Buy any time, from anywhere

Thought leadership from Jess Strange, Director – Customer Experience

When I last wrote to you all in The Farmlander in August 2020, the co-operative was in a transition period. We were getting back into the swing of things following the first COVID-19 Alert Level 4 lockdown and were focused on introducing new opportunities for the Farmlands Card. Ten months on and while much has changed since that first lockdown, the capability of the Farmlands Card to provide outstanding purchasing power has continued to grow. I hinted at the potential of the Card to evolve and am thrilled to announce that we now have 10 Card Partners able to accept the Card as payment within their online stores. Farmlands partnered with a leading NZ payment provider in the development of our online payment solution, creating a system that is secure and robust — providing shareholders with the confidence to transact online in a safe and reliable way with our Card Partners. Each Card Partner does need to undertake development to integrate the Card into their own online store. While this will limit the pace at which some Card Partners are able to update their platform to accept the Card, we will be sure to communicate with shareholders as each new Partner is able to support shopping online with the Card. We are very excited to deliver our shareholders the ability to access shareholder offers from the comfort of their homes without having to visit a physical store. Going online also means that remote shareholders will be able to reach Card Partners who only operate from one region — you can now order that outdoor gear you’ve been dreaming about since the last time you were in Taupo! Our new payment solution has also opened the door for our team to talk with online-only businesses – watch out for some new and exciting Card Partners joining us soon. So, what more can I say — get online today! Repco, Topmaq, Super Liquor, Nood, Max, Eiderdown.co.nz, Manawa Honey, Baby On The Move, Fieldays NZ and Hamills Taupo are ready and waiting to accept your orders. We would like to thank these Card Partners who have come on board and are able to accept the Card online – we are proud of the strong partnerships we hold and look forward to welcoming additional Card Partners online in the future.

| Jess Strange, Director – Customer Experience