Marketing Proposal - Boehringer Ingelheim

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Gastrogard

Legend-Multi Dose

Equioxx Tabs & Injection

Marquis

Prascend

Ulcergard


FAST FACTS: • • • • •

2 Stores & Pharmacies 6 Mobile Store Units 18 States Annually 205 Weeks of Horse Shows 4.2 million Annual Website Visitors

At FarmVet we put the health of your horse and pets above all else. We are a unique retailer of both equine and pet pharmaceuticals, a variety of supplements, healthcare & wellness products, therapy equipment, tack and barn supplies. We offer a full-scale Pharmacy with large & small animal medications.




PRINT ADVERTISING

DIGITAL ADVERTISING

PRINT MATERIAL:

EMAIL CAMPAIGNS:

Flyers, Catalogs, Brochures, Box Stuffers Projected Cost: $25k

Promotional, Informational and Lifestyles Campaigns Projected Cost: $10k

SIGNAGE:

SOCIAL MEDIA:

Sandwich Boards Projected Cost: $2k

Facebook, Instagram and Blog Advertising Projected Cost: $5k

BRANDED MERCHANDISE:

PPC & GOOGLE SHOPPING:

Hats, Polo Shirts, Reuseable Bags Projected Cost: $30k

Boehringer Non-Brand Campaign, Products on Google Shopping Projected Cost: $25k

TOTAL ESTIMATED SPEND: $97,000.00


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