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Premier Communications
EXPERIENCE THE POWER OF FIBER ON THE FARM
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THE FARMER BEHIND THE FLOWERS
By Bob Fitch
“The first question most people ask me is ‘How many acres do you farm?’ For me, it’s not about how many acres I plant, but rather what I’m doing with the one acre I do farm,” said Jade Moret, the owner-operator of Holland Flower Farm east of Sioux Center.
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One acre? One acre can’t be a real farm, can it? When your crop is cut flowers, yes, it really can be. Holland Flower Farm is a real ag business with real employees. The farm has seven part-time summer employees, one full-time summer employee, and two year-round employees, including Jade. “For us, success has nothing to do with the amount of land we have. It's about being really smart, knowing what are our best grossing flowers. For example, with a dahlia, I can plant the tuber, I can sell the flower and, finally, I can sell the tuber. Or I can get three successions of plantings out of the same space in a year because it goes from tulips to ranunculus to spring annuals. Sometimes you can even get an additional succession,” Jade said. She first tilled ground in fall 2018 and planted tulips and daffodils. In the spring of 2019, they harvested 300 tulips. “This spring, we grew almost 10,000 tulips and I hope to be up to 20,000 in the next two years,” she said.