Po r t f o l i o 裴
芳
榕
PE I Fa n g - Ju n g
“Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.� - Paul Rand
裴 芳 榕 PE I Fa n g - Ju n g
As a designer I graduated from visual communication master’s degree in Birmingham City University. In the course, I specialized in the use of graphic design and the knowledge of wayfinding as a communicator can directly represent the ideas and concepts of the image that a creator wants to express.
For my experience Design plays an important role in our lives. For graphic design, visual graphics are crucial communication media. However, graphic is powerful tools, which represent complex information, not only through the words and sound but also through visual conveyance of meaning. This is the reason that a good design is touching users’ heart.
CONTENT Works collection gallery
01
Wayfinding Design - Interactive environmental installation
02
Pictogram Design - Department store's pictogram
03
Logo Design - The exhibition of Fragments of Hakka
04
Layout Design - Flatpack Festival - Publication " The principle of effective pictogram"
05
Illustration - Self-exploration - Poetry
06
Printmaking - The collection of printmaking
07
Product Design - Bicycle Rack-Trailer - Money is power
01 Wayfinding Design
Wayfinding inform an audience of where they need to go, how to find it and what to do once the arrived.
DESIGN PROCESS
Research Methods
Creative Thinking
Technique: - Lotus creative thinking - Overlap creative thinking
Using 5 Steps formal Analytical methods
Experinment
Through testing and sketch up the ideas will come out design solution
Research Creative thinking
Wayfinding
Interactive
Information
Print based information design: diagram, visualization
Information design
UX
Interactive
Interactive information design: ipad app incorporates sound and moving imagery as part of UX
– forms
Environmental
Environmental information design: signage, wayfinding, exhibition and large scale installations
Creative Thinking
Installation
Hypothesis
Applying the principles of interactive environmental installation can enhance city navigation for tourists.
Experinment Testing
A journey of foreign tourist
Interactive environmental installation
Environment
Focal point
Tourists need and interested
Audience
Foreign tourists
Location
Near by the public transportation
The principle of interactive environmental installation 1. The interactive installation should have a focal point. 2. The installation should provide the information that tourists need or interested. 3. The installation should create an environment to attract tourists engage with it.
Designed by: PEI FANG JUNG PhotoMontage technique
02 Pictogram Design
“ Symbols provide a shorthand pictorial representation of a place, a service, or an action.The man and woman icons for public toilets are probably the most pervasive public symbols.� (Gibson, 2009)
Pictograms directly depict relatively simple concept
Brief Design a family of pictogram in department store’s floor directory to help visitors find their direction easily.
Principles - Simplify Pictogram should be understood easily and quickly. - Contrast Contrast elements of pictogram can be recognised well. - Group Elements should link to each other and form a family. - Intuitive Pictograms directly illustrate relatively simple concept.
Design process
Colour
Pictogram
Use five colours
For Department store
skibbereeneagle website, Bullring centre
Typeface
Helvetica
Steps
03 Logo Design
The logo design for the exhibition called Fragments of Hakka
Fragments of Hakka
K: 80 M: 90
Ink
Typeface: Handwriting
Y: 85
04 Layout Design
- Flatpack Festival
- Publication
Flatpack Festival Flatpack is a festival which takes over venues across Birmingham every March. It draws people from far and wide with a mixture of films, performances, contraptions and surprises, and has been described as “magnificently eclectic” (Time Out), “joyously inventive” (the Guardian) and “the UK’s most creatively curated film festival” (the Independent).
My Publication Pictogram is everywhere. We are surrounded by it and it is delivered to us in diverse ways. From the moment we get up in the morning, we engage with pictogram that has been designed for specific purpose; the symbols on the street to guide people; the symbolic system in the airport. We are constantly engaging with the communication of pictogram design. The aim in this book is to provide an inspirational guide to the discipline of symbols, not just an introduction to the theories of pictogram, but a book that includes methods and knowledge on the use of experimenting to express the key of pictogram design. Therefore, I want to investigate the pictogram design knowing how the pictogram communicate with viewers by using visual image to deliver simplify and intuitive message.
Designed by: PEI FANG JUNG
05 Illustration
SELF- EXPLORATION
POETRY
Emotional
Part of me
Complex
Without you
2014
Angel or Devil
06 Printmaking
The collection of printmaking
Lino cutting Screen print
Lino cutting
Relationship
Mine
Victoria building
Nature
Adventures in Wonderland Multi-colour printing
Screen print
PEI FANG JUNG Business card
07 Product Design
Bicycle Rack-Trailer
Money is power
2013
Bicycle Rack-Trailer Let's go shopping.
This bicycle rack can be easily converted into a bicycle trailer cart to carry additional groceries securely. When not needed, it is a nice-looking addition as the back seat/rack for beloved bike.
How to use
Shopping
Go to shopping
Ready to go home
Money is power Save money, and feel the increased weight.
Save money either now or in the future are valued by people, understand savings have a better future, we want people to be able to develop a saving habit.
Everytime whe you put in a coin, holding a dumbbell in hand will make you feel satisfied from light to heavy. A little more weight, a little more sense of accomplishment.
Combing the Image of dumbbell with coincan. When people saving money at the same time be able to feel the weight, a little bit of accumulation can be felt not only increase the sense of accomplishment dumbbell, creating better saving habits. Moreover, they can exercise can be said that the combination of fun!
T ha n k yo u fo r yo u r re a d i n g! 裴
芳
榕
PEI Fang-Jung