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RAMZY
FAISHAL
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ver. 2018
CON TENTS CONTENTS 1-2 CURRICULUM VITAE 3 - 4 BRANDING 5-12 CAMPAIGN 13-24 PUBLICATION 25-29 ILLUSTRATION 30-37 CONTACT 38-39
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My professional ethic is formed by three values, passion, prosperity and charity. Passion makes me work tirelessly and motivates me to give the best result, prosperity gives me an opportunity to improve my technical skill and ability to provide the better output, charity reminds me of that as a human being my work has to be beneficial to the others.
SKILLS SET
CAREER June - September 2011 E - Commerce Intern Swissbel Hotel International
2012 - 2015
Art & Design Tutor Erudio School of Art: Highschool Level
2015 - 2016
AC H I E V E M E NT
Public Relation & Communication Staff Erudio School of Art: Highschool Level
2015
2016 - Pressent
Semi Finalist of the News Casting Competition National Polytechnic English Olympic, Makassar, Indonesia
Junior Digital Designer Bonsey Jaden Indonesia
2012
Student Delegate of Universitas Indonesia International Youth Conference, Prague, Czech Republic
E D UC AT I O N 2013 - 2016
2012
Graphic Design & Visual Communication Jakarta State Polytechnic of Creative Media
Third Place for Batik Design Competition Tower Bersama Batik Design Competition, Jakarta, Indonesia
2010 - 2013 French Cultural Studies Universitas Indonesia 2007 - 2010 Social Studies SMAI Al-Azhar BSD
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BRANDING Assembled visual device within set of guidelines. The guidelines ensure the identity of the brand sustainable, yet it delivers the various message that based on the needs.
MUSEUM PRANGKO INDONESIA BRAND VISUAL DEVELOPMENT In attempt to convert the outdated and dull branding of Museum Perangko Indonesia, I developed the new branding and visual communication to keep the existence allign with the public trend. The image of a mowan raising her hand represents the hope. The feminime gender existence itself bring the personification of the one who should be protected. The pigeon is universal symbol peace with spreaded wing wich means to mantle all human kinds with state of ‘”pax universum”. The blue color represents the fraternity.
The stationary sets as the internal commun itself , also it external communication inte
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nication within institution erinstitution.
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Illustration set for vissual communication
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publisihing poster for specific event.
publisihing poster for museum display
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BITTERSWEET COCOA PACKAGING REBRAND In attempt to enter the B+ to A market with the millenials demographic, the new startup decided to bring the new look with the artisan touch on it’s packaging. The brand provides customer with the grade A premium cocoa powder from Central Java. The cocoa is manufactered specially for the beverage, with great result on taste of bitterness, thick consistency and sweetness of cocoa fat. In order to allign with the quality, market and brand positioning. The visual ization came up with minimalist with illustrative engraving as the main visual attraction.
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bottled pack ready to drink.
grounded powder cocoa
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CAMPAIGN Set of works in an organized and active way toward a particular goal with aim of massive acknowledgement. The works consist of various visual assets and medium in order to maximize the reach of communication.
CETAPHIL DIGITAL ACTIVATION Cetaphil brand stands as long proven record of providing skincare solutions with trusted dermatological and medical heritage. Acting as one of premium product in Indonesia for more than 5 years, currently Cetaphil Indonesia intend to expand its market value.
One of the marketing programme is throught digital communication, which in this attempt Cetaphil establish cooperation with Bonsey Jaden to build communication strategy.
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The strategic marketing communication program will be delivered in various social medias (Facebook, Instagram and Twitter), Axis banner, E-Banners and Youtube in a form of artworks with engaging message.
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CETAPHIL KOL COMMUNICATION For 2017 activation, we choose Andiesyah as our KOL/brand ambassador. Andien has solid online reputations already and she has a strong professional network of people in her public/social circle. The webpisodes will be the main communi- cation tool for this year campaign wich the idea is focusing Andien’s trust on Cetaphil product as the skin expert approved product.
Propossed KVs
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The approved KV
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INDOMILK DIGITAL ACTIVATION In 2017 the brand intends to convert the brand positioning from Fresh and Naturalness into Credibility and Superiority. The aim of the visual communication is to deliver the selling points with superiority tone, yet on the other side it also has “friendly” and “serene” look.
GDN Banner Ads
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Carousel Ads
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Social media post sample
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ILLUSTRATION SET DIGITAL ACTIVATION A glance at today’s media ratings indicates that many of the most popular shows with the 18-34 demographic are cartoons. For youths growing up during this period, cartoons were just another part of life. They were inescapable, and came in a great variety. The primary purpose of the character usage is to enhance the message power by substitute the real person on image n fun, illustrative and surreal way. With the consistent style of the vector characters based on their shape and color usage, audience will directly identify them as the part of brand.
Character illustration set
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PANASONIC COOKING DIGITAL ACTIVATION Developing visual content for boosted social media post alongside with integrated digital marketing campaign. The works consist of food photo images and digitalized retouching to enhance the visual interest and appetite.
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Social media post sample
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PUBLICATION The series of print artwork wich consist of image and copy wich deliver effectively an idea or information.
USA & FRENCH EMBASSY EVENT POSTER The illustraton that commisioned from embassy of France & USA. This artwork was resemble the personification of the two countries. The purpose of this poster is to attract american and french diapora in Indonesia to attend the event.
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A3 size poster
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ERUDIO SCHOOL OF ART PR MEDIA PROMOTION Responsible to use all forms of media and communication to build, maintain and manage the reputation of the school. These range from public bodies or services, to businesses and voluntary organizations. In order to enhance the value of message, Faishal is also acting as Graphic Designer. Which responsible to communicate those messages in a manner that are attractive to the general public, and increase chances that the message in a way that will receive attention.
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ILLUSTRATION The art of enhancing a story in order to add the strong manifestation of the message through drawing sets of objects that represent the idea.
THE SUREAL WORLD OF GRANDPA PERSONAL PROJECT
The Hunt (Digitalized line painting)
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The series of illustration that tell the story from imaginarium of old sailor. The visual deliverance is adapted from vintage european comic book.
Our Lady of the Capitoline (Digitalized line painting)
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SUBLIMATION PERSONAL PROJECT The brief explanation of Sigmund Freud’s psychoanalysis method known as The Sublimation. I presented this project with visualizationand newbie writing skill.
Despair(Digitalized line painting)
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Deisre and Missery (Digitalized line painting)
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Movie marathon
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CATCHPLAY FACEBOOK COVER Catchplay as one of streaming media in blockbuster movie needs a content to bosst its acknowledgement. The optimization of social media is proven one of the effective way to do that. Facebook cover as the head branding and promo media of social media will be placed by illustrated banner, whic encourage the audience to join the campaign.
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thank you Hoping you can help me to make the another version for nex portfolio, so how bout we meet up?
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+62 857 3722 1429 ramzyfaishal.00@gmail.com https://www.linkedin.com/in/faishal-ramzy-1192004b/ https://www.behance.net/faishalramzy
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