About Archello’s mission: To connect the whole built environment and make the industry more transparent and efficient.
Since launching in September 2010 Archello has quickly grown to become the leading business networking platform for the built environment. The unique platform has over 300,000 followers and is used by over 12,000 companies all over the world. Archello now has one of the largest social media presences in the world for a networking platform. With our current rate of growth within two years we expect to have over 1,000,000 followers. Companies such as Zaha Hadid, UNStudio, Schueco and Flos regularly update their Archello profiles to promote their work and connections. Even publishers like OBJEKT and Materia use Archello to inform their
2/ archello media kit 2011
followers of their latest news , projects, products and materials. Professionals use Archello to connect to these presented projects, products, materials and companies, therefore promoting their experience and network in the industry. The unique ability to connect all of the presented work on Archello makes it the only platform in the world that can really help companies showcase their network and services at the same time. These connections are all displayed via the connection badge. Through Archello our products can help your company promote your novelties and references to our huge network. We can create a large amount of exposure in a very short time.
Statistics TRAFFIC
INDUSTRIES
FOLLOWERS ON SOCIAL MEDIA
Page Views
1,000,000
1,000,000 suppliers & others
monthly page views Visitors
185,000 monthly unique visitors
architects 500,000
50%
300,000
consultants & engineers
34% 5%
Source: Google Analytics
7% 2011
NEWSLETTER
20,000 1,200 monthly growth
3/ archello media kit 2011
2012
2013
contractors & developers
3%
COUNTRIES
Subscribers
Growth
media & associations
Southern Europe
19%
Northern Europe
6%
Western Europe
15%
Western Asia
6%
Northern America
12%
Central America
6%
Eastern Europe
11%
South-Eastern Asia
5%
South America
7%
Eastern Asia
4%
Members ALTarquitectura as architects
We started to grow thanks to our profile on Archello, in less than a year I have reached 5th in the most followed architecture offices in the world.
ALTarquitectura VITO SELMA as manufacturers
After placing my products on Archello I received a huge amount of positive feedback and exposure from the community.
Vito Selma Dmdesign as designers
It’s a great ‘place’. I am so satisfied with the direct requests from placing my work on Archello, I even linked to it from my own homepage.
DMdesign
4/ archello media kit 2011
Bannering Placing a banner on Archello means instant recognition as one of the leading brands in the built environment.
BANNERING
NEWSLETTER BANNER
Global
Archello’s weekly newsletter is read by over 16,000 professionals. Each edition contains a unique editorial such as ‘Top 10 Modern Parks’ or ‘Inspiring Green Parks’. The banner is prominently placed in the email to achieve maximum exposure.
Viewed and clicked on by Archello’s international community. Perfect for companies that are looking to secure their global presence. Geotargeting
Full Banner 468 x 60 You choose which continent, country or even city in which you want your banner to be seen. Allowing you to target your customers and make a more efficient return on investment. Large Rectangle 336 x 280 on every page Views
Worldwide
Geotargeting (+15%)
50,000
€ 1,750
€ 2,012
100,000
€ 3,500
€ 3,499
150,000
€ 5,250
€ 6,037
Price € 35 CPM 5/ archello media kit 2011
Price € 600
Social Media With one of the largest social media presences in the world for the built environment, we can help you boost your new project or product to over 300,000 followers. SOCIAL MEDIA CAMPAIGN
RECOMMENDED CAMPAIGN
VIRAL MARKETING CAMPAIGN
Sponsored posts on Archello’s social media channels: Facebook, Twitter, LinkedIn and Archello
Your company will be recommended to every single one of Archello’s 14,000 members in the fortnightly notification mail. In addition your company and stories will be recommended on every Archello page with an easy Follow button. Once a member is Following your company they will receive all of your future updates.
The viral marketing campaign combines all of our products and expertise in social media to enhance your product or projects chances of going viral.
+
+
300,000*
impressions
+
250,000*
impressions
• Social media campaign • 2 x recommended campaign, 4 week duration • Banner campaign 50,000 views • Product in Newsletter Archello • StumbleUpon campaign
1,000,000 +* impressions
duration: 2 weeks
Price € 950 *estimated minimum impressions
6/ archello media kit 2011
Price € 950
Price € 3,500
Packages Products
Silver
Gold
Platinum
Sponsor
Banner Campaign – impressions
50,000
100,000
150,000
200,000
Recommended Campaign – impressions
250,000
500,000
750,000
1,000,000
Product in newsletter
20,000
20,000
20,000
20,000
300,000
300,000
300,000
20,000
20,000
Profile management by Archello content team Products on Archello Projects on Archello
Social Media Campaign – impressions Banner in newsletter Viral Marketing Campaign – impressions
1,000,000
Logo on every page Logo in every newsletter Company carrousel on every page with stories Exclusive to only 1 company in your sector Free entrance to Archello social media eventst 50% discount on Archello workshop course Company reach
Impressions
Price 7/ archello media kit 2011
1 – 3 countries
Continental
Global
Global market leader
320,000
900,000
1,250,000
3,000,000
€ 1,900
€ 3,900
€ 6,900
€ 11,900
Contact SALES
CONTENT AND SUPPORT
POSTAL ADDRESS
MARTIJN POSTMUS
DUSTIN DE ROOIJ
martijn.postmus@archello.com
dustinderooij@archello.com
P.O. Box 394 1400 AJ Bussum The Netherlands TEL: +31 (0) 35 699 30 54 +31 (0) 35 699 30 55
GUIDO MENSINK guido.mensink@archello.com EDITORIAL
MARK STUDHOLME mark.studholme@archello.com
8/ archello media kit 2011