Copenhagen – City of Life Why Copenhagen? The Gateway to Scandinavia One destination two countries Copenhagen in the Fehmarrn Belt Region New infratstructural projects in the region What others have said and say about u Room capacity in Copenhagen Markets and segments Accomodation in the rRegion Experience Copenhagen Copenhagen – destination all year roung History and culture Kids city Green city Architecture, design and fashion
Business potential in Copenhagen Where do 25M Scandinavans live? Companies with more than 100 employees The Business Centre of Scandinavia Cluster convergence in the Øresund Region
Incoming potential VisitCopenhagen Meet in Copenhagen Cruising Copenhagen Our competitors How can we help you? Team Copenhagen Route development programme Contact info
Why Copenhagen? Gateway to Scandinavia Located in the Øresund Region Top 10 Convention City Worldwide Leading Cruise Port of Northern Europe The Business Centre of Northern Europe
Large room capacity New infrastructure projects All year round Route Development Programme
Gateway to Scandinavia
One destination two countries The Øresund Bridge is the fixed link between Denmark and Sweden
3.6 million inhabitants. CPH Airport is located between Copenhagen Center and Malmö Center.
30 min. between the two major cities
Copenhagen in the Fehmarnbelt Region - a fixed link across the Fehmarn Belt by 2021
9 million inhabitants More competitive region to develop
More attractive region to live and do business in Larger catchment area for Copenhagen Airport Potential for creating a new economic, cultural and social development in the region
New infrastructural projects in the region - New cruise terminal 2013 - Multiarena for 15,000 pax 2015 - Extension of the metro 2017 - Fehmarn belt link (connecting Denmark with Germany)2018 - Fast speed train through Scandinavia 2025
What others have said and say about us… BUSINESS
• We are the world’s best business city (Forbes 2010) • We have the easiest place to do business in Europe (The World Bank 2012) • We have the Best Work-Life balance in the world (OECD 2012)
INFRASTRUCTURE • Our airport is “Best Airport in Northern Europe” ( World Airport Awards 2012) • Our metro is Best Driverless Metro in the World’ (2012 MetroRail) • Our airport-to-city rail link is the fastest and cheapest of any European capital
What others have said and say about us… • We are the happiest country in the world (Better Life Index 2012) (UNESCO 2011)
• We are the most livable city in the world (Monocle 2013) • We are world’s best Bike City (Discovery 2010) • We are the second most secure city in the world (TripAtlas 2010)
• We are the world’s most green city (Discovery 2010) • We have the World’s best restaurant (Restaurant Noma 2010-2012) • We are no. 3 of best English-speaking countries in the world(CU 2011)
Room capacity in Copenhagen No. of rooms in Greater Copenhagen 18.000 17.000
16.910
16.000 15.000 14.000 13.000 12.000 11.000
10.000 2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
No. of rooms in Greater Copenhagen, indexed 150 140
138
130 120 110
100 90 80 2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Markets and segments Top-15 markets
Bed nights * 2012
Growth 2011/2012
Sweden
653.177
9,3%
Norway
548.316
7,8%
Great Britain
466.170
5,8%
Germany
426.543
7,5%
USA
353.710
3,7%
Italy
177.057
3,5%
France
158.169
4,9%
Holland
153.642
-5,8%
Finland
147.584
31,6%
Spain
114.736
-12,3%
Switzerland
111.775
6,4%
China
104.628
39,0%
Japan
83.726
2,3%
Russia
80.938
24,8%
Australia
61.987
21,9%
Source: Statistics Denmark, *all bed nights
International vs. National bed nights *
International: 56%
National: 44%
Leisure vs. Business bed nights
Leisure: 53%
Business: 47%
Accomodation in the Region
* Numbers from ”Greater Copenhagen Region”
Experience Copenhagen
Copenhagen – destination all year round Q1/Winter: Congresses & meetings City breaks WonderCOOL festival (FEB)
Q2/Spring: Congresses & meetings City breaks Cruises Opening of Tivoli & Bakken
Q3/Summer: City breaks Family holidays Cruises Many summer festivals
Q4/Autumn: Congresses & meetings Cultural city breaks Christmas cruises Cultural experiences and Christmas markets
History & culture We are one of the worlds oldest Monarchies We are Prince Hamlet´s homeland
The vikings came from Denmark
Kids city
Green city
55% of all Copenhageners commute by bike to work or school
63 % of the hotels rooms in Copenhagen hold an official ecocertification – the highest percentage in any capital city
City’s council is aiming to make Copenhagen the world’s first CO2-neutral capital by 2025?
The harbor is so clean you can swim in it
Architecture, design & fashion
Business potential in the Copenhagen Region
Where do the 25 Mill Scandinavians live?
Copenhagen as a business hub offers accessible connection to 9.0 million inhabitants in Scandinavia in a radius of 300 km.
Companies with more than 100 employees
300,065 companies 1,737 companies with more than 100 employees (2012) Population: 3.5 million
The Business Centre of Scandinavia HQ formations from 2004-2008 Øresund region
The Øresund region attracts the largest amount of headquarters compared to adjacent capital regions in northern Europe. Furthermore The Øresund region comprise the largest share of Scandinavian HQs compared to the other Nordic countries.
Amsterdam region
Stockholm region
Berlin region
Helsinki region
Oslo region
0
10
20
30
40
50
60
No. of investments Source: Copenhagen Capacity based on Ernst & Young, European Investment Monitor, 2009
IKEA to move head office to the Øresund Region in 2014
Cluster convergence in the Øresund Region LIFE SCIENCE Medicon Valley is the Øresund Region biotech cluster. In Medicon Valley there are more than 100 biotech companies, more than 400 medtech companies and more than 50 relevant service providers
CLEANTECH Denmark has developed a strong tradition for innovation, production and export of clean technologies. Denmark is one of world's largest exporters of cleantech measured in relation to GDP. Copenhagen is one of ten international cleantech clusters of global significance
Incoming potential in the Copenhagen Region
Visit Copenhagen The most international city in Northern Europe (4.6 mio. bednights in 2012)
•
City break (leisure tourism) • • •
2.2 million bed nights in 2012 3.5 billion DKK turnover in 2012 9% growth from 2011-12 Development in international leisure turnover (bn DKK)
4 3,05
3 2
1,49
1,55
1,57
3,5
Development in international leisure bed nights ('000) 2500 2000
2,03
1500 1000
1
500
0
0
2007
2008
2009
2010
2011
2012
2007
2008
2009
2010
2011
2012
Meet in Copenhagen Top 15 in the world since 1995 (source: ICCA, UIA)
Conventions – in the world’s top 15 The World’s Top Congress Cities (2012) No.
City
Copenhagen in the global top 15
No. of intl. association meetings
1
Vienna
195
2
Paris
181
3
Berlin
172
4
Madrid
164
5
Barcelona
154
6
London
150
7
Singapore
150
8
Copenhagen
137
9
Istanbul
128
10
Amsterdam
122
(Number of conventions and international ranking) 160
8
140
6
120 100 80 60
11
2 1
6 16 9
11
15
14
8
40 20 0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Source: ICCA Association,. The figures cover meetings organised by international associations which take place on a regular basis and which rotate between a minimum of three countries.
Cruising Copenhagen -Europe’s leading cruise destination
Increase from 2001-2012 in number of: Cruise ships by 162% (from 215 to 3 Turnarounds* by 236% (from 70 to Passengers by 431% (from 185,000 t 797,500)
1.000 Turnarounds
Calls
Passengers (1.ooo)
800
600 400 200 Number/year 0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Nationality of Cruise passengers in Copenhagen 2012
Selection of cruise operators in Copenhagen
Our competitors - Benchmarking Copenhagen
31
Copenhagen Airport vs. Stockholm & Oslo Development in airport passengers ´000 passengers 25.000 20.000 15.000
OSL
ARN
10.000
CPH
5.000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Source: Air Transport Intelligence, www.osl.no, www.cph.dk
Growth in international bed nights in Copenhagen 2012 15%
11% 11% 10%
7%
6,8%
Benchmark average: 3,1% 5%
5%
5%
5% 4% 3%
3%
2%
2%
2% 0%
0%
-5%
0%
0%
0%
0%
-1%
-1% -5%
The Øresund Region – a dynamic business hub Copenhagen's ability to attract FDI (2004-2008) Greater London
• Best business climate in the world
• Unique and specialised capabilities that add value to investments and operations
Ile-de-France
953
Rohne-Alpes
344
Cataluna
339
Madrid
329
Øresund region*
294
Moscow
263
Stockholm
257
Copenhagen
245
Bucuresti
239
Darmstadt
236
Oberbayern
208
Budapest
196
Note: Copenhagen includes Frederiksborg and Roskilde Counties •Municipalities of Copenhagen and Frederiksberg, former counties of Copenhagen, Frederiksborg and Roskilde, and Skane Source: Ernst & Young, European Investment Monitor, 2009
1147
0
200
400
600
800
1000
1200
1400
Cruise: Copenhagen vs. Stockholm Number of turnarounds (initial port of departure) 200 150 100 50 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Copenhagen
Stockholm
Number of cruise passengers 1000000 800000
600000 400000 200000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Copenhagen
Stockholm
How can we help you? 36
Team Copenhagen Wonderful Copenhagen The Official Convention, Event and Tourism Organisation for the Capital Region of Denmark. www.visitcopenhagen.com
Copenhagen Capacity Danish Capital Region’s official investment agency www.copcap.com
Copenhagen Airport Gateway to Northern Europe www.cph.com
Copenhagen Connected Route Development Programme Destination marketing support to new prioritized routes
Route Development Programme: Copenhagen Connected The purpose of the programme is to attract new unserved routes. Primarily: • • •
Intercontinental routes Routes from new destinations Routes with a strong incoming and business potential
IWe invest in tailor-made marketing activities in relation to the new route.
We are able to team up with tourism boards in the connecting destinations
Contact us
Hope to see you soon! Lene Wittek-Holmberg lwi@woco.dk 0045 61 55 51 26