Farmers Guardian Diversification Supplement 25th October 2024 by Farmers Guardian LTD

Including FBI Show Preview

Halloween-inspired diversifications, including a sneak preview of the Farm Business Innovation show.

p2 TRENDS

More farmers are diversifying

p4 SPOOKY

A Lancashire farm’s top attraction

p8 PICK TIPS

Building a successful pumpkin business

p10 STAYCATIONS

Growth of farm-based UK holidays

p12 FOOD FARM

Couple diversify with a taste of Cumbria

p14 PLAN SUCCESS

‘Clarkson’s Clause’ could ease diversification

p16 MOVIE TIME

The successes of farms as film sets

p18 ON THE GRID Farm sells carbon credits to F1 team

p19 BNG IDEAS

Barclays’ changes to Biodiversity Net Gain

p20 END USE

Wool coffins offer sustainable option

p22 PAPERWORK

How to apply for exemption certificates

p23 SHOW TIME

Your Farm Business Innovation show preview

matter what you need it

THE Farm Business Innovation Show, co-located with the Land Leisure and Tourism Show, is the UK’s only large-scale diversification event for farmers and rural businesses dedicated to creating a sustainable future. Connect with industry experts, gain insights on the latest trends, and network with like-minded individuals to explore new diversification opportunities for growth and success.

for the Farm Business Innovation Show is now open. Scan the QR code or visit farmbusinessshow.co.uk to register today. ■ Registration is now open.

Farm Business Innovation Show

Diversification

Farmers are diversifying their businesses in order to make them more resilient and sustainable for the future, said NFU Mutual.

More farmers are diversifying

● Diversification drives 13% of farm turnover

By Chris Brayford

MORE farmers are planning to start or further develop diversification activities, according to new research from NFU Mutual.

In its ‘Voice of the Farmer’ survey, which aimed to understand the challenges placed on businesses, UK farmers’ income from diversification enterprises accounted for 13% of farm turnover in 2024 on average, which was the same figure as last year.

New research from the rural

■ Plan diversifications which are a good fit with your farming business

■ Thoroughly review your existing farm business to identify your strengths and areas where you could add value to the existing model

■ Make a full and frank assessment of your assets – including people, land, location and buildings

■ Evaluate whether you have the skills, resources and commitment to make diversification work for you

■ Thoroughly research the market,

insurer also revealed that 40% of the 1,650 farmers surveyed were already running diversification enterprises and had plans to further develop them over the next five years. This was up by 3% on 2023 statistics.

NFU Mutual said 17% of businesses were planning to diversify over the next five years – an increase of 2% from 2023.

Resilient

Farmers were diversifying their businesses in order to make them more resilient and sustainable for the future, the rural insurer added.

Chris Walsh, NFU Mutual’s head of farming and estates, said: “Farmers

local demand, and existing competition for your proposed diversification

■ Work closely with planners, highway authorities and insurers at the planning stage to avoid problems later

■ Cost out plans in detail and include contingency funds to help absorb future price and interest rate increases

■ Research the availability of local workers, which is often a challenge for hospitality or retail diversifications in remote locations

are hardworking and innovative by their nature, and this is helping to create diversifications which complement their farming activities and make their businesses stronger.

Sustainable

“From vineyards and wedding venues to solar farms and wind turbines, farmers are making the most of the resources available on their land to make their businesses more sustainable.

“In many cases, they are also providing career opportunities for farmers’ families, while creating rural jobs and boosting local economies.”

Renewable energy was the most popular form of diversification among UK farmers according to the findings, with 8% operating schemes such as solar power, wind turbines

or anaerobic digesters – up from 6% in 2023.

However, Mr Walsh warned that diversification was rarely a way of making ‘quick money’ and that successful schemes required careful planning, good management and longterm commitment.

“For the vast majority of farmers, running a diversification business is a way of supporting their farming enterprise as EU legacy Basic Payment Scheme support is phased out,” he said.

Success stories

“There are some fantastic success stories out there, such as English wine producers becoming some of the world’s highest rated, [and] fantastic wedding venues and hugely popular glamping sites.”

OF DIVERSIFICATION

Farm resilience & revenue sharing: How BNG works for landowners

Environment Bank’s Estates Director, Tom Mason, explores essential agricultural principles in schemes like Biodiversity Net Gain (BNG) and discusses revenue sharing to support farm businesses.

What land diversiﬁcation options are now available?

There are many diversiﬁcation enterprises, from environmental schemes to tourism. More landowners are considering options that engage the wider public and involve a complete change in land use, like dog walking ﬁelds.

Other natural capital options are available, like nutrient neutrality. These typically take land out of agricultural production altogether, and for 80+ years.

But there are also options within the realm of agriculture – providing farmers with other income streams but keeping farming at its core – like the SFI and BNG, where agricultural land use is still associated with it.

How is BNG an opportunity for landowners with holdings of all different sizes?

Most landowners have areas of land that aren’t as productive. That’s been exacerbated this year, where long periods of poor weather have really impacted farms around the country.

Most landowners have areas of land that aren’t as productive. That’s been exacerbated this year, where long periods of poor weather have really impacted farms around the country. What’s appealing about BNG is that there is still some carrying capacity of that land. It might involve low-intensity grazing, so there could be a change in the farming system, but it won’t

What’s appealing about BNG is that there is still some carrying capacity of that land. It might involve low-intensity grazing, so there could be a change in the farming system, but it won’t

It’s rare that we take on a site where hay cuts and grazing don’t play a role

reduce the agricultural productivity of the land to zero or mean that landowners must engage with some-thing entirely outside their wheelhouse.

Also, unlike a lot of rewilding-related projects, BNG doesn’t require huge swathes of land being

put aside. We typically look at sites around 20ha where habitat creation supports the wider farming business rather than land use changing across the entire holding.

How can Habitat Banks make land more resilient to support agriculture?

landowner partners trust us with the ecology, land, and legal aspects of the agreements we undertake with them.

Securing the planning obligations is handled by us, all the capital works are paid for and delivered by us, and the landowner can be as involved as they choose. If they’d prefer a hands-off approach, that’s not a problem, but most take an active interest in the ecological beneﬁts and want to get involved, and that’s great too.

In terms of land use itself, BNG can help to make the most of land that’s not best suited to farming practices, allowing farmers to focus on areas better suited for intensive livestock management or arable rotations.

Environmental projects of all sizes have helped to build farming system resilience. Things like tree and shrub planting supports ﬂood mitigation, and planting meadows or grass habitats helps with soil erosion and runoff. In terms of land use itself, BNG can help to make the most of land that’s not best suited to farming practices, allowing farmers to focus on areas better suited for intensive livestock management or arable rotations.

Also, having a diversiﬁed income stream helps ﬁll the funding gap, providing some secure income to strengthen other areas of their farm business – like livestock enterprises, barn conversion projects, or upgrading machinery.

Why are landowners partnering with Environment Bank on BNG?

The key thing for landowners is having a clear, visible income stream. You might derive higher in-come from BNG if you did it yourself, but the attraction for our landowners is that they know exactly what their annual payments will be for the next three decades. That’s incredibly valuable from a business planning perspective. We also really prioritise agricultural management. It’s rare that we take on a site where hay cuts and grazing don’t play a role. One landowner had previously sold their dairy herd because it seemed like the most viable business choice, but partnering with us meant livestock could return to their farm.

We also really prioritise agricultural management. It’s rare that we take on a site where hay cuts and grazing don’t play a role. One landowner had previously sold their dairy herd because it seemed like the most viable business choice, but partnering with us meant livestock could return to their farm.

We’ve built a fantastic team here at Environment Bank and like to think that our

Why is revenue sharing such an important part of schemes like BNG?

We have a strong Biodiversity Unit sales pipeline from our Habitat Banks. Any revenue from these sales that exceeds our forecast targets is shared 50/50 with the landowner.

Any revenue exceeding our targets is shared 50/50 with landowners

While our agreements mitigate as much risk as possible for landowners, there is still an element of risk that they are taking, and we felt that this needed to be recognised. They’re tying up multi-generational assets for a considerable time so, if the sites perform better than expected, they should share in the upside.

People can be distrusting of private ﬁnance entering the rural space; that’s exactly why our priority has always been securing land under a leasehold model – working with landowners so we can get that money back into the rural economy.

We also try to use local contractors (or landowners themselves) to deliver habitat creation works. If we used a national contractor to undertake all the work, that wouldn’t beneﬁt the local community.

Above: 20 ha Heacham Habitat Bank Left: Tom Mason and 34 ha Cornwell Habitat Bank landowner Alex Ward

Above: 20 ha Heacham Habitat Bank Left: Tom Mason and 34 ha Cornwell

Ward

Diversification

With Halloween just around the corner, Alex Black visited Farmageddon in Ormskirk, Lancashire, to see how the business has sent shivers down visitors’ spines throughout October as a scare attraction. Read on if you dare.

Halloween offers farmers an opportune moment to think about the ways they could diversify their business and how to attract new customers on-farm.

Pumpkin picking has become an incredibly important venture for farmers at this time of year, but thinking outside the box could reap its own rewards.

One farm nestled in the West Lancashire countryside has embraced the spooky season over the past 17 years with an adults-only scare experience which sends shivers down visitors’ spines.

Farmer Ted’s was born in 2003, after farmer and founder Mark Edwards said the business had to ‘diversify or die’ following a ‘huge change’ for the sector in 2001.

By day, and throughout most of the year, Farmer Ted’s Adventure Farm is a heavenly playground for children with tractor rides, soft play and animals.

The farm has also teamed up with Aardman’s Wallace and Gromit creators to provide the UK’s only Shaun the Sheep adventure-themed play park.

Farm’s immersive

‘scarefest’ attraction proves popular

But since 2007, the attraction has undergone a huge transformation each October to become one of the most chilling attractions in the world, offering an adrenaline-fuelled frenzy of scares, thrills and wild rides.

Courage

People from all corners of the globe have flocked to ‘Farmageddon’ each Halloween season, eager to test their courage and experience attractions from the ‘Beast of Terror’ to the ‘Meat Locker’.

Visitors are looking for an immersive experience, and Farma-

geddon provides effective scenery and staging as well as a large number of people, from those playing the characters, to security and hospitality staff.

Location is also an important consideration, with the venue situated in Ormskirk, just down the road from Edge Hill University and within easy distance of Manchester, Liverpool and surrounding towns, and offering ample room for parking.

The attraction has four ‘scare houses’ providing a twist on the classic haunted house, alongside live music, food trucks, fair-

ground rides and zombie paintball.

While the scare houses took around two hours to complete, there was plenty on offer to make a full night of it.

First up on the visit was the ‘Beast of Terror’ haunted house.

While queuing for the house, guests were entertained by dancers with rock music to put them in the right mood.

Visitors travelled around a labyrinth of corridors, with ‘jump scares’ around every corner.

3D glasses were given out for the Contagion attraction, giving a surreal look to the luminescent

Farmer Ted’s Adventure Farm, near Ormskirk, in Lancashire, transforms into a popular Halloween attraction each October.

Diversification

painted walls and floors, and adding to the effect.

Those with coulrophobia, or a fear of clowns, should give this one a miss.

There was a more agricultural theme for the maze of death, with a Halloween reimagining of the Wizard of Oz, from the scarecrows looking for a brain – yours, of course – to a blood-covered Dorothy, all trying to confuse and direct you until you hopefully escaped out of the maze of fences.

The ‘Meat Locker’ took a differ-

ent direction, with guests first locked in before being greeted by a butcher, with the characters promising more chainsaws than ever before.

Committed

The stars of the show were the committed actors who very much embraced their roles. Wandering around the park were various horror characters, from a ghostbuster and Freddy Krueger to Donald Trump.

While there were queues for

many of the attractions, the characters provided some entertainment for those waiting, with DJs, dancers and music also on site, as well as providing photo opportunities as no cameras were allowed inside the attractions themselves.

There were also fairground rides, although this was not included in the ticket price.

And at night, the funfair gives a rather different vibe to the childhood memories of summer fun.

A paintball ‘warzone’ was also available, preparing those taking

part for the ‘imminent threat of a global zombie plague’, complete with strobe lights, pyrotechnics, searchlights, special effects and water cannons.

For those needing a chance to calm down their heart rate after experiencing the scares, food and hot drinks were available from food trucks, and bars served alcoholic beverages.

Fearsome

Although, be warned, guests trying to enjoy some fish and chips or a doughnut may find themselves joined at the table by one of the fearsome characters wandering around.

All in all, a scarefest-inspired attraction on-farm could possibly be something to think about for next year.

Farms provide a perfect location, generally away from residential areas for noise, with plenty of space for the attractions and opportunities for themes.

Barns could be utilised for seasonal events, and for those who have already diversified into farm attractions, Halloween can be a great opportunity to attract a different crowd looking for alternative entertainment for a nighttime event.

With terror and dread never too far away from the connotations of Halloween, farmers may wish to take inspiration from Farmer Ted’s, as long as it is not too scary.

Farmageddon has four ‘scare houses’ providing a twist on the classic haunted house, live music, food trucks, fairground rides and zombie paintball.

DJs, dancers and music are also on site to entertain visitors.

Hear from industry experts and farmers who have started their diversification journey

Join us 6-7 November 2024 at the NEC Birmingham for FREE access to insightful talks, panel discussions, and workshops, to help you discover income-generating opportunities.

Topics include:

• How to best diversify your land, including Solar, Wind, Biodiversity Net Gain, Battery Storage, Grants, Camping/Glamping, Agri-Tourism, Housing, Carbon Credits and Forestation

• Advice and lessons learned from farmers who have started their diversification journey

Meet some of our speakers

John Gilliland OBE

DSc FRSA FRAgS, Advisor - Agriculture Horticulture Development Board (AHDB)

Alex Phillimore Head of Communications and Development - The Farming Community Network

• Real-life case-studies from landowners who have made a profit from diversifying

• Recent tax changes and how they will impact your business

And much more!

Antony Pearce Managing Partner - Dudley Peverill Associates LLP

Sarah Wynn Managing Director for Climate Change and Sustainability –ADAS

Roger Morgan Head of Farming and Rural - Farm & General Insurance Consultants

Plus, you’ll get free access to the talks and workshops taking place at our co-located exhibition, the Land, Leisure and Tourism Show!

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Diversification

With pumpkin picking gaining in popularity as a family pastime during autumn, Devon farmers Emily Fleur and Richard Harris have built up a successful joint venture since lockdown. Chris Brayford finds out more.

A thriving pumpkin business

Pumpkin picking has become a popular on-farm diversification for businesses during the autumn months.

With flocks of people gathering to celebrate what has become an annual tradition during October, farmers could take advantage of the pick-your-own market opportunity in order to generate an extra income.

Emily Fleur and her partner Richard Harris, both from farming families in Devon, have turned their shared expertise and passion into a successful farm diversification.

Balancing full-time jobs with the demands of creating their own business, the couple launched Devon Pumpkin Picking, a thriving seasonal attraction in the village of Bickington, near Newton Abbot.

The idea for the pick-your-own business in the orange, winter squash

variety was established during lockdown in 2020.

As an agricultural photographer and marketer, Ms Fleur had been working with pumpkin patch clients, while her fiance, an agronomist by trade, was also involved in the industry.

Ms Fleur says: “We opened the patches in 2021 and it was a mega year for us. People loved the chance to get outside and meet up with friends and family while doing a fun activity after lockdown.”

Rather than using their remote family farms, which had limited access via narrow lanes, they strategically chose two rented plots of land near Newton Abbot and Paignton. These locations were ‘ideal’ for attracting the high footfall needed to make the business a success.

Launching a pumpkin patch is no small feat, and they put in countless

Emily Fleur says marketing is an important part of the pick-your-own business.

The pumpkin patches are grazed by pigs in winter to clear old plants before seeds are direct drilled in May.

hours to ensure everything ran smoothly. From extensive research, to hiring staff, creating accessible parking areas and managing safety, they left no stone unturned.

“We are very heavily staffed compared to other patches; safety is important to us,” she says.

While the pumpkin patches are open every weekend throughout October, as well as during the half term week, the work is all year round.

In winter, a fellow farmer grazes pigs on the patch to clear it of leftover pumpkin plants. By February, Mr Harris begins planning soil considerations and ordering seeds, which are direct drilled in May.

They then spend hours hand-weeding the patches to ensure a successful crop.

Ms Fleur’s marketing expertise is crucial in keeping the business thriving. She manages the website and social media, and maintains relationships with local schools that book educational visits.

By mid-September, the pumpkins are nearly ready and the final task is cutting them from their stalks to harden the skins and eliminate the need for knives to be used on open days.

October marks the busiest time for the farming duo, as the pumpkin patches are open to the public.

Without a booking system, they can better manage the patch, especially during bad weather and, by not charging an entry fee, visitors are encouraged to spend more on pumpkins themselves.

The pumpkins are priced between £1 and £12, depending on the size, with food and drink available on-site for hungry visitors.

As a professional photographer, Ms Fleur ensures each patch is dotted with photo opportunities for families to capture the perfect autumnal shot.

A typical average day for the couple includes rising at dawn to warm soup and heat sausage rolls before loading their trailers with the necessary equipment.

They then head to separate patches to manage the day’s activities, which start at 10am and run until dark.

Even after closing for the day, their work is not done, as Ms Fleur says: “Posting on social media and answering phone calls and emails is one of the most important jobs.”

Meanwhile, Mr Harris handles the practical side, such as charging ma-

chines for the next day to ensure everything runs smoothly.

Looking ahead, they are exploring ways to expand and improve their business.

They plan to outsource catering to food vans, allowing them more time to focus on customer experience and growing the patch.

“I would like to do bigger and better photo opportunities,” Ms Fleur says.

“No one goes to a pumpkin patch and does not take a photo, and the beautiful backdrops are a bit of a

unique selling point for us that we want to capitalise on.

“It is about creating a customer base for longevity; I imagine there will be a few businesses that crop up in our lifetime and hopefully, we will have created a following.”

For those considering starting their own pumpkin patch, she emphasised the importance of customer service. She says: “Do not underestimate customer service. Customers online want a response straight away.

“You can lose out if you do not put your customers first.”

Richard Harris and Emily Fleur have opened two pumpkin patches.

Diversification Agritourism

ings, also trouncing last year’s sales.

Demand for farm-based holidays soars

Demand for farm-based holidays is continuing to surge, quashing concerns the ‘staycation boom’ has had its day.

According to figures from booking platform Pitchup.com, searches for camping, glamping and caravaning on farms were up 266% in July this year compared to July 2023.

The growing popularity of agritourism has also been felt at the farm gate with one dairy farmer in Derby-

shire having achieved £140,000 in bookings so far this year – double the revenue the campsite had generated by the same point last year.

Dan Yates, founder of Pitchup. com, said the number of pop-up sites listed on the platform was down 10% so far this year compared to last.

Pitchup.com’s most popular pop-up farm campsite, operating under the new 60-day Permitted Development Regulations (PDR), has so far taken £63,000 in book-

As a result, he said farmers were missing out on a growing opportunity to generate significant extra revenue from little extra work.

He said: “The Covid-19 pandemic sparked a resurgence of interest in holidaying in the British countryside, and whereas this was in some sense forced, as people could not go abroad, the impact of that is continuing to endure.

“Nowhere is this more evident than in the agritourism sector, which has grown year on year since the pandemic, and shows no sign of slowing down.

“In fact, the opposite is true. Our farm filter has seen a 266% increase in use this year compared to last, meaning thousands of people are wanting to spend their holidays on working farms.

“For those farms capitalising on tourism, the sector is delivering big returns which are increasingly becoming a vital part of the farm business mix. And there is huge potential in the marketplace for new entrants to get involved.”

Record

The news follows Pitchup.com breaking its record for the biggest number of bookings in a day on July 31 this year.

The platform received a total of 7,657 bookings on that day, overtaking its previous record of 7,446 bookings, which it achieved on August 9, 2022.

Mr Yates said UK holidaymakers were still eager to visit the British countryside despite foreign destinations having been accessible again for more than three years.

“Rumours of the staycation’s death have been greatly exaggerated,” he said.

“The pandemic forced people to rediscover the British landscape, be that coast or countryside, and what we are finding is that desire is not diminishing with time. In fact, it is growing.

“There are a number of people with significant disposable income who have reverted to foreign holidays, but they are combining those with breaks in the UK at other points in the year.

“Those on tighter budgets are continuing to pick the UK for their main holiday destination because of the value for money it offers, the vastly reduced travel time and cost, and the fact that the landscape is as beautiful and changeable as anywhere in the world.

“Farmers and landowners continue to be in a unique position to capitalise on this and help meet the rising demand. Not only will this provide extra income for their businesses, it also plays an increasingly important role in creating sustainable rural communities as tourists spend [money] in the local area.”

One farmer who has noticed an in-

creased interest in farming among her guests is Bridget Gooden, who runs Garslade Farm on the Somerset Levels.

Ms Gooden, who operates the campsite alongside an organic dairy herd, put this down to the ‘Jeremy Clarkson effect’ due to the popularity of his TV show, Clarkson’s Farm.

Ms Gooden said: “Before, people used to ask about bird watching or flooding – things they have seen on the six o’clock news – but now all they want to know is if I watch the programme and if it is true to life.

“[Jeremy Clarkson] has got such a big platform and is controversial, yet a great entertainer. The show has certainly got more people interested in staying on a working farm.”

Ms Gooden added that the cost of living crisis was also playing a role.

“It is a very touristy area around here and some places are very expensive,” she said.

“We try to keep our prices as reasonable as possible and that helps when people are feeling the pinch.”

Nick Kiddy, who runs Eastgate Farm near Royston, in Cambridgeshire, added he gets asked a lot of questions about the farming side of his business.

Mr Kiddy has 101 hectares of arable crops, plus pigs and sheep alongside a campsite.

He said: “Depending on how busy we are, we like to get around everyone when they arrive, and they always have questions about the farm.

“We have lambs grazing in the field, so that generally leads to questions too.

“On the whole, people are very interested in the farming side.”

Potential

Mr Yates added that setting up a camping site was one of the quickest, easiest and cheapest forms of farm diversification, yet still had the potential to generate significant extra income.

The most basic temporary sites

Dan Yates, founder of Pitchup.com

For more on joining an exempt organisation, see P22.

often only need running water and toilets to operate, but generate on average around £13,000 per season.

In England, where PDR for pop-up campsites has been extended from 28 days to 60 days, there is potential to earn far higher sums without the farmer or landowner needing to apply for extra planning permission.

However, adding more facilities, glamping opportunities and caravan

pitches, joining an exempt organisation or securing planning permission to operate all year round can transform a small diversification project into a business turning over hundreds of thousands of pounds per year.

“The great thing about agritourism is that farmers can choose the level at which they want to get involved,” Mr Yates said.

“A small campsite operating un-

der PDR needs little up-front investment to get going and generally does not conflict with the day-to-day running of the farm.

Back to basics

“Often, these back-to-basics sites are in great demand as many people seek a bucolic break in off-thebeaten-track locations away from the main tourist hotspots.

“But farmers or landowners with an appetite to create something bigger give themselves the opportunity to attract families and more mainstream holidaymakers looking for a relaxing break in the country.

“These sites do take more management, but can be extremely profitable and a vital part of the whole-farm income.”

Pitchup.com’s farm filter has seen a 266% increase in use this year compared to last, says founder Dan Yates.

In one of the wettest and most remote parts of the country, a farming couple in Borrowdale have made a success of on-farm diversification. Chris Brayford reports.

Farming duo offers tourists a taste of Cumbria

AN enterprising young couple are securing the long-term future of their traditional hill farm by giving holidaymakers a taste of modern Cumbria.

Dan Simpson and Ruby Cappleman, who run Seatoller Farm, in Borrowdale, serve up freshly made,

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The tasty treats are part of the couple’s extensive diversification

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strategy which is helping to ensure their traditional Herdwick and Swaledale flocks will continue to graze the fells for generations to come.

As well as providing locally sourced produce, the couple also run a rustic campsite, holiday cottage, gift and coffee shop, and pizza barn where they make their home-made, stone-baked pizzas.

Long-term future

Ms Cappleman who, along with her mother, makes woollen products for the gift shop, said the campsite was key to helping sustain the farm in the long term, particularly given the removal of subsidies, which is particularly impacting upland farms.

“All our diversifications – the pizzas, the shop and the campsite – are all helping to sustain the farm,” she added.

“We plan our diversifications so they either directly link to or help the farm, such as using our own meat for the pizza toppings.

“The shop is there to sell our craft products that my mum and I make from wool, and products like our Herdwick lamb and mint burgers, which everyone says are delicious.

“Plus, campers can grab a coffee and a croissant in the morning, which saves them having to make their own breakfast or go off site.”

They took on the tenancy of the farm – a National Trust property located in the heart of the Lake District National Park – in 2017, after it had been held by Mr Simpson’s parents for 15 years before that.

When the couple took over, they inherited the campsite and holiday cottage and have worked hard to build on these with the gift shop and pizza barn.

An important part of Mr Simpson’s evenings involves providing farm talks during the holiday season to help inform and educate any guests wanting to learn about traditional hill farming.

“The campsite has been around for many years,” Mr Simpson said.

“In fact, we had the old tenants’ grandson come in for pizza the other week.

“He is now in his 60s and remembers going round the campsite selling milk from the farm with his grandad when he was a young lad.”

Improvements

The couple have improved the site by turning the old dairy parlour into a shower block – with the showers located in the cubicles the cows used to stand in to be milked – and putting a freezer for guests to use in the old bottling room.

“We love the campsite and it is a great addition to the farm,” he said.

“We would definitely recommend providing outdoor accommodation to other farmers looking to diversify because it co-exists so well with the farm.

We plan our diversifications so they either directly link to or help the farm

RUBY CAPPLEMAN

Dan Simpson and Ruby Cappleman took over the tenancy at Seatoller Farm in 2017 and have made a huge success of the campsite and gift shop.

“The two compliment each other, rather than get in the way.”

Location

Seatoller Farm is set against the stunning backdrop of the Cumbrian fells and provides a fantastic base for hill walkers wanting to explore the area.

The couple market the campsite via popular online booking platform Pitchup.com, which helps ensure it is busy throughout their season, which runs from March to October.

Dan Yates, founder of Pitchup. com, described Seatoller Farm as a first-class example of how tourism and agriculture can co-exist to

cement the longer-term future of a farm – particularly smaller hill farms.

“They are a really inspirational couple who are making a real success of the farm itself, which in one of the UK’s highest, wettest and most remote locations, is no mean feat,” said Mr Yates.

“At the same time, they are providing amazing holiday opportunities for people to get a real taste of Cumbria – both past and present – through the fantastic local produce they supply, and the farm talks where people can learn all about traditional hill farming.

“Together, these combine to create a great business model that celebrates so much that is wonderful about Cumbria, from the hardy native sheep breeds to the rugged beauty of the landscape.”

For the Borrowdale farmers’ story it is not just farming that is passed down generations, but hospitality, too.

Mr Yates said: “From the thousands of working farms we have listed, we know that many farmers are among the most friendly and welcoming people on earth.

“It is therefore no surprise to learn about farms like Seatoller which have been offering camping for decades.

“This kind of diversification is not new and it is fantastic to see young, ambitious, enterprising people building on this tradition and taking it forward for the future.”

Experts in farm diversification

Can Clarkson’s Clause make farm diversification easier?

JEREMY Clarkson’s foray into farming on television has done a brilliant job of not only entertaining audiences, but also widening the public’s awareness of the challenges and opportunities faced by farmers, particularly around diversification.

Clarkson’s Farm has done well to highlight the bureaucratic red tape that often complicates diversification efforts and his struggles with local planning authorities

over projects such as opening a farm shop underscore a broader issue.

But the former Top Gear star’s experiences have reflected the reality for many farmers who find diversification both a necessary and a challenging prospect.

Mark Turner, a partner at legal firm Aaron and Partners, explains how ‘Clarkson’s Clause’ could help UK farmers who are looking to earn extra money under new planning laws.

UNDERSTANDING ‘CLARKSON’S CLAUSE’

QUITE simply, the clause is a recent change to the legislation under the permitted development order, which makes it ‘easier’ to convert agricultural buildings for a variety of uses and is named after Jeremy Clarkson.

Expanding a farm business can be crucial for maintaining financial stability, especially in the face of fluctuating crop prices and changing agricultural policies.

From barn conversions, holiday rentals to the opening of farm shops, diversification can offer opportunities for farm businesses to add a new revenue stream beyond traditional agricultural activities.

“While the Government

encourages diversification, the reality can be a maze of regulations and difficulties in obtaining permission where required,” Mr Turner said.

“In recent years, the Government has recognised the need to support rural economies through diversification.

“Various grants and schemes are available, aimed at helping farmers explore new business opportunities.

“However, accessing these resources means navigating complex regulations, including obtaining planning permissions, which can be both time-consuming and uncertain.”

PLANNING CHALLENGES

A MAJOR barrier to diversification is the planning system, according to Aaron and Partners.

Legal hurdles, planning permissions and local opposition are common obstacles often encountered.

“Farmers often need to change the use of their land or buildings, which requires planning permission,” Mr Turner said.

“Councils have significant discretion in granting these permissions, leading to inconsistent outcomes.

“What might be approved in one area could be rejected in another, depending on local policies and public opinion.”

In one of the most recent seasons of Clarkson’s Farm, the Diddly Squat Farm owner battled to convert his lambing shed into a restaurant.

Despite the economic benefits and job creation potential the development could have brought to the area, his application faced significant opposition from the local council and residents.

“This reflects a common scenario where the benefits of diversification are weighed against concerns such as increased traffic, noise and changes to the rural landscape,” MrTurner said.

“Farmers need to present strong business cases and often engage in lengthy appeals if their initial applications are rejected.

“This process can be costly and discouraging, particularly for smaller farms without the resources to navigate legal battles.”

The ‘permitted development order’, a recent change to the legislation which sets out what can be done without the need for a planning application, could aim to make diversification easier.

And some think that the changes were triggered by Mr Clarkson’s struggles on the show.

Mr Turner added: “One of the changes is an expansion of the number of uses to which agricultural buildings can be put, including general industrial, storage or distribution, hotels, commercial, business or service and outdoor sport or recreation.

“Other changes include an increase in the size of new buildings or extensions on farms of more than 4.86 hectares from 1,000 square metres to 1,500 square metres, and an increase in the number of homes that can be delivered through Class Q barn conversions from five to 10.

“However, there are a number of caveats and provisions in which applications must be made to the local planning authority for a determination as to whether prior approval is required in respect of highways, noise, contamination, flood risk and more.”

Jeremy Clarkson famously fell foul of the planning system when trying to open a restaurant on his farm.

WHILE there is optimism about the ability to diversify using permitted development rights, many farmers have been surprised by the number of caveats and conditions attached.

“The permitted development order is complex and the requirement, in some instances, to obtain prior approval from the council, which many people see as a quasi-planning application, is seen as having a significant control over farmers’ decisions,” Mr Turner said. Despite these

challenges, many in the sector view the changes as a positive move.

“Mr Clarkson has brought to light the difficulties faced by farmers, including the complexity of even small-scale projects,” he added.

“The recent changes have increased the options available under permitted development rights, with many farmers feeling more confident to pursue new ventures that they might not have considered before.”

SUPPORT FOR DIVERSIFICATION

DESPITE the challenges, there are avenues of support for farmers looking to diversify.

Government initiatives, such as rural development programmes, provide funding and advice to farmers exploring new ventures which aim to stimulate rural

economies by encouraging innovative uses of land and resources.

PRACTICAL IMPLICATIONS FOR FARMERS

FOR farmers considering diversification, understanding local planning policies is crucial.

Mr Turner said: “Engaging with the local community early in the process can also help mitigate opposition.

“Farmers should be prepared to demonstrate the economic benefits of their projects, such as job creation and contributions to the local

Additionally, the NFU offers guidance on diversification, helping farmers understand the legal and financial implications of branching out. economy. Legal advice is often essential in navigating the complexities of planning law.

“Specialist solicitors can help farmers build strong cases and, if necessary, represent them in appeals.

“It is also important for farmers to stay informed about Government schemes and how they might be eligible for financial support.”

A PATH TO SUSTAINABILITY AND GROWTH

MR Clarkson’s experience, and frustration, of the planning system in diversifying his farm has shed light on the challenges many farmers have faced, currently face and will face in the future.

The legal and planning hurdles can make life particularly difficult.

Mr Turner added “While the Government encourages diversification as a means to boosting rural economies, the reality on the ground can be daunting. Farmers

LOOKING ahead, a wider variety of diversified uses on farms in the UK could be expected.

Mr Turner said: “Many farmers are likely to be inspired by Clarkson’s example and consider opening farm shops selling produce grown on their farms.

need to be well-prepared, both legally and financially, to pursue diversification successfully.

“That means engaging with local communities, understanding planning laws and seeking professional advice are key steps in overcoming the obstacles.

“With the right support and determination, diversification can offer a viable path to sustainability and growth in an increasingly uncertain agricultural landscape.”

“The increased flexibility and certainty under Class R, which allows land or buildings that have changed use under this class to shift to another use within the flexible use classes, is expected to encourage further diversification.”

Recently, farmers have been given a little more leeway under new planning rules when it comes to diversifying their businesses.

Diversification

Farms have proved a popular destination for film locations. With Arley Hall welcoming an Oscar-winning actor on farm over recent years, Chris Brayford finds out more.

Farms as film locations

Diversifying into film location work can provide a valuable additional income stream for farms and rural estates.

Providing the right location –whether it be a stately home, a cottage, woodland, gardens or moorland – can be a useful source of additional income for rural owners and businesses who are prepared to make their property available as a location for film or TV.

One property which has had great exposure in recent years is Arley Hall and Gardens near Northwich in Cheshire.

Arley Hall has featured heavily in the BBC series Peaky Blinders, starring the Oscar-winning actor Cillian Murphy, and more recently as a key location for the Netflix blockbuster Fool Me Once, BBC 2’s Gardeners’ World , Coronation Street, and Hollyoaks

Rowland Flower, trustee of the Arley Estate, commented: “We have been fortunate enough to attract a wide array of different film and television productions over the years.

“There is no doubt that maintaining good relationships with location managers; showcasing the entirety of one’s offering; being able to provide extensive parking; and allowing sufficient flexibility during filming all contribute to greater

Cillian Murphy on the set of Peaky Blinders.

success in this potentially lucrative area.”

Martyn Dobinson, partner at chartered accountants Saffery, said there were some important considerations to note. He added: “Professional advice should always be taken before entering into any filming agreements or contracts.”

GET LISTED

APPROACHES out of the blue are rare, so the usual route to making your property available is to register with a location agency. Registration is usually free, although the agency will take a commission if your listing results in a contract. The agency will require a photo portfolio showing what is available so they can pitch your property for productions.

ACCESS

CREWS can vary considerably in size, but feature films need access for truckloads of equipment and baggage. Extensive, accessible parking is usually a must. The property owner needs to specify any access restrictions in their contract with the production company, including which areas are off-limits for filming.

PICTURES:

EXPOSURE

WHERE a property is open to the public, or operates as a wedding venue, for example, exposure through film or TV can increase appeal. It could also add value to your property in the event of a future sale. There are also negatives, however, and for working farms and estates, or where the property is a private home, increased visitor interest and access may not always be a desired outcome.

EXPERIENCE

THERE are non-financial benefits, too. Having a film or TV programme made at your property can be an interesting and memorable experience. You may have the opportunity to meet the actors and production team, or even feature as an extra.

CONFIDENTIALITY

YOU may be required to sign a confidentiality clause to prevent disclosure of what is being filmed. Such clauses apply across all communications, including social media. Any press interest should be referred to the production company.

INCOME

FEES from location work will be unlikely to provide a regular income stream over the longer term. Unless your property is cast as a regular location in a popular TV series, at best, filming income will be sporadic. It can, however, provide a welcome bonus or income boost. Location work for TV commercials can also be lucrative. If you have interesting items, such as chattels, plant, machinery, or even animals, that the production company may wish to use, an appropriate fee should be negotiated.

TAX

THERE will inevitably be tax implications arising from letting your property as a filming location. Income will certainly be taxable, and all tax-deductible costs should be carefully recorded. If a property is let regularly for filming use, there could be Inheritance Tax implications. The implication of the structure of the contract and level of services provided by owners and their staff should be carefully considered.

LIABILITY

THE film company should have its own liability insurance cover for any accidental damage to your property or contents. Be sure that this cover is in place before any activity commences and retain a copy of all necessary insurance documentation. The filmmaker may also want to make changes to your property, such as redecoration. These details, as well as the responsibility for any remedial or reinstatement work, should be agreed beforehand. It is recommended that valuables are stored away safely and securely.

AS SEEN ON BBC COUNTRYFILE

Agricultural drones have arrived.

• 50kg/80L payload

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• Protect water logged ground. No damage to existing crops

• Whitewash or clean greenhouses or Polytunnels

• Spray Nematodes/slug pellets/ fertiliser

• Spray, cover crops

• Spray rate up to 22 L/min

• Spray width 3.5 to 9 metres

• Granular variable spread rate of up to 150kg/min

• Open fields up to 19Ha/h, orchards 2Ha/h Greenhouses/ Polytunnels 1 Ha/h

A scene from Peaky Blinders, filmed at Arley Hall and Gardens.

Diversification

Carbon sequestration holds added value for arable farm

● Farm sells carbon credits to F1 team

By Chris Brayford

AN emerging new market opportunity has provided a Leicestershire arable farm with additional sources of income while helping to protect the planet.

Property consultants Fisher German have been working with Blaston Farm, in the Market Harborough area, on a project which has attracted the interest of the Mercedes-AMG Petronas Formula One team.

Headed up by Austrian billionaire Torgen ‘Toto’ Christian Wolf, the Mercedes team has won nine drivers’ championships, six of which were by race car driver Lewis Hamilton, and eight constructors’ championships.

Blaston Farm, owned by Philipson Estates, has engaged with regenerative farming practices for several years, including the creation of wildlife habitats alongside arable land, the use of renewable energy such as solar panels and air-source heat pumps, and participation in Sustainable Farming Incentive schemes to sequester carbon.

As a result of these efforts, the farm has been able to sell credits to the Mercedes-AMG Petronas F1 team via carbon finance specialist, Respira International.

Hylton Murray-Philipson, owner of Philipson Estates, said that after having exhausted the soil through years of continuous arable cropping, the heavy clay at Blaston had a 20-year journey of sequestration and recovery ahead.

“Soil organic matter is a much more immediate form of sequestered carbon compared to trees or peatland,” Mr Murray-Philipson added.

“At Blaston Farm, we have worked to improve soil quality by diversifying our crops and focusing on a more natural way of farming, which has enabled the soil to take in more carbon.”

Due diligence

After vigorous analysis from Ecometric, as well as Carbon Direct due diligence testing, the farm’s carbon credits were listed on the Regen Network platform, piquing the interest of the Formula One team.

Mr Murray-Philipson added: “We felt the creation of highly audited carbon credits would be valued by the market, and the fact

that we have sold a number of them to Mercedes-AMG Petronas Formula One has proved us right.

“We are looking forward to continuing to capture more carbon to generate more credits, which are currently listed on the Regen Network platform, and show that other farms – and of course, the environment – could benefit from this practice too.”

Creating carbon credits is relatively new, but the market is emerging at pace.

If a farm’s captured carbon is more than its yearly emissions, it means the surplus can be sold on the open market to private buyers looking to offset their emissions in the form of carbon credits.

Vicky Povey, agri-business graduate at Fisher German, said if a farm can demonstrate that it is sequestering carbon in its soils over time via detailed analysis, it is looking more and more like a viable way of generating extra income.

“Blaston Farm and Philipson Estates are very much pioneers in this regard and have shown that for the right farm, carbon credits are valued by the market,” she added.

“For a company such as the Mercedes-AMG Petronas Formula One team to be purchasing credits, it shows the blue-chip firms hold

them in high regard when it comes to offsetting emissions.”

The method is not ‘foolproof’, as Fisher German highlights that the number of credits generated can depend on the type of soil a farm has and the weather conditions.

“When assessing farm suitability for carbon sequestration, it is worth recording fields individually and bearing in mind the trade-offs associated with reduced cultivation,” Ms Povey added.

“We know the soil cannot store infinite amounts of carbon, so it is uncertain exactly how long we can continue to increase soil organic matter.”

Optimistic

However, farmers should still be optimistic and be thinking of ways to enter this growing market in the future by having their soil carbon levels measured against their emissions to generate credits.

She added: “The market is only growing, and as companies are increasingly looking for ways to offset their emissions, it could be a great way to make extra money when farms are often under pressure.

“For farmers thinking about generating carbon credits, it is vital to get expert advice so they can be sure it is a viable option for them.”

The team at Blaston Farm in Leicestershire has worked to improve soil quality by diversifying crops and focusing on a more natural way of farming, which has enabled the soil to take in more carbon.

Cultivating an accessible nature market for farmers

● Biodiversity Net Gain opportunities

By Chris Brayford

FARMERS have been left with a dilemma over the Biodiversity Net Gain (BNG) scheme, according to a new policy paper from Barclays.

The bank has published a paper outlining recommendations to the UK Government on how to make nature markets work for UK farmers.

Creating New Nature Markets that Work for Farmers, released on October 11, has detailed the driving factors behind the hesitancy among farmers and landowners to issue biodiversity credits under the current BNG scheme launched by former Prime Minister Rishi Sunak’s Government to ‘create and improve’ natural habitats.

New property developments must deliver a minimum of 10% uplift in biodiversity, according to the scheme, predominantly relying on nature markets to meet their requirements.

Supporting

Adam White, head of agriculture at Barclays UK, said converting land for biodiversity preservation or carbon sequestration, could provide new revenue opportunities for farmers and landowners while playing a crucial role in supporting the BNG scheme.

He said: “While there is openness to farming alongside preserving and restoring nature, the BNG scheme is currently leaving farmers with a dilemma: take the opportunity early and risk tying up land at non-competitive prices, or miss out on securing a steady long-term revenue stream from their land.

“Our policy paper details a number of policy changes needed to deliver credible and well-functioning nature markets that give farmers the confidence and tools to engage in these new opportunities.”

Barclays has recently collaborated with the Environment Bank to help farmers understand opportunities in the BNG market and to help Barclays’ corporate clients, including UK-based house-builders, which are seeking to fulfil their BNG scheme obligations, to explore opportunities and options in the biodiversity credits market.

The UK’s scheme is at ‘risk’ of being undersupplied with credits due to structural barriers in the level of participation between farmers and landowners in nature markets, Barclays said.

But it said issues could be addressed through targeted policy changes that would further support the delivery of a credible, high-integrity market.

One of the recommendations outlined is to support navigation of land use trade-offs.

“By converting land for biodiversity preservation or carbon sequestration, the BNG scheme and nature markets are providing new revenue opportunities for farmers and landowners, while playing a crucial role in preserving natural capital,” Mr White added.

Evaluating

Defra must provide clarity on the status of land at the end of a 30-year credit, and review the six-monthly time frame of evaluating the prices of credits, to avoid creating a ceiling for market price.

Mr White said: “The Government should publish an overarching Land Use Framework, as Defra originally planned to implement in 2023, providing ‘strategic direction’ on how it proposes to manage complex trade-offs between competing priorities such as food security, emissions reductions, nature and biodiversity preservation and health.

“Communication is needed to build understanding of the requirements and revenue opportunities from BNG, raise the profile of the BNG scheme, and support landowners in making land use decisions.”

Barclays also said the Government must deliver clarity on policy gaps and guidance.

“To bring more credits to the market needed by housing developers that are mandated to use them, the new Government must confirm its commitment to the BNG scheme and finalise remaining gaps in the framework on the treatment of BNG for Inheritance Tax purposes and VAT.

“And Natural England must oversee the continued build-out and delivery of the BNG register, working with Defra to establish a market oversight body to ensure integrity and consistency of the BNG scheme as applied across England.”

Barclays has identified ideas to improve the Biodiversity Net Gain scheme to aid farmers.

He added that committing to the BNG scheme and addressing the current gaps in the policy framework

would provide the new Government with an opportunity to demonstrate its ‘commitment to nature’.

Diversification

Eleanor Hunt, founder of the Woollen Cwtch Company, reveals how she has supported farmers through the creation of wool coffins. Alex Black reports.

Eleanor

of traditional heritage craft skills and techniques in the creation of the

including spinning, feltmaking, weaving and upholstery.

Increased interest in sustainability has provided demand for handwoven woollen coffins, urns and baskets, which utilise the natural properties of British wool.

Eleanor Hunt, who founded the Woollen Cwtch Company in 2021, said her coffins had provided comfort and warmth while supporting British farming through the use of its home-grown wools.

Ms Hunt uses a combination of traditional heritage craft skills and techniques in the creation of the coffins, including spinning, felt-making, weaving and upholstery.

She said the natural fibre had many inherent qualities that made it particularly suitable for application in coffin-making, as it was incredibly strong, versatile, biodegradable, insulative,

Creating sustainable wool coffins

antimicrobial and provided comfort.

“Using traditional heritage craft techniques, it can be processed into beautiful alternative options with infinite possibilities for design,” added Ms Hunt.

It all started during the pandemic, when her grandmother died.

Ms Hunt said: “She was an incredible force of nature, coming from a family of North London tailors to live in mid-Wales during the Second World War, working in forestry for the Land Army. This is where she met my grandfather.

“I made her a promise before she passed that I would use the skills and knowledge I had to build something meaningful that could help make a difference in the world

and to the communities that I love.”

‘Cwtch’ is a Welsh word which does not translate exactly into English, but means a ‘special loving embrace’.

Following the funeral, Ms Hunt

said she started to think about how wool could be used to create a different style of coffin. “Somewhere warm and comforting that represented the people they were for,” she said.

Three years ago, she created the first hand-felted wool coffins for infants and babies, before working on developing full-sized coffins for adults, creating the first woven wool and willow coffin.

“We have had responses about how they look warm and comfortable, saying they were afraid of death and the thought of coffins beforehand,” added Ms Hunt.

Techniques

She has since experimented with different techniques, improving her designs and including even more wool.

The full-sized coffins take Ms Hunt a few days to complete, meaning coffins can be produced to order, but she also has standard sizes already in stock.

“In 2024, my woven wool coffins passed industry standard testing and are now fully accredited for use in both burial and cremation across the UK,” she said.

Ms Hunt said she could make any wool work, allowing for regional designs from across the UK.

“We of course have a huge passion for our own Welsh Mountain Wools and are proud to be part of the growing movement challenging the

Hunt uses a combination

coffins,

The Woollen Cwtch Company has created a Farmers’ Wool Fund, where profits are shared by dedicating a guaranteed amount to the fund for every item sold.

beliefs about the ways in which they can be used,” she said.

In the past, Ms Hunt worked as a lambing hand on a local farm, and rolled for the shearers when possible during the spring season.

With a background in upholstery and felt-making, the work has given her an insight into everything which goes into wool production.

“Inevitably, conversations turned to the returns farmers receive for their wool,” she said.

The company has created a Farmers’ Wool Fund, where profits are shared by dedicating a guaranteed amount to the fund for every item sold.

“The fund is used to make additional payments to farmers for their

They can be used in green burials. The wools nurture the soils; putting wool back into the earth is a great thing

ELEANOR HUNT

wool, creating increased overall returns. It is also used to support agricultural charities, projects, and the increased value of wool for all UK farmers,” she said.

Eco-friendly

The green credentials of wool are also increasingly important to people planning funerals.

“They can be used in green burials, and we also do urns. The wools nurture the soils; putting wool back into the earth is a great thing,” she said.

“Equally, in cremation, you are looking at a natural material that does not release noxious gases when it is burned.”

Diversification

Farmers considering diversification by creating a campsite on their land may not always have to fear the burden of red tape. Chris Brayford reports.

Alternatives when launching a campsite business on-farm

Launching a campsite business can be an exciting venture and an attractive way for farmers and landowners to create another valuable revenue stream.

One of the drawbacks in diversification can be the hassle and delay of obtaining planning approval.

However, there are some relatively straightforward ways to avoid planning obstacles which can help farmers seeking the easiest possible way to fit diversification into their busy workload.

Louise Stone, sales development manager at TruDomes, a British glamping dome manufacturer, says landowners can apply to join an exempted organisation that has the authority to approve sites without the need for planning permission or a licence.

Exempted organisations such as the Greener Camping Club, the Woodland Champions Club, Wanderlust Camping Club UK and the Wild Trails Camping Club can use their permissions to certify members to run sites under their banner.

Sustainable

Sustainable practices and responsible land management form a key component of these types of organisations, Ms Stone says, so if farmers can demonstrate their ability to show the same approach to their land, it could help open many doors to the diversification.

Certain organisations prefer sites screened by trees or hedge banks, but if a site lacks those features it is worth considering the planting of trees or adding other natural screening to improve the appeal of an application.

“Building, excavations and other works may require a planning application which disqualifies a site from certified membership,” Ms Stone says.

“With that in mind, it helps to use moveable composting toilets, portable toilets and off-grid showers for communal facilities.

“Portable structures are usually considered chattels which are ex-

Upgrading a site with glamping units increases nightly fees for each pitch LOUISE STONE

empt from the need for planning approval.

“However, if structures are not easily movable, are attached to the ground or have fixed utility attachments, they may fall into the definition of a building.

“Trailer-mounted facilities are a potential solution, providing they can be easily detached from water, waste and electricity services.”

Offering pitches at the right

price could be the difference between a ‘lucrative income stream’ and a ‘wasted investment’, according to the TruDomes’ sales development manager.

“It is hard to be too precise about expected yield as every site is different,” Ms Stone says.

Charge

“The amount one can reasonably charge depends on a range of factors, including the appeal of the location and the quality of the accommodation and facilities.

“It helps to research other sites in the area and compare their accommodation and amenities.

“That will provide a decent price indicator.”

Consumption tax, including VAT, also needs ‘careful consideration’ and will usually be payable on campsite fees charged when pricing pitches.

“Upgrading a site with glamping units increases nightly fees for each pitch,” she says.

Wood burners, compact kitchen-

Glamping, such as with the use of geodomes, can increase the fees farmers can charge to holidaymakers.

ettes and many other luxury features can be added to elevate a site to the upper end of the market.

Ms Stone adds: “It is not practical for a pop-up site, but it is worth considering as part of an exempted organisation.

“Geodomes are an excellent choice for a better yield: even with facilities limited to the basic provision of toilets and waste disposal, it should be feasible to charge at least £70 per night per unit during peak periods.”

For farmers thinking of starting a campsite, such a venture could provide an additional source of income on farm without the same level of red tape that could usually be expected with other projects such as opening a restaurant.

“Joining an exempted organisation might involve some initial work in making sure all the right boxes are ticked to qualify,” Ms Stone says.

“However, that time is minimal compared to the bureaucracy and delay of a full planning application.”

As the Farm Business Innovation Show prepares to open its doors for

Farmers Guardian looks

What to see at the Farm Business Innovation Show

TOURISM

STAYCATIONS saw a boom in popularity during the pandemic when international travel was limited, but the interest in UK-based holidays has remained high since.

The British public is keen to get out and enjoy the countryside, and on-farm stays are a great way to experience rural Britain.

There are a huge range of options in the market, from classic camping and caravanning to glamping, all the way up to holiday cottages, as well as various tourist attractions, such as children’s play centres and farm cafes, and seasonal events, such as pumpkin patches and Christmas activities.

For those starting small, a camping site can be a good way into the market with minimal expenditure needed.

Others may have unused residential buildings, which are perfect for converting into holiday cottages, or want to look at installing glamping buildings such as pods, tipis or cabins.

Location is a key consideration for holiday lets, with more demand if the farm is in a tourist hotspot or within easy reach of a major city, as well as being close to other attractions and having off-road parking.

Sykes Cottages, one of the exhibitors at the Farm Business Innovation Show, has highlighted the importance of sustainability.

“Sustainable tourism and eco-

friendly living has gained momentum in recent years, with more people seeking to reduce their environmental footprint and impact on the planet by becoming conscious of lifestyle changes,” a Sykes Cottages spokesperson said.

According to Envirorental, Booking. com surveyed 33,000 travellers from 35 countries in 2023, and found 80% of customers said travelling more sustainably was important, with 74% wanting more sustainable options.

Considering renewable energy to power the holiday cottage is one way to boost sustainability.

Insulation and double- or tripleglazed windows is a good way to keep heat in and minimise energy costs.

Water wastage is another area to focus on, with a secondary benefit of a potential reduction in water bills.

Water-efficient shower heads, rainwater harvesting, and checking for and fixing any water leaks could improve water efficiency.

Other options include energy-saving lightbulbs, recycling facilities and charging points for electric vehicles.

WIN A £500 VOUCHER

Those registering online before the show can enter to win a £500 Sykes holiday voucher. The entrant must attend on the day to be in with a chance to win.

Converting unused farm buildings into holiday accommodation is one option for diversification.

There are a huge range of diversification options in the staycation market.

FARM BUSINESS INNOVATION SHOW

Takes place at the NEC, Birmingham, on November 6 and 7. Register via QR code

Diversification

RENEWABLES

WITH the new Labour Government looking to focus on energy generation from renewables and ending the ‘ban’ on new wind farms, there are lots of opportunities in the sector.

For those looking to produce energy to power their own operation, options such as solar panels can reduce bills while those selling into the National Grid can benefit from a new income stream. Speaking at FBI’s

sister show, Low Carbon Agriculture, Jonathan Scurlock, the NFU’s chief adviser, renewable energy and climate change, said: “The ideal scenario would be power generation from solar in summer, switching to that generated from a wind turbine through winter, making farm businesses more resilient at the same time as lowering their carbon footprint.”

VENDING MACHINES FOR DIRECT SALES

VENDING machines could be a perfect fit for farms looking to sell produce directly.

Demand is growing for storage facilities, which could offer farms a diversification option.

STORAGE

STORAGE can be one of the easiest ways for farmers to diversify, offering a relatively lowmaintenance option to introduce on-farm.

For some farmers, it could be a chance to utilise redundant buildings.

Target markets could include householders looking for secure and dry storage for items such as furniture.

With an increased interest in holidaying in the UK, there is large demand for storage of items such as caravans as well as boats and classic cars, with many people unable to store these larger items at home.

Storage is less demanding than many public-facing businesses such as farm shops, although farmers will still need to think about how they interact with their clients.

For those without suitable buildings, shipping containers offer a secure and watertight option on site.

Cleveland Containers will be

BUSINESS ADVICE

NAVIGATING the planning system, tax implications of diversification and finding the diversification that best suits a farm business are all key areas any farmer looking to diversify for the first time or expand their operation will be asking.

Farmers Guardian editor Olivia Midgley will be hosting a panel, alongside speakers from Birketts, Bidwells and Benson Accountants,

speaking about self-storage as ‘the ultimate hands-free business’, with containers, once used exclusively for transporting cargo, now a common sight across the UK for storage and more creative options such as cafes, shops and offices.

Andrew Cumming from Poplar’s Farm in Fairsby was looking for alternative income streams due to the ending of the Basic Payment Scheme.

“Self-storage caught our attention as it aligned with our current operations and required minimal effort on our part,” he said.

“While we explored other options such as glamping, the setup costs and planning permission seemed more complex than selfstorage.”

After discussing with Cleveland Containers at the Farm Business Innovation Show and seeing the containers on site, the farm set up its new self-storage business.

“We started out small, but who knows how big this could grow,” he added.

While many might think of soft drinks and snack products when they think of vending machines, farmers around the UK are using them to sell everything from milk and eggs to potatoes and beef.

The machines allow farmers to sell directly to consumers with produce available 24 hours a day, without the need for a member of staff such as in a farm shop, and allow farmers to set their own price and profit margins.

Those investing in vending machines include John and Jack Allwood, a father and son duo, who set up a machine on Huntington Hall Farm in Cheshire and will be speaking at the show.

Moo’trition provides milk direct to customers, with flavoured milkshakes adding a slightly different twist.

The family also taps into seasonal trends, with their Creme Egg and honeycomb flavours being replaced with white Kinder Bueno and toffee apple for Halloween.

discussing rural planning and business rates.

Marketing will also be a key topic, with advice from Alton Towers Resort on boosting business with video.

Visitors will also be inspired by speakers from a wide variety of farm businesses from glamping to pigs and vending machines to carbon credits.

Many farms have installed vending machines to sell direct to their customers.