Lacoste L!VE (primavera / verano 2015) by Fantastic Plastic Mag

Spring

Summer

2015

This season, Lacoste L!VE concocted a smooth way out of this cold winter to make you chill before the summer begins. Don’t get too hasty; the sun is on its way and once there, it promises hot beams giving silver dazzling reflections through blue brines and some stunning kaleidoscopic seaside scenery. Polka dots invaded this spring collection and settled on whole outfit. Peacefully leaned and spread on deep indigos and warm pastel colours, they form the verse of this cloudless wardrobe. Along them, bandana graphics have also breached into this season’s style. Reinterpreted and twisted with the Lacoste L!VE genes, those prints were made to be worn all over, on the backdrop of some epic hip hop tunes while chilling under the first sunrays. Once again, Lacoste L!VE has combined style and comfort for your most impulsive sunny hit-andrun trips by the sea, lazing on empty seashores and sport courts before the summer burst.

Be serene, now the sun is out, this season’s palette will blend you in with the most idyllic landscapes ever. This summer, Lacoste L!VE went on a littoral expedition and got inspired by clear Mediterranean gulfs’ colours and patterns. Sailor stripes and lines come and ease the bright emerald tones, pop colours and seabed coral naïve prints to wind down pleasantly by the heated sea. Revisited Greek inspired repetitive friezes travel across this summer’s outfits while seersucker shirts and blouses flirt with cargo pants and summer rain jackets come in panoply. While you wait for the waves, wear prints and textures as combos, and dive deep into this summer’s tones. So pack easy and chill. This summer, Lacoste L!VE has made it simple and straight as palettes and inspirations merge with all the fundamentals for seashore’s jaunts and adventures, from summer thirsty cruises to coastal fun.

Bandana all over

For this spring, Lacoste L!VE contrived a nice and warm end to the winter and dreamed up a smooth transition to heated sunny days. While lazing about before the summer frenzy and getting ready for last-minute seafront breaks, get mixed up from head to toe in polka dots and bandana prints.

Anyone who refers to the 90’s and the different apparels its fashion comprised would think about the bandana, this iconic accessory of our sweet years of adolescence, sugar-coated rebellions and stoop kids fantasies. But this small piece of fabric holds way more history than we think and still, has not aged a bit. Through out time, it became the key element of different imageries and coded clothing trends. From the Wild West cowboys to Tupac Shakur, bandanas have crossed quite a lot of styles and eras. The term bandana itself finds its roots in the hindi word “bandhi” which refers to traditional dyeing and patterns but its origins is better known in reference to the western cowboys and all the imaginary that goes with it. They were indeed one of the first community to establish bandanas’ use amongst farmers and railroad workers who used to fold it as a triangle and tie it around their head in order to protect themselves from dust and sun and wipe sweat from their face. It is also then that

proper outlaws used them to hide themselves during robberies and crimes, while playing with sheriffs’ nerves. Assoc iated with suede trousers and wide-brimmed hats, bandanas were popularized with cinema as they became a key element of the Hollywood western panoply and scenery. The bandana also appeared in the 19th century in San Francisco, right after the Gold Rush. Because of a women shortage, men had to dance with each other during square dances and balls which pushed them to create a code to point out which guy had to play the male or the female part. A man wearing a blue bandana was supposed to play the male part while men wearing red bandanas were intended to play the female part in the dance. Usually, bandanas were tied to their wrists or worn hanging from their belts or back pockets. This code was reclaimed later on within the New York City’ gay community of the early 70’s as the “hanky code”, an implicit charter symbolizing their preferences for men.

The bandana look turned badass again during the 90’s and came to hip hop fashion with the famous rapper Tupac.If a lot of rappers of that time were rocking their caps backwards, Tupac stuck on wearing his bandana backwards too, tied up to the front of his forehead. This custom was not meaningless at all as Tupac was then recalling the symbol of identity that bandanas would emblematize and the historical outlaw background it implied. Inner city gangs’ members adopted coloured bandanas to signify and display their allegiance to a specific gang without having to interact with other gangs’ members. As such, bandanas were called “flags” and for example, the C.R.I.P.S use to wear blue bandanas and the Bloods, wore red ones. Its popularity largely spread within youth culture as a key element of the hip-hop fashion and uniform. Bandanas have gone through time symbolizing subcultural and underground movements. This season, bandana prints are revisited and printed all over sweaters, polos and shirts, to give it the tribute it deserves.

Dress — EF8038 NE8

Blousons — BH7789 CCA Polo — PH7867 9M0 Pants — HH7813 70v Shoes — Gazon Sport - Blue

Shirt — CH7839 8LP Knitwear — AH7852 DXQ Pants — HH7813 70V Shoes — TRAJET MR - Dark grey / Light blue

Blouson — BH2390 E8N Sweatshirt — SH7806 DUX Pants — HH9789 AR4 Bag — NH1153LB 687

Sweater — AF8024 8LP Polo — PF7950 8LP Pants — HF7955 8LP Clutch — NF1094LM 161

Blouson - BF8035_ARL Dress - EF8509_8LP

Missouri MP SPECKLE Broadwick MP CROC Missouri MP WHITE

Tee-shirt — TF2846 DW1 Pants — HF7769 B1G Wallet — NF1093LM 303 Shoes — TRAJET MR - Dark grey / Light blue

Blouson — BF8027 BYB Shirt — CF8031 HHW Pants — HF7769 B1G Watch — 2020082 Shoes — RENE PLATFORM PC - Off White

Blouson — BF8035 ARL Sweatshirt — SF7927 7VU Skirt — JF7959 ARL Shoes — RENE PLATFORM PC - Off White

Sweatshirt — SH0626 FKM Tank top — TF8194 DUK Pants — HF0264 FKM Shoes — TRAJET MR - Dark grey / Light blue

Cap — RK8851 166 Blouson — BH7823 166 Knitwear — AH7852 DXQ Shirt — CH7839 8LP Pants — HH7813 70V

Knitwear — AH7855 EE8 Shirt — CH7849 EE8 Pants — HH9789 AR4

Sweater — AF8022 8LP Shirt — CF8023 EE8

TRAJET SL - Off White

BROADWICK HI SK - Black

Blouson — BH0623 423 Shirt — CH7750 E7S Shirt — CH7809 D7E

Cap — RK8851 R6T Shirt — CH7750 E7S Tee-Shirt — TH7792 FKM

Blouson — BF8035 ARL Dress — EF8509 8LP Watch — 2020082

Blouson — BH7836 ATE Sweatshirt — SH0622 F5S Shirt — CH7849 EE8 Pants — HH7833 C2H

Shoes — TRAJET MR - Dark grey / Light blue

Shirt — CH7849 EE8

Cap — RK8815 8LP Polo — PH7867 9M0

Blouson — BF8036 CCA Polo — PF7850 8LP Skirt — JF7772 166 Sunglasses — L710S 800

Blouson — BH7823 166 Blouson — BH7789 CCA Polo — PH7867 9M0 Pants — HH7813 70V

RENE PLATFORM PC - Black

RENE PLATFORM PC - Off White

BORADWICK HI PG - White

MISSOURI PG - Purple / Off White

Beyond Categorical: The Unisex Boom

Get loose this summer as a gender-neutral gust blows over this collection. Lacoste L!VE has gone for a crosswise wardrobe that is made to be shared beyond gender. Prints, textures and garments are overruling conventions. So girls, get that boyfriend shirt on and be a queen.

Which girl doesn’t love putting her other half’s oversized shirt on for a lazy Sunday? And which guy hasn’t played the chivalry card on a cold night out and offer his ladylove a warm bomber jacket with a wink? Part of this season goes gender-bender with a unisex spirit in mind to exceed male and female confinements and get a bit slouchier about garments attributions. Lately, fashion seems to have moved towards a new era of sartorial codes, re-thinking the frontiers between the S/He norms and rules. And it is now more and more common for girls to go and nose about their boyfriend’s wardrobe to nick a nice hoodie or shirt. It is possible to link this “boyfriend fit” trend to quite far in the past and the moment women liberated from conventions and their outfits’ confinements – with women like Joan of Arc or Coco Channel who anticipated it – but it’s only in the 60’s that male apparels appeared in female catwalk and from 68 that a new movement of gender transgression and enfranchisement properly took place.

The current boyfriend trend first started with girls being fed up with belted and waisted outfits and willing to experience and enjoy the comfort and coolness of men’s cloting - leaving those hyper-pressed-against-derrières-pockets and be able to fill them up with something else than a tube ticket. It first appeared like an unceremonial trend that freed women from their girly morning rituals and roll out of bed, put their partner’s shirt on to hit the street. And let’s face it, a “boyfriend” dressed girl is often the attractive one you can be all-lad with, easing all the general awkwardness of the seduction rites and formalities. On the boy side, it seems to be more about being able to feminize and share their wardrobe without having to look androgynous or renounce to their masculinity. But sometimes goes even further than that. We have seen recently the appearance in the fashion arena of androgynous, genderless male and female model figures who have been catwalking for the opposite sex or who have just settled in a midway identity and beauty.

New trends confronting and blurring established gender aesthetics are increasingly common with the appearance of sexless garments and designs that are neither devoted to male or female but merely for people. Who said women come from Venus and men from Mars? They might just come from the same planet and share the same closet and it has been a while now that girls have started to inhabit the male fashion territory and repossess some of their classics. Unisex clothing is not inexorably about endorsing both gender but about disproving them. There is now in fashion and design enough space not to be bound to any gender standard and patterns. Cuts, fits and textures seem now to appeal more to fashion tastes and style rather than sexes. And in a more prosaic way, transversal wardrobes can also be a gain of space, a solution to travel lightly and a good way to go through a chillax summer.

Sweatshirt — SH0626 FLN Shirt — CH7750 E58 Pants — HH7775 NE8 Shoes — BRAODWICK PERF - White

Polo — PH0587 EFY Sweatshirt — SH0626 FKM Pants — HH9789 AP5

Hat — RK8851 R6T Sweatshirt — SH0626 5VV Pants — HH7813 70V Shoes — TRAJET SL - Yellow

Sweatshirt — SH0626 70V Shirt — CH7750 E7S Pants — HF0264 FKM

Girl Sweatshirt — SF7927 7VU Short — GF7956 S99 Watch — 2020079

Boy Sweatshirt — SH7806 DXQ Swimsuit — MH7846 166 Watch — 2020080

Broadwick MP BLACK Missouri MP BLACK M85 MP Black

Blouson — BH0623 311

Sweatshirt — SH0626 70V

Polo — PH0587 T01

Polo — PH0587 F8M

Dive Into A Psychedelic World

This summer is all about turquoise waters, cloudless colours and sizzling sunbeams beating down on clear-bue bays. Now the sun is out, Lacoste L!VE goes on a dazzling and psychedelic, subaquatic trip and hangs out with one of the most fascinating and alluring living things: coral.

Often associated with the most idyllic settings and overwhelming underwater sceneries, corals are one of those weird looking and prismatic critters that will always remind us how stunning nature can be. Mostly known for their crazy looks and appearance, they also hold a great amount of symbolic qualities, mystic beliefs and healing virtues. Let’s jump into some of these unknown and fascinating traits from the little underwater aliens to their agglomeration into coral reefs. Coral is a tentacled sea creature that belongs to the same family as the jellyfish. Held up by their limestone skeletons, corals make up thriving underwater landscapes and form whole ecosystems, fundamental to some of the most mind-bending maritime species out there. Colonies of coral display an almost unimaginable spectrum of colours, shapes and possibilities; from mazes and spiky cushions, to laces and elk-horn shapes, the variations of their appearance seem infinite. But beyond their striking composition, those little sea creatures have been the subject of many beliefs and myths.

It is possible to find coral’s mystical origins in the Greek mythology with the myth of Perseus. After petrifying Cetus, a tentacle sea monster who was threatening Andromea, Perseus laid Medusa’s head down upon some seaweed on the shore of the Red Sea. Blood seeped onto the seaweed, turning it hard and red, and so coral had been created. Ovid tells then of how this new creation was spread through the waters by the Sea Nymphs. It is from then that coral was considered as magical and as a divine creation and was highly valued in ancient times. Superstitions associated with coral are very diverse and not only its beauty was a point of interest and admiration but coral was also used for medicinal purposes. In general, according to stones’ symbolism, coral protects its owner, soothes emotions and brings peace. Among the Romans, coral was thought to be magical and their branches were tied around children’s necks in order to protect them from danger. It was also known for curing women

sterility and protect people from the “evil eye” and had the power to impart wisdom, facilitate the flow of blood and drive off fever. In ancient common belief, red coral could also inform on its wearer’s general health, as its colour would change in acc ordance with his physical condition. But colour of coral may turn white sooner than we think. A few global phenomena are having a significant impact on this mysterious underwater landscape. Global warming, rising sea levels, pollution and excessive fishing have contributed to killing more than 16% of the world’s coral and more than half of it is now considered as endangered species. Aside from its own beauty, what characterizes coral is the unimaginably eclectic life that inhabits and relies on it. Those kaleidoscopic and polychromatic surroundings are precious spaces of amazement and life and will keep blowing our minds and reminding us how alien and surprising the world is. Forget outer space, just dive deep.

Dress — EF8030 QYP Sweatshirt — SH7803 DW9 Shoes — DASH CP - White / Blue

Hat — RK8817 311 Blouson — BH0623 311 Shirt — CH7851 311 Bermuda — FH8593 R6T

Top — QF8018 525 Skirt — JF7772 70V Shoes — MISSOURI PG - Red / White

Dress — EF8020 525 Shoes — BROADWICK CP - White / Red

Polo – PH7858_E9N

Blouson — BH7789 CCA Tee-shirt — TH0262 522 Pants — HH9789 AP5 Shoes — DASH - Blue / White

Polo — PF8890 FWN Short — GF7930 FWN Sunglasses — L710S 466

Blouson — BH7836 R26 Tee-shirt — TH7801 95B Bermuda — FH8593 FLN Shoes — BROADWICK PERF - White

Sweatshirt — SH0622 F5S Shirt — CH8929 E9N Bermuda — FH7837 FYE Shoes — TRAJET SL - Off White

Broadwick Hi CP BLUE

Broadwick CP WHITE/BLUE

Dash CP - WHITE/RED

Tank Top — TF7952 SEG Skirt — JF7772 70V Shoes — BROADWICK CP - White / Red

Dress — EF7774 F8M Bag — NF1276LM 303 Shoes — RENE PLATFORM PC - Off White

Shirt — CH8889 AT5 Bermuda — FH7837 70V

Sweatshirt — SH0626 70V Swimsuit — MH7827 E9N Scarf — RE8823 E9N Shoes — GAZON SPORT CSU - Natural

Dress — EF8019 EV0

Trajet Yellow/Blue

Dress — EF8021 YQ5 Shoes —DASH CP - White / Red

Top — QF8011 NYV Pants — HF7769 166 Bag — NF1274LM 161 Sunglasses — L710S 466 Shoes — BROADWICK CP - White / Red

Polo — PF7939 E9N Short — GF7956 S99 Shoes — DASH - White / Red

Sweatshirt — SH0622 F8M Tee-shirt — TH7793 E9N Pants — HH7775 NE8

Tee-Shirt — TH7828 DKD Sunglasses — L711S 001

MISSOURI SK - Off White / Blue

Hat — RK8850 QYP Sweatshirt — SH7803 DW9 Shirt — CH7840 5XF Bermuda — FH7804 NE8

Tee-Shirt — TH7797 QG0 Shirt — CH7791 DW9 Swimsuit — MH7846 166

Creative Direction Monsieur Lâ&#x20AC;&#x2122;Agent Art Direction & Layout Ill-Studio Photography Nicolas Coulomb Still Life Photography Ill-Studio Stylist Jean-Paul Paula Production Scott Hardy Texts Micha Barban-Dangerfield