Jok'air
If it was an article for a French-speaking audience, I would have started by saying: “We are no longer presenting Jok'air, the former member of the MZ group, which is having a phenomenal success flying solo....” But for you today, I think it’s important to set the stage and say everything about Jok'air’s talent. Having started out in 2006, he's now seeing some deserved success with a million listeners on Spotify; not to mention all his other hits, like his BET Award nomination as the Best New International Act. The one who made hot & sexy songs his specialty now took the time to tell us about his feelings on his last album, and in particular, the incredible promo realized by his team to mark the spirits. With sincerity, frankness and love of music, Jok'air delivers here, in all simplicity, the musical creations that led him to realize the biggest project of his career, counting 32 artists on his mixtape. The one who's not afraid to get naked in his songs and who responds to each DM received by his fans, has kindly agreed to go back to his best memories and his vision of seeing things in the music industry. How did you become the rapper you are today: a recognized French rapper who makes millions of views and streams, who just released a film as the extension of your last album with 15 new titles? I think, all that, I got through work; there are no secrets. Determination is a big part too. All the answers are in the film called La Fièvre, which came out in June. It’s all about work...a lot of work. (Laughs) I'd like to come back to the film. How did you come up with the idea of such a project? It all started with Davidson, who's both my producer, my DJ, and my older brother. He was the first to have the idea. At the beginning I was a little afraid and I wondered how we were going to manage to put together a project of this magnitude. In the end, everything was done naturally and I was lucky enough to have the support of many people like French public figures such as Seb La Frite – one the most famous French Youtubers of our generation – and artist like Jaymax. The strength of this project is that you can find many of the artists I worked with for the album. I really appreciate their intervention and the strength they have given me. You talk about your childhood, the trials and tribulations you’ve been through, etc... Wasn’t it hard to be honest in that way? The truth is, it wasn’t more difficult than making the music. Talking about my experience is already something I do through my songs, so in the end, it was a matter of doing a
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