Postcard Typhography Objective Promote 5 basic typeface through post card.
Challenge Each typeface has different character.
Solution I studied each characteristic typeface. I made many sketch for research.
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Postcard Typhography | Lecturer : Rizky Fitria Hakim | Semester 3 | Manual
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Objective
Challenge
Solution
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Project | Lecturer : name | Semester | Media | Individual
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2 Dimensional Design Objective Understand the basic principles of two-dimensional aesthetic that includes dot, shape, form and color.
Challenge Must be able to create a harmonious rhythmic composition.
Solution I created a composition that has a negative & positive line depth.
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2 Dimensional Design | Lecturer : Wildan Hanif | Semester 2 | Manual
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2 Dimensional Design | Lecturer : Wildan Hanif | Semester 2 | Manual
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Batik Objective Create batik using adobe illustrator.
Challenge There are many variations of batik. Batik has unique characteristic.
Solution I start illustrate batik using simple shape at the first time and more complicated shape in the next step to understand the value of the aesthetic of batik.
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Batik | Lecturer : Wildan Hanif | Semester 3| Adobe Illustrator
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Digital Illustration Objective Create painting using adobe photoshop.
Challenge Experience is needed for digital painting.
Solution Digital painting is really diffrent from manual painting. I drew manual first and do digital painting in next step.
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Digital Illustration | Adobe Photoshop | Personal Project
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Objective
Challenge
Solution
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Project | Lecturer : name | Semester | Media | Individual
More Illustration freza000.deviantart.com
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Book Jacket Objective Create book Jacket for Manusia Setengah Salmon book.
Challenge The design of book jacket must be related to story in the book, have a meaning & interesting.
Solution I had to read the whole story in manusia setengah salmon book to undestand the meaning of “manusia setengah salmon�. I got one important main point that Raditya Dika want tell to us from his book.
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Book Jacket | Lecturer : Rizky Fitria Hakim | Semester 4 | Adobe Illustator
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Objective
Challenge
Solution
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Project | Lecturer : name | Semester | Media | Individual
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Mini Mart Rebranding Objective Minimart rebranding.
Challenge The design had to be done have to be related to people’s class.
Solution After some researches, i come up with an idea to change the concept of the mini mart based on the costumer comment about the mini mart, since the item that they sell can be considered expensive like alcoholic.
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Rebranding Minimart | Lecturer : Satya Yudha | Semester 5
Mini Mart is one of the Bali’s local Minimarket. It was designed for both local and international tourist between the age of 20-30 years old.
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Objective
Challenge
Solution
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Project | Lecturer : name | Semester | Media | Individual
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Project | Lecturer : name | Semester | Media | Individual
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Calendar 2015 Objective Create calendar only using typhography.
Challenge I have to use only 5 typeface & no shape & object that allowed in this project.
Solution I chose dota2 as my theme because i know very well about that game and in dota 2 there are many heroes with different characteristic that i can use for this project.
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Calendar Typhography | Lecturer : Rizky Fitria Hakim | Semester 3 | Adobe Illustrator
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Objective
Challenge
Solution
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Project | Lecturer : name | Semester | Media | Individual
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National Identity Card Objective Redesign Indonesia national identity card.
Challenge Current indonesia’s identity card has bad typography. The concept have to follow Indonesia’s standard.
Solution I made new design after do some researchers from other countries identity card.
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National Identity Card | Lecturer : Rizky Fitria Hakim | Semester 3 | Adobe Illusstrator
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Interactive Multimedia Objective Create interactive multimedia using adobe director.
Challenge Organize adobe director files is not easy.
Solution I write my whole plan on paper. I can start developing interactive multimedia easily after my plan finished.
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Interactive Multimedia | Lecturer : Yan Riadi | Semester 5 | Adobe Director
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Go Wet Interactive Multimedia Objective Create interactive multimedia guide for visitors of Go Wet using adobe director.
Challenge Organize adobe director files is not easy.
Solution I write my whole plan on paper. I can start developing interactive multimedia easily after my plan finished.
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Go Wet | Lecturer : Yan Riadi | Semester 5 | adobe director
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Calendar 2016 Objective Create 10 desk calendar 2016 and sell the calendar.
Challenge We have to sell the calendar with friendly price.
Solution We choose Presuniv Idol as our calendar theme. The design is simple to reduce the budget.
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Calendar 2016 | Lecturer : Satya Yudha | Semester 7 | Team Project
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Objective
Challenge
Solution
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Project | Lecturer : name | Semester | Media | Individual
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Coffee World Objective Branding Coffee
Challenge The logo should simple, timeless, memorable & have a meaning.
Solution I made many sketch for the logo and i choose the one that have combined shape between the foam and the cup.
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Coffee World | | Semester 5 | Personal Project
The Idea Coffee World Sketch
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Objective
Challenge
Solution
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Project | Lecturer : name | Semester | Media | Individual
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Objective
Challenge
Solution
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Project | Lecturer : name | Semester | Media | Individual
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Kewpie Repackaging Objective Redesign package of Kewpie.
Challenge Kewpie packaging looks like baby soap. The logo not represent the product itself.
Solution I make new logo for new packaging. The New logo make the Kewpie looks more classy.
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Kewpie Redesign | Lecturer : Joachim David | Semester 7 | Individual Poject
Background
current kewpie’s packaging
Kewpie mayonnaise was prominently mentioned in Wednesday’s Times Dining section article on MSG and its ubiquitous presence in processed foods. We only knew Kewpies as those eerily big-eyed dolls - what was this mayonnaise? According to Kewpie’s official website, mayonnaise was first introduced to Japan in 1925. Since then, Kewpie mayo has been one of the predominant household condiments there. People often use it on vegetables and as a salad dressing.
current kewpie’s logo
strengths and weaknesses of Kewpie + Good taste + Good texture + Very fresh mayonaise - Expensive - Not eye cathing - looks like baby soap
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The Idea of new logo
I choose red color as the background color for the logo. Red color taken from japan flag color because Kewpie is a product that comes from japan.
Yellow color from the logo represent egg yolk. This color shows that this mayonaise is high-quality product.
New typhography for new logo. consider this mayonnaise price, I make a new logo that looks more classy.
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Kewpie Redesign | Lecturer : Joachim David | Semester 7 | Individual Poject
New design for kewpie packaging
This is additional design for kewpie. Sachet package is needed for people who want try this mayonnaise without spend a lot money.
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Kewpie Redesign | Lecturer : Joachim David | Semester 7 | Individual Poject
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Turn Off Your Phone Campaign Objective Invites people to reduce the use of expessive gadget.
Challenge Every big brand of gadget have good advertising to invite people to use gadget.
Solution We make brochure, flyer, poster and infographic that explain why we should control the use of gadget.
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Campaign | Lecturer : Satya Yudha | Semester 6 | Team Project
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Campaign | Lecturer : Satya Yudha | Semester 6 | Team Project
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Campaign | Lecturer : Satya Yudha | Semester 6 | Team Project
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Campaign | Lecturer : Satya Yudha | Semester 6 | Team Project
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Cup of Java Objective Rebranding Cup of Java including logo, packaging, advertising and etc.
Challenge Current Cup of Java packaging is not interesting at all. but, the taste really good.
Solution I do some research about coffee branding on behance & come to Sarinah to look directly how Cup of Java looks like. There is a coffee shop near by from Cup of Java Place, I’ve visited both shop and thinking about the solution.
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Rebranding Cup of Java | Lecturer : Joachim David | Semester 7 | Team Project
The Concept
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Batik that we made for Cup of Java
Secondary batik
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Rebranding Cup of Java | Lecturer : Joachim David | Semester 7 | Team Project
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New 100g package Cup of Java
New sachet package Cup of Java
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Rebranding Cup of Java | Lecturer : Joachim David | Semester 7 | Team Project
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thank you God, for your blessing, talent, ability and everything that you give to me. Family, for every single thing that you have done for me, who always pray for me and always supporting me. Thanks for always being there for me and supporting me. Lecturers, especially Mr. Yan Riadi, Ms. Rizky Fitria Hakim and Mr. Widhi Muttaqien for all the lessons you have taught me, as well as the advices, Mr. Wildan Hanif, Mr. Satya Yudha, Mr. Hermanto Laksana, Mr. Ansari Dahlan, Sir Devia and Sir David. Friends, especially for Muhammad Yusuf, Ibrahim Ahmad, Kristian Tanjung, Muhammad Febriyansyah, Firmansyah Ashari, for always supporting me. For everyone, who’s always fight together.
Muhammad Faisal Reza Graphic Designer frezazero@gmail.com +62 898 965 1001