logo
Final Sketches Final Logo Logo Competitions Identity Inspiration
Final Look The final logo of future VIBE will illustrate the look and feel of raising up support and improving young lives.
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Final Sketches We chose the symbol that combines multiple Vs to represent the concept of united, strong, and raising up support with our dynamic community.
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Final Logo The new logo combines three letter V as a symbol in a symbolic representation of the concept—raise up with support. The three letter V symbol also conveys the idea of dynamic community.
Dynamic community
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Letter V
Customized wordmark
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Logo Competitions We looked into existing logos that share some similarities as what we are developing. This process helped us to discover and understand the concept behind each symbol.
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final logo
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Identity Inspiration These branding identity references helps us to demonstrate a clear and legible visual system for audience to understand.
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This book is a noncommercial project of a graphic design student. This project is not intended to represent the parent brand in any way. It is done with full admiration and respect toward VIBE company. Designer
Fairy Shih Instructor
Hunter Wimmer Course
Natural Identity Photo Credit
unsplash.com www.uc.edu dilasmediatwo.blogspot.com Software
Adobe Creative Cloud Typefaces
Akzidenz-Grotesk Binding & Printing
Blurb.com