Farmville the Magazine — May 2021 by The Farmville Herald

May 2021 Vol. 6, No. 3 FREE

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Editor’s Notebook

A quintessential Farmville edition

n this edition of Farmville the Magazine, we didn’t plan to write an edition about all things quintessentially Farmville, but that’s what ended up happening. First off, we explore how the town clock came to be. The clock in front of Town Hall has become quasi-symbolic of the town, showing up as part of social media logos and in marketing material for Farmville. It didn’t happen by accident. Clocks are a passion of Mayor David Whitus, and he had a lot to do with making the clock in front of Town Hall a centerpiece of the town while also encouraging the placement of many of the other clocks within the building. Next we look at how Green Front Furniture came to be. The furniture mecca has become one of the town’s biggest attractions. Our story Roger Watson, by Titus Mohler tells how Farmville’s downtown Editor slowly transformed from tobacco warehouses to a series of giant furniture stores bringing shoppers from throughout the region. Ask anyone about Farmville, it is a good bet Green Front will come up early in that conversation. For a bit of fun, we turned some office lore from our friend Titus Mohler

into a story. Titus is known for creating the perfect meal by ordering food from multiple Farmville restaurants to make a feast of local flavors. See what combinations he came up with for his most recent perfect meal. This also served as our goodbye to Titus, as he took a job in the Tidewater region. I’m sure he will not find better eating there than he did here. Returning to our quintessential Farmville theme, we checked in on the progress crews are making to restore the decking of the High Bridge. Closed since January, the bridge is getting a makeover with some new wood. It is scheduled to reopen to the public May 18. Ever wonder what our town would look like without all the volunteer work put in by civic clubs? There would certainly be lots less playground equipment. I was surprised that the Farmville Jaycees were instrumental in the founding of the Prince Edward Volunteer Rescue Squad. Our story takes a look at all that has been accomplished and how civic clubs are adapting in these changing times. I hope you are enjoying this wonderful spring in Farmville. If you haven’t been vaccinated yet, find a place to make that happen. We are getting back to normal, don’t get left behind. As always, if you have any suggestions about stories you would like to see in the magazine. Feel free to shoot me an email at Roger.Watson@ FarmvilletheMag.com.

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Publisher — Betty J. Ramsey Betty.Ramsey@FarmvilletheMag.com Designer — Troy Cooper Troy.Cooper@FarmvilletheMag.com

EDITORIAL Roger Watson Roger.Watson@FarmvilletheMag.com Titus Mohler Titus.Mohler@FarmvilletheMag.com Crystal Vandegrift Crystal.Vandegrift@FarmvilletheMag.com Alexa Massey Alexa.Massey@FarmvilletheMag.com

ADVERTISING Director — Jackie Newman Jackie.Newman@FarmvilletheMag.com Debbie Evans Debbie.Evans@FarmvilletheMag.com

A timeless symbol

The symbiosis of an icon

CONTRIBUTORS Dr. Cynthia Wood Cover photo by Titus Mohler On the web: www.FarmvilletheMag.com To subscribe, contact Circulation@FarmvilletheMag.com Farmville the Magazine P.O. Box 307 Farmville, VA 23901 (434) 392-4151 Farmville the Magazine is published eight times annually by Farmville Newsmedia LLC. Copies are available free at businesses throughout the Heart of Virginia. For convenient mail delivery of each issue, cost is $30 per year.

Revitalizing High Bridge Also... Editor’s Notebook Serving it Up From the Ground Up

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Civic clubs adjust to changing times 24 Catching Up With... Where Am I?

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A timeless symbol signifies Farmville Story and photos by Titus Mohler

owntown landscapes are often known for a singular feature that grabs the eye and helps define the look of a town in the mind of those living there or passing through. In Farmville, that singular feature can tell the time and even play a song — it is the statuesque clock in front of Town Hall on North Main Street. As Mayor David Whitus and former Town Manager Gerry Spates recalled their efforts to make the clock a reality, they made it clear that from the beginning, they were trying to create something that would be a town symbol. Spates, who was town manager for 41 years until his retirement in 2019, said the idea to add the clock to downtown came from him and its architect. “We were trying to come up with something that would be a good focal point for the town,” he said. “We even knocked around the idea of letting businesses put advertisements on the clock and that type of thing,” though town officials ultimately opted not to. He mentioned a former downtown clock that came before it served as an inspiration.

“If you remember, down at the corner of Third and Main when First (National) Bank was there, they always had a clock up there that would tell you what time it was,” he said. “When they closed, the clock went out.” Whitus remembered well this turning clock that used to be on top of the bank, an institution that had been located where Barnes & Noble at Longwood University is now. “That clock was an absolute focal point in town,” he said. “Everybody paid attention to the clock.” Reflecting on the development of the town’s clock, Whitus noted that he was on Town Council when construction began on the new Town Hall. “I’ve always had a fascination, if you will, with clocks, and I just think that a town hall could not be a town hall unless it had a clock out front, and so I was one of the early advocates to advocate for the clock,” he said. Spates recalled the clock was part of the Virginia Department of Transportation Streetscape program. “It was all part of that Streetscape grant that we got, and it was like two or three

The Farmville clock has stood in front of Town Hall on North Main Street for 14 years, becoming a staple of the town.

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At left is a wall clock in Town Hall with the Town of Farmville logo on it. Mayor David Whitus said he has advocated for a clock to be in basically every room of Town Hall. At right, Farmville Mayor David Whitus once told then-Town Manager Gerry Spates that the town needed a clock above Crute Stage, and Spates made it happen — with a creative design. phases, but this was in the first phase, same with the archway that came across Main Street,” he said. “That was in the Streetscape program too.” State money helped provide for the clock. “I think we had to pay 25%, and the state paid 75%,” Spates said. Whitus noted the price tag was significant, as the original clock cost $25,000. After the town upgraded it, the total cost wound up being $33,235. “There was some pushback on spending that much money for a clock, so we had to really make a concerted effort to get that clock included in the budget, and it has become an iconic clock, and it’s really very much a part of Main Street,” Whitus said. Spates said town officials were given several options to look at in terms of clocks with different design elements before picking the one that stands now in front of Town Hall. It has four different sides with a separate clock face looking in each direction, all bearing the inscription of their producer, The Verdin Company in Cincinnati, Ohio. As described on its website, Verdin is a world-

renowned manufacturer of cast bronze bells, electronic carillons, post clocks, tower clocks, bell and clock towers since 1842. Whitus said the Farmville clock was installed around May 2007. “It worked out very well and same with the archway,” Spates said. “There was a lot of interest from other communities when we did the archway and when we did the clock. They liked the idea of the clock, so how many of them did that, I don’t know.” He said he is sure Farmville’s clock inspired the installation of others elsewhere, though. “I’ve seen those clocks in other communities even before we put ours up,” he said. “A lot of places have them, but I think ours worked out. It’s kind of unique. That one plays music too.” Whitus said the upgrade to the clock was to allow it to play music using a BlackBerry device. “It’ll play anytime you want it to,” Spates said, noting the town holds the ability to program it. He also pointed out that it automatically adjusts for daylight saving time. Whitus noted how his great fascination with clocks has led to even more timepieces in town.

“Even in buildings, in the new Town Hall, I’ve advocated for a clock basically in every room,” he said. “When you’re in a meeting, there’s nothing like everybody (saying), ‘What time is it?’” Some town wall clocks have been made with the Town of Farmville logo on them. At least one hangs in Town Hall, and others have been used for gifts. Whitus was also influential in the placement of the creative clock at Crute Stage. “That was another one of those freak things that Gerry Spates and I were standing there, side by side, and I was looking around for a clock to see what time it was, and I turned to Gerry, and I said, ‘We need a clock up there. It would be so neat to have a clock.’ And then he talked to some vendors and came up with the idea; that’s a really unique clock the way the hands are made on it. So (it’s) another cool thing (that) goes back to my clock fascination.” Perhaps the town is in the midst of developing a fleet of signature clocks. But if it is, the clock in front of town hall is the flagship — a symbol to know Farmville by.

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At Cumberland Schools, you matter.

The Farmville clock is on open display to passersby on North Main Street, be they driving or on foot.

The

symbiosis of an icon

Story by Titus Mohler Photos courtesy of Green Front Furniture

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here is a short list of things that are synonymous with the Town of Farmville. “I often tell people this,” Farmville Mayor David Whitus said. “When most anybody travels and you mention Farmville or (that) you’re from Farmville, you’re going to hear one of three things almost immediately — Longwood, Hampden-Sydney or Green Front — and it happens all the time. Wherever you go, Farmville is known for one of those three things.” He noted that Green Front Furniture is definitely an icon in the Farmville community. Gerry Spates, who was town manager of Farmville for 41 years before retiring in 2019, agreed.

Green Front Furniture Owner Richard “Dickie” Crallé, seated, and his son, Green Front President Richard “Den” Crallé III, utilize complementary strengths as they run the company, and it has taken Green Front to new heights in the last few years.

10 Farmville the Magazine “I think Green Front comes up more than anything, everywhere you go,” he said. Green Front Furniture is a business founded in Farmville in 1968 owned by the local Crallé family. The company has expanded to include locations in Manassas and also Raleigh, North Carolina, but the primary location for Green Front is and always has been downtown Farmville. It is there, spread across both sides of North Main Street, that the business has grown to fill 13 different buildings — historic tobacco warehouses and revitalized department stores — that give customers approximately 1 million square feet of showrooms to explore. This includes Accessories Inc. at Green Front, which is a sister company that Dianne Cunningham partnered with Green Front Owner Richard “Dickie” Crallé to launch, offering exclusive home decor and accessories. Green Front carries furniture and home decor, organized by the store’s buildings and floors, from more than 175 manufacturers, and one of the company’s key distinctions is that its prices are highly discounted off normal retail pricing. The business has also expanded into rugs, carrying a sizable inventory. Across the Farmville, Manassas and Raleigh locations, Green Front employs 110 to 120 people and has an average annual revenue between $50 and $60 million. And as Green Front Furniture President Richard “Den” Crallé III explains, none of it would have been possible without Farmville. Sharing the history of the company, Den noted Green Front

TITUS MOHLER Green Front Furniture President Richard “Den” Crallé III stands next to what used to be an exterior sign for the business that now hangs on the second floor of Green Front’s Building 1.

Green Front Furniture has expanded into offering an impressive array of rugs, available at its physical locations and also at www.GreenFront.com/ rugs. “I just want to use that as branding to get people to say, ‘Hey, if they have that online, what could they have in the store?’” Green Front President Richard “Den” Crallé III said.

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Green Front Furniture Owner Richard “Dickie” Crallé purchased the collection of buildings in downtown Farmville and established the relationships with manufacturers that served as the foundation for what the company has become today. started as a grocery store called Crallé Grocery on Main Street in downtown Farmville. It was specifically located in what is now Green Front Building 5, which is part of Accessories Inc. Den said the grocery store, which started operation around the late ’30s and 1940s time frame, was run by his grandfather, Richard Crallé Sr. Den’s father, Dickie, was born in 1941 and helped out at the store as a kid. After high school, he stayed local and went to Hampden-Sydney College and was always either at school or working. “He’s always had that work ethic and was never too far from home,” Den said. “So he graduated college in ’65.” Dickie continued to work with his father. Den said the small-town grocery store worked, but then bigger supermarkets started to come along. “So then my dad just had the idea of selling cheap furniture,” Den said, referencing lawn furniture. “Really just nothing special but just something to take up some room and make some money on.” The name of the business eventually changed from Crallé Grocery to Green Front Grocery. “I’ve heard two reasons why it was called ‘Green Front,’” Den said. “One of them is that back in the day, Red Front (Trading Company) was there too. Different categories of stores had different colors at the front … And I’ve heard another (theory) where they put the fresh produce out at the front of grocery stores because they had to move faster, like the cabbage and things like that.” But theories aside, Den noted he has never gotten a definitive answer to the question of where the name “Green Front” came from. Green Front Grocery continued conducting business until Leggett’s Department Store came to town. It bought a few storefronts on Main Street, including Green Front Grocery, and converted them to make one Leggett’s store. Den said his family ended up saying, “Well, no more groceries. Let’s just move to this building and just do furniture.” It was Dickie who spearheaded Green Front’s furniture effort, officially taking over the company from his father in the 1960s. Green Front Grocery became Green Front Furniture and moved to 316 N. Main St., which is the current location of Building 1, also known as the Main Building. TITUS MOHLER In the 1960s and 1970s, Green Front Furniture was nothing special yet, Barbara Garfinkel, of Chester, shops for patio furnishings Den said, but exciting and important things were happening. at Green Front Furniture in Building 8. She has traveled to Farmville and bought from Green Front for 40 years. “My dad started to really kind of make some deals — nothing really high

12 Farmville the Magazine

This is a historical photo showing, from left, current Green Front Furniture buildings 7, 8 and 9 back when they were used as warehouses and tobacco factories in Farmville.

As the faded signage still indicates, Green Front Furniture Building 9 used to be part of the tobacco industry. After it became available, Green Front Owner Richard “Dickie” Crallé purchased it in the late ’80s/early ’90s for use with his business.

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This is a photo from the 1930s of what is now Green Front Furniture Building 1. The caption printed on the photo reads, “The Farmville Grocery Company Inc. store on Main Street is pictured above, located in the block between Second Street and the Norfolk and Southern Railway tracks, presently the home of Green Front Furniture. Organized in 1923, the firm was incorporated in February 1925, with Mr. T.D. Smith as president and treasurer. The above photograph, taken in the late 1930s, features, from left to right, Lloyd Carter, Ida Mae Burns, Todd Smith, Viola M. Brightwell and Vernon C. Womack. In the back is Elisha Agee.” end yet,” he said, adding that it was still just your basic furniture store. “Every town has a store like this where you get your furniture. “But then he started to have these relationships with people down in High Point, North Carolina,” Den continued. “That’s where the big furniture market is and a lot of the manufacturing, so he got with them and then just started to try to buy a little bit more in bulk but at good prices and just pass that along. So there wasn’t that huge markup that I think a lot of furniture stores are known for, and that kind of set him apart.” Green Front had Building 1, but then Dickie added some steel span buildings. “It was an OK-sized furniture store, but where it really took off is when (buildings) 7, 8 and 9 came available, and that was about late ’80s, early ’90s,” Den said. He noted his father purchased, at a remarkably good price point, these buildings, which were old tobacco warehouses and factories that were not in use. “So he put some money into renovating them

enough, but that’s where we were able to really showcase just a lot of furniture and then buy bigger,” Den said. “And then if you buy in bulk, you can save money and then pass that along. So he started to do that.” As for whether the purchase of new buildings influenced Dickie to buy more furniture or if his desire to buy more furniture motivated the building purchases, Den said it was a little bit of both. “I think the fact that they came on at one time on the market, he just couldn’t pass it up,” Den said. “It was a gamble. It’s not like we had a bunch of stuff just waiting to be shown. I think it was kind of, ‘Hey, let’s buy these buildings and kind of see what happens,’ because there was no business model, business plan.” Den described these decisions his father was making as being informed by gut instinct, and they coincided with another key action his father began taking. “Also in the late ’80s, he started going to India (and was) one of the first guys to really start going direct and buying from those manufacturers

compared to going to New York City or Atlanta and working with other wholesalers,” Den said. “We still get the containers directly from India or Pakistan.” He said this was a thing that really differentiated Green Front. “And then also in the ’90s and then early 2000s, these department stores started to be available,” Den said, noting his father made timely purchases of them. “Building 6, that was a Dollar General, and then it was like a Davis and I guess another sort of general store. Once you were in the ’90s, that stuff is moving out (to) sort of where Belk is now and Walmart. “The downtown sort of dollar general store, that was kind of archaic, so he bought these buildings for not a lot,” Den said. “Building 5 came back (to Green Front), and then there was also Baldwin’s, and that was about (the year) 2000, that was Building 15. That clothing company, they just went out of business.” Den noted that for some of these stores, the business models just did not work anymore, and

14 Farmville the Magazine then also, referencing the warehouses and factories, he said the tobacco industry kind of fell out of favor a bit. “So what do you do with all these cool buildings that Farmville has?” Den asked, with Green Front Furniture serving as the understood answer. “That’s the beauty of it. You couldn’t do it without Farmville.” Not only was Farmville’s geographical position ideal, since a lot of furniture is still made in Virginia and North Carolina, the town became a good match for Green Front because of the downtown spaces it came to offer. “I don’t think this would have been successful, really, anywhere else, because you have to have these (buildings) with the town that somehow happen to have these gorgeous structures because back in the day that’s how they made their money,” Den said. “It’s cool to see that Green Front became something because of what was already here. It’s not like someone is from New York City and decided, ‘This business model seems good. I’m going to open one in Farmville.’ It was very organic, which I think is kind of cool, and I think customers think it’s cool.” Den said it was the late ’80s and early ’90s, with the addition of the buildings and inventory, that Green Front Furniture became something people know about and talk about. The company is a major presence on the east coast. Den commented that the Farmville location draws people from Florida, Texas, New York and more. Dickie affirmed he did not anticipate Green Front becoming what it has today. “Absolutely not,” he said. “God willing, everything came into place. Those warehouses came up for sale at very low prices. I went to India, like say, 40 years ago on a whim, and everything just came in by itself, and a lot of work — still working eight hours a day, six days a week.” He said everybody in Farmville has worked with Green Front and helped it to be what it is, but he also said one has to look at the coincidences involved. “Why were these warehouses where they are, and why did they come up for sale at the right time and the right prices?” he said. “Plus all of these department stores, same thing. They all moved to shopping centers and left the downtown vacant, and I was lucky enough — and I

The building with the large Texaco painting on its side, pictured here circa 1938, is currently Green Front Furniture Building 1 at 316 N. Main St., and the building’s current facade is based on this look.

Pictured is a historical look at the storefront for what is now Green Front Furniture Building 1, also known as the Main Building, where President Richard “Den” Crallé III’s office is located.

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mean lucky enough — to take advantage of that.” While the business’ customer base is broad, Den said most of it is still actually right in Farmville. “Our local community supports us because we have everything from stuff you could get anywhere that’s just cool, comfy, fun, to super high end,” he said. “We try to cater to a lot of different people, but there’s certain things like the rugs that people just ... they’ll come from anywhere in the country once they find out about us.” The company’s collection of structures in downtown Farmville includes buildings 1-10, 12, 15 and 16. “We have a distribution center. It’s technically still in Farmville but Cumberland County, and I just said, ‘OK, those will be 11 and 14,’ just to fill it in,” Den said. “But I guess there’s no 13 because I’m superstitious. Maybe customers wouldn’t go in.”

Den said he thinks his dad was before his time a little bit with his purchase and utilization of all the Green Front buildings. “The whole layout and sort of how all these buildings are embedded into this Main Street community was just so cool and different,” he said, adding that now every company wants to have these kinds of buildings rather than malls or big-box stores. “It’s part of that dynamic of being in this little town, which made it cool because Farmville is a cool town.” Customers visiting Green Front’s Farmville location can be seen unfolding and studying paper field guides that the company provides, which are reminiscent of amusement park maps, and these guides also double as partial maps of downtown Farmville, hinting at recreation, dining and lodging options the town offers. Den emphasized that everyone can sell furniture, but the full experience that Green Front

offers in Farmville is almost like visiting a theater. “It’s just so different and unexpected, and I think that’s what draws people and keeps them coming back,” he said. Den Cralle, 30, became president of Green Front Furniture in 2018, and since then his major focus has been to preside over a lot of the renovations to the company’s buildings, helping to showcase the products better and make the spaces more customer friendly, with directional signs, rebranding and more. Dickie feels the warehouses will always belong to the town. “Den and I both worked on those warehouses,” he said. “They were sold at fire sale prices, but they needed a lot of work, and I feel that these warehouses, we’re just the caretakers, the preservers of these historical buildings which make Green Front. And we’ve spent millions of dollars fixing them up, but they actually belong to the

Two downtown Farmville icons stand side-by-side in this photo along North Main Street, with Green Front Furniture Building 10 in the background and the LOVE sign next to the High Bridge Trail in the foreground.

16 Farmville the Magazine town. Like I said, we’re just caretakers, and you can’t own something like this.” Den said the business is now putting a lot more effort and money into its website and overall web presence. “We have such good people, and mostly everyone’s local, which is awesome, they’ve been here for a long time, and we have such cool buildings, and we have all these really nice furniture lines that my job is just to keep the ship — that’s already going — going in the right direction,” he said. “Because after a year like this, you’ve always just kind of got to be on your toes and be able to pivot. We’re set up in a good situation to be able to thrive.” He highlighted some of the key figures who came before him to help with that setup, including his father, former General Manager John Wingo, who passed away in August 2018, and Cunningham. “They all set up and had a lot of good things in place before, obviously, I got here, so I’m just trying to just make sure we stay relevant and keep that new customer base coming in,” Den said. For now, his future plans for the company do not involve adding more buildings. Instead, he is focused on how he can make the existing buildings more inviting and comfortable. “We have the most beautiful buildings and enough square footage that I’d rather put money into what we already have, and that’s kind of what we’ve been doing, building by building,” he said. “I think that’s been paying off.” Dickie highlighted the complementary relationship he and his son have as they run Green Front. “Den, my son, does stuff that I can’t do — all the computer stuff that needs to be done these days, printing up the guide, doing all the advertising on television, working with customers, taking care of complaints from customers, which I don’t have to do anymore,” he said. “What was missing from me, he’s very strong in, and we work great together.” Spates, who has had a strong friendship with Dickie since 1975, said Dickie calls him at least once a month to give him an update on what is going on. “His business is doing 10 times what it was doing three or four years ago, and it’s really taken off,” Spates said. Den said that in recent weekends in February and March 2021, Green Front in Farmville has

Top, here is an old look at Green Front Furniture Building 7 that is adjacent to Charley’s Waterfront Cafe on Mill Street. Above, as general stores moved out of the downtown Farmville area, Richard “Dickie” Crallé bought up some of those buildings and added them to the Green Front Furniture family. Pictured here is Green Front Building 6 on North Main Street. seen foot traffic that has been off the charts. “We’ve never seen anything like it,” he said. “We’ve broken a few records. In the last, I would say, two months, there’s been some just record Saturdays.” “Green Front is just unbelievable (with) what they’ve done,” Spates said, “and it’s all because of Dickie’s dedication and being willing to take a chance on Farmville and really promote the town.” Whitus said many people over the years, including consultants, have come into Farmville’s downtown area and all said the same thing — it is unique and different. “It’s not filled with retail shops and whatever because we have that almost block of furniture, which does make it different from other towns

our size,” he said. Farmville Town Manager Dr. Scott Davis said Green Front is an original Farmville business that significantly boosts tourism in the town. “Green Front is a major contributor to our revenue in town; however, their contribution in bringing people to Farmville is exponential in terms of people eating in town, staying in hotels in town and/or bringing them back for return trips to explore other opportunities in town,” he said. Whitus noted the town is quite fortunate to have a business in it like Green Front. “We’re very appreciative of their efforts to market Green Front, because what’s good for Green Front is good for Farmville, and I think that’s a two-way street,” he said.

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Serving it Up

A meal fit for a king

Titus picks his perfect Farmville meal Story by Titus Mohler Photos by Staci Bridge and Alexa Massey

was truly on my own for the first time in my life when I moved to Farmville in 2016, and one of the simple ways I’ve relished expressing my independence has been in how I’ve gone about forming my meals from time to time. I’ve enjoyed being able to do some things that I like that others might find a little ridiculous if they were there to pass judgment. These judgments would most likely concern the quantity of food involved and the lengths I’ll go to in order to assemble certain meals. As for the quantity, to be clear, unless I’m feeling particularly ambitious, some of the meals I’ve constructed will certainly leave leftovers. As for the lengths I’ll go to for meal assembly, there are times that what I’ve done resembles my own mini Taste of Farmville. Of course, almost any given Farmville establishment has also frequently served me well as a one-stop shop, but in this feature, I will specifically center my sights on some of the culinary

combinations I’ve curated for myself over the last couple years. I’m not entirely sure but the combinations may have begun with lunch. I’d assemble offerings from Miller’s Country Store and Merk’s Place and/or Uptown Coffee Cafe. Sometimes I will pair the Italian Hoagie with “Swamp Juice” from Merk’s with Brunswick stew or chili and a salad with Italian dressing from Miller’s. I’ve also led with a sandwich from Miller’s, either the roast beef deluxe, Randall or hot ham and cheese, and paired it with a salad and then soup from Uptown, preferably gumbo. I also like pairing the hot open roast beef sandwich with mashed potatoes, gravy and the vegetable of the day from Merk’s with a soup and salad from either Miller’s or Uptown. Other great local sources I’ll pull from for the main course of lunch sometimes include Perini Pizza, with its cheese steak sub, and Pino’s Italian Restaurant & Pizzeria,

Titus Mohler presents a multi-course lunch he curated from different Farmville establishments. He has come up with a variety of combinations from different places over the years. The meal pictured includes, from left, a Caesar salad from Macado’s Restaurant; half of a Teresa’s Chicken sub with homemade ranch from Pino’s Italian Restaurant & Pizzeria; chili and lemon bars from Miller’s Country Store; and a Roast Beef Cheddar Melt and fries from Merk’s Place.

18 Farmville the Magazine with its Teresa’s chicken sub. When I have any dessert for lunch, it typically comes from Miller’s in the form of their freshly baked chocolate chip cookies, peanut chocolate chip cookies or lemon bars. When I’m planning supper, the variety of combinations grows. If I’m in the mood for a formal, meat-and-potatoes kind of meal, I’ll get the pulled pork BBQ mac-n-skillet from the Fishin’ Pig and pair it with Bob Evans mashed potatoes with sour cream and chives and Hormel slowsimmered beef roast au jus, both from Food Lion. I pour some of the beef roast au jus on top of the mashed potatoes to act like a meaty gravy. To add something green and healthy to the mix, I may include Pero Family Farms organic snipped green beans, also from Food Lion. If I’m desiring southwestern flavors, I may order a steak bowl from Moe’s Southwest Grill, a chicken quesadilla from Taco Bell and a half-size taco salad from Wendy’s. Sometimes the steak quesadilla and a soup from Macado’s restaurant will substitute for the steak bowl, and I may add on chalupas or grilled steak soft tacos at Taco Bell. I have also simply paired a steak bowl from Moe’s with a taco soup I have made from a recipe after gathering ingredients from Food Lion. Sometimes I may be craving a Dave’s single burger with no onions and extra pickles from Wendy’s, and I may end up pairing it with Caesar salad and the firehouse chili with cheddar and Monterey jack cheese or broccoli and cheddar soup from Macado’s. When I heat up Nathan’s famous jumbo restaurantstyle beef franks from Food Lion, sometimes I will get Macado’s firehouse chili to drizzle on the hot dogs and pair that with a Dave’s single from Wendy’s. I’ve also paired rice-inclusive dishes, producing a meal that featured chicken curry from Flavors of India and beef with broccoli and sesame chicken from Hong Kong Kitchen. I’m realizing pizza is not showing up in this story nearly as much as I feel like it should given my immense love for it, but that is because when I select pizza or stromboli or spaghetti for a meal, the given Italian eatery I’m patronizing is often a one-stop shop for me. There are a few exceptions, though. I may order an epic stuffed crust pepperoni pizza with extra sauce and extra cheese from Papa John’s and pair it with two dishes from Domino’s that act like sides for this meal. Using a mix & match coupon, I order a pasta bowl and a chicken Caesar salad with extra salad dressing from Domino's. (Yes, there’s definitely leftovers for this meal.)

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Sometimes I may substitute the pizza for a couple Papadias from Papa John’s. As I wrote this article, I happened to pair a Weyanoke cheeseburger and a beef vegetable soup from Effingham’s with one19 chicken tenders that were accompanied by Agave Dijon and creamy Ranch dressing. For a dessert accompanying any of the above evening meals, I will typi-

cally include either a Cook Out M&M milkshake with no chocolate syrup or a chocolate Frosty from Wendy’s. If a local food establishment was not mentioned in this story, I apologize for my lack of adventurousness and imagination. I guess that simply means Titus’ Taste of Farmville will have to continue in the future.

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REVITALIZING

Farmville’s High Bridge

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The High Bridge at High Bridge Trail State Park closed Jan. 18 to allow for a large, preventative maintenance project that replaced all of the bridge’s decking. The photos below were taken Thursday, April 1, when Project Superintendent Jay Tucker said a little more than half of the redecking had been completed on the 2,422-foot bridge. The park and completed bridge are expected to reopen to the public May 18. PHOTOS BY TITUS MOHLER

The High Bridge looks refreshed with the new decking applied.

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Superintendent Jay Tucker, far right, is overseeing the High Bridge project and noted he was pleased with its progress.

Wood used for the redecking is stocked in a staging area at High Bridge Trail State Park.

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Wood is taken from the stockpile to be prepped before delivery to the High Bridge.

Despite heavy signage indicating the area is closed, people have still entered the park and bridge, adding urgency to the work of Park Manager Daniel Jordan and his staff to keep people safe and clear of the bridge and park during the park’s closing.

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THE CIVIC CLUB model of service Story by Titus Mohler Photos submitted

ommunities are sustained and come to thrive through the service of people. There are a variety of ways they can serve, and one vehicle of community service that has been key for decades is the civic club. Farmville currently has three prominent examples of such clubs: the Farmville Jaycees, Rotary Club of Farmville and the Farmville Lions Club. During their histories, these clubs have all made substantive contributions to the fabric of the Farmville community. In recent years, civic clubs across the U.S. have been struggling to draw new members A local illustration of this trend was the Farmville Area Kiwanis Club. In 2017, Farmville Kiwanis Secretary and Treasurer Patty Vance noted the club was disbanding due to a lack of membership. As the club’s last act of service, it presented a $12,000 donation to the Town of Farmville for the purchase of new playground equipment for Grove Street Park in Farmville. In 2021, the Jaycees, Rotarians and Lions continue in Farmville, having found success in the maintenance of their memberships, even including contingents of younger members, but membership is an ongoing focus. The clubs, as always, are looking for opportunities to serve while also learning what they can from the unusual pandemic year that was 2020. FARMVILLE JAYCEES “We’ve always seen our organization as, really, the starting point in terms of individuals getting involved within the community,” Farmville Jaycees Treasurer Cameron Patterson said. “Typically at the end of your time as an active Jaycee, many of our members go on to become involved with other organizations, such as Rotary, Lions Club, etc.” He noted the Jaycees have been around in the community since 1940. “For us as an organization, our mission is to develop opportunities that empower young people,” he said. “So, we have always kind of focused on individuals, young active citizens ages 18 to 40, so that is who we are targeting

FARMVILLE LIONS CLUB Lion Marvin Scott sits on the slide in the playground the Farmville Lions Club had installed next to Wilck’s Lake. The installation is called Lions Park, and the ribbon was cut on it in 2019.

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ROTARY CLUB OF FARMVILLE Farmville Rotarians take a break while landscaping a Habitat for Humanity house. Pictured are, from left, Russell Dove, Dan Dwyer, Jeff Smith, Jon Marken and Bill Bergen. as it relates to our membership.” Patterson summarized some of the Farmville Jaycees’ projects that have had key impacts in the community, pointing out that the Jaycees are an organization that puts together signature opportunities, like its Live at Riverside concert series and its Farmville Christmas parade that has been around since the 1950s. “Historically, in our early years, we were heavily involved in working to combat the polio epidemic, helping to organize immunization clinics,” he said. “And then in the ’60s, we were very instrumental as an organization in the founding of the Prince Edward (Volunteer) Rescue Squad.” He said the Jaycees were the organization that worked to put together the slate “Welcome to Farmville” signs that greet people as they enter the town. “In recent years, we have been focused on accessibility issues, and so we worked to make some accessibility upgrades to Grove Street Park in partnership with the Town of Farmville,” he said. “So I would say kind of at each turn over the course of our history, all of the work remains community focused, but what we do at any given time really is based on the interests of our members and the needs of the community.” The Farmville Jaycees had 18 active members as of March 2021. “I think our leadership team would love to see us end the year around 25,” Patterson said.

ROTARY CLUB OF FARMVILLE Jeff Smith, a Farmville Rotarian, donates his time to support the Prince Edward County Public Schools food market.

26 Farmville the Magazine He said the club’s membership is holding steady, but it has still been tough. “I think membership will always continue to be a priority for the organization, and I don’t see that subsiding any time soon,” he said. He said the Farmville Jaycees club wants to continue to focus on its core philosophies, which center around bringing the community together. “So if we continue to focus on those things, hopefully that will be attractable to individuals within our community, and hopefully they will want to be a part of that,” he said. The COVID-19 pandemic presented civic clubs with special challenges, but also learning opportunities. “I think what we learned coming off the pandemic is that as important as it is to be focused on the specific needs of your community, you also have to be focused on the specific needs of your individual members,” Patterson said.

When the Christmas parade had to be canceled in 2020, the Farmville Jaycees deployed the successful Hanging with Santa event in partnership with the Robert Russa Moton Museum and with support from the Virginia Children’s Book Festival. Patterson briefly described some of the Farmville Jaycees’ upcoming projects. In March 2021, the club is launching its Farmville Leadership Live series. “This is a series that we will do via social media on a monthly basis where we will converse with individuals in our community between the ages of 18 and 40 who are doing great things in terms of service and outreach within the community,” he said. “We want to give a platform to elevate the stories of those that are doing great work.” He said the Jaycees are also looking hard at how they will move forward with Live at Riverside. “I think a lot of that will depend on guidelines

from the governor and where we are in terms of the virus,” he said. “But we are putting some plans in place for the possibility of a modified season, and we will certainly share that when the time is right to do so.” ROTARY CLUB OF FARMVILLE The Rotary Club of Farmville was founded March 31, 1938. It just celebrated its 83rd birthday. The club’s president, Jennifer Fraley, affirmed Rotary tends to tackle projects on a smaller scale than something like helping start a rescue squad, but it makes crucial contributions on a variety of different fronts. “Rotary itself has a variety of areas of focus, and depending on the needs in our community, we kind of shift things to make sure that we’re meeting those needs in the context of our larger values,” she said. She noted that 10 to 15 years ago, the club

TITUS MOHLER In the 1960s, the Farmville Jaycees were quite instrumental in the founding of the Prince Edward Volunteer Rescue Squad.

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ROTARY CLUB OF FARMVILLE Above, Rotary Club of Farmville members pause briefly for a photo while painting a mural in 2019 that added character to downtown Farmville. Pictured are, from left, Maureen Sykes, Jon Sykes, Jennifer Fraley, Sue Carter, Jennifer Kinne, Rhonda Arnold and Bill Bergen. Right, Rotarians Jennifer Fraley, left, and Pam Steele participate in the Rotary Runs project in 2019 to raise funds for SAT and ACT prep books for Prince Edward County High School students.

helped develop one of the parks near the Barbara Rose Johns Farmville-Prince Edward Community Library, and several years ago, the club donated walk-in freezers to FACES Food Pantry. The Farmville Rotary has partnered with Madeline’s House, the Southside Center for Violence Prevention’s domestic violence program. The club provided funds for secure file cabinets for the program’s facilities. Rotary also donated funds and the labor to construct an Americans with Disabilities Act (ADA)-accessible boat ramp at Twin Lakes State Park, completing it this past summer. “We worked with the Friends of Twin Lakes out there to actually demolish the dock that was there and to bring it up to some ADA specifications so that it is accessible for participants at Twin Lakes,” Fraley said. She added that in fall 2019, the club kicked off the Rotary Runs project, something it had hoped would be an annual or at least biennial race out at Hampden-Sydney College to raise money for SAT and ACT prep books for Prince Edward County High School students. “So we were able to purchase some of those prep books to have in their library, because at the time when we started that project, they had one of each, and you had to sit in the school counselor’s office to use (them),” she said. The Rotary also holds a popular annual event called the Taste of Farmville, which features area restaurants, organizations and churches coming together to form a large buffet offering for people in the community. “Unfortunately that didn’t happen in 2020 based on our current restrictions, but that’s our signature event,” Fraley said. The pandemic, of course, changed much for the Farmville Rotary. “Since the pandemic has occurred, we sort of pivoted,” Fraley said. “Because some of our events are very group-based, we said, ‘OK, well, let’s rethink how we can do this.’” The club began to deploy smaller groups of only two or three members who felt comfortable getting together in a socially distanced way, and these small groups worked with, for example, Habitat for Humanity on some of their outside projects. “We’ve had a lot of volunteers that have

28 Farmville the Magazine been working with Prince Edward County (Public) Schools for their food distribution days, that sort of thing,” Fraley said. In terms of big-picture projects, the Rotary Club, which is part of a larger international organization, continues to focus on health care and has long battled polio. The Rotary Club of Farmville had 39 active members as of March. Fraley said struggles maintaining membership are a common problem, and she does not think Rotary is immune to that, but the Farmville Rotary’s membership is holding steady. “We do have a pretty good cross section of age groups,” she said. “Because we don’t have a specific, directed demographic in terms of age, we’re open to people joining Rotary whenever they’d like. So we do enjoy getting younger members because it’s a different perspective, and we value all of those different perspectives, but we also have people that join Rotary in their 70s.” FARMVILLE LIONS CLUB Tim Cook, president of the Farmville Lions Club, estimated the local club has been in existence for about 97 years, and it has had an enormous impact on the community during that time. “I’m not sure how many people know this, but the Farmville Lions Club — and this was back in the ’20s I believe — was an instrumental part of helping the hospital come to town,” Cook said, referring to what is now known as the Centra Southside Community Hospital. “It was partly through some grants and things that we were able to receive and provide to those who were building (what) I guess at the time it was called Southside Hospital.” Cook said the Lions Club also, at the time, helped receive grants to get the Hotel Weyanoke built. Through the years, the Farmville Lions have contributed to the community through efforts to help those with impaired hearing and sight. The club has also provided donations to key causes and put on community events. In 2019, the Lions Club cut the ribbon on Lions Park, which the club had installed right next to Wilck’s Lake. “Our intent was that following Lions year, we were going to start figuring out and focusing on how we could raise money to possibly put in a splash park in the same area,” Cook said. “But then, of course, COVID hit.”

TITUS MOHLER The Farmville Jaycees helped to install this wheelchair-accessible swing at Grove Street Park in 2016. He hopes they can return to that idea when the pandemic subsides. He noted that every Thanksgiving, the Farmville Lions donate approximately $2,000 worth of frozen turkeys to University of Virginia Dialysis patients. The Lions are also known for putting on enjoyable community events. “We had planned on doing a fall festival last November,” Cook said. “We wanted to have music and a chili cook-off and games for children and everything down there by Lions Park, but with everything that happened with COVID, we just couldn’t do it.” He said the club still held a cornhole tournament, which was a great success. “We did our Doggie Dash, where people came out with their pet, and we had prizes for the fastest combo, owner and pet, and we also asked

them to dress in costume since it was the week after Halloween,” Cook said. “We had a costume prize and different things like that.” He stated that even though the Farmville Lions Club has continued to hold its fundraisers, the results have not been what club leaders would typically expect in pre-pandemic times. Cook expressed hopes that at the start of the new Lions fiscal year, July 1, the club will be able to go back to full-fledged fundraisers. The Farmville Lions Club has at least 90 members on its roster, Cook estimated, though he added that many of them are not regularly at meetings. “I would say half of our active members are active on an outside kind of standpoint,” he said. “They don’t regularly come to meetings and things.” He stated that before COVID, the club would

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ROTARY CLUB OF FARMVILLE This photo gives a glimpse of the Rotary Club of Farmville’s highly successful annual fundraising event, Taste of Farmville. Pictured in the foreground of the event’s 2019 iteration are Rotarians Randy Reed and Sue Carter. Rotary was unable to host the event in 2020 but hopes to bring it back in the future.

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30 Farmville the Magazine

FARMVILLE JAYCEES The Farmville Jaycees’ Hanging with Santa event won Project of the Year for the Virginia Jaycees in 2020. The Farmville Jaycees also won 2020 Chapter of the Year as well. Pictured at the Hanging with Santa event are, from left, front row: Kayla Styles, Ti’Erra Elam, Rachelle Styles and Cameron Patterson. Back row: Eboni Lee and Santa. regularly have between 30 and 40 members show up to meetings. “Now we’re at about 15,” he said, providing an average. “We meet in the community center at The Woodland, so we could actually have up to about 20, 22 and still be able to socially distance.” He estimated five to seven members attend the virtual meetings provided, meaning that all together, the club still has 20 or so members meeting two times a month. From July to September in 2020, the Farmville Lions held only virtual meetings. Cook said that after that, the club began holding in-person meetings again when gatherings were restricted to just 10 people. “All together, I’m very proud of how our membership has been, given everything that’s going on and the fact that most of our members are older,” Cook said. “I think everyone is doing a wonderful job with coming to the meetings and participating with the fundraisers. “Aside from the first two, three months, I hon-

estly have not noticed that great of a difference aside from the fact that with our fundraisers and things, we also have to be restricted,” he continued. “The cornhole tournament, we could have easily had 20 or so teams, but we limited it to 10 teams. We’ve restricted things just to be safe.” Cook said he thinks the Farmville Lions Club does a good job attracting younger members in their 30s, 40s and even 20s. He said he turned 41 in October and noted that just off the top of his head, the club’s treasurer is in his late 20s, and he is not alone in that age group among the membership. Cook said he does not think the Lions are concerned about the long-term viability of the civic club model of community service. “I think given the members that we have who are active and how active they are out in the community, whether it’s through their own jobs or through the volunteering and everything, I honestly think that this upcoming Lions year we probably will draw in more younger people, more working-age people,” he said. “I’m not con-

cerned. The overall number of the membership may go down some, but I think as far as the level of activeness, I don’t think that will go down.” He highlighted a variety of upcoming events the Farmville Lions Club is organizing. A White Cane fundraiser April 3 in the downtown Farmville plaza where the High Bridge Trail and Main Street intersect is designed to bring awareness for those who are hard of seeing or who are blind. Cook himself will be involved in a motorcycle poker run at the same time. He said a local motorcycle club has agreed to do a trip from Lions Park out to Appomattox, then Lynchburg, then back to Appomattox and then back in town. They will stop at a local restaurant and eat there to help support it. The last fundraiser of the Lions year is anticipated at the end of May and will involve a partnership with the Rotary Club of Farmville. “We are going to do a fishing tournament, most likely a kayak fishing tournament, at the Sandy River Reservoir,” Cook said.

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FARMVILLE LIONS CLUB Left, every year the Farmville Lions Club donates money to Operation Blue Christmas, an event the Farmville Police Department conducts at Walmart to provide Christmas gifts to families in need. Pictured are Officer Jeff Davis, left, and Police Chief Andy Ellington, who is also a Lion. Above, the Farmville Lions Club maintains a food pantry at Prince Edward County High School that is full of snacks for students to have throughout the day.

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From the Ground Up

Life is awakening everywhere In time of silver rain The earth puts forth new life again, Green grasses grow And flowers lift their heads, And over all the plain The wonder spreads… Langston Hughes was right. Spring is a magical time when life awakens everywhere. Virginia bluebells and spring beauties carpet the floodplain along the river in downtown Farmville. Violets pop up in lawns and flower beds and make welcome additions to salads.

Redbud trees exhibit cauliflory, meaning that blooms appear all along the stems and sometimes even the trunk. This allows more flowers to be pollinated by insects crawling on the limbs.

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Virginia bluebells are pinkish when in bud, but open to a clear sky blue.

Common blue violets suddenly appear everywhere. Their flowers make a peppery addition to salads and can be used to make a tasty syrup for use in cocktails.

34 Farmville the Magazine Home gardens are accented with tender flowering plants – fragrant hyacinths, tough pansies, intrepid crocuses, gay daffodils, perky tulips, shy bloodroot, and Leucojum or

snowflakes. Irises and peonies also make an appearance and remind many gardeners of their grandmothers’ gardens.

Bloodroot is another early-blooming native that is very popular as a garden plant. One lady always has a patch in her front yard.

Pansies can be planted in the fall here so that they provide both late fall and spring color. They are lovely planted with hyacinths, tulips, and daffodils.

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Pale pink, yellow, white, orange, frilly, plain, large, and small. There are daffodils all over town.

36 Farmville the Magazine Much to the delight of floral arrangers, many shrubs burst forth with flowers even before they sprout leaves. Old-fashioned flowering quince, bridal wreath, and forsythia reign supreme. In Farmville, there is hardly a house without at least several azaleas.

Flowering quince, or japonica as it’s often known here, is available with pale pink, white, and deep red blooms. There are even low-growing, thornless varieties.

Anne Morrow Lindbergh described forsythia as “pure, unadulterated, untouched joy.”

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Trees flower too and then grow leaves in every shade of green imaginable. Red maple flowers appear first and signal that trees are awakening. Route 20 from Dillwyn to Scottsville is festooned with dogwood and redbud blossoms.

Redbud trees exhibit cauliflory, meaning that blooms appear all along the stems and sometimes even the trunk. This allows more flowers to be pollinated by insects crawling on the limbs.

The red maple is one of the most common deciduous trees in eastern North America. The fruits are called samaras.

The star magnolia has blooms that are 3 to 4 inches in diameter and that open before the leaves emerge.

Yes, spring is beautiful in and around our hometown. Everything is fresh and new again.

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Catching Up With...

William Moss

Moss turns passion for sports into a business Story by Crystal Vandegrift

illiam Moss has turned his passion for sports and his fiercely competitive spirit into a successful business. Moss, a 2010 graduate of Hampden-Sydney College (H-SC), now lives in Sparta, New Jersey, where he operates his own sports consulting firm. “I specialize in connecting brands with events and sports properties and am also a senior advisor with the Agile Group, a boutique sports marketing project management agency,” Moss said. During his time in Farmville, Moss worked at Hampden-Sydney College as the special assistant to the president and director of social and mobile media. “As part of my job, I worked closely with former H-SC President Chris Howard to ensure that he was best equipped to do his job,” Moss said. “I also managed the college’s social media presence.” Moss said that since being gone from Farmville, he misses the opportunity to run on the High Bridge Trail and the feeling of living in such a tight-knit community. “I also enjoyed filling up at Granny B’s Market,” he said. When he does get the chance to visit Farmville, Moss said after being away for an extended time, it feels like only a few days have passed since being downtown. “Farmville exudes a comfort that few places I have ever been possess,” Moss said. The Hampden-Sydney College graduate is quick to point out that he credits his success in life to his wife, family and fiercely competitive spirit. “I live by the mottos of ‘Dare Mighty Things’ and ‘Be Comfortable Being Uncomfortable,’” Moss said. In his free time, Moss enjoys staying active by running and biking but says he is up for any game at any time.

William Moss stands with his wife Pia Engel-Moss.

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Where Am I?

LAST ISSUE’S WINNER Gene Watson, of W.A. Watson and Sons Insurance Agency, knew that the April Where Am I? photo was from beside the barbershop on the corner of East Third Street and North Main Street. For knowing the answer, Watson wins a free subscription to Farmville the Magazine.

The Heart of Virginia offers beautiful scenery and architecture throughout downtown Farmville. “Where Am I?” offers residents a chance to identify one of our hidden gems across town. If you think you know where this photo was taken, email your answer to WhereAmI@ FarmvilletheMag.com. We’ll draw one lucky name from among the correct answers for an annual subscription to Farmville the Magazine.

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