Women to fore as Fieldays bounces back The challenges facing rural women and the primary sector a whole were key themes as Fieldays 2021 returned to Mystery Creek.
Fieldays 2020 was an online event only,
Introducing the event, James Allen,
due to COVID-19 restrictions. Pent-up
President of the National Fieldays
demand this year pushed attendance at
Society, listed the significant challenges
Mystery Creek over the 4 days in June to
facing the primary sector – labour
With a record number of visitors on the Friday and second only to 2017 for overall attendance, Fieldays 2021 proved the event is back stronger than ever.
132,776, less than 1000 behind the biggest
supply, environmental issues,
Fieldays to date, 2017, which had 133,588
greenhouse gases, drought and floods.
visitors. On Friday June 18, attendance set
“But the opportunities are even greater,
a new 1-day record of 44,044 visitors.
and Fieldays is the one place where you can see those opportunities come to life,” he said. Helping support farmers to face these challenges, Farmlands hosted Toitū Envirocare in the Innovation Hub at Fieldays. A government-owned provider of environmental certification, Toitū Envirocare has launched its carbon programmes into the primary sector to allow pastoral farmers to gain Toitū carbonzero and Toitū carbonreduce certification for their on-farm emissions. Farmlands also hosted one of the showcase events at Fieldays 2021, Real Women Talk. Evolving from Farmlands’ travelling entertainment and trade show Ladies’ Night, Real Women Talk aims to highlight some of the tougher challenges and brighter successes that
| Anika Moa and the Real Women Talk panellists celebrate a successful session.
36 | THE FARMLANDER
rural women have in common.
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