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On The Road Travel

On The Road Travel

EXPERIENCE THE POWER OF FIBER ON THE FARM

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On the left: Tyson and Amber Rule and their children, Maverick, Madison and Makenzie. In the center are Cindi and Rob Rule. On the right: Cindi and Rob’s daughter, Jennifer, and her husband, Brian Brenneman, and their children, Sam and Beckett. Photo by Ashley Dekkers, AshleyD Photos.

NEW BUSINESS FRONTIERS FOR RULE SHEEP CO.

By Bob Fitch

The Rule family of Hawarden has been part of the sheep industry for the better part of 70 years. They’ve been active in a lot of different phases … feeding, procurement, processing, breeding and showing.

Now third generation family member Tyson Rule is a trailblazer in the rapidly expanding field of artificially inseminating sheep. Artificial insemination of swine, beef cattle and dairy cattle has been common for many years and proven to be highly profitable. But similar procedures have been less successful in sheep and the American industry has lagged behind technological advances in Australia and other countries. Rule Sheep Co. is a major player filling that void in the United States.

The family’s genesis in the sheep business began when Tyson’s grandfather, Larry Rule, started a commercial feedlot in Brighton, Colorado, in 1955. In the 1970s, he got into the packing business when he founded Denver Lamb. In 1983, Larry, his son, Rob, and family moved to Hawarden and started a new processing plant called Iowa Lamb. In 1989, the family sold their

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