1 minute read
How do consumers pick quality beef and lamb?
by AgriHQ
Quality ingredients are vital for any recipe. When consumers select beef and lamb with a New Zealand Beef and Lamb Quality Mark, they can be assured that the meat is top quality. bit.ly/pick-quality
Have a go:
1. What year was the Quality Mark established?
2. The Quality Mark is guaranteed through regular auditing. What is auditing and how does it guarantee quality for consumers?
3. What are six characteristics of Quality Marked beef and lamb?
Stretch yourself:
4. Looking at the six characteristics, why do you think each is important to a consumer?
5. How does the Quality Mark help with marketing on a global stage? What might it do for the producer of the beef and lamb in New Zealand?
