2 minute read
Big League Success
A look at Adam Armit’s role with one of the world’s premier sports and entertainment companies.
For Adam Armit (Business Marketing alumni, 2009), no two days are ever the same in his role at Maple Leaf Sports & Entertainment (MLSE). MLSE is a premier sports and entertainment company that not only owns several Toronto sports teams, such as the Maple Leafs, Raptors, Argonauts and Toronto FC, but also the venues in which they play. Scotiabank Arena hosts 200-plus events a year.
As the Senior Manager of Marketing – Venues, Live, and Food and Beverage, Adam wears many hats. He oversees marketing for all concerts at the iconic arena and venue marketing to attract promoters to book at Scotiabank Arena.
“On a single day, I might be launching a marketing campaign for one of our standalone restaurants, working on marketing a Harry Styles concert and brand building for our premium clubs,” Adam says.
Fanshawe is part of the foundation for Adam’s success.
“When I was researching the Business Marketing program, it really spoke to me,” Adam says. “The professors bring reallife experience and knowledge to the classroom, and I found so much value in that.”
Adam has also switched from student to teacher and is a professor for an online marketing course at Fanshawe.
“I like to bring real-life examples to the virtual classroom that I found beneficial as a student,” he says. “If I’m teaching about advertising, I’m able to tap into my network and bring in guest speakers who can share that expertise.”
Adam is also able to impart advice to students looking to break into the field.
“Personal brand is important, and you need to make yourself more than a number when applying for a job,” he says. “You want to make yourself jump off that page.”
