Last year 91% of our Creative Advertising grads found wonderful jobs in advertising* *But they had to endure three years here first
BA(HONS) CREATIVE ADVERTISING
Our students get the chance to work on live briefs set by advertising agencies, many of which lead to work placements. We know that having industry connections is very important and we encourage and support networking by hosting alumni/student social events, going on agency visits and we have a stream of visiting creatives giving talks and critiquing students’ work. As a result, most of our students will have undertaken work placements and made their own industry contacts by the time they leave.
We’re very pleased to say that Creative Advertising at Falmouth has long been well regarded by, and has strong connections with, the advertising industry. Course content is constantly updated to keep pace with rapidly changing working practices and as such we nurture an informal studio culture that reflects agency working practice. A fun place to work usually means better creative work emerges.
For our students, just like it is for working creatives, no two days are ever the same. Every brief challenges them to come up with impactful ideas and innovative ways to get their messages out there. Originality and creativity are rewarded, it’s what it’s all about. Sounds like fun? Then the Creative Advertising BA(Hons) course at Falmouth could be the course for you.
show time As in 2018 we had yet another haul of seven, yes seven, D&AD New Blood winners picked from thousands of entries from around the world and we’ll be adding the award certificates to our ever expanding award wall (see left). Most advertising courses would be very happy with just one winner so we’re pretty chuffed. Winning a D&AD award is the highest accolade in advertising in the world and our class of 2019 have done us proud.
Charlie & Jennie living the dream.
YOUR NEXT CREATIVE DEPT Many of our graduates are now senior creatives and Creative Directors and we keep in very close touch with them. And what nice people they are. Here’s what some of them have said about us:
“The facilities are top notch. The staff are great and you get different inductions to teach you how to use software and programmes. You have freedom to play around and do whatever you like. If you need help you can just drop in or email. There’s plenty of support.” Leong Darren Abriel Creative Director, BBH China “On the course, not only did we learn about the techniques and thought processes behind creating a great campaign, we also gained valuable knowledge about the industry and were equipped with everything we needed to get a job.” Kieran Child & Steve Atkinson Creative Directors, Table 19
“Falmouth’s advertising course was a great stepping-stone into an industry that I, and many others, had not had vast amounts of exposure to before. The syllabus introduced me to lots of different aspects of the industry and showed me that it was the right career path for me.” Rob Pritchard Jones Senior Creative, Wunderman UK
OUR INDUSTRY PARTNERS Here’s some agencies where our friends work. Thanks for the visits and live briefs guys! Droga 5; Ogilvy; VCCP; AMVBBDO; Iris; Collective London; BBH; BBC Creative; Mother; Saatchi & Saatchi; TBWA; Adam & Eve; Dentsu; Grey; M&C Saatchi; Crispin Porter + Bogusky; 180 Amsterdam; Bates; CHI Asia; St Lukes; Kamarama; Wunderman Thompson; Mr President; Fold7; Elvis; RAPP; WhoWotWhy.
WINWINWIN It is an extraordinary result and our students worked very, very hard to win and we couldn’t be prouder. Winning awards is seriously important for all advertising creatives. Work is judged, and awards are given out, by creative directors and if you win an award, it’s a sure-fire way of progressing your career rapidly. It’s also a great leveller, senior creatives are in competition with newbies and junior creatives can become senior creatives almost overnight. One of the big attractions of being a creative in advertising is there is no corporate ladder to climb, no long years of service necessary, no one cares how young you are. One minute you’ve just left uni and the next you could be famous.
Check out the winning work at: www.il.ink/addyfalmouth
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CREATIVE TEAM: Chiara Gericke & David Fanner WEBSITE: www.chiaradavid.com
D&AD WINNER: Chiara & David Category Winner: Durex ‘Yes starts with Durex’
CREATIVE TEAM: Angela Onyett & Erin Sadler WEBSITE: www.angelaerin.com HELLO: Just two girls with advertising in their minds and world domination in their hearts.
CREATIVE TEAM: Shona Reilly WEBSITE: www.shonareilly.co.uk HELLO: 22 Taurus Milkshake entrepreneur. Published model and ordained minister. I enjoy short walks on the beach and hate pina coladas. Nutella virgin. My most irrational fear is dolphins (one tried to kill me once). Some people call me ‘weird’, I say only a little. Am willing to get coffee and make a fool of myself in order to impress or just to break the creative block. Hire me.
CREATIVE TEAM: Elena Sirotkaite WEBSITE: www.sirotkaite.wixsite.com/portfolio HELLO: Me no speak english.
CREATIVE TEAM: Jess Kielstra & Camilla Frankish WEBSITE: camillaandjess.wixsite.com/jessandcamilla HELLO: Life’s too short not to make time for nonsense, so we do. Camilla is a copywriter with a passion for visuals and Jess an art director with a love of words. We put our brains together and mix up ideas to tell stories for brands.
D&AD WINNER: Jess & Camilla Category Winner: Durex ‘Sex. Own it’
CREATIVE TEAM: Sean Kirby & Emil Dibble-Chwistek WEBSITE: www.seankirbycreative.com www.ed-c.design HELLO: Our interests include photography, making music, and explaining why Spiderman 2 is the greatest film of all time.
D&AD WINNER: Sean & Emil Category Winner: Microsoft Surface ‘Creative Libraries’
CREATIVE: Dannie Ashby & Max Simmonds WEBSITE: www.dannieandmax.wixsite.com/book HELLO: A creative pair with an ear for copy, an eye for design, a brain for strategy and feet for dancing.
CREATIVE: Alexz Strike EMAIL: as182415@falmouth.ac.uk
CREATIVE TEAM: Leila Hamid-Green & Albert Lawrenson EMAIL: albyandleila@gmail.com HELLO: Leila and Albert partnered up later on in the course, but when they did they formed a great creative team and brilliant ideas, leading to a fantastic achievement of winning a New Blood Pencil at D&AD giving them both a great start to their careers. They are both creative thinkers and super excited to launch themselves into the advertising industry.
D&AD WINNER: Leila & Albert Category Winner: Adidas ‘Her three lines’
CREATIVE TEAM: Charlii Testar & Nick Moore CONTACT: linkedin.com/in/charlotte-testar7b606b160 linkedin.com/in/nick-moore-3703b815b
CREATIVE TEAM: Alex Mills EMAIL: AM130241@falmouth.ac.uk
CREATIVE TEAM: Alex Roe WEBSITE: www.AlexRoe.co.uk HELLO: I’m an avid tea drinker and a talentless dancer... what more do you need to know.
CREATIVE TEAM: Luis Mitchell Da Silva WEBSITE: luismitchelldasilva.wixsite.com/portfolio
CREATIVE TEAM: Riya Amin WEBSITE: www.riyamin.co.uk HELLO: Priyanka Chopra stunt double, orange ice-lolly enthusiast, sarcasm connoisseur.
CREATIVE TEAM: Kayleigh Thorley & Lydia Suri WEBSITE: kayleighandlydia.com HELLO: We love to make each other laugh with endless ugly selfies. The basis of any good relationship.
CREATIVE TEAM: Sarah Price & Lizzy Marshall WEBSITE: www.elizabethmarshallcreative.co.uk www.sarahrprice.com HELLO: We met in our first year, and haven’t been able to stop bugging each other since!
D&AD WINNER: Sarah & Lizzy Category Winner: Adobe/Lad Bible ‘Fresh Shots’
CREATIVE: Suzie Reynolds WEBSITE: suziereynoldss972.wixsite.com/portfolio HELLO: Imagine if we could free our conscious from radical thought.. Advertising is an art, and my art is telling the truth in a surreal way.
CREATIVE: Valentin Fogoros & Jacob Johnson WEBSITE: www.creativecowboys.wixsite.com/home HELLO: Howdy, The Creative Cowboys, a different breed of cowboys, got word that y’all cityslickers ‘av gawt some placements. Hailing from Yorkshire and Transylvania, we are third year Creative Advertising students at Falmouth University, close to graduation. We are capable of lassoing any type of brief that comes our way and are currently in search of work placements. With our herdsmen work ethic and talent, the creative cowboys are exactly what any agency needs to push boundaries to prosper.
CREATIVE TEAM: Charlotte Kelly & Sam Rhodes WEBSITE: www.rhodesandkelly.com HELLO: Just wanting to create ads people don’t skip after 5 seconds; and give ‘ad-land’ a better reputation. Also, desperately hoping to get hired by an agency that allows dogs, and maybe a house bunny.
D&AD WINNER: Charlotte & Sam Category Winner: Adidas ‘Scroll goals’
CREATIVE TEAM: Alex Yates & Henry Galvin-Wright WEBSITE: www.alexnhenryads.com HELLO: Just two moderately good creatives on a quest to make sure that no one has to encounter a shit advert ever again.
CREATIVE: Millie O’Connor & Emma Longsdale EMAIL: millieoconnor12@gmail.com EL188419@falmouth.ac.uk HELLO: What happens when a Southern and a Northerner take a poke at advertising? Email us to find out! Bit old school but we like to chat and get feedback positive and constructive!
CREATIVE TEAM: Celia Romero Cifuentes & Hawwa Dikko WEBSITE: www.celrc5.wixsite.com/mysite-1 HELLO: What do you mean there’s no siesta break?
LIFE BY THE BEACH
instalife
• It’s a lot, lot cheaper going out in Falmouth than in London, or most other places actually.
Being a student is not all about work work work. And it’s not all about getting a qualification or getting a job. No, we’re not mad. And yes, we think it’s a very good thing to go to uni. To shamelessly use a well-worn cliché, it’s all about the journey.
• Sometimes it feels like everyone in Falmouth is a student, especially if you find yourself in Weatherspoons or Beerwolf (59 other pubs and bars are available).
We think it’s just as important to get your degree as to discover, enjoy, celebrate and hopefully make friends for life. The experience you’ll get at a good University can shape your future, even your personality, in ways you can’t imagine and the experience of living and studying in Falmouth is quite unique.
• Monday nights and Thursday nights are Big Nights Out for students.
We could wax on about this but someone in advertising said a long, long, time ago: ‘A picture is worth a thousand words’.
• There is quite a vibrant music scene. • It’s difficult to find a street parking space and it drives everyone crazy. • There’s festivals galore in town throughout the year, some are excellent, some are very good, some are okay. • Locals will invariably greet a person of any age or gender with “right my andsome?”. This will seem perfectly normal within a day or two of living here.
Final year celebrations begin.
Is there a better ways to while away an evening with a few friends… probably not.
That’s fresh air, that is.
Course visit to the big smoke.
Good music. Stage presence needs some work chaps.
Winning feels good.
Crouching students, hidden garden.
Yep, it snows in Cornwall too!
Up to your neck in sand when you should be up to your neck with work.
Garden partyyy!
De-stress time. With shoes.
Genius!
• Summers can be truly glorious but don’t bank on it - in fact don’t ever think you know what the weather is going to do at any given moment. You’ll be wrong. • You’ll come to depend on ‘Tesco Express’ and ‘the Spar’ like you never imagined you could. • There’s an unfeasibly large number of creative people milling about. • There are 3 good beaches within a few minutes walk from our campus, which is nice. And people actually do have BBQs on the beach after work which is also nice. • Lots of people go surfing though paddle boarding is quite the in-thing at the moment. • Falmouth is the home of the legendary ‘Club International’ or Club i. • It’s quite good eating out with several decent restaurants and of course there are PASTIES. For the less adventurous gourmand there’s KFC, McDonald’s, Dominoes, Pizza Express or Subway but there’s no Nando’s (yet). • Most locals really hate the gulls and unfortunately you’ll probably discover why. • If you can sail you’ll be in demand as crew and go sailing for free. Ditto rowing. • You’ll come to love the romance of coastal path walks. • It feels like a long, long way away from any air pollution or noise or traffic jams. • Some students never leave. In a good way.
Lunch on the beach (featuring Suki, the course dog)
JOIN US We’re looking for original thinkers, people who enjoy being creative. We’re not necessarily looking for people with a portfolio full of ads (for various reasons which we won’t go into here). It’s good if you are interested in contemporary culture including music; film; art; design; photography; social media; TV; news stories and the general zeitgeist. And advertising of course. In other words, interested in just about everything.
being a creative
It helps a lot if you like writing or art or design. Or film making and photography. Or maybe psychology. We’re not looking for craft skills, you can learn those as you progress on the course if needs be. By now you may have realised that there is an incredible mix of people studying on our course. Funnily enough, that perfectly matches creative departments in advertising agencies. The diversity of students on our course make for a creatively stimulating environment. And we think it makes it more fun. Take the first step and check out falmouth.ac.uk/advertising to find out more.
FOLLOW US Get those thumbs twitching…
YOUTUBE ADatFalmouth
INSTAGRAM @falmouthadvertising
TWITTER @ADatFalmouth
FACEBOOK Addy Falmouth
WEBSITE falmouth.ac.uk/advertising
EMAIL advertising@falmouth.ac.uk TENDERLOIN font courtesy of Ben Eine & Chank Diesel
THE TRUTH
“YOU FILM STUFF?” Yes, sometimes.
“YOU HAVE TO BE GOOD AT DRAWING?” No, but it can help.
“YOU DIRECT FILM CREWS?” Yes, that happens.
“YOU HAVE TO BE GOOD AT WRITING?” No, but it can help.
“YOU TAKE PHOTOGRAPHS?” Yes, sometimes.
“YOU DESIGN STUFF?” Yes, sometimes.
“YOU DIRECT PHOTOGRAPHERS?” Sure do.
“YOU HAVE TO KNOW ABOUT SOCIAL MEDIA & DIGITAL STUFF?” No, but it can help.
“YOU HAVE TO COME UP WITH FUNNY OR CLEVER IDEAS?” Yes. All the time.
If you’re a creative working in advertising you’ll be familiar with the furrowed brow and bemused fixed stare when you try to explain to normal people what you actually do for a living. Even the job title ‘advertising creative’ is perplexing for most folk.
My nine-to-fiver friend, who worked as a site surveyor for English Heritage, couldn’t understand why I didn’t put in for overtime pay when I worked late. I couldn’t understand why I would. I enjoyed the adrenaline buzz of working on a pitch, working on all sorts of funny nonsense, plus I got free food and a taxi home. And I had a chance of glory and getting a big pay rise. I loved it.
The problem is that it’s not like any other job. It’s lots of different jobs depending on what you’re working on that day. There can be a lot of time spent being generally angsty, gazing out the window or mucking around. One day you could be re-writing five lines of copy for a charity website, the next you’re lording it over a £1million breakfast cereal shoot in the Maldives. One week you could be near total physical and emotional collapse after working 80 hours on a pitch, the following week enjoying an all-staff, all-expenses paid ski holiday, courtesy of your agency. Salaries can be ridiculously high or, to start with, just about okay. You get the picture. What it’s like being an ‘advertising creative’ is very difficult to describe to a normal ‘nine-to-fiver’ type person.
It’s a difficult profession to describe. Imagine you’re a secondary school teacher, who’s never set foot in an ad agency, or maybe never watched commercial television, trying to describe what being an advertising creative is all about to Year 12s seeking career advice. Tricky. No one knows about being a creative in advertising who isn’t a creative in advertising. But there is a glimmer of hope: The Ideas Foundation. Check out their website. It gives you a good idea of what it’s like. www.ideasfoundation.org.uk A.Creative