Falkirk Community Trust Annual Report 2020-2021

Keeping our Children Active Keeping our community fit, virtually Our vision is to ensure that Falkirk’s Communities are the most active they can be, and our Health & Fitness offer is key to achieving this. It was therefore a priority to explore opportunities to provide fitness activities and support differently to our community whilst our facilities operated at reduced capacity or remained closed. We were keen to maximise engagement and to continue to help our customers reach their fitness goals and virtual solutions. To help achieve this we have included live streaming fitness sessions (with an uptake from 2,951 participants in Q4) and On Demand digital fitness classes (with an update of 4,461 participants in Q4).

Our Sports team has adapted by taking their programmes online where possible, and we have developed various digital projects and campaigns to help keep families in Falkirk active. Projects such as the Co-ordinator Challenges, How Are You?, 12 Days of Fitmas, Active Every Day and Train like a Champion with Team Scotland, were all successful.

They encourage fitness and drive engagement, and we’ve made the most of the high levels of digital engagement to celebrate the excellent network of volunteers and participants involved with Falkirk Community Trust. The ‘Trust Us’ Podcast, Women and Girls in Sport Vlog’ and Volunteer Champions are just some examples of how the team used Twitter to raise the profile of what we do. The team have evolved their strategic approach to both online and ‘in person’ projects through close collaboration with our key partner SportScotland, aligning with their monthly national themes.

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