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The Brock family ranch in the Black Hills served as a stop on the “Cheyenne to Deadwood Wagon Train & Trail Ride” in August 2018. Hundreds of horse riders and stagecoach passengers camped at the Brock’s former getaway. Pictured with Bruce and Teri Brock are their daughter, Libby, and her husband, Levi Cargin, and their children, Bear and Grace.
Life’s journey has taken Bruce Brock from being a grunt at the bottom of the world’s deepest gold mine to being on stage with national politicians and celebrities. As a young man, he baled hay, shoveled manure, walked beans, drove truck and was a ranch hand. Since then, he’s auctioned millions of dollars in land and livestock as well as million-dollar works of art. To top it off, he earned the title of World Champion Auctioneer in 1994.
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Bruce is the owner of Brock Auction Company, Inc. of Le Mars. His grandfather, Viggo Brock, was a chimney sweep who immigrated from Denmark in the late 1800s and rose to become a real estate professional in Battle Creek, Iowa, beginning in 1919. The real estate tradition was handed down to Viggo’s son, Bob, and then to Bruce. Today, Bruce’s daughter, Libby, represents the 4th generation in the land sales business.
When he graduated from high school, Bruce had plans to become a forester and attended Black Hills State College in Spearfish, S.D. After several years, he decided he’d rather work than go to school.
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