Lemons Teach Life Lessons

It started with a five year old’s desire to do “something different” on Labor Day. Jack Zerbe asked his mom, Amanda, if they could have a lemonade stand. She reached out to her good friend, Hillary Weidner, to see if she and her daughters wanted to join in.

“Our friends, the Zerbes, have three boys the same age as our three girls and they are really close friends. Amanda said, ‘Let’s have a lemonade stand this summer. Let’s get out of the pool, let’s do something else.’ And we said we would love it. So we had a lemonade stand. We raised $148 in 45 minutes. It was very casual and the kids got a kick out of it. When we asked the kids where they wanted to donate the money they made, they said, “Let’s donate to Cincinnati Children’s Hospital.” That made it really special to us.” Hillary explained.

While young children wanting to donate rather than use the money for themselves is noteworthy, for Hillary, it had special meaning. “Our oldest daughter, Beatrice, was born with a very rare liver disease. She was put on the waiting list for a liver transplant when she was ten weeks old. We carried around the pager and waited for our call while she was getting sicker and sicker. “We learned that in Japan and in Canada, most liver transplants in children are done with a living donor. I went through eight weeks of testing and psychological evaluations and all sorts of meetings with my parents, with my husband, Jordan, with a lot of people. I was a match. So when she was six months old, Beatrice had a liver transplant and I was her donor. It was a 12-hour surgery, in side-by-side operating rooms at Cincinnati Children’s. Ever since then, we felt incredibly indebted to the hospital.”

Hillary and Amanda wanted the children’s act of kindness to be memorable, so Hillary called the hospital and asked if they could bring the children to the hospital and present them with a giant check. Cincinnati Children’s happily agreed.

“We went to the hospital with all six of our kids and did this check presentation. Then we went to the park, and let the kids play. Amanda and I were just chatting, and I said, ‘Let’s take this picture and post it on social media. And I’m going to ask if anybody wants to match the kids’ $148 donation, and maybe we’ll make it $296 instead.’ And so that’s what we decided to do. So we both posted,

and I posted my Venmo account (@hillary-weidner), and a mutual friend donated $148 immediately. We were thrilled - we had just doubled our donation.

“By the time we left the park, we had four matching donations. My husband, Jordan, was out of town and he had very limited cell phone reception, so he didn’t know anything about it. When he returned, two days after the lemonade stand, he walked in to a news crew at our house. At that point, we had raised more than $50,000 in less than 48 hours.”

“It took off from there. It was on the Today Show, CBS Morning News and Good Morning America. Andy Cohen and Anderson Cooper graciously donated $5,000. And then we got a call from Country Time Lemonade, and they said, ‘We heard about your lemonade stand, and we want to donate’. And they donated $7,700, in honor of Bea’s surgery date of July 7th. We also received $10,000 from a local family who also feels indebted to Cincinnati Children’s for the care their daughter received just a couple of years prior. (Their daughter is currently enrolled at Miami University). And all these businesses around Cincinnati joined in, and before we knew it, we had raised $175,000 in seven days. And then on the eighth day, we raised an extra $30,000, so in eight days, we were at $205,000.”

What made this simple story about a lemonade stand go viral? “When you get really cute kids together for a good cause, like Cincinnati Children’s, and an easy platform for people to donate like Venmo, it can happen. Always have good intentions behind your messaging, whether it is for a client or for personal fundraising efforts. People will get behind real stories and real causes.

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People find businesses relatable if you can humanize them, and I think the same goes for fundraising. If you put a story with your cause, it’s going to help so much more!”

Great advice from a business-savvy person. Where did she hone her business smarts?

Hillary and Jordan are Miami mergers and Farmer School grads. Her parents are also Miami mergers and her grandfather is also an alum. “I had the choice of other schools, if I wanted to look. But I grew up coming here for games and for reunions and just for fun. It just felt comfortable to me. And it was time to make a decision. My older sister was currently enrolled at Miami. She was in the business school and I knew I wanted to be a marketing major.”

Hillary had been a great high school student, but was concerned about the Farmer School’s new “direct admit” model. As she noted, she ‘wasn’t the best test-taker.’ She casually mentioned this to Penny Rosenthal, a family friend in Florida. “Growing up, our family vacationed every year in Longboat Key, Florida. When I was very little, we met this woman – Penny - walking the beach. We struck up a conversation – it was the start of a years’ long tradition. We walked the beach with her every year. She was part of the licensed turtle watch, so we got to see sea turtle nests and even a hatching. We were down there right after I got admitted to Miami (but not yet direct admitted to the

Farmer School), and I mentioned this to her. She immediately said, ‘Oh, you’re going to Miami, my son teaches in the business school there.’ I said that maybe I would pop into one of his classes and just introduce myself. Meeting him really transformed my trajectory at Miami. He had a reputation for being really tough and took no BS, and I needed that as a student. I needed someone who was going to make me work hard, and he did.

“I have such fond memories of school. I made life-long friends there. Friends that were in my sorority, friends that were outside of my sorority. I met Jordan there which was, obviously, a special experience. Our first date was to the Princess Theater.

“After college, Jordan and I moved to Chicago and I had a successful job working for a publication company where I traveled 15 weeks out of the year, selling online advertisements. I moved back to Cincinnati in 2010 and I helped start a digital agency, 2060 Digital, which is now nationally headquartered out of Cincinnati. Dr. Rosenthal gave me the confidence to do this.”

Hillary’s children may not understand the impact of what they accomplished, but that’s fine with Hillary and Jordan. “Our job and our obligation is to raise a generation of givers, givers of time, givers of energy, givers of resources. And whether that means having a lemonade stand with your four year old and taking $20 and donating it to a cause that is meaningful for you, or having a lemonade stand and donating $200,000. It’s our job as parents to focus on raising these kids to be givers of acceptance, to give of themselves. I want them to feel empowered. That was the whole purpose of donating that $148. You want them to feel good about, okay, I could take this $148 and go buy ten toys. or I could donate it to kids that need it more than I do. And that’s what I think was the important lesson for them.”

Is there another lemonade stand in their future? “I’m not sure if it will be another lemonade stand, but it will be something involving the kids. Every chance we get, we try to raise money for the research of liver disease & volunteer our time where it’s needed. We are and forever will be dedicated advocates for Cincinnati Children’s Hospital.” b