anewfaceinthe DRIVER’S SEAT

SINCE 2015 SMG BMW UMHLANGA HAS BEEN A BEACON OF CUSTOMER EXCELLENCE FOR BMW FANS, OFFERING THE PREMIER EXPERIENCE THAT THIS ICONIC BRAND DESERVES. WITH A DYNAMIC CHANGE IN LEADERSHIP, THE DEALERSHIP IS READY TO MAKE WAVES IN THE COMPETITIVE AUTOMOTIVE PLAYGROUND OF UMHLANGA she believes is the key skill for future management.

“I have always believed that people buy cars from people. We need to humanise our brand and build a relationship of trust with our customers in order to better understand their needs in sales and aftersales. This will set us apart.”

Kirsten also explained that a key focus of her new strategy for SMG BMW Umhlanga is to engage more with corporates and like-minded brands, creating synergistic relationships with local businesses.

Approachability and accessibility are high on Kirsten’s agenda, and the last place you will find her is in her office.

“I love chatting with customers, whether over a coffee at our La Dolce Vita coffee shop, or just while browsing our dealership selection. You learn more from these small interactions than any feedback form, and customers tend to be a lot more open when they feel comfortable,” said Kirsten.

With an exciting range of BMW and Motorrad products on the horizon, paired with the energetic leadership of Ms Hodgson, SMG BMW Umhlanga is poised to cement itself as the premier automotive experience in KwaZulu-Natal.