Leader in Activewear
Introducing Marika
Activewear that fits her body, her life and her budget.
for a lively life
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The Opportunity Activewear is big business.
GLOBAL MARKET
» $135 billion in active apparel, projected to reach $178 billion » 4% CAGR estimated through 2019 US MARKET
» $50 billion in fitness apparel » 6.1% projected growth ATHLEISURE
» “As Americans attempt to be more active - or at least look as if they are - sportswear is going mainstream. ‘The yoga pants and outdoor jackets...are being worn on a daily basis. Now they have crossover appeal.’” » 13% of teenagers listed a denim company as their favorite brand, down from 20% in 2010. Meanwhile, the percentage of teenagers who prefer an athletic brand most surged from 2% to 14%.
ACTIVEWEAR MARKET DATA: SGMA 2012, THE NPD GROUP AND WEDBUSH EQUITY ATHLEISURE TRENDS: FORTUNE, OCTOBER 24, 2014
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The Opportunity Who is the consumer?
PARTICIPATION » 75 million ‘active lifestyle’ consumers in the US » 22 million yoga participants, with 81% female LIFESTYLE TREND » 19% of product is used for sport or fitness - the rest is worn as lifestyle apparel » The yoga market is moving from performance to lifestyle
ACTIVEWEAR MARKET DATA: SGMA 2012, THE NPD GROUP AND WEDBUSH EQUITY
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The Opportunity A white space in the market where style and value meet. WHAT SHE WANTS » Activewear that makes her feel sexy and confident. » Style, followed by fit, matters most. » Apparel that’s versatile enough to wear for both everyday and fitness activities. WHAT’S MISSING » The entry price point apparel isn’t exciting. » She’s moving out of the active category to find styles she loves.
“I want to look good and feel sexy. When you feel sexy, you have more energy and it gives you more confidence.”
CONSUMER RESEARCH CONDUCTED BY HUEN, LLC, JUNE 2014
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Marika The original women’s fitness brand. AN AUTHENTIC HERITAGE » Founded in 1982 in San Diego, California » Originated in the heart of the aerobics boom » Acquired by FAM Brands in 2008 MARKET PRESENCE » One of the top 3 US brands in yoga-inspired and lifestyle activewear » $300 million in annual retail saies » Carried in more than 10,000 doors with leading retailers in the US
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1987
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FAM Brands Marika is part of the FAM Brands portfolio. ACTIVE LIFESTYLE POWERHOUSE » Focus on active and active lifestyle products » FAM owns six major brands: Marika, Bally Total Fitness, Balance Collection, Zobha, Tehama and La Vie Jet Setter » Expertise in bringing active products to market » Licensee for Eddie Baur and The Limited STRENGTH IN THE MARKET » Growing at 20% CAGR » Financially strong, with over $500 million in retail sales » Increasing presence in global markets
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Product Assortment Products for every part of her active lifestyle.
PERFORMANCE SHAPEWEAR LIFESTYLE OUTDOOR ACCESSORIES Marika’s product assortment has a range to address every aspect of her active iife.
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Performance Authentic performance apparel for running, studio fitness, yoga and outdoor activities.
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Shapewear Shape-enhancing apparel with unique pattented features to address one of the active market’s hottest trends.
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Lifestyle Collection An active-inspired collection to create her everyday looks.
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Outdoor Wear-everywhere clothing for all her outdoor activities.
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Accessories A growing collection of branded fitness accessories to complete her active wardrobe.
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The Marika Advantage We deliver unequaled opportunity for retail partners. » Great natural margins » Best-in-class supply chain » High inventory turn » Unparalleled abiilty to bring product to market
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Brand Equities Quality, style, fit and value are built into our brand.
FITNESS
» The original women’s activewear brand.
FASHION
» Great looks in performance, shapewear and lifestyle apparel.
FEMININE
» Our focus is the female consumer - Marika products give her the confidence that comes with looking great.
VALUE
» Marika products stand alone in the market with unsurpassed value for both consumers and our retail partners.
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Licensed Products An expanding range of branded licensed products to complement Marika apparel and create head-to-toe looks. FOOTWEAR » SG Companies SUNGLASSES AND READERS » Glance Eyewear HOSIERY » Wiesner Products BAGS, BACKPACKS AND PURSES » Stone Mountain
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Marika Retail Support We’re developing retail programs to support your needs from full shop to enhancement solutions.
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Marika in the News We receive regular coverage in major publications.
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Marika Events We’re a 2014 Double Platinum sponsor of the Entertainment Industry Revlon Run/Walk. THE CAUSE: SUPPORT FOR WOMEN’S CANCER RESEARCH, TREATMENT, COUNSELING AND OUTREACH. » 63,000,000 impressions » 36,000 participants in LA » 18,000 participants in New York
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FAM Brands - Fine Apparel Manufacturer 6017 Randolph Street Commerce, Ca 90040 (877) 888-7255 info@fambrands.com
Brand Presentation for Retail Partners v1, August 2014
THIS DOCUMENT IS NOT FOR EXTERNAL DISTRIBUTION. ALL IMAGES CONTAINED HEREIN ARE PROTECTED AND PROPRIETARY. REPRODUCTION IS NOT PERMITTED WITHOUT EXPRESS PERMISSION BY FAM BRANDS. ALL IMAGES ARE USED FOR INTERNAL REFERENCE ONLY.