Illustrated Fashion Trend Analysis
Street Revolutionary// Statement T-shirts
I have identified a trend which fits within the Street Revolutionary trend being ‘Statement T-shirts’. The key trend street revolutionary is known for being loose fitting, gender-neutral and for its ‘Statement T-shirts’. Statement T-shirts fits under the revolutionary trend as Polhemus (2017) states every street “look” comes along with an entire lifestyle package of values and beliefs. These values and beliefs are shown through the Statement T-shirts. Statement T-shirts are a modern fashion trend which convey identity, truth and meaning of an attitude of belief towards a current political matter (Polhemus). The Oxford dictionary states that a Statement T-shirt is something you wear or own that is new or unusual and is meant to draw attention to you (2017)
Statement T-Shirts are becoming a rising trend within the fashion industry as more fashion conscience people are expressing their opinion through clothing. As fashion develops at the same fast pace of movement with Generation Z, the generation that have been taught to stand up for their beliefs. Fashion is playing an immense role in showing a statement in what people believe in for example people wearing statement t-shirts and the up and coming trend of genderless clothing.
Statement t-shirts can be found within fast fashion, mid, high end and luxury fashion. Topshop is a British fast fashion a bricksand-mortar and e-tailor store. Topshop market their ‘Feminist T-Shirt by Tee & Cake by using images of a model wearing the T-Shirt along with the description ‘Transform the plain white t-shirt to make a bold statement this season. In a longline fit, it features ‘Feminist’ text print to the front. Tuck into high waisted jeans to keep the look relaxed’. Topshop also do a similar T-Shirt stating ‘Females of The Future’ this is marketed on the Topshop website with the description ‘Make a bold statement with your casual styles’. This T-shirt was worn by famous blogger Camille Charrière when she attended Paris Fashion Week. By comparing the marketing strategy of both fast fashion and luxury Statement T-Shirts I have found that fast fashion brands such as Topshop use digital platforms to communicate with their consumers whereas luxury fashion such as Dior use celebrity endorsments to give the brand a wider and a larger variety of audience (brand strategy).
Within the luxury end of fashion inside Dior’s Spring 2017 Collection Maria Grazia Chiuri’s included a Statement T-Shirt stating that ‘We Should All Be Feminists’ since the T-Shirt has hit the catwalk it has been the most reposted image on Instagram from the collection. Dior’s Statement T-Shirts will be sold for $710 each. The well-known singer Rihanna has collaborated with Dior both working together to raise awareness for Dior, Rih’s Clara Lionel Foundation and for Street Revolutionary clothing wearers. Chiuri states “Seeing artists such as Rihanna wearing the We Should All Be Feminists T-shirt showed me how important it is for women to advance their fight,” (Bauck). By collaborating with Rihanna, it widens Dior’s audience as Rihanna has 50 million Instagram followers in comparison to Dior’s following of 14 million (@badgalriri) (@Dior). Dior has created the stepping stone of Statement T-Shirts using Rihanna as a promotion and social media to create a wider audience creating a trickle down effect into fast fashion with Topshop releasing a Feminist T-Shirt for £18 (Feminist T-Shirt by Tee & Cake)
Rihanna in the Dior “We Should All Be Feminists” T-shirt
Bibliography
References “@Badgalriri • Instagram Photos And Videos”. Instagram.com. N.p., 2017. Web. 10 Mar. 2017. Bauck, Whitney. “All The Political Statements Made On The Runway During NYFW”. Fashionista. N.p., 2017. Web. 9 Mar. 2017. “BRAND STRATEGY”. TOPSHOP. N.p., 2017. Web. 12 Mar. 2017. “Dior Official (@Dior) • Instagram Photos And Videos”. Instagram.com. N.p., 2017. Web. 10 Mar. 2017. Dior, Rihanna and Maya Lewis. “Rihanna Announced A Charitable Collaboration With Dior”. The FADER. N.p., 2017. Web. 10 Mar. 2017. “Fashion-Statement Noun - Definition, Pictures, Pronunciation And Usage Notes | Oxford Advanced Learner’s Dictionary At Oxfordlearnersdictionaries.Com”. Oxfordlearnersdictionaries.com. N.p., 2017. Web. 12 Mar. 2017. “Feminist T-Shirt By Tee & Cake”. topshop.com. N.p., 2017. Web. 7 Mar. 2017. “Grace Coddington Tee - Marc Jacobs”. Marcjacobs.com. N.p., 2017. Web. 9 Mar. 2017. “PETITE Females Of The Future T-Shirt - Paris Fashion Week Edit - We Love”. topshop.com. N.p., 2017. Web. 7 Mar. 2017. Polhemus, Ted. “Street Style”. LoveToKnow. N.p., 2017. Web. 7 Mar. 2017.