RACE TO DAYTONA AGENDA BOOKLET
START YOUR ENGINES
Congratulations! Your efforts in supporting Commercial Insurance and helping to drive Commercial new business premium have earned you a trip to the 2015 Daytona 500. Beyond witnessing the No. 5 Farmers Insurance Chevrolet SS speed around the track you’ll go inside the garage and pits to get a behind-the-scenes look at the inner workings of NASCAR’s most successful organization, Hendrick Motorsports. Kasey Kahne has 17 career Sprint Cup Series wins and is focused on earning his first trip to Victory Lane at the Daytona 500. We are certainly proud of Kasey’s on-track accomplishments and equally so of his off-track contributions. He has been a wonderful Farmers ambassador, supporting Rebuild Joplin, our teacher initiatives and much more. Based on our combined success, we recently announced an extension of our partnership with the No. 5 Hendrick Motorsports team through 2017. Farmers will be featured as the primary sponsor in 12 Sprint Cup Races and as an associate-level partner during the other events. We look forward to showcasing our partnership with Kasey and Hendrick Motorsports. At any point, please don’t hesitate to ask any questions or provide feedback on how we can make your day more enjoyable. We thank you for your contribution and congratulate you again on your outstanding achievement!
AGENDA Sunday, February 22, 2015 6:30 AM Continental Breakfast: Convention Porte Cochere 7:15 AM Meet in Hilton Bonnet Creek Lobby 7:30 AM Depart Hotel for Daytona International Speedway.
Hotel Information: Hilton Orlando Bonnet Creek: February 20 – 23, 2015 14100 Bonnet Creek Resort Lane Orlando, FL 32821 Telephone: 407-597-3600 Friday, February 20, 2015 6:00 PM – 8:00 PM Reception: Signature Island (Hearty appetizers will be served) Saturday, February 21, 2015 8:00 AM – 9:00 AM Breakfast: Citrus Room 9:00 AM - 10:00 AM Open Forum: Citrus Room (optional for agents and DMs) 9:00 AM - 6:00 PM Free Time 6:00 PM - 9:00 PM Awards Dinner: Clubhouse (Indoor and Terrace)
8:45 AM Arrive at Daytona International Speedway Walk to Farmers Chalet (Breakfast will be served) 9:00 AM Pit & Garage Tours 10:30 AM Meet & Greet with Kasey Kahne (at Farmers Chalet) 11:00 AM Lunch served (at Farmers Chalet) 12:15 PM Driver introductions - Guests walk to grandstand seats 1:00 PM Start of the Daytona 500 POST RACE Departure to Hilton Bonnet Creek Monday, February 23, 2015: Departures 7:00 AM – 9:00 AM Continental Breakfast: Convention Porte Cochere
TRACK INFORMATION
Date & Time: Sunday, February 22, 2015 at 1:00 PM ET Network: FOX Track: Daytona International Speedway Type: Superspeedway (2.5 mile, paved oval) Kasey Kahne’s Best Daytona Finish: 2nd (July 2010)
FARMERS RACING TEAM Rick Hendrick, Owner
Kasey Kahne, Driver
In 1984, Rick Hendrick founded NASCAR’s Hendrick Motorsports. With a roster
Kasey Kahne began his career in open-wheel racing at 17. In 2002, he made
of stock-car drivers including Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale
the switch to stock car racing and in 2004 was named the Sprint Cup Series
Earnhardt Jr., the team owner has garnered a NASCAR record 14 owner’s
Rookie of the Year. In 2012, he joined Hendrick Motorsports to drive the No. 5
championships and 15 overall; 11 in the Sprint Cup Series, 3 in the Camping
Farmers Insurance Chevrolet. Kasey has 17 career Sprint Cup Wins, 83 top five
World Truck Series and 1 in the XFINITY Series.
and 146 top-ten finishes in 11 years of competition.
Hendrick is the founder and chairman of Hendrick Automotive Group, which today
Kasey Kahne Statistics
operates collision centers, accessories distributor installers and more than 120 retail franchises across 13 states. The company is second-largest privately held automotive dealership group and the sixth-largest automotive dealership group overall in the nation. Keith Rodden, Crew Chief 2015 will see the debut of a new crew chief for the Farmers Insurance team as former lead engineer Keith Rodden returns to lead the No. 5 team and Kasey Kahne. Rodden was the lead engineer for the 2012 and 2013 seasons which saw Kahne earn four wins and over thirty top-ten finishes. Last season, he led Jamie McMurray to an All-Star race win as crew chief for the No. 1 team.
Career
Races
Poles
Wins
Top Fives
Top Tens
396
26
17
83
146
FARMERS RACING HIGHLIGHTS
THANKING TEACHERS In 2014, Farmers Racing amplified the teacher initiative with a special chalkboard
ENGAGING WITH CONSUMERS Farmers Racing interacts daily with fans to make them smarter about racing and insurance. Since launching, the racing dedicated social media channels have garnered over 110,000
themed paint scheme, visits to local schools by Kasey, school supplies donations and showcar program. Like teachers, Farmers believes in helping to protect dreams and guide the future of our nation’s leaders.
Facebook likes, 23,000 Twitter and 6,500 Instagram followers; all with high engagement.
FARMERS RACING ART SERIES Farmers has partnered with a Kansas City arts high school on an arts series for the 2015 season. Art students will create posters and smaller prints (hero cards) that have both a racing and real-world thematic (teamwork, family, patriotic). Farmers
DESIGNING THE FUTURE
will be making a donation to the school and rewarding
Farmers gave fans the opportunity to design Kasey’s 2015
participating students with educational gift cards.
No. 5 Chevrolet SS. The promotion garnered 100,000 page views and 25,000 votes, while resulting in an edgy car that will stand out from competitors on the track.
SUPPORTING THE FARMERS FAMILY Farmers supports agents, DMs, and employees through a variety of promotions and branded sponsorship items. In 2014, the Farmers Racing program supported 7 territory, distribution and other company promotions, as well as numerous smaller incentive programs.
HONORING AMERICA’S HEROES SHOWCASING THE BRAND An average of 5 million people watch NASCAR on TV each week. Last year, this exposure resulted in Farmers earning over $4.8 million in earned media value during the 38 Sprint Cup Series races. Since 2013, Farmers has seen a 6% increase in fans considering Farmers due to the sponsorship of Kasey Kahne.
With the desire to recruit qualified military veterans for agency ownership, Farmers partnered with G.I. Jobs, a leading resource for veterans transitioning to civilian careers. Launched July 4th weekend of 2014 with a special paint scheme, Farmers has integrated content in G.I. Jobs’ targeted print and digital platforms, as well as virtual career fairs. Farmers also honored 5 current and retired members of the military with a VIP trip to the race over Veterans’ Day Weekend 2014.
NASCAR 101
NASCAR • Stands for National Association for Stock Car Auto Racing
CAR • Three manufacturers: Ford, Toyota and Chevrolet
• Founded in 1948
• 2013 vehicles redesigned to more closely resemble street version
• Sprint Cup Series is the top competitive series; followed by the XFINITY Series and the Camping World Truck Series • Second most popular professional spectator sport in the United States, behind the National Football League SEASON
(Ford Fusion, Toyota Camry and Chevrolet SS) • Engines produce 725 horsepower (2013 Ferrari California produces 500) • Weighs 3300 pounds without the driver PIT STOP
• Consists of 36 points races
• Used to fuel cars, change tires and make any necessary adjustments
• 43 drivers participate in every Sprint Cup Series race
• Twelve to fifteen seconds long
• Distance depends on track size - 23 different tracks utilized in the Sprint Cup Series • Starting position determined by qualifying
• Six pit crew members cross the pit wall - Two tire carriers, two tire changers, one gas man and one jack man
THE CHASE
FLAGS
• The Chase was implemented in 2004 to involve more drivers in the championship hunt, and intensify interest and drama in a playoff-style atmosphere during the season’s
Start
Penalty
Caution
Faster car approaching
All vehicles must stop; regardless of track location (Used during periods of rain or when large accidents occur)
Final Lap
Debris or slippery conditions
Finish
stretch run • At the beginning of the 2014 season, NASCAR announced a new championship format that puts a greater emphasis on winning races, extends the Chase for the NASCAR Sprint Cup field from 12 to 16 drivers and implements a new round-by-round advancement format for the final ten races • The top 15 drivers with the most wins over the first 26 races will earn a spot in the Chase field – as long as they have finished in the top 30 in points and attempted to qualify for every race. The 16th position goes to the points leader after the 26th race, if he/she does not have a victory • There will be three rounds for advancement before the top four drivers enter the final race at Homestead Miami Speedway in hopes of finishing ahead of the other three competitors, ultimately making the top finisher of that group the NASCAR Sprint Cup Series Champion.
NASCAR 101 GARAGE SET-UP • Garages are set-up each week by the pit crews • The garage order is determined by the current point standings • The garage order changes weekly depending on the race results from the previous weekend. The previous year’s champion is always given the first spot PIT STALLS • Pit stall placement is determined by the qualifying results. The pole winner gets the first selection, the second place starter chooses second and the process continues until all drivers have chosen a stall • Most often the pole winning driver chooses the first spot on pit road. That way the driver is the closest to pit exit, and has a clean exit with no cars in front of him TRANSPORTERS • Two cars are taken to each race in the transporter; one primary and one back-up • Transporters feature storage for spare parts, team lockers and a lounge for meetings RACE TEAM MEMBERS • Most teams have 20 - 30 members working each race • These individuals are typically in two groups: - A Team - mechanically-inclined crew that get the car in race ready condition - B Team - handles the pit stops for race day - Some smaller teams have just one team that covers both the mechanics and the pit duties INTERESTING NASCAR INFORMATION • Oval Office – NASCAR’s version of the principal’s office. If you do something you are not supposed to do, NASCAR often calls you in here. Travels and parks in garage each weekend • Each set of Goodyear tires cost $1,800.00. Teams typically go through 8 - 10 sets a weekend • NASCAR Sprint Cup machines are powered by Sunoco Green E-15. It is a 15 percent ethanol blend fuel made with corn grown in the U.S.
YOUR PIT CREW
If you need assistance throughout the weekend, please do not hesitate to contact your on-site hosts. Walt Snyder: 805-428-1728 Chris Chapman: 818-519-9867 Jim Westerman: 805-208-4211
VICTORY LANE
ATTENDEES Wally Cox Larry Palmer Eduardo Marez Jack Krzosek David Stansfield Michael Witkowsky Daryl Foster Kevin Davis Jennifer Panos Janic King Daniel Enger Sam Shaikh Todd Huebler Richard Thomas Glenn Kay Kelly Burnette James Heidt COMMERCIAL SALES AND DISTRIBUTION HOSTS Jim Westerman Walt Snyder Chris Chapman
DrMS
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