Discover awesome works we did
2018
CREDEN
“We are Fanscom - an energetic and passionate agency. As social media is evolving in every moment, customer have many choices to choose, we believe that our mission is not only the bridge connecting brands with its own audiences, but also provide a strong communication journey that turns audiences to customers, customers to fans and fans to advocates.�
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INTRODUCTION CLIENTS PORFOLIO TALENTS OUR STRUCTURE CONTACT US
# WHO WE ARE?
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TECH-LOVERS & TECH NERDS
Especially in mobile and technology devices. We use, we explore, we discover, we share. Unlike most of the social communities which are built to go viral, we go “local” and “practical” as we use our authentic reviews and content after the actual-time of using the products.
THE CONNECTION BETWEEN THE TECH EXPERTS/ COMMUNITY & THE BRANDS
We are the brands builder specialized in
YOUR PERSONAL BRAND-BOOSTING CONSULTANT
Besides from creating tech-oriented
technology and mobile content which involves reviews and endorsement from industry-leading influencers, channels as well as the communities.
content and on-hand reviews, we would guide you on your first steps of building your brand, and/or supporting you to increase and make the best out of your existing materials, to reach the most relevant and valuable customers.
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# WHAT DO WE SERVE? The process of convincing an audience to an advocate requires a harmonic combination of many communication factors. Understand about that, based on our experience across diverse collections of projects and the flexibility to understand the needs of clients we confidently to provide the ecosystem of services:
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COMMUNITY DEVELOPMENT
SOCIAL MEDIA
Strategy
Strategy
Fans loyalty build up
Social engagement activities
Advocacy program
Concept shooting
Community moderating
Buzz & Sentiment management
Social listening moderating
Content creator management
Community crisis management
BRANDING
DIGITAL PERFORMANCE
UI/UX Design
DIGITAL MEDIA STRATEGY & PLANNING
Web development Mobile Apps Brand identity design E-commerce Support Tools
DIGITAL PERFORMANCE (Full-Funnel Approach) Display & Video Ads: YouTube Ads, Google Display Network, Local AdNetwork & Programmatic. Search Marketing (SEO+SEM) Social Media
ONLINE - OFFLINE INTEGRATED ACTIVITIES
Mobile in App Geofencing & Wifi Marketing DATA MEASURMENT & ANALYTICS
Fans offline Activation contest Photo tours
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# OUR CLIENT SERVICED
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COMMUNITY DEVELOPMENT
PUSH SALE CAMPAIGN
SOCIAL OUTREACH CONTENT & MANAGEMENT
COMMUNITY EVENT
BRANDING
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GALAXY J7 DUO CAMPAIGN CLIENT LAZADA LOCATION HO CHI MINH & HA NOI CITY
CAMPAIGN BRIEF INFORMATION Galaxy J7 Duo is an exclusive campaign of Lazada in collaboration with Samsung for a mobile product. ULTIMATE GOAL Drive massive J7 Duo orders on Lazada e-commerce channels. THE CHALLENGES J7 Duo is not equipped with latest tech, price is the key competency and Samfans communities are the targeted audience. FANSCOM MISSION Build awareness, make a blast among tech communities & Samfans communities, educate potential customer about J7 Duo’s unique selling points. Trigger purchase intentions.
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DELIVERABLES
OUTCOMES
PLANNING
Distributed over 100 PR Articles /
Provide social outreach strategy & Social
Facebook posts / Youtube video about
outreach contents both online & offline.
J7 Duo across channels.
EXECUTION Build awareness of Galaxy J7Duo by cooperate with Tech-savvy’s channels. Work with Tech-influencers to review & experience galaxy J7Duo. Manage relationship between 3rd parties and Samsung.
Organize 5 online engagements with over 15.000 submissions. Host successfully 02 tech event for Fans in HCM & HN with 150 participants / 500 registrations. Generate over 45.000 discussions about the product, dominated the Social “Share of voice” (in a comparison with Xiaomi).
Organize online content & offline for Samfans community. Monitor & Neutralize negative conversation turn into neutral & positive conversation. Support customer about usages, enhance their experience with Samsung products & Lazada Services.
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OFFLINE EVENT
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SOCIAL CONTRIBUTION
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SHARE OF VOICE
50.5% Galaxy J7 Duo
12.4% Redmi 5 Plus
37.1% Redmi Note 5
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GO-VIET DRIVER COMMUNITY MANAGEMENT STRATEGIC PLANNING & EXECUTING FOR GO-VIET DRIVER COMMUNITY
CLIENT GO-VIET
INTRODUCTION Understand the critical role of drivers in the business, Fanscom has offered client Go-Viet the package of taking care of drivers, organize a social ecosystem platform for them to engage and get the latest updates from Go-Viet.
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HO CHI MINH CITY
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HA NOI CITY
ACHIEVEMENTS Deliver strategic communication plan for the community. Manage content and moderate driver groups: Ha Noi & Ho Chi Minh with total 40.000 members. Plan and execute content on Driver’s community Fanpages.
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LAZADA PUSH SALE CAMPAIGN CLIENT LAZADA
INTRODUCTION 10.10 was a very important campaign of Lazada, Samsung smartphone is one of their most important category. With the comprehensive understanding about Samsung fans community, we have delivered a communication plan for Lazada to push their Samsung sale on various social channels of Samfans within 1 week.
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ACHIEVEMENTS 5 Social Posts
2 Social Minigames
19.000 Interactions
SAMFANS COMMUNITY BECOME THE TOP 1 SALE CONTRIBUTOR OF SAMSUNG CATEGORY.
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IPHONE XS & XS MAX TECH OFFLINE
CLIENT TIKI
INTRODUCTION New iPhone is always a big hit for tech community, and how to make Tiki stand out from jungle of retailers to get audiences attention is a quest need to conquer. In order to create noise about Tiki’s interesting sale scheme, we have create a series of contents that touch to the real purchase intender both online & offline.
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ACHIEVEMENTS Good review about Tiki on top 10 tech influencers . 1 Tech offline for 80 Apple Fans.
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OVALTINE BRAND CAMPAIGN AMPLIFICATION
CLIENT OVALTINE
INTRODUCTION Ovaltine was about to make a big blast on social with the message “Lam dieu con thich”. On the project we have help the brand to wide spread their message on social via target community and influencers channels.
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ACHIEVEMENTS Spread the message on 22
influencers channels and more than 5 types of target communities. Generate 700.000
video views organically and 70.000 interaction from audiences. Support the brand to recruit users for 3000
AFF T-Shirt campaign.
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PHI NGUYEN FOUNDER / CEO Experienced more than 6 years in agency world, specialized in social media, 4 years of directly servicing and supporting for Samsung in more than 15 successful projects. Phi has built a strong and handy Social Outreach team that has won multiple impressive achievements and helped Samsung connect and develop a sustainable relationship with Fans until recent days. With an endless passion for social media, her on-field experience with big projects from Samsung and a strong bond with media channels and KOLs. Phi Nguyen can point out the best strategic direction that brings Brand closer and more connected to their potential customers in smarter, more efficient and more effective way.
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THANH LE CREATIVE DIRECTOR Thanh Le (Ken) has 9 years experiencing in advertising environment specially in branding, Social Media & UI/UX field. With the eyes of creativities, Ken has delivered lots of excellent works for clients around the world and extremely passionate about the work he does. When Ken is on to something, he will live it, breathe it, eat it, sleep it in order to bring the best experience to brand and its audiences.
PHUOC NGUYEN ACCOUNT MANAGER Dedicated account, who has been key account and serviced more than 13 important projects of big clients. With the always-listen attitude in the way of working, we believe account team can give client the best consultation for brand and business.
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hello@fanscom.vn www.fanscom.vn
www.fb/fanscom +84 98 8822 313