AUB FASHION issue one
Dear Reader, A warm and excited welcome to our first issue of NIL magazine. We are delighted to present the work from our 2015 fashion graduates! You can see a diverse selection of Womenswear, Menswear and Childrenswear as well work from our Image & Communication students presenting fashion publications, film, websites, apps, and new media developments. With this being our very first edition, a dedicated effort has been placed into creating a unique journey, where you as reader will experience the talent we offer at AUB. Our views and practices within fashion are less than traditional and it is our contemporary approach which defines us as a course. In breaking the barriers between study and professional practice our current students have been successful in gaining sponsorship and support from the following companies, Sophie Hallette Paris, Farrow & Ball, Factory Lux, After Party,The Urban Botanist, Bespoke Barware, Bluebird Tea Company, The Primal Pantry and Scissors. The current graduates of 2015 have also excelled in numerous competitions this academic year as competition winners and finalists for the British Fashion Council – Harrods Styling Award and the ID: Diversity Now Competition. The successes of the course highlight the standard to which we strive for. There is no doubt that after reading NIL, you will possess a better AUB fashion focus. I hope you enjoy. Yours truly, Anne Chaisty Head of Fashion at Arts University Bournemouth
In conversation
with Caryn Franklin
dive rsity now
NIL: What has been your connection or contact with this course? Caryn: I have given several significant lectures around diversity and the need for sustainable body and beauty ideals for the students which have activated a new way of thinking on the part of the university and the students. I have been beyond impressed with the energy of the staff, especially Course Leader Anne Chaisty in taking up visionary thinking and implementing emotionally considerate design and practice. N: Please outline why you think this course offers an excellent training for students hoping to enter your area of the creative industries. C: The ethos of All Walks Beyond Catwalk & Body Confidence now forms part of the interview process and plays an integral part of the Course Philosophy. This is crucial to produce aware and responsible fashion practitioners who will take into account not just the technical skill set required but the responsible and considerate approach when promoting body ideals. With the proliferation of New Media, students must take responsibility for the images they create and the way they design fashion and promote the body to young women. We work closely with Govt Minister Lynne Featherstone on the Body Confidence Campaign and she personally takes an interest in Bournemouth’s thoughtful and visionary approach. We also promote this approach to other colleges through our Centre of Diversity and Graduate Fashion Week National Colleges week. Bournemouth are leading the way along with a small number of other colleges and universities in preparing students to understand the responsibilities they have in the field of fashion and body image. N: How would you describe the reputation of this course among employers? C: As a consultant with a variety of large high street companies who’s graduate employees bring no understanding of design for a more diverse body ideal - size wise or age wise, I do believe that Bournemouth is equipping students not just with the excellent technical skills that the college is indeed known for, but also the ability to see the market place as one populated by a diverse consumer with individual and complex needs. In this climate Bournemouth facilitates a more knowledgeable understanding of commerce and a more lucrative business attitude proposition thus giving any graduate student of Bournemouth – added value. Caryn Franklin Co-Founder All Walks Beyond the Catwalk, an award winning campaign, broadening the range of body and beauty ideals used in fashion imagery, by celebrating individuality and diversity with cutting edge design.
Illustration by Mairead O’Shea
www.allwalks.org
dive rsity now
ISABELLE LANDICHO
BA(HONS) Fashion Design & Technology Year 3
grad uate
Moving from the Philippines to the United Kingdom as a young girl, growing up I was always slightly self conscious of the fact that I looked different from other girls. I felt as if I was not as pretty them due to my ethnicity. After adopting this mindset for so long, it was cathartic for me personally to cast an Asian model for the shoot. I feel that by using models from different nationalities it conveys the message that beauty transcends race, it derives from a source more deep rooted than how you look or the colour of your skin.
Robyn gardiner
unD erGRad uate
BA(HONS) Fashion Year 2 Standing 6 feet tall and wearing size 18 garments, it's hard to find fashionable clothing for my size. When I was growing up my size and unconventional style seemed to hold me back from embracing opportunities that came my way, due to not feeling like I 'fitted in'. Looking back, I'm glad that I never really 'fitted in'. Being different should be celebrated. I’ve always wondered why the fuller figured woman isn't celebrated within the fashion community, and in society in general. To me, all shapes, sizes , ages and ethnicities of women are beautiful and aren't represented within the fashion industry well enough. I strive to change this and create garments to make all women feel empowered and unashamed to be themselves.
Both Isabelle and Robyn are finalists in DIVERSITY NOW 2015
grad( uate col( lec( tions
Linyun Li
Valinda Rai
Isabelle Landicho
Geneve Anderson
Leah Turberville
Claudia Williams
Grant Brown
Alice Polley
Cristina Criaco
Lara Gunnarsdottir
Fengxue Liao
Charna Cole
Yasmine Sabri
Poppy Russell
Sanna Olsson
Georgia Walter
“I like modelling for AUB because it gives me the time to be myself and have fun.� Hannah, age 10
interview with Charliethrough Carstairs Taste An is an experience actualised products, illustrations, animation and more. Taste excites and TASTE is an experience actualised through adds products, humour to your life.animation Taste products can be illustrations, and more purchased from a range starting with fashion and lifestyle accessories. Taste’s websitetooffers the user TASTE excites and adds humour your life. an experience a worldrange, in which excitement TASTE’s of product starting with and creativity is encouraged. fashion and lifestyle accessories, can be purchased online. TASTE’s website offers thebrand user personality an experience of a world in which Taste’s is young, humorous, creative excitement and creativity is encouraged and exciting. With a strong emphasis on aesthetics,
Taste aims to always look polished and on trend. Taste wishes to make its consumers laugh and find the fun side to fashion. Taste characters developed out of the imagination of creator Charlie Carstairs, have been inspired by bright colours and freedom of expression. Consumers of any gender are welcomed by Taste. With adult themes used within illustrations and inspiration, the target consumer for Taste is 18+ however a youthful mindset allows older consumers to connect to Taste. Using Taste to add humour to their lives, Taste products brighten up an outfit and add a personal flair that makes them stand out. It offers a talking point on their personal style and taste. Having studied BA (Hons) Fashion Studies at Arts University Bournemouth with a specialist focus on digital communication, Charlie aims to work within the field of technology through web design and digital media.
w
NIL: What do you like the best about your brand? Charlie: The branding is something that has been very important to me when creating TASTE. Colour is important to me, which is why I’ve tried to use it as much as possible through my work, that’s what keeps it fresh in my mind, the variety of colour. N: What inspired you with the brand
to come up and why?
N: How has AUB helped with understanding how to create your own brand? Charlie: Even at the start of creating TASTE, I did not understand the importance of branding. Doing business units helped me understand the in and outs of setting up a business and what makes one successful. N: If what
you had friends advice would
going you
to university, give them?
C: As a communications student, a lot of work tends to be digital so I wanted to create something physical, the idea of accessories came to mind as I thought it was a reasonable thing for me to create. In terms of TASTE as a whole, I prefer the idea of creating a brand rather than using my own name although TASTE is based around my personality and imagination.
C: Try going out of your comfort zone in terms of work. Before, I would never have thought I would be a communications student, I always made clothes, but when I tried the communications route, I never went back. I’ve learnt a lot of skills that I wouldn’t have done otherwise, I’d never used Adobe before and now it’s one of my favourite things.
N: If you were to collaborate with any other brands/ designers/illustrators, who would it be?
N:
N: What are your future plans for TASTE? C: For the first year TASTE has five characters which the accessories and products are based around. Over the next few years I’d like to release more characters and expand the range available, maybe creating limited edition or custom pieces for select customers. N: What are your plans after you graduate from AUB? C: I hope for TASTE to be successful and sell well as a brand, right now I’m aiming to focus on expanding the business. For outside jobs, I’d love to work within technology, making user experiences enjoyable and interactive is something I’ve tried to integrate into TASTE.
you
glad
you
came
to
university?
C: Definitely, in my mind, university was something that wasn’t really second-guessed but I appreciate the experience a lot more now than I did going in. The knowledge from tutors is something that I’m really glad of, also working with and helping my fellow students, working on my own isn’t something that I do nowadays; it’s a joint effort. You can find out more at www.tasteillustration.com
Styled by Annabel Lucey
C: For fashion I love Henry Holland and Meadham Kirchhoff, I think they embody the young fun side of fashion well. Lazy Oaf and Paperchase are also brands I would love to collaborate with as they use a lot of illustration, which I think would go well with TASTE illustrations.
Are
GFW 2014 Photography: www.simonarmstrong.com
Workin’ 9 to 5 Just to Stay Alive: G r a d u a t e J o b s An interview with AUB ALUMNI Ross Paul McNaughton, Age: 22, Location: Columbus, Ohio, United States NIL: What was the most important thing university taught you? Ross: University has this amazing ability to raise someone to a professional standard so quickly. I remember being so quiet and unconfident about my work in first year. You have to balance so much positive and negative feedback that it’s easy to get lost and confused about what you want to do. University taught me to be precise, to know what I’m looking for but keeping the creativity you learn in the beginning.
N: What are the greatest perks of the job? R: Being thrown into the deep end, and learning as I go along. The work is hard and forever changing but offers a ridiculous amount of hands-on experience. I’m looked to as an experienced designer, a part of a cross functional team. So, It’s great to be doing what I love, perks beingthatIcandesignandinfluencethebrandsoearlyin.
N: Who is your biggest inspiration and why?
N: Best achievement to date?
R: Like any fashion student, I have religiously followed the works of the big fashion houses such as McQueen, Dior and Burberry. Then at University my sources of influence became more refined and personal. But my biggest inspiration (trying my best to not sound cheesy) were the people that pushed and believed when I often didn’t.
R: My greatest achievement to date was definitely getting the opportunity to come to the US. I remember being stuck in the empty studios working ‘till late after hand-in to finish my Abercrombie project. I didn’t think I had any chance, but it paid off.
N:
N: Dream Project?
Job title and description in a sentence:
R: Assistant Designer: I’m currently working closely with a Senior Designer who is head of Abercrombie & Fitch Boys, we mainly design fleece tops, bottoms, graphic tees and active wear.
R: A dream project would be to either work with some of my favourite brands, including Neil Barrett and Dior Homme, or to showcase as an independent designer at LCM. But who knows what will happen?
Our fashion graduates are capable of taking up a range of employment opportunities that include fashion design, buying, merchandising and visual merchandising as well as trend and fashion forecasting, fashion journalism and PR, freelance work or setting up their own business. A selection of our alumni are currently employed as: Production Assistant – Erdem Designer – Lacoste Visual Merchandiser – Ralph Lauren Design Coordinator – Alice Temperley Senior Assistant Photography & Styling – Burberry Studio Producer – Net a Porter E-Commerce Merchandiser – New Look Womenswear Buying Assistant – Matches
Marketing Assistant – Top Shop Designer – Animal Clothing Fashion Assistant – ES Magazine Design Assistant – Day Birger et Mikkelsen Creative Marketing Consultant – Mother Advertising Agency Contributing Writer – Drapers Production Manager – Markus Lupfer Childrenswear Designer – John Lewis
a calm space Emma James-Crook
A cluttered mind can usually reflect the space in which it sits. If your surroundings are crowded with objects scattered about the place or in a messy pile on the floor it can be hard to find space not only in your home but also in your head. Mess isn’t the only type of clutter, for many it is a collection of odd pieces of furniture, bookcases stacked with your childhood books and novels that your parents have handed down, not to mention numerous storage cabinets boxed up against a corner. In Marie Kondo’s book ‘The Life-Changing Magic of Tidying’ she states ‘storage experts are hoarders’. In other households it might be the number of unused and partially broken electrical equipment, an old vacuum cleaner lying around that no one has bothered to take to the tip or a microwave that just sits in the kitchen and is never put to use.
‘You will feel more confident, become more successful and be motivated to create the life you want.’ Marie Kondo
For so much of your life you feel as though you need all of these things. As silly as it sounds, but it can be hard to let go of these miscellaneous items because you are just so used to how the room looks with them in and your life is too busy to think about rearranging the kitchen or the cramped cupboard under the stairs. However, the spaces in which you occupy shape who you are and how you behave. Creating a space where your mind feels calm and content does sometimes mean establishing a new surrounding within the home. Curved and rounded furniture rather than sharp and straight edge has scientifically been proven to increase positivity and creativity. Choosing the right colour and lighting for your interior is certainly important as well. The more natural lighting the better, nothing can beat the sunrise flooding through your kitchen window casting shadows on sculpted objects. The delicate dust specks dancing amidst the air as the ray of light glistens through the windows bringing silence and stillness to your surroundings. The familiarity of light is being lost because of the tendency to be inside more often. Although in the winter, a dimly lit room is very much welcomed, as the burning wood on the fire is a warming source of light to many sitting rooms, it can only bring tiredness and gloom in the spring months. Revamping your home to gratify spring is as important as changing your wardrobe through the seasons.
Fresh ivory lace paint brings openness to a once small room and a gleaming lick of paint to any dull space can instantly uplift it. The psychology of colours is interesting; certain colours are associated with happiness, anger, greed, harmony and spirituality. Nevertheless, choosing a colour that is to your acquired taste is better than what any of them mean. One that brings you calm and openness to your surroundings will create a positive environment.
These downshifters eradicate any unnecessary items and only keep to the beautiful necessities allowing their homes and minds to be clear. This complies with a slower lifestyle, needing only what is necessary and not feeling the need to always be connected. Today’s generations have become so dependant on things that once were unfamiliar. These downshifters are trying to gain back the life they once knew to see what is really important to them and what is necessary.
Developing a space that promotes creativity is what is becoming more apparent now. Minimalism clears the senses; space, line, form, texture and colour are the elements of design. It is important to think about the way a room makes you feel, or rather how you want it to make you feel. With the pace of life growing faster, it is becoming easier to neglect the space in which you surround yourself when you are at home, not necessarily away from work but somewhere that should feel calm and that makes you feel comfortable. With the ironing basket piling up and the dish washer overflowing it is hard to create such an environment. However to have at least one room in the house whereby you can walk into and instantly feel calm is becoming increasingly important. With a family, and every room being accepted as a communal living space it is hard to achieve a personal calm setting within the home. This harmonious environment can be anything from a comfortable chair right by the window, allowing light to flood in and air to flow through the house where you can quietly sit and read, to a light minimalistic kitchen where you can lose yourself in baking.
Stress and anxiety is not just at work but in the home as well, with so much connection around you at all times it is hard to find a place to detach yourself from the world. Investing in some greenery, a small plant or if you like a grand potted, big leaf tropical plant to place by a window or chair has scientifically been proven to release stress. It is also a great way of introducing nature into your home and appreciating its beauty. Downshifters, who want to escape and find what is important, love to connect with nature and for those too busy to enjoy the fresh air and freedom of nature it is a lovely way to be reminded of what is out of your window.
A movement of people is fast developing called the Downshifters, these people chose to simplify an aspect of their life. Downshifters go beyond materialism and beyond the fast pace of life. They downshift their homes and surroundings to connect on a slower, calmer level of life. Being surrounded by things you want rather than the things you need, cluttering up your interiors with wasteful items that are rarely put to use does not help the mind, it is not pleasing to the eye, the body is just accustomed to it being there.
‘Your home is there to bring you calm, a place of sanctuary and stillness when needed. Clearing out the unnecessary items and clutter will bring a freshness and cleanliness to your home and mind. ‘You will feel more confident, become more successful and be motivated to create the life you want.’ Marie Kondo
Book List The Life-Changing Magic of Tidying - Marie Kondo Living With Less: The Upside of Downsizing Your Life - Mark Tubb
grad( uate col( lec( tions
Holly Jones
Jorden Harrigan
Lauren Howes
m
Olga Novikova
Yasmin Chung
Hayley Cornish
Yasmin Rahman
Jessica Russell
Ingri Valsvik
Danielle Perry
Anja Povey
Harriet Neal
Penny Dowdell
Srijana Gurung
Kai Leong
Levikha Farrell
Personalise Me:
What Lies in the Future of Beauty Innovation?
If someone had told me five years ago that one day I’d be able to choose my desired shade of make up for that particular day or outfit, and print it out ready to apply, I would’ve sarcastically smirked at them in disbelief. But innovators such as Grace Choi of Mink are delightfully proving me wrong. A recent graduate from Harvard Business School, Choi has developed an ‘at-home make up printer’ that has the ability to print colour on to beauty products such as blusher, eye shadow and lip gloss. Choi is one of several entrepreneurial innovators that are enabling our bathrooms, lounges and kitchens to become miniature science labs for us to dabble in the chemistry of creating personalised beauty products. Many brands are making the move to tailored products and customisation, and the days of ‘one size fits all’ are becoming a thing of the past.
Ellie Hamilton
Not too long ago, DIY beauty products consisted of mixing muesli, Greek yogurt and mushed banana in a bowl, slapping it on our faces and calling it a face mask. But now, thanks to glorious brands such as Teardrop My Photocosmetic Lab and Silk + Honey, we have the opportunity and the instructions to use scientific ingredients to concoct our own luxurious blends of skincare. This form of personalisation makes us feel empowered, valued and special, which is a marketing tool above no other. Grace Choi is a strong believer in us, the consumers, having the power. She enthusiastically petitions, “Mink gives you the power to have what you want, when you want it. It’s no longer up to the companies to decide, or anyone else for that matter. It’s now up to you.” This philosophy is embedded into the fashion world, fast-fashion is an ever lucrative market and so it is no wonder that we’re now not only making it so much faster, but making it personal too. The accessibility of these innovative product systems is vast, there is no longer need for the resented ‘follow the crowd’ mentality any more, we are allowing ourselves to revel in the status of using products designed solely for us as individuals. No longer do we need to fear missing out of the latest shade of Chanel lipstick, when we can re-create and customise our own personal shade of lipstick, which ultimately compliments us far better, all without even leaving the house. No longer do we need to worry about collecting the latest Prada fragrance when we can create one far more luxurious ourselves because it is unlike any one else’s. No longer do we desire minimalist hidden logos, but instead we crave our own Burberry initialled blanket scarf. Luxury is being redefined; personalisation is the new allure.
Personalisation of products in this way is fairly light hearted and something I’m sure we can all admit we’d love to have a go at, if not to gain some luxury, then at least just for fun. Alongside this there are even more advanced personalisation services beginning to appear, that are perhaps more worrying. DNA testing has dramatically evolved and in the beauty market this has meant we will be able to buy products that are specifically catered to our genetic make up. Several simple genetic tests have been designed by brands such as GeneONYX and Skinshift that are capable of analysing skin types and providing information on what specific ingredients we need to keep our skin at its healthiest. This might sound like the best thing since sliced bread, and there’s no surprise some of us are prepared to pay premium amounts for these services, but I can’t help but wonder if this form of luxury is perhaps a step too far. Surely we don’t need to turn to such invasive measures for the sake of beauty? There are several reasons why these customisable products and services are growing in popularity, one being our persistent hunger for emotionally engaging products, that connect with us on a more personal level. Whether it be choosing and printing our d esired shades of eye shadow to complement the multiple personalities we hold, or blending a personal fragrance to emit the particular persona we desire to project. Another reason is our growing concern for which ingredients actually go in to our products, if they are actually beneficial or indeed harmful to our health in the long term. Ethics are also a growing concern among us, particularly in the manufacturing processes of products. Gone are the days when we would jump onto whatever the next big thing is; now we are beginning to question both its motives and its morality. Is it sustainable? Is it ethically sound? The future of the beauty industry is clearly filled with innovation. Brands are aiming to fulfil our needs and desires, designing products that are more personal and emotive. Personalisation and customisation is a key way to connect with us by bringing a fun, personal touch to the products and services we use. Turning to medical science for this bespoke personalisation in the form of genetic testing, may be a step too far for some, me included, but for others it epitomises the ultimate level of luxurious product that they so desire. Both on this more extreme scale and in less invasive forms, the desirability of personalisation is growing considerably. Designer brands such as Burberry have recognised this and are beginning to drip feed us personalised products, indicating that the luxury market is evolving, whereby personalisation is becoming the new desired element. We now crave the personalised, bespoke and tailored and reject the standard, similar and plain.
Whether it be to engage with beauty innovation, or to support our emotional needs, we are choosing to involve ourselves in personalised products. I believe it’s important to consider our moral and ethical standing when assessing which products and services to buy, are some too good to be true? I can’t deny I’ll be on the waiting list for one of Choi’s Mink make up printers, but as far as genetically testing my skin goes, I think I’d rather stick to the muesli and yogurt.
INST A
Follow the AUB Fashion Graduates on Instagram!!
@ajlucey Annabel Lucey Stylist
@bydefynition Poppy Russell Menswear Designer
@tallis_magazine Emie James-Crook Journalist
@cristinacriaco Christina Criaco Womenswear Designer
@neighbourhoodneat Annie Tolputt Communication
@laragunnarsdottirfashion Lára G Gunnarsdóttir Menswear Designer
@theselfhoodproject Daisy Morris Communication
@j.andrew01 James Andrew Menswear Designer
@thecontent_ed Mairead O’Shea Communication
@seekakidswear Jessica Russell Childrenswear Designer
@novikovadesigns Olga Novikova Womenswear Designer
@tasteillustration Charlie Carstairs Illustration & Accessories
@lethal_izzle Isabelle Landicho Menswear Designer & Stylist
@sannaolssonf Sanna Olsson Womenswear Designer
follow @aubfashion
AUB PLAY LIS T
The AUB Fashion Playlist... The songs and tunes of our long days spent in our wonderful Studios
Track 1
If
Janet Jackson (Kaytranada Remix)
Track 4
Blud Soak
Track 2
I Can’t Lose
Mark Ronson (ft. Keyone Starr)
Track 5
Everyday
A$AP Rocky (ft. Rod Stewart, Miguel, Mark Ronson)
Track 8
Godm J. Cole
Track 11
Coloring Book Vybz Kartel
Track 12
When We Were On Fire James Bay
Track 3
Crave You
Flight Facilities (ft. Giselle)
Track 6
Paloma Faith
Ready For The Good Life
Track 9
So Into You
Fabolous Tamia
Track 13
Pacifier
Catfish and the Bottlemen
Track 7
Pilot Jones Frank ocean
Track 10
***Flawless
Beyoncé (ft. Chimamanda Ngozi Adichie)
BONUS Track
On The Regular
Shamir (Also featured In Annie Tolputt’s Neighbourhood Neat Film)
Geneve Anderson James Andrew Casey Angco Louise Boland Yasmin Chung Charna Cole Hayley Cornish Cristina Criaco Penny Dowdell Charlotte Francis Srijana Gurung Lauren Howes Khafayat Kesington Kai Leong Linyun Li Fengxue Liao Harriet Neal Olga Novikova Sanna Olsson Alice Polley Anja Povey Yasmin Rahman Yasmine Sabri Emily Taylor Katie Taylor Leah Turberville Ingri Valsvik Kalina Watson-Roberts Katie West Naa Williams Claudia Williams
Grant Brown Jacob Elsanosi Levikha Farrell Linda Flynn Christopher Genner Lara Gunnarsdottir Jorden Harrigan Isabelle Landicho Arlen Myhill Holly Parfitt Danielle Perry Valinda Rai Poppy Russell
Jessica Debenham Holly Jones Jessica Russell Georgia Walter
Olivia Ames Bertrand Ash Emily Bailey-Clarke Rajvina Barker Chantelle Bryant Sophie Calver Charlie Carstairs Jessica Cohen Shannon Comber Lucie Cowell Laura Gray Laura Haines Ellie Hamilton Emma James-Crook Zoe Jones Annabel Lucey Daisy Morris Amy Newell Mairead O’Shea Lauren Rodericks Annie Tolputt Margot van Tonder Casey Wilson
2015
FinalTile.indd 1
21/03/2014 09:50
Girlguiding
Neha Bhushan
Twinks Burnett
GIrlguiding Live Project The new Girl Guides uniform was designed by five young women studying toward the BA (Hons) in Fashion Studies at Arts University Bournemouth (AUB), with input from Guides from around the UK. AUB was selected as it was the first university to embed the ‘All Walks Beyond the Catwalk’ philosophy into its curriculum. AUB was recommended to Girlguiding by Caryn Franklin MBE, co-founder of the philosophy.
Isabelle Landicho & Robyn Gardiner Finalists
in
DIVERSITY
NOW
2015
Lizzie Atkins Isabelle Landicho
Winner of the Savile Row Tailors Guild 2014
Winner of the Harrods ‘Star of Tomorrow’ Styling Competition 2015. ‘Fashion styling was something I never would have gotten into if I had not gone to AUB. It is the talented people I have worked with and the university’s creative atmosphere, that really pushed me to pursue something I love doing.’
Twinks Burnett Graduate Fashion Week Fashion Styling & Creative Direction Award Winner 2014
Isabelle Landicho
Lizzie Atkins & Neha bhushan
Council of Fashion Designers of America Award 2014
elizabeth Perry Lectra
Competition
Winner
2014
current successess
Recent &
Stu d y
fashion at aub
The BA(Hons) Fashion course recognises the uniqueness of the individual and celebrates the sublime art of making and creative risk taking. Through the journey of the course individuals will experience challenges and new possibilities whilst seeking unpredictable solutions to concept origination and product development. A guiding principle is to initially develop key skillsets which will underpin and inform a students personal design philosophy and a chosen area of specialism. Following this, individuals will be encouraged to make conscientious choices that question existing practices whilst embracing the importance of being confident and creatively diverse. The course will deliver a challenging curriculum that embeds theory with practice and is rooted in professional contexts. It challenges and should exceed the educational expectations of AUB’s students and crystallise their industry relevance when progressing to alumni. The new BA(Hons) Fashion course, with four optional Award Titles, will encourage creative diversity through the energetic delivery of a challenging curriculum that has global and sustainable currency. Graduates will have the ability to assess, question, dream, conceptualise translate and deliver for a breadth of challenges and opportunities offered by the global creative industries.
Named Awards: BA BA BA BA
(Hons) (Hons) (Hons) (Hons)
Fashion Fashion Fashion Fashion
(Design) (Design Technology) (Image Communication) (Product)
These key points define the philosophy of BA((Hons) Fashion at AUB:
1. Future Fashion
2. Individual Design Identity
3. The Sublime Art of Making
Promoting directional fashion looking at the development of a broad range of fashion products and key markets. Individuals will be encouraged to challenge and ‘risk take’ and devise new concepts through both independent and collaborative practice.
The Design Identity unit in Level 5 nurtures individuals to establish a unique ‘design philosophy’. Students will be encouraged to question existing practices and look for new solutions, exploring diversity and emotional considerate design as practice.
Throughout the course, individuals will be taught making and manufacturing skills for a range of final outcomes. Emphasis will be on aesthetics in choices of materials, the design of palettes for colour and fabric plus the engineering of garments through high quality fit and construction.
4. Philanthropy & Sustainability
5. Collaborations with International & National Companies and Strategic Partners
6. Innovation Entrepeneurialism
A broad area of the global fashion Industry is now looking to employ individuals who make conscientious choices and want to make a difference. Students will be encouraged to apply and practice integrity in design decisions and link with appropriate companies.
Individuals will prepare to work in global markets through ‘live’ projects and collaborations, placements and internships. The optional placement year will give students a solid grounding in recent industry practice as well as expanding and enhancing network opportunities.
For more information on studying at AUB please visit www.aub.ac.uk or contact admissions on +44 1202 363228 / hello@aub.ac.uk Arts University Bournemouth Wallisdown Poole Dorset BH12 5HH
&
Fashion at AUB encourages exploration of Creative Business practices appropriate for today’s markets including entrepeneurialisim, e-tail, m-commerce, pop-up retail and virtual shopping.
our spon sors
follow spon sors insta
A BIG thank you to all our contributors Graduate Collections Pages Photography: Oda Bakkeli Eide www.odabeide.com Womenswear Hair & Make-Up: Olivia Mclean www.oliviamclean.com Womenswear Model: Issobel at Nevs Menswear Stylist: Annabel Lucey www.annabeljoylucey.com Mens Grooming: C harlotte Hulbert www.charleehulbertmua.com Menswear model: Chris Cresswell
Design & Art Direction Oda Bakkeli Eide Emma Beckford Sophie Brampton Chelsea Clements Emma James-Crook Paulina Kleparska Mairead O’Shea Emily Reid Lauren Rodericks Annie Tolputt Margot van Tonder Victoria McClenaghan Esther Yarnold Surface Pattern Design (throughout): Annie Tolputt Printed by Xadon www.xadon.co.uk
www.aubfashion.com www.aub.ac.uk
www.aubfashion.com www.aub.ac.uk