Boost your BUSINESS

Sweet & STICKY

OUR RECENT BUSINESS WEBINAR WAS A HUGE SUCCESS, WITH ATTENDEES GAINING LOTS OF PRACTICAL ADVICE FROM LEADING EXPERTS IN THEIR RESPECTIVE FIELDS

Brought to you by The Crest magazine and hosted by Darryn Le Grange of ActionCoach Ignite, this highly valuable webinar offered great insight into marketing with no budget, tax planning and savings, debt collecting and investment for wealth creation.

“Marketing is the key to business growth,” says Deborah Coskey of ActionCoach Ignite. “It should be the last item you cut if you want your business to thrive.” The following three strategies are great lead generators that won’t cost you a thing: Referral Marketing, Email Marketing and Testimonial Marketing.

“The most important marketing is consistent marketing, as this leads to consistent leads, which result in consistent sales, which allows for consistent profits and will ultimately lead to consistent cash flow,” says Deborah.

Melissa Jacobs of MJ Chartered Accountants spoke about salary structures and their impacts for individuals, as well as tax planning for companies – and how to link the two. “During these challenging times cash flow is what decides whether you are going to survive as a business or not. With this in mind tax planning is not just a luxury anymore, it is a necessity to ensure that you are not paying more tax than you should,” says Melissa.

So how do you, as a business owner, keep your debtor risk low? “Collecting unpaid invoices costs your business extra time, effort and money,” says Jonathan Brookes of Brookes Attorneys. “This is not only unfair on you as a business owner, but has a hugely negative impact on your cash flow.” Properly drafted terms of business can reduce your number of handed over collections by up to 70%. “Reviewing your current terms and conditions can help you keep your debtor risk as low as possible,” adds Jonathan.

At various stages of life we all face many different and often complicated legal and financial decisions. “These all share one common feature – the need for genuinely independent and impartial advice to help us make informed decisions,” says Iain Ewing of Ewing Trust Company.

“We recognise that our clients have different and individual requirements and aspirations. Our aim is to provide unique solutions to meet their needs through quality personal service with a focus on expertise, professionalism and integrity.”