BUFFALO AW25 MARKETING KEY STORIES

MARKETING KEY STORIE*

OUR NON-BINARY COMMUNICATION TARGET GROUPS

THE DIGITAL

NATIVE Z 14 - 28

They are in the phase of life where they’re finding their bearings, prioritizing their moral compass, and ardently championing their values They are exceptionally well-informed, having matured in a digital milieu, and their wellspring of influences and inspiration springs exclusively from the domain of Web 2.0.

THE FASHIONISTA 25 - 35

They relish the prime of their existence, harboring a deep affection for fashion and the vibrant club culture The Fashionista finds immense joy in manifesting their unique identity through their distinctive style, while residing in the unrestrained and liberating city that allows them to wholeheartedly embrace life.

THE EDGY MISFIT 25

- 45

Exceptional, incisive, and boldly unconventional – they aspire to distinguish themselves and depart from the ordinary. They cherish unfiltered expressions of individualism and revels in distinctiveness. Their ethos runs counter to prevailing conventions and derives great satisfaction from forging connections with kindred spirits within their distinctive community. Their passion for fashion, music, and design is keenly perceptive and delightfully unorthodox.

BE EVERY YOU THE URBANS

They are guided by fashion inspirations and translate current trends individually into their closet. As part of the transformation, Urbans are not shying away from bolder statements this year, adding a sunset coral into the SS25 season. The Urbans are becoming more casual step by step in comfortable sneakers.

The denim staples are becoming progressively wider and combined with oversized pieces in SS25.

BE EVERY YOU THE URBANS | PRODUCTS

"EFFICIENT, STYLISH, AND PRACTICAL"

29-45 YEARS OLD

AWARENESS:

INSTAGRAM, INFLUENCER, PINTEREST, PR

CONVERSION AND BRAND LOYALITY:

TARGETING INSTAGRAM, INFLUENCER (HIGH LEVEL LOCAL), INSPO CONTENT PINTEREST, SEO

BE EVERY YOU FASHIONISTA

Be Every You for the Fashionista translates into self-portraiture.

As they overview the vernissage on high platform clogs, their confidence becomes the ultimate accessory. The wide flared pants as continued expression of the baggy-style trend allow their strides to fluidly glide through the room.

The fashionista is the artist and the muse at the same time. With Buffalo, the Fashionista isn’t just wearing shoes, they are leading the fashion scene.

BE EVERY YOU FASHIONISTA | PRODUCTS

"LEADING WITH CONFIDENCE"

25-35 YEARS OLD

AWARENESS:

PR, PINTEREST, INSTAGRAM

CONVERSION AND BRAND LOYALITY: SEARCH CONTENT PINTEREST, TARGETING INSTAGRAM, INFLUENCER SET-UP (MIX LEVEL INCLUDING HIGH LEVEL GLOBAL)

BE EVERY YOU GEN Z

The hero products, the Baggy Style shoes, epitomize this campaign, embodying the authentic and rebellious spirit of its young audience. From urban streets to unconventional meeting spots and hidden locations, the “be every you” campaign takes Generation Z into a world full of possibilities. The “be every you” campaign is a tribute to the diversity of the young generation, celebrating their uniqueness.

Through social media challenges, pop-up events, and collaborations with well-known influencers, the campaign becomes a gathering point for like-minded individuals to share their personal style and passions.

BE EVERY YOU GEN Z | PRODUCTS

"BOLD, DIVERSE AND EXPRESSIVE"

14-28 YEARS OLD

AWARENESS:

100% TIK TOK, UGC CAMPAIGN, CREATOR AND INFLUENCER SET UP (MICRO STRATEGY), PR

CONVERSION AND BRAND LOYALITY: SEARCH CONTENT PINTEREST, IN APP CONVERSION TIKTOK, TARGETING INSTAGRAM

BE EVERY YOU MISFIT

Within this SS25 space, the Misfits outgrow themselves; they become hyper humans and redefine earthly conventions every day. Inspired by the extraterrestrial, the Misfits leave the human ordinary and evolve into the intangible unreal with Buffalo right next to their side.

We invite them to the Buffalo universe where individuality reigns supreme, providing the perfect footwear to navigate in their own extraordinary world. The Misfits are not just complimenting their style with shoes – they are making a statement, forging connections, and living life to the fullest.

BE EVERY YOU MISFIT | PRODUCTS

25-45 YEARS OLD

AWARENESS:

PR, INSTAGRAM WITH PICKED INFLUENCER (MID-LEVEL), PINTEREST

CONVERSION AND BRAND LOYALITY:

STYLE INSPO PINTEREST, TARGETING INSTAGRAM, BRAND AMBASSADOR SET-UP

BE EVERY YOU FESTIVAL

In the summer of 2025, Buffalo launches a festival-themed campaign, celebrating the spirit of individuality and self-expression. The campaign invites young people to share their festival looks and experiences, fostering a sense of belonging and creativity.

As the festival season kicks off, young people around the world are ready to redefine their style and make bold statements. From intricate boho patterns and vibrant fair outfits to edgy rave attire, the hero shoes unite these eclectic tastes, symbolizing freedom and individuality.