FAS H IONATION
FASHIONATION OUR GOAL | ENJOY LIFE |LOOK GOOD DOING IT FA S H I O N AT I O N M A G A Z I N E celebrates all aspects of fashion, beauty and lifestyle. Fashionation is a go-to guide for trend setting go-getters. We reveal fashion images for the emerging generation. The editorial style of Fashionation is sharp, savvy and multicultural with a focus on the lastest dynamic trends . Our quarterly magazine provides vital information for style-conscious women that knows what she wants. Our mission is to provide intelligence and valuable information, to an audience that's modern, energetic and stylish.
We define it. Readers love it. We present it.
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
FASHIONATION DEMOGRAPHICS | OUR READERS
37.8% of 18 - to 34-year-olds,
23.7% earn more than $55,000
a year. The national average of 18 - to 34-year-olds who are described as Winners Circle, Upward Bound, Bohemian Mix, Young Influentials and Urban Achievers. These groups lead active lifestyles and are major consumers who place great importance on their leisure and entertainment agendas. They dine out frequently, purchase clothing, art, music, literature, automobiles, real estate and the latest technology. Our readers want to be the first to know about what’s new in fashion they read magazines to cultivate their progressive lifestyle.
46% Plan to purchase a home in the next 12 months 45% Plan to purchase/lease a new automobile in the next 6 months
34% are married and live in a household earning an excess of 125k READERSHIP | DISTRIBUTION With high street profile and close attention to quality, FASHIONATION indoor distribution of 10,000 copies will be displayed in a variety of establishments to provide better visibility. Most copies of Fashionation will be in local stores, then handed off to multiple readers. We look for locations where hip young adults are spending their time and money: — Coffee Houses & Cafes — Boutiques & Salons — New & Popular Restaurants — Trendy Retail Shops Photography by Dexter Cohen
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
FASHIONATION
Photography by Dexter Cohen
We want to become a handbook for everything "new" in the fashion industry and establish a publication that is rich in colors, styles, ideas and humor. The Fashionation reader is an independent thinker who uses fashion to express herself. We present her with ideas on what to wear, read, buy, see or try next.
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
FASHIONATION Size: 5 X8.5 Cover: 100lb cover, varnish Text: 70lb text
AD REQUIREMENTS
– All files submitted must be in electronic PDF, JPEG or TIFF format via email Lizowens@leapin-lizard.com – If PDFs are not supplied, an hourly surplus charge may be added for converting to PDF or other necessary interventions. – Illustrator files must have text converted to outlines and all colors converted to CMYK, no spot colors. – Files must be provided via e-mail, ftp or on a nonreturnable CD. Please contact Art Director for ftp instruction. – All files are 150 line screen and must include printer, screen fonts and all artwork. Images must be 300 dpi with no more than 10% reduction or enlargement. – Kodak approval is the only accepted digital color proof. – If color proof is not provided, additional charges may apply. – B&W laser print must be provided if a color proof is not. – If the size is incorrect, the publisher reserves the right to alter the ad size to fit in the best way possible. – For inserts and blow-in, please contact the Art Director or the publisher.
Photography by Dexter Cohen
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
FASHIONATION AD SIZES Spread (with bleed)
Full
Full
(without bleed)
(with bleed)
½
Spread (with bleed)
8.75 X 11.25
Full (without bleed)
5.994 X 8.823
Full Page Ad
4.57 X 7.51
Half Page Ad
4.543 X 3.618
Quarter Page Ad
2.153 X 3.618
1/4
Advertorials FASHIONATION MAGAZINE offers one premier custom advertorial opportunity each issue. This allows advertisers to share the company's specific product, solutions, and position. Investment for advertorial includes: an interview with a writer and company highlight or product description as a side bar. 1 page . . $750 . … Up to 500 words 2 page . . $850 …. Up to 800 words 4 page . . $1500. . .Up to 1200 words and a full-page 4-color display ad
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
AD DESIGN SERVICES Ads can be designed in-house for a flat rate. Fashionation Magazine will work directly with the client to create an eyecatching, design-driven ad that is tailormade to fi t the client’s specific wants and needs. Our design team has years of advertising experience and will do what it takes to make your ad “pop.” The client is responsible for providing all logos, text and images (when needed) and is allowed up to 3 proofs in which changes/corrections can be made.
AD OWNERSHIP Fashionation owns the copyright to all ads designed in-house. These ads are available for clients to use in other media outlets at $50 per use. Logo design is not copyrighted by Fashionation and is exclusively owned by client.
AD RATES
Photography by Christopher Ferguson
Full Page (2 per issue)
$850.00
½ Page (3 per issue)
$600.00
¼ Page (5 per issue)
$350.00
Back Cover
$1250.00
Inside Front/Back
$1200.00
Premium Front
$1000.00
Advertorial Spread (1 issue)
$750.00
Divah Enterprises Publishing and Sales Office • P.O. Box 6872, Charlottesville, Virginia 22906 • Phone: 434-806-1165 • Fax: (866) 701-4494
F ASH IO N AT IO N
2008 DEADLINES VOL. 1, No. 1 Premire Issue Ad copy due: May 3 Street date: May 12 VOL. 1, No. 2 (SEPTEMBER) Fall Issue Copy due: Aug 10 Street date: Sept 1 VOL. 1, No. 3 (DECEMBER) Winter Issue Copy due: Nov 10 Street date: Dec 1
2009 DEADLINES VOL. 2, No. 1 (MARCH) Spring Issue Ad copy due: Feb 10 Street date: March 1
Project Runway winner
Christian Siriano 2008 Fall Collection Fall Fashion
FOR THE FEET
VOL. 2, No. 2 (JUNE) Summer Issue Copy due: May 10 Street date: June 1 VOL. 2, No. 3 (SEPTEMBER) Fall Issue Copy due: Aug 10 Street date: Sept 1
HAUTE HATS What She
VOL. 2, No. 4 (DECEMBER) Winter Issue Copy due: Nov 10 Street date: Dec 1
REALLY WANTS
For Christmas!