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So you've joined the social network and have made connections with hundreds of friends worldwide on Facebook. Now you've decided to join a band, local organization, sports team, or just have a favorite cause that you'd like to advertise with minimal effort and cost. For reasons big and small having a Facebook fan page can be very beneficial. Learning how to make a Facebook fan page is simple to do with Facebook pages. It doesn't require much but your time and a little effort. The first step in how to make a Facebook page is to make a personal page. To create a page you'll need a valid email address, your name and age (to prove authenticity and only allow age appropriate content to be suggested). Once you are on your personal page access your profile by clicking on 'Profile' at the top right of the screen. Scroll down to the bottom of the page. In small blue text you should see a prompt labeled, 'Create a Page'. When you click on this prompt a new screen will be generated with six main categories that you can use to classify your fan page. Once you find your main category you'll be asked to define a sub-category. Going through this classification process will help your fans find your page when they perform a search fanpage. Then (depending on your sub-category) you'll need to provide fan page name, address, website, and any other pertinent information. You'll also have to agree to the terms of use which is very similar to the personal Facebook page standards, but also stipulates that you have the legal right to represent whomever the fan page is about. Now that you've made a Facebook page you can personalize it with photos and information. Publicize your fan page by creating post on your personal page. Family, friends, and other fans will simply need to perform a search fanpage and click on the thumbs up 'Like' button at the top of the screen next to your fan page header. You also have the option to create a specific Facebook username so that fans can perform a generic search of Facebook and find your fan page and all the pertinent information that you post there. While having a Facebook page can be beneficial to create a positive buzz for your team or business it is important not to over-do it on posts and updates. Just like on your personal page; if your page is full of random and unimportant posts and updates you may find yourself losing fans instead of gaining them. Another benefit of a fan page is all the advertising and marking that companies, and other organizations can take advantage of via Facebook pages. Simply creating a buzz and a fan following is sometimes enough to draw new business and corporate sponsors to teams and organizations. You can also take advantage of the advertising that Facebook offers for minimal costs. Facebook will automatically generate the add with a few key phrase words and then the potential to expand your fan base is unlimited. So the next time you have an important event or organization that could use a little help getting
discovered, turn to the social network and make a Facebook fan page.
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