BUD BUDDY
problems
education Today, kids spend more time in front of a screen than doing anything else except sleeping.
food industry The toy industry is the most plastic-intensive industry in the world. 90% of the toys sold are made of plastic.
In the US, more than 80% of parents support the teaching of climate change when only 42% of teachers teach it.
screen time Food production is responsible for one-quarter of the world’s greenhouse gas emissions.
plastic
the solution
ility ab
understanding the responsibilities and perks of a home grown garden.
realizing the impact one small behavioural change can have on the planet.
creating opportunity for families and communities to work together.
togeth
ng i n ar
teaching key skills and the fundamentals of nature through fun means.
s nes er
permac
sustain
ture l u
fun l e
vision
mission
To establish a reconnection to nature and each other through fun and sustainable learning.
To redefine the educational system to inlcude climate change and sustainability in the curriculum... reversing deep rooted systems within the toy industry that supports waste and single-use plastic....
smart toy communication
sustainable packaging
d b ud b u l b a si
irresistibly adorable toy easy-to-use plant kit
1
2
5
bu ud J
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A
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basil S
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sew plant
harvest
budbud
15 - 30cm
0.5cm
general information....
3
4
Sow basil seed successionally from spring to summer so you have a continuous crop. Pot on into individual pots when plants are big enough to handle. Water sparingly – basil hates to sit in wet compost. Harvest the leaves individually rather than chopping the plant with scissors, as this will enable new leaves to grow.
bu ud
bu ud indoor planting options
indoor indoor planting planting
bu ud
basil
mint
rosemary
parsley
thyme
oregano
cilantro
garlic
dill
steps.... 1. find a sunny location like a windowsill for your basil. 2. plant seeds based on how many can fit and cover lightly. 3. water thoroughly for moist soil. Avoid soaking wet soil. 4. ensure there is proper drainage to avoid root rot. 5. add mulch to regulate moisture. 6. water regularly - budbuddy will be sure to remind you. 7. harvesting often as this helps basil plants grow fuller.
done
bu ud
basil
keep an eye on your physical budbuddy. When he lights up, he is trying to tell you that your precious plant needs some love! Then come to me, your digital budbuddy, so I can tell you what it is your plant needs.
the story of budbuddy
outdoor planting
basil
Hi there! It looks like your basil needs some water. Remember, the soil should be damp, not soaking. We dont want to risk root rot!
bu ud
basil
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Yay! It looks like your basil is ready to be harvested. Check out some great recipes that you can use your basil for...
Want to know what other options you have for indoor planting? Either check out the individual options or sign up for a subscription for non-stop fun and food!
recipes
indoor planting
subscription
basil
scalability
indoors
outdoors
bu ud
About us
Products
Contact
Our products
BudBuddy 9.99€
Seeds 2.99€
Soil 3.99€
Egg (Plant pot + Watering can) 4.99€
Trowe 3.99€
Mulch 2.99€
BudBuddy kit 19,99€
Subscribe
bu ud Indoor planting
About us
Products
Contact
Outdoor planting
Subscribe
bu ud
About us
Products
Contact
What’s in the box?
A monthly bundle of joy delivered to your house!
4.99€
Seasonal Seeds
Mulch
Subscribe Egg (Plant pot + Watering can)
Mystery budbud accessory
Subscribe
NPD Group, global market tracks
market
2
0
-2
17
20
18
20
19
20
global toy industry market growth (%)
th Toys ar
w
Ever E
39 €
35 €
The LeGrow smart garden kits attempt to turn growing plants into a simple matter of snapping modular pieces together into self-sustaining indoor gardening ecosystems.
Ever Earth gardening kits are made with sustainable timber or abundant Bamboo with non toxic water based paint.
Paris
rice -P
en ard G
Fishe r
competitors
LeGr o
Bud Buddy 19.99 € 12.5 €
9€
Once the Smart Toy Plush Animal comes to life, he starts to talk. Parents can download an app and connect the bear via Wi-Fi.
Paris Garden urban farming sells planting kits that include all you need to grow fresh herbs, flowers, and vegetables at home.
Sustainable Interactive Suitable for all Ages Indoor Gardening Outdoor Gardening Fresh Herbs
ility ab
permac
sustain
ture l u understanding the responsibilities and perks of a home grown garden.
we are unique!
teaching key skills and the fundamentals of nature through fun means.
realizing the impact one small behavioural change can have on the planet.
creating opportunity for families and communities to work together.
togeth
s nes er
ng i n ar
differentiation
fun l e
trends Forbes 2020
less screen time
water STEAM & STEM
sustainability
& other interesting materials, that are fun to touch and play with
At Toy Fair 2019, probably no word was spoken more often than “sustainability.”
Parents are now more than ever emphasizing physical activity and intellectual engagement.
STEM:Science, Technology, Engineering and Mathematics. STEAM: the same + Art.
we’ve got all of these!
website
customer
bu ud
About us
Products
Contact
Our products
BudBuddy 9.99€
Seeds 2.99€
Egg (Plant pot + Watering can) 4.99€
Trowe 3.99€
Gardening gloves 4.99€
BudBuddy kit 19,99€
bu ud J
F
M
A
M
J
J
A
basil S
O
N
Mulch 2.99€ Subscribe
D
sew
plant harvest
We sell to adults, parents, guardians, of children aged 3+
15 - 30cm
0.5cm
general information.... Sow basil seed successionally from spring to summer so you have a continuous crop. Pot on into individual pots when plants are big enough to handle. Water sparingly – basil hates to sit in wet compost. Harvest the leaves individually rather than chopping the plant with scissors, as this will enable new leaves to grow.
steps.... 1. find a sunny location like a windowsill for your basil. 2. plant seeds based on how many can fit and cover lightly. 3. water thoroughly for moist soil. Avoid soaking wet soil. 4. ensure there is proper drainage to avoid root rot. 5. add mulch to regulate moisture. 6. water regularly - budbuddy will be sure to remind you. 7. harvesting often as this helps basil plants grow fuller.
done
app influencers
The target user being anyone aged 3+, to play collaboratively
where?
online
plant shop
toy store
in store
future products for a new age group
AT&T WI-FI
85%
10:21 AM
bu ud
pots collection
bu ud
blog
Sleeping with Plants There is a misconception about plants in bedrooms. It is healthy sleep with plants? Do they take away all the oxygen and suffocate you? Whether to put plants in the bedroom is actually still a controversial issue. Here we share our answers and best plants for your bedroom. Read more
6 Benefiits of Houseplants
Why indoor plants make you feel better BudBud Podcast - Why indoor plants make you feel better
15
Having plants at your home is good for your health — and not just for the visual beauty they provide but why? They essentially do the opposite of what we do when we breathe: release oxygen and absorb carbon dioxide. This not only freshens up the air, but also eliminates harmful toxins.
15
Read more
1
interactive pot water and light indicator Podcast
Blog
connected key-chain
customizable pot
feeds information about your
comes with colors and a brush
plant when you’re on the go
finances 2,000€ legal
2,400€ rent
2,000€ insurance
56,350€ total setup costs
550€ platform development
1,000€ office equipment
45,000€ salaries
2,000€ marketing
1,400€ research and development
€ 5,000
€ 5,000
€ 5,000
€ 5,000 the team
€ 30,000
the bank
€ 26,350
€ 56,350
€ 5,000
€ 5,000
revenue + profit
projections
madrid
spain
europe
2021
2022
2023 +96,002€
+68,530€ +52,055€ +16.351.5€ +4,522.5€
-4,295€
time
€ 2.99 € 9.99
ckages pa
cription bs
€ 4.99
cost breakdown
the ful l
ditiona ad l
€ 19.99
ndle bu
nthly s u mo
(per unit)
production cost € 12.00
sale cost
we need to sell
€ 19.99
7,052 units to break even
profit
€ 7.99
what you would be making off of each sale € 19.99
of our profit
30%
2.4€
per unit
suppliers
terracotta € 1.00 Hory Bio
wool felt € 2.50 afilii
seeds bluetooth
€ 0.50 Hory Bio
€ 5.50 afilii
mulch € 1.00 Hory Bio
soil € 0.50 Hory Bio
terracotta € 1.00 Hory Bio
meet the team
Head of marketing: Danielle E. White
Head of Production:
Head of research and development / CEO: Clara Gade
Head of Accounting and Finance:
Head of Purchasing:
Head of HR Management
Lamees Ahmad
Moira Burela
Sarah R. Al Atiyat
Fares Al Rajal
our reality
The shocking video of childrens’ familiarity with common fruits and veg are just the tip of the iceberg when exploring our separation from nature. 56% of the world’s population currently live in cities and expects to reach 2/3 by 2050.
BudBud intends to reintergrate nature into the lives of everyone. We want to redefine the toy industry to become part of the solution for climate change and education. So the question is...
Are you with us?
our hope