India’s Coffee Market at a Glance

In the past, South Indian markets had a higher prevalence of coffee consumption than North Indian markets. Due to greater public awareness of coffee, it has been observed that consumption has increased over the past 20 years, especially in North India. The number of hotels, restaurants, and cafes serving liquid coffee is increasing in urban and rural locations. In urban regions, numerous well-known companies are opening cafés that offer distinctive experiences for coffee connoisseurs. Similar to this, there are several coffee shops opening up in rural and semirural areas. All of these point to an increase in coffee awareness that encourages consumers to consistently drink more coffee.

Achievements and Accomplishments along the Way

Nithara works tirelessly to establish itself as the top coffee brand in the market, and this is supported by the numerous prestigious accolades that the company has received. Some of the notable ones are listed below:

• The Ramagiri Estate has been awarded “The Best Among the Arabicas—Bababudangiri Region” in the “Flavour of India—The Fine Cup Award 2012” Competition.

• The Krishnagiri Estate has been awarded “The Second Best Among the Arabicas—Bababudangiri Region” in the “Flavor of India— The Fine Cup Award 2011” Competition.

• The company Nithara Coffee was honoured with the “Food & Beverage Start-Up of the Year” award by Entrepreneur India in 2021.

• Economic Times has awarded the company as the “Emerging Startup of the Year” during its “ET Leadership Excellence Awards 2022.”

From the Founder’s Desk

The Dedicated Team

The extensive expertise of Nitish’s grandfather and parents in coffee cultivation and growth has given the entire team a thorough understanding of coffee, beginning with the seeding stage. To ensure that the coffee grown there is of the highest quality, best practices are followed at the estate. They follow the advice of some of the top coffee cup tasters to assess the quality of the coffee being farmed and purchased in order to guarantee that the coffee provided to the client is of high-grade standards. The dedicated members of Nithara’s production and sales teams uphold proper hygiene and standard operating procedures at all times to ensure the high standards of the goods and the service.

Customers who drink filter coffee have a range of flavour preferences. In general, coffee should be balanced in terms of sweetness, sourness, and bitterness. Each customer may have different coffee taste preferences based on a variety of variables, including eating habits. People may prefer it robust or light. Some people might prefer it acidic, while others might prefer it bittersweet. Therefore, it’s crucial to consider the type of residents there in terms of their eating habits and flavour preferences in order to purchase a blend set for a location, hotel, or café. For a hotel, we take the time to observe the types of visitors and the types of coffee they favour in terms of strength (coffee’s level of strength), taste, and flavour.

Keeping all this in mind, we design blends of coffee to cater to our customers’ needs uniquely. It is very important that we as coffee roasters/ suppliers are present in the market and constantly surveying the kind of coffee that is being consumed in the hotel/ area. As part of our service to the hotel industry, we have designed and crafted unique coffee blends for large hotel chains in Tamil Nadu in order to ensure that their coffee stand uniquely from readily available pre-blended coffee powders in the market.

Painting the Future Canvas of Nithara

Nithara Coffee’s future plans include expanding its presence across India, beginning in South India. This is carried out to ensure that the products are delivered to consumers in the shortest amount of time, which also maintains product quality. They are expanding their production capabilities and sales force to make sure that customers may contact them to purchase coffee goods. Nitish is confident in the overall expansion of Nithara Coffee in the coming years, with a vision to offer the finest quality food items to clients worldwide.