Animal Media Agency

INSTITUTIONAL

A communication agency for animal media

FALA creates the first agency for political and entrepreneurial marketing in Brazil, focused on animal issues: Communication and Digital Marketing Agency for Animal Media

From Newsroom

In the middle of the Information Era, the communications area is considered the field in our civilization that most evolved technologically in millennia of human history. Just about four decades ago, the news would take days or even weeks to cross the globe, whereas today information circulates across the four corners of the planet in real time. For such reason, the area of communication is currently one of the most strategic and fundamental for corporate survival in all segments and business plans Building upon this daring step, which already lay latent in FALA’s own genesis as a possibility for action, the entity decided to create, in this beginning of 2022, the Communication and

Digital Marketing Agency for Animal Media. Not by chance, the creation of Animal Media occurs just in the year when FALA completes 10 years since its foundation, as a natural consequence of the entity’s maturity, built after a decade of experiences in advocacy, pacific activism, social awareness, and dissemination of qualified information for the defense of the Animal Cause. Among the services in Animal Media’s business plan is assisting businesses that align with FALA’s values, such as companies in the field of vegan food, third-sector entities for social and animal cause, as well as national and international organizations in defense of Animal Rights. Beyond this, keeping still in mind that FALA exerts intense political action, Animal media

also focuses on providing communication and consulting services for political mandates and electoral campaigns that have Animal Rights in their political proposals and that align with FALA’s principles, as to reflect better values to the world, strengthening the animals’ voices in Brazilian politics. FALA still plans for 2022 a series of partnerships, not just commercial, but also social, constantly broadening the cause’s fundamental values and the respect for Animal Rights.

Portfolio of services for Animal Media

● Digital marketing and communication strategies ● Press assistance

● Copywriting ● Audiovisual production, among other communication actions, segmented to the field of Animal

Rights defense

Contacts:

+55 (61) 99672-7494 @midiaanimal

Cerrado Veg: vegan and Brazilian food tech

One of the main commercial partnerships currently celebrated by FALA became a reality after the celebration of an agreement for shareholding in the company Cerrado Veg. Led by Bárbara Silva and Rodrigo Lopes, Cerrado Veg offers frozen plant protein and has a start-up profile, aligned with modern times, with a jarring growth plan still set for 2022. When asked about the relevance of Cerrado Veg’s partnership with FALA, Rodrigo Lopes stated that “it is of unconditional importance, since we can promote veganism, making it more accessible to more people and demystifying the stereotype that vegan food is not tasty and needs to be expensive. A small percentage of Cerrado Veg’s earnings will return to help vegan activism, which FALA provides to all of Brazil”.

Cerrado Veg