By Farah Hassan
By Farah Hassan
Moez Street Moez Street is one of the oldest streets in Cairo, it was built by the fourth Fatimid Caliph, Moez Ledin Allah Al Fatimi, shortly after the Fatimids founded the city of Cairo in Egypt, and so it is in the heart of the city. The Moez Street shows a stylistic evolution of Islamic architecture in Cairo from the Fatimids to the Ayyubids, the Mamluks and finally the Ottomans. The street of Moez Ledin Allah Al Fatimi, located in Islamic Cairo, is a witness of a historic journey from beginning to end. Moez Street holds a monumental concentration from four Islamic dynasties: Fatimids, Ayyubids, Mamluks and Ottomans. The street is approximately three kilometers long with monuments lining each side. The architectural and artistic features of each monument are unique to its time period. The visual identity will be delineated through the four dynasties’ decorative motifs and history, while also incorporating present day culture.
01.
Visual Identity
01.1
Fatimid Dynasty
Motif
The Floriation
Al Aqmar Mosque
Al Aqmar Mosque
Bab al Futuh
Al Hakim Mosque
Color Concept
Use of Vegetal Motifs
01.2
Ayyubid Dynasty
Motif
The Muqarnas
Najm al Din Ayyub mausoleum
Najm al Din Ayyub mausoleum
Najm al Din Ayyub mausoleum
Color Concept
Use of Brass
01.3
Mamluk Dynasty
Motif
The Star
Khanqah of Barquq
Khanqah of Barquq
Qalawun Complex
Qalawun complex
Color Concept
Use of red decorations
01.4
Ottoman Dynasty
Motif
The Tulip
Sabil Kuttab Mutahhar
Sabil Kuttab Mutahhar
Bab al Futuh
Sabil Kuttab Katkhuda
Color Concept
Use of Blue Tiles
01.4
Moez Street Logo
atimid Ori in o Moez Street
The 4 Dynasties Timeline
The beginning of Islamic Cairo
01.4
Typography
Avenir
ﺟﻨﺔ
02.
Pictograms
02.1
Monument Icons
Monument Icons
03.
Wayfinding
03.1 Map
03.1
Dynasty Maps
Fatimid
Ayyubid
Mamluk
Ottoman
03.2
Numbering System Dynasty and location from Entrance Example
Bab el Nasr
03.3
Identification System
Dynasty Motif
Dynasty Pattern
Dynasty Color
Monument Icon
Numbering System
F.04
Name
Wayfinding System Signs
04.
Signage
04.1
Signage System Left side of street
Right side of street
Front
Back
04.2
Sigange Sequence Directional Sign 1
Directional Sign 2
dentifi aiton i n
70 cm
55 cm
48 cm 200 cm 180 cm
110 cm
30 x 20 cm
0.69 cm 0.3 cm 1.3 cm
04.2
Identification Si n
Material : Aluminum Letter Process : Silk Screen Dimension : 55 x 180 x 5 cm
Material : Plexi Glass Letter Process : Acrylic Dimension : 50 x 65x 30 cm
Lighting : Light box with pattern
Wayfinding System Signs
05.
Mobile App
05.2
App features