Nithara Coffee

B. NITISH HARIHAR: THE RENOWNED COFFEE CONNOISSEUR, SETTING NEW BENCHMARKS IN COFFEE PRODUCTION WITH NITHARA

India is mostly known as a tea-drinking nation, with the southern regions of the country accounting for the majority of ‘Kaapi’ consumption. With time, coffee integrated itself into our way of life. Consumers began relying on coffee growers, roasters, and retailers in addition to high-end luxury coffee shops. Nithara Coffee has its name etched as one of those few pioneers who paved the way for the expansion of coffee cultivation in India and contributed to its growth.

Ideated as a brand preparing the finest quality coffee powder with the highest level of freshness in a fantastic selection of coffees, they benefited from the success of their long history of coffee production and their strong connections. By securing a niche in the market, Nithara has, in a short period of time, made headlines in the industry.

Nithara Coffee is the brainchild of an experienced and dynamic visionary leader, B. Nitish Harihar. He is dedicated, charismatic, and continuously engaged in practices that foster success. Behind Nithara’s exemplary success is B. Nitish Harihar, who believes in creating an excellent team and turning each employee working at Nithara into a highflyer.

But before we dive into his phenomenal success story and business venture in detail, we need to get started at the grass-roots level. Sri R. P. Sarathy, the maternal grandfather of Nitish, was a significant pioneer in the coffee industry and serves as an example for him. In addition to making a significant contribution to the coffee industry, Sri Sarathy had also moved into the flour milling, spinning, and educational institution industries. He had such in-depth knowledge of coffee that individuals from all over sought his advice on every facet of coffee manufacturing, which set him apart from the other industry pioneers. The way Nitish’s parents, Sri R. Badri Prasad and Smt. B. Jayashree oversees every aspect of the estates in Chikmagalur and is a significant factor in Nithara’s resounding success. The entire Nithara team has a thorough understanding of coffee, starting with the early phases of its growth and development, thanks to its extensive expertise in coffee growing and cultivation. As the company’s founder, Nitish Harihar looks for new market opportunities and takes action to increase its presence there as well. He also brings several perspectives to the growth process.

With all his wide spectrum of business acumen, Nitish studied the intricacies of business operations and worked tirelessly to turn them into huge successes. Restructuring the coffee business with past business experience has created entirely new levels of creativity. Let’s start this unique narrative with Nithara’s introduction.

Nithara, An Evolving Empire in Quality Coffee Blends

The Sanskrit word “Nithara” means “deeply rooted” and stands for its core values of quality, consistency, and service. Nithara Coffee is committed to producing the highest quality coffee powder using its “deep-rooted” knowledge in coffee cultivation, harvest, curing, roasting, and blending!

“At Nithara Coffee, we get our coffee from award-winning estates of our own as well as from other renowned estates in the southern highlands of India, including Kushalnagar, Chikmagalur, and Wayanad. We have invested in top-of-the-line, imported roasting equipment and grinders that are used to process roasted coffee and powder, says the organization’s founder. This assures that the coffee powder’s quality throughout roasting and grinding is uncompromised. All year long, customers consistently demand the same calibre of coffee powder, and Nithara, prioritising client demands over everything else, makes every effort to satisfy their needs and desires.

Nithara’s Differentiating Factors: Revolutionizing the Coffee Market

Blending in with the crowd is never on Nithara’s agenda. With an understanding of the complexities involved, Nithara has successfully positioned itself in a distinguished position in the industry. Here are the key differentiating factors:

• Instant Delivery: To ensure that the coffee is fresh, fragrant, and delicious, the product is delivered to the consumer in the shortest amount of time possible. The establishment of several stores in and around Tamil Nadu is primarily motivated by this.

• Optimal Quality: The most important aspect of the production process that the brand maintains, is quality. Nitish talks through its products, from upholding quality in the acquisition of raw coffee beans and quality in processing equipment to ensuring quality in processing methods and, ultimately, quality in service.

• Quality Control: They don’t keep too many finished goods on hand. To ensure that the consumer’s experience when drinking coffee is at its best, they have introduced creative techniques that are exclusive to them, including strict quality control measures which ensure that the standards of quality are met.

A Leader’s Response to the Industry Evolution

Constantly vigilant to ensure that the customer is happy with the coffee!

The coffee industry has traditionally placed a premium on quality. The consumer’s understanding of the various factors affecting coffee quality has increased. As a result, the filter coffee business has seen several diverse spinoffs, including single-origin coffees and made-toorder coffees. Quality-focused coffee has experienced a strong turn in this market. The company gets numerous consumers these days who want their coffee blends made according to their specifications or formula. The best course of action, according to Nitish, is to tailormake each customer’s coffee after learning what they are looking for.

Nithara always has the basic blends that they advise beginners to try if they are new to coffee. When brewed, filter coffee requires more time and effort than instant coffee. But when it is freshly brewed and served, the filter coffee experience continues to be at its pinnacle. The industry is also starting to become more aware of many available brewing techniques sailable, including the Moka Pot, Aeropress, etc., which are a little different from the traditional method of making filter coffee using the stainless steel or brass South Indian filter. These distinct brewing techniques have piqued customers’ interest in trying variously brewed coffee. Hence, as a coffee farmer and roaster, Nithara is constantly vigilant to ensure that the customer is happy with the coffee they are drinking.

The Exclusive Product Portfolio

Strongly positioned as a B2B and D2C brand in the market, Nithara sells coffee at wholesale prices to HoReCa (hotels, restaurants, and cafes) establishments as well as to customers directly through their physical branches located in select cities in Tamil Nadu, as well as through the e-shop on their website, Nithara.com.

The first is called “Superior/Signature Blends,” and it is roasted and blended specifically for retail customers, or people who make coffee at home. Economical blends make up the second category of blends. These mixtures are mixed and roasted so that the decoction can be kept for a longer period of time and may cater to the hotel’s or restaurant’s needs. Nithara’s speciality is to tailor-make blends that are unique to hotels so that the coffee served remains unique to them.