Feed mills focus on shareholder needs

Farmlands is in the animal feed game in a big way, which is perfect as we know it is one of the most important inputs for our shareholders. Every animal has specific nutritional needs, from chickens on a lifestyle block to milking cows on a dairy farm and everything in between, so Farmlands offers an extensive product range to suit every farm’s needs.

Farmlands owns two feed mills, one in Rolleston and one in Winton. These mills produce some iconic brands of animal feed – NRM, Reliance Feeds and McMillan Equine Feeds. Formulating and manufacturing animal feed is a fine art and the nutritionists and the feed mill team at Farmlands are passionate about producing top quality products. Each feed formulation is crafted to ensure the animal will be getting the best nutrition possible, perfectly suited to optimise animal health and productivity. ‘The difference is in the detail’ the mantra for Farmlands’ nutritionists. Farmlands grain traders work closely with growers to ensure we pay a fair price for locally grown grains and pulses. At the mills, it all starts at intake where the team ensure the incoming grain and raw materials, which we source from shareholders wherever possible, are of high quality. Next comes the processing of the raw materials, which involves hammer milling and pelletising in the case of pellets and nuts. Both mills manufacture pelletised feeds but at the Rolleston Feed Mill there is an extra line producing molasses textured feed, often referred to as muesli-style feeds as they look good enough to have for breakfast. Kiwi classic NRM Moozlee is made on this feed line as well as a newer feed, NRM Lamb Start Mix, which has quickly built traction in the last few years and is a firm lamb favourite. Equine feed is another speciality of the Rolleston Mill. Steam-flaked grains are used in these blends to create an extensive range of equine feeds, some of which fuel New Zealand’s most successful racehorses. Quality assurance is important to the Farmlands team and a stringent programme is in place to ensure that every bag of feed or bulk load going out the door is fit for purpose. The nutrient value of grains and by-products can change through the season and our complex formulations and quality control measures help ensure typical feed values are met. The Farmlands mills are FeedSafeNZ accredited. FeedSafeNZ is a programme designed to enhance the quality assurance of New Zealand-produced stockfeed, so the FeedSafeNZ mark assures farmers that the feed they buy is made to the highest possible standard. Supporting the Farmlands feed brands is a great way to not only nourish your animals but also nourish your cooperative. Domestic production allows us to customise bulk feeds for the specific needs of a farmer’s livestock at any particular time. Strength in the lifestyle, equine and bulk market delivers economies of scale and drives best practice, which benefits all customers.

| Marianne Erikson is part of the feed mills team.

For more information on NRM and McMillan products, contact the friendly team at your local Farmlands store.

Article supplied by Stacey Cosnett, Farmlands Nutritionist

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Not all products featured are available in all stores, but may be ordered. All prices quoted are exclusive to Farmlands shareholders and include GST. Valid date - Tuesday 30 November 2021.

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