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“Obviously something is going on in society. Maybe we need to start thinking about how we can re-engage with people.

“We want to change how our farm looks, feels, smells and tastes.

“It aims to be visually different and utilise aesthetics as an antidote to notions of alienation generated by conventional dairying.”

In 2016 the Ashley Dean research farm was depopulated because of Mycoplasma bovis and since then a new research programme has been developed. Lincoln University ViceChancellor Grant Edwards says the integral health project is a good representation of what the university is trying to do.

“It brings together the key aspects of soils, forages, animals, production systems and farm management to address some of those big challenges that we have, health and wellbeing, not only of our livestock but through to our people, the health and wellbeing of our land and water as a consequence of that and really striving towards some of the key issues around climate change and climate change adaptation.”