www.fashioncentral.pk
2012
CENTRAL Vol 3 Dimple Sharma,a rising photogenic beauty on Bollywood skies
Tariq Amin,always a step further from contemporary fashion
Mercedes-Benz SLS AMG
The famous Spanish Hi-Street fashion Brand in Lahore
New York Magical arena of Fashion L’Oreal Paris Week
Bridal Week 2012
Content October 2012
Features
6 Garnier Spokesperson Juggun Kazim 8 Fashion Designer Maria B 10 Fashion Stylist Tariq Amin 13 PIFD, a unique institute 46 Dimple Sharma and her deep dimple smiles
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Mercedes Benz SLS AMG,a luxury automobile
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Carly Rae Jepsen London Underground
Parties & Events
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Mango comes to Lahore! Body shop Launches Pulse Launch of shuJewels Loreal Paris Bridal Week 2012 Kimaya Launches HT Brunch Dialogues Second Edition New York Fashion Week Party Inside Fashion’s Night out
Fashion Show The team at fashioncentral media group is huge,always acting like a happy force and right now fired by the enthusiasm of this 2nd magazine launch.Editors,content writers,photographers form a integral part of our friendly army,bursting with life and an urge to reach out to millions of literate set of viewers.
AZZA Ali Xeeshan ELAN Fahad Hussayn Nida Azwer
From the editor
Our emotions of love,care and appreciation flow out to the much revered viewers of Fashion Central Magazine who click regularly to this online reality and seek joy and awareness of the events in the world of Fashion. Undoubtedly, the passion for staying update is apparent from their comments and continuous feedback that we get, and this chain of communication keeps us on course. The current issue links you to some academically articulate graduating students of 2012 class at the prestigious Pakiatan Institute of Fashion Design(PIFD) Their profiles and work does reflect an obsessive love for creativity and one looks forward to seeing them playing significant roles in their practical life. Another huge event that occupies space in this magazine is the Bridal Week organized by Pakistan Fashion Design Council (PFDC) and Loreal.Indeed the event was four days of glamour and glitz at Royal Palm and what an occasion this turned out to be. To quench the thirst of the fashion savy who were not there,we are sharing with you some beautiful images of the eclectic bridal shows.Hopefully as you click through them your heart will be loaded with moments of pleasure .And if you like any of the outfits,you can exercise your option of placing an order. Please do not miss out the feature on Maria B .Every word will inspire the viewers, The article on the London Underground by our accomplished writer Rouge is a must read. Get joy from some wonderful viewing and stay in touch like before.
Anny
6 Feature
Garnier Spokesperson
Juggun Kazim shares the secret behind her New Look!
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ith an international degree in Media Information Technoculture and Sociology and over a decade of media experience under her belt, Juggun Kazim has come to be regarded as one of Pakistan’s most dynamic, successful and talented media personalities. Juggun’s versatile and seasoned repertoire of media involvement includes acting for Pakistani and Canadian theatre, advertisements and acclaimed theatrical performances in such commercially successful plays as, Mano Salwa, Vasl, Pyaasi and Kaaghaz Ki Nao. She has also acted in music videos for Shehzad Roy, Jal and the Mekaal Hasan Band and has played lead roles in movies such as Khamosh Raho and Pink Ludoos. Juggun is also an occasional model and has been a refreshing talk show host for several Pakistani television channels, for shows including VIPs Only for AAG TV and Honestly speaking with Juggun Kazim for PTV and Yeh Subh Tumhari Hey for Express News. Indeed Juggun has always been passionate about acting and she did her first commercial at the age of four and her first commercial play at the age of fourteen!
Ceaselessly engaged in the arts and media, Juggun is an energetic, creative and highly visible personality. Well-spoken in both Urdu and English, Juggun started her professional acting and modeling career under the name ‘Jay Kazim’ in Toronto, where she was approached by a Canadian modeling agency for representation as a commercial model. While signed with this agency, Juggun successfully acted in two music videos and was then approached by her current Canadian agents. With them, Juggun starred in an advertisement for a well-known beverage company which ran for two seasons due to its popularity. She also completed numerous other commercials coupled with her work in theatre which eventually led her to audition for a lead role in the feature film, Pink Ludoos. Not surprisingly, after only the second stage of auditions she was chosen for the lead role in the film. Juggun’s natural beauty, talent, professionalism and down to earth demeanour make her a natural choice for those who seek high quality work. Indeed a tangible
manifestation of this is her selection by Garnier, a leading international hair and skin care brand, as their sole Pakistani Spokesperson.Beneath the glamour of being a celebrity, Juggun is a real woman like any other. She is a mother and is also one of the most socially responsible members of the industry. Juggun’s social work is a private aspect of her life fuelled by her belief in caring, not just for herself but for others and the world around her. The actress supports organizations that work for causes such as, the prevention of violence against women and children, education and cancer awareness and research. Here Juggun Kazim talks to us about her recent experiences as a host, actress and Garnier’s Local Spokesperson.
1. What is the secret behind the fresh and radiant look of Juggun Kazim? Natural beauty products, Garnier, loads of water and regular exercise. I also recently re-colored my hair for the latest Garnier Color Naturals commercial, and I think brown suits us women here in Pakistan.
2. Tell us about your latest work, projects and experiences?
I recently visited Beirut for my new Garnier Color Naturals commercial - Amazing experience I have to admit. I was shooting with a lovely Lebanese director, Leyla. Work wise the team was extremely professional and the work was fun and exciting. From a travelling point of view I had a blast. Lebanon is a beautiful place. The people are very beautiful, friendly and charming.
3. What are your current projects and work involvements?
I’ve finally set up my production house where I’m producing my very first serial. Soon I will be back on air with a NEW fabulous show which I am working on.
4. A beauty tip you would like to share with us?
My mantra is to go natural. Use hair products such as shampoos and coloring that are Natural!
5. Your message for the readers? Live and Let Live.
8 Feature
M Fashion designer, Maria Belal,well known as Maria B, has rocked the catwalks with her hip and glamorous designs, not only in Pakistan but also in Paris, Milan and New York. Her label is known for its cotton shalwar Kameez and embroidered evening wear, all meticulously cut and stitched into chic and modern styles.
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M
Fashion Designer, Maria B graduated from Pakistan School of Fashion Design and launched her label ‘Maria B’ in Lahore back in March 1999. During her four years at the Fashion School, Maria learnt to make patterns, drape and stitching by hand. Maria B, in her student days participated for the first time in ‘Forcea’, a competition in Belgium for young designers and walked away with the “Les Etoiles De La Mode” Award. While recalling her thoughts on the event she said, “I had designed some modern, futuristic pieces, but I had used traditional embroideries and indigenous materials. I didn’t expect much, but I did try my best – after all, we were the first batch from Pakistan to participate in this event” Very hardworking and ambitious, Maria B had a dream to make Pakistan’s name in the international fashion scene and she truly achieved that. She definitely gets the credit to show Pakistani heritage to the people around the world. Her main goal is to export her outfits abroad, which is quite a challenging task but this extremely talented designer is doing well for her brand is getting well known recognition in Paris, Milan and New York.
ARIA.B
10 Feature
Pakistan’s FASHION STYLIST
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Tariq Amin
he perfect word to describe stylist Tariq Amin is ‘edgy’ as he is always a step further from contemporary fashion. Some people define him as kind of crazy but his main strength is the versatility that he shows in his work, From being crazy to being fashionable demure to simply perfect, he can be anything. The stylist giant Tariq Amin has been into Pakistani fashion industry for the past 25 years, glorifying its name with its spectacular and edgy makeovers. Stylist Tariq Amin graduated with a business degree from the College of Boca Raton, Florida in 1983. He boldly embraced his artistic instincts and ventured into the world of designing and creativity. His initial apprenticeship was at Bruno Dessange in Washington D.C. Over the past two and a half decades he has been getting training at various institutions - Toni&Guy, Graham Webb International, Vidal Sassoon, I Natural, Glauca Rossi, Trevor Sorbie and Wella.
The perfect word to describe stylist Tariq Amin is ‘edgy’ as he is always a step further from contemporary fashion. Some people define him as kind of crazy but his main strength is the versatility that he shows in his work, From being crazy to being fashionable demure to simply perfect, he can be anything. His first bold initiative came when he did Benazir Bhutto’s make up for her wedding in 1987 – and the photos of his work landed on the pages of iconic Vogue. Today stylist Tariq Amin is not only a stylist star in Pakistani but also in International arena.
In 1990 he won the first Sunsilk Hairdressing Award the first of many rewarding associations with Pakistan’s leading hair care brand. And in recent years from 2007, Tariq Amin has endorsed Sunsilk in one of its most successful campaigns, giving his 25 year career its crowning glory.
13 Feature
Pakistan
Institute of Fashion and Design Pakistan Institute of Fashion and Design (PIFD) is a very unique institute, which has visibly revolutionized fashion and design education in Pakistan. 2012 is a year of great significance for PIFD. For the first time it displayed the work of graduation students of three new departments apart from Fashion Design and Fashion Marketing and Merchandising, namely Jewellery Design
Furniture Design and Manufacturing and Textile Design. It holds great hopes and aspirations especially for graduating students from these new departments. and Gemological Sciences,
This year, forty seven students of Fashion Design, made a collection of four garments each. They dedicated their final semester to develop and execute their creations. A special feature is that all students designed and tailored the garments themselves. The amount of effort put in by every student was evident in the final presentation. As for other detais,it is pertinent to share that the graduating batch of Fashion Marketing and Merchandising
comprised of seventeen students. They havel presented the final year project to the jury comprising of French consultants, eminent fashion industry leaders and senior faculty members. Their projects are diverse in nature and not only capture the essence of academic program but also realities of the corporate world. It covers all the aspects of fashion marketing from design, costing, market survey and promotions. The department of Jewelry Design and Gemological Sciences showcased the work of twenty five students. The pioneering graduating batch from this department made a collection of five pieces each. Four are jewellery pieces whereas the fifth one is an experimental, non wearable article. The students were given a semester to develop and execute a collection which was hand manufactured from the initial stage to the last. Each piece is a labor of love with hours of hard work and conscientious detailing put into finishing the pieces.And that is why three out of them adorn the pages of this magazine.As for others,some of the toppers will appear in the next issue of this online publication.
Huma
Ashraf This is Huma Ashraf, a recent graduate from PIFD 2008-2012 (Pakistan Institute of Fashion & Design). Choosing a fashion designer career was the beginning of an exciting journey of hard work, creativity and tenacity. What’s fashionable and “in” one day can be old and outdated the next. So I knew straight away, launching a successful career as a designer would require preparation, dedication and ambition & I tried my best to carry through and put in effect, all three ingredients; by being creative, living all things fashion and endure talent in my very own rite. Throughout my entire course, I gained variety of work experience, including my tenure at PFDC Fashion Week and at MEERAS (Nilofer Couture) where I am working at current as well. It can easily be seen from the designs, part of my port-
folio that they include well turned out flair of textures and colors. Also my innate understanding about the latest trends made me competent enough in my working with various fabrications & colors. It also goes out to show those artwork and illustration skills that I have possessed and owned by the time. I enjoy experimenting with my own creations; while being flexible as well as creative, I like to be goal oriented at the same time working in a diverse way even being in a multi-cultural and multi-ethnical environment.
Professional Focus/Objective
Starting out in the industry can be difficult, but there are other potential places a fashion designer career can take one to, So my first & foremost focus was & always has been to gather and go on from a challenging position as Fashion Designer in a professional, artistic environment that utilizes and expands my competencies, skills, education and experience & where my abilities & capacity for hard work can lead to the opportunities of exposure, growth & advancement. Some of these options might work out well if one cannot seem to get their foot in the door working for a big name fashion designer so I’ve always got my objectives quite vibrant & full of energy.
Future Goals
Projections for a career as a fashion designer are expected to grow more slowly than other occupations. Continued population growth will require more clothing but demands for more affordable fashions will dominate. While keeping in mind the versatility of work and other obligatory things as well as my willingness to obtain a challenging role as a fashion designer professionally in a way that my skills & expertise in the fashion field could add to the growth and amelioration of the firm as well as enhance my knowledge further, I was much profound on getting a chance to work for MEERAS (Nilofer Couture). For the near future I would like to add to those skills of mine by working on & with MEERAS, one of the well-known names around when we talk about Fashion Pakistan. I always knew that talented & creative designers who’ve learned their sewing skills as an apprentice to a skilled tailor or seamstress can be successful as a self-employed designer if they also are willing to work hard and have some business savvy on how to market their product. That’s why I have always had a mindset towards emerging up with my very own entrepreneurship in coming future after analyzing a suitable time so that without being rusted over, I could introduce individuals with some of the exceptions that I’ve got in-store in my mind for some of the better sights people have ever came across.
Collection •My collection “Winds of tranquility” explores, hidden wonders traveling can lead us to. •The main focus of the collection is to explore the relevancy of the satchels and the flags that people carry; the flow of colors and the volume created in the air which is also quite inspiring. The color pellet is motley and multi-colored patch work. Inspiration
Traveling can do wonders and my muse to travel took me to the cultural festival (urs) of “Sheikh Daud Bandagi Kirmani” which inspired me towards the satchels that people tie to the stand, colorful fabrics treated as bag packs wrapped around which add colors to the dust in the wind. The flags and different patterns of satchels all together create a symphony of single spectrum.
Textiles
For the textile I focused on travelers, nomads and malangs in the “urs”, who carried the bag packs at the satchels. Through combination of bags and flags print, the base of main fabric is patch work.
Silhouette
The cut lines were inspired from the fall of the flags and the shrine. I translated the exaggeration of flags and the bags through giving volume and gathers in the silhouettes.
Project Work
Did a comprehensive project of 11 weeks on Kids Wear with Adventure Theme holding Design development according to the customer profile. Selected designs were put into stitching and selected garments were taken to PFDC Fashion Week 2011.
An Eastern Wear project of Fashion Drawing inspired from Russian Architecture. A Men’s Wear project inspired by Safari using three boards to define customer’s interest. One describing his Social activities, 2nd holding his Life/Living Style and the other having details of his modes of witnessing various Exhibitions. Did a project of Pattern making (one of my key strengths) in which Patterns were made in Regular size of a five year old Kid. Made personal Jacket of my own size in accordance to cope with different customer demands. To help out in selecting appropriate Fabrications in accordance with the themes, Inspired from “Victorian era movie” (Marie Antoinette), a Jacket was designed & later on stitched after doing selection from a verity of fabric options.
Conferences/Exhibits Attended First International 2 day conference on “Covering each other in the era of imagined clash of civilizations” mutually organized by Institute of Communication studies University of the Punjab and Oslo university, Norway held in April 2009. I attended conference as a participant and conference’s theme was about how western media was covering issues happening in the East and developing countries. One day Jewelry Seminar, held in June 2009 at Chamber of Commerce Lahore, exploring latest industrial revolutions in Pakistan on Jewelry making with exhibiting different types of Jewelry, stones & other accessories used in Jewelry making. Attended PFDC Fashion Week 2010, at Royal Palm Lahore, having designer collections, also worked Back Stage. Attended PFDC Fashion Week 2011, held at Expo Center Lahore. Was assigned back stage responsibilities. One day conference, held in July 2009 on “How Positive thinking can make wonders happen” and “Critical things to keep in mind while going for an Interview” by Mr. Umair Talat & Dr. Fawad Ahmad organized by the Department of Management Sciences in collaboration with Department of Art & Design GC University, Faisalabad held at FITFD (Faisalabad Institute of Textile & Fashion Design). One day workshop on “Research methods and techniques and using internet for research” organized by the institute of communication studies University of the Punjab, Lahore.
Sana hanif portfolio
Still afloat in a horrifying sea Walking blind folded In a valley with blood in its breeze Haunted shadowsDarker then amberCreep all-round witches in hypnotic tease.
The above verses pronounce to a floor that had led me how to live a life. This report is about an innocent girl whose colourful stage of life has entered to the shadows of darkness. The girl who’s light of life has been accidently stolen from her. The girl who could see world around herself once could only rely on the darkness of world. She is walking blind folded. She had gone astray her eyes. She can’t see anymore, she is screened. This second phase of her life where she is living is a miserable existence. But the inspiration is how she transfer her miserable life into redden life. This is what this whole report is about. How this story had inspired me to design my attires. And show the world what I have achieved through my designs from such a disincentive which somehow relates to my own personal life. Then how these designs were transfer into practical developments through draping, then its pattern, and to the final stage sewing. And then what it showed the world through the designs.
Over the next few years, I am looking forward to do fashion shows and exhibitions to step into Pakistani fashion market and create my own label with a very ethnic design philosophy. Besides, I’m joining my university’s faculty department to remain stringed to the teaching and learning process. I am looking forward to distinguish myself as a fashion designer who wants to take Pakistan’s customs and heritage to international forum and prove the world that our country is not all dark but it has a rich heritage that is still keeping the country intact. I want to design clothes that speak story of every corner of my country in a mature manner and show all the colors associated to it.
Faiza.Saqlain
SAIRA
FATIMA SADOZAI BIOGRAPHY
Born in the City of Saints, Multan and the family of warriors, poets, doctors and engineers Saira is the first one in her family who opted fashion design as her carrier. After bachelors in economics, statistics and journalism she chose Pakistan Institute of Fashion & Design for further studies. She holds a record CGPA at the Institution and stood first throughout four years. Moreover on merit she were selected for training at Ecole de la chambre syndicale de la couture, Paris and Unilever acknowledged her academic achievements by giving her LUX STYLE AWARD & SCHOLARSHIP… Currently , Saira is working as ‘’Research & Design Executive ‘’ at Leisure Club…
‘’Holding the sword of confidence, courage and control one can conquer the world because there is plenty to dream and sky is the limit’’ she says and believes that she’ll be the one to change history of fashion in Pakistan.
24 P & E
Mango comes to Lahore!
The famous Spanish Hi-Street fashion Brand spreading its outlets in Pakistan Lahore, September 14, 2012: After the remarkable success of Mango’s first outlet in Karachi, A.K. Marketing opened a new outlet of the infamous high street fashion brand here in the metropolitan on Thursday 13th September, 2012, to cater its Lahore market. Famous Pakistani Singer, Model and Actress Misha Shafi did the ribbon cutting ceremony to mark the opening of Mango’s first outlet in Lahore.
28 P & E
30 P & E
Shumaila Omer is a passionate Lahore based Jewellery designer and also Graduate Gemologist from Dubai Knowledge Village who has now geared to bring her master creations at her very own ShuJewels.The guests making the event more eye catching, included fashion model Alizey Gabool, Natasha Hussain, Amna Babar, Aamir Mazhar, Fauzan Sohail, Khadija & Faisal, filmstar Meera, stylist Bablo Khan, Tony, anchor person Mubasshar Luqman, Humaira Malik, and many others.
32 P & E
Black Carpet L’Oreal Paris Bridal Week 2012 The Black Carpet of L’Oreal Paris Bridal Week 2012 Day 1 observed all the glitter and glam of Pakistan fashion world with a big crowd of fashionistas walking on it.
The black carpet of L’Oreal Paris Bridal Week 2012 Day 1 was sponsored by Zong with Bank Al Falah as the official banking partners for PFDC.
Before entering the magical arena of L’Oreal Paris Bridal Week 2012 Day 1, all fashion designers, fashion models, socialites, celebrities, and fashionistas made their appearance at Black Carpet, standing there for a while.
Backstage for PFDC L’Oréal Paris Bridal Week 2012, called green room, is sponsored by L’Oréal Paris. The show production is by HSY Events, and choreography by HSY. Fashion designer Maheen Kardar Ali is the front stage manager whereas backstage management done by Asim Naeem,and PR by Lotus.
Fashion designers Khadijah Shah, Mohsin Ali, Maheen Kardar Ali, Asifa & Nabeel, fashion model Meesha Shafi, stylist Nabila, drama artist Fiza Ali, Amina Sani, and Amir Mazhar together with many others attracted the camera eyes to them and also talked about the much hyped Bridal Week 2012. They all highlighted the significance of traditional Pakistani Bridal fashion and also the need for evolving makeup trends in 2012-2013.
the black carpet
Fashion Designers Sparkle on
AZZA
Ali xeeshan
E
ELAN
Fahad Hussayn
Nida Azwer
46 Feature
Dimple Sharma
Dimple Sharma is a rising photogenic beauty on Bollywood skies after sprinkling her deep dimple smiles on Indian Fashion Industry. Her tall posture, captivating eyes, sharp features and expressive talent has made her an alluring model; capable of making her top place in Bollywood where dimples are the trade mark of her personality.
According to a Make-up artist Sanket Borkar “I have been in the industry for over ten years and have never seen body language like hers. Not only is she stunning but she has a star-like aura. She is definitely a face to look out for.” She has modeled for the leading brands like L’Oreal, Levis, Samsung, Nissan, Coca Cola, Fair and Lovely, Canon, Forevermark, Micromax, LG, Reliance Trends, Provogue, Pantaloons and Rotomac. She is a “Gadget Girl” at GQ, Brand Ambassador for Bombay Trendz (Toronto) and also signed on by Hollywood production as the face of India for International Brand “Avon Cosmetics”. Dimple Sharma belongs to Canada where she graduated from McGill University. She was interested in fashion since childhood and used to participate in fashion shows in High School. The contract which gave her career an edge was with Avon Cosmetics where she later became the face of India for their worldwide campaign and later the Samsung Guro ad with Amir Khan brought a new era of her success. Then one after the other, she modeled in a number or ads and commercials with leading celebrities such as Salman Khan, Akshay Kumar, Ranbir Kapoor, Aishwariya Rai Bachchan, John Abraham and Saif Ali Khan in addition to peak directors Abhinav Kashyap and Anurag Basu. She ramped for the brands like Levis, Dockers, Provogue, Mogra and also for Toronto Fashion Week. Dimple Sharma’s latest works include TV Commercials and print ads of Cadbury Chocolate, Dove Shampoo, Facia Face Wash, Fair & Lovely, print shot in Buenos Aires, Argentina by Hollywood Director Jeffrey Darling and official Face of India in their International Campaign to be released worldwide in 2012. Her latest released photo shoots and interviews are for Maxim Magazine, RK Jewelers (Hong Kong), Kismet Magazine, Canada (Released all over North America now) and Femina Magazine Cover 2011. She is doing campaigns for Pantaloons, Chennai Silks and Reliance Trends national print. Now she is a Provogue fashion model and Brand Ambassador of Wedlock Fashion.
50 P & E
Kimaya Launches in Hyderabad
52 P & E
HT Brunch Dialogues Second Edition
The panelists included Kareena Kapoor, Karisma Kapoor, Sharmila Tagore, Madhur Bhandarkar, Siddharth Roy Kapur & Raj Kumar Gupta. HT media launched a coffeee table book on print advertising titled ‘The Magic of Print’ which was graced by Alyque Padamsee. The Magic of Print was followed by the HT Brunch dialogues. Hindustan Times Brunch launched the second edition of HT Brunch Dialogues themed, The Changing Face of the Indian Heroine. This edition hosted an inimitable cast and a jaw-dropping mix of the past and present – Kareena Kapoor, Karisma Kapoor, Sharmila Tagore, Madhur Bhandarkar, Rajkumar Gupta (No One Killed Jessica) and Siddharth Roy Kapur today at Taj Lands End, Bandra. The first round of HT Brunch Dialogues kick started with Madhur Bhandarkar, Siddharth Roy Kapur and Raj Kumar Gupta in conversation about the filmmaker’s role in portraying the Indian female lead. The conversation focused on the dramatic shift in female roles on the silver screen, the change from the stereotypical, running-around-trees character to a much more confident character who is in control of her life and destiny. A short musical interlude was followed by the second round of HT Brunch Dialogues. This round witnessed a truly remarkable artist from yesteryear’s Indian cinema – Sharmila Tagore. There was an incredible & awe-inspiring chat with the super-heroines of today, Kareena Kapoor and Karisma Kapoor. The discussion revolved around the way things have changed (or stayed the same) for the
Hindi film heroine. With the release of Madhur Bhandarkar and Kareena Kapoor’s much awaiting film Heroine right around the corner, the discussion couldn’t get bigger than this! HT Brunch Dialogues led by Vir Sanghvi was all in all an interesting trilogy. The emcee of the events was Maria Goretti. A Clever Conversation set the pace for the evening with cinema; Live Performance by Shilpa Rao and Meiyang Chang and finally, some Premium Indulgence in fine spirits and good food. Amongst others seen at the event were Poorna Jagannathan wearing H & M (vest) and Drashta (pants), Shibani Dandekar, Manish Malhotra, Nawazuddin Siddiqui, Anoop Soni, Cyrus Sahukar, Gaurav Kapoor, Rohit Roy with wife Manasi Roy, Raageshwari, Kunal Roy Kapoor, Prateek Babbar, Anu Malik & Raell Padamsee.
54 Feature
Mercedes-Be
The Mercedes-Benz SLS AMG is a luxury automobile and replaces the Mercedes-Benz SLR McLaren. The car is a spiritual successor to the Mercedes-Benz 300SL Gullwing. This latest creation was presented at the Paris Motor Show. The vehicle was unveiled at the 2009 IAA. Sales began in mid-2010 in Europe with MSRP of €177,310 (including taxes) and in the United States in mid-2011 for less than $200,000.
Versions
The SLS AMG will be made in at least four different versions. The first to launch is the coupe with gullwing doors. In 2009 a Desert Gold version debuted at the Dubai International Auto Show, in mid-2010 a FIA-GT3 racing version. For 2011–2013 Mercedes will also be releasing a roadster (with conventional doors and a soft top), an electric powered E-Cell version (most likely to be a coupe), and there will be a Black Series version, which will see its weight being reduced by as much as 300 kg (661 lb). Regarding specifications, these include wheelbase of 105.5 in (2680 mm), length 182.6 in (4638 mm), width 76.3 in (1939 mm), height 49.7 in (1262 mm), rims: 9.50 × 19 in (front), 11 × 20 in (rear), tyres: 265/35 R 19 (front), 295/30 R 20 (rear), Kerb Weight: 3562.48 lb (1620 kg), Power-to-weight ratio: 348 bhp/tonne, and Weight-to-power ratio: 2.78 kg (6.1 lb)/ 1 PS (0.74 kW). As for engine features the important ones are that it has forged and balanced crankshaft, tubular steel exhaust headers, maximum 7200 rpm, and weight: 206 kg (450 lb) Popular culture The SLS AMG is featured as the cover car for the PlayStation 3 racing game Gran Turismo 5, and is the safety car for the Formula One seasons from 2011 to present.
enz SLS AMG
58 Feature
Carly Rae
Jepsen Three years later, she released a new single, titled “Call Me Maybe”, which was released by 604 Records, and was followed by the release of her debut extended play, Curiosity, on February 14, 2012. “Call Me Maybe” was met with much success, reaching the No. 1 spot on both The Billboard and Canadian Hot 100. The single also went to number-one in Australia, Ireland and the United Kingdom. Jepsen signed with Interscope Records in 2012.Jepsen cites a mix of classic rock and alternative bands as her musical influence, such as James Taylor, Bruce Springsteen, Van Halen, Kimbra, La Roux, and Robyn.
Jepsen’s second album Curiosity was released on February 14, 2012. It was produced by Ryan Stewart and Kevin James Maher produced the track “Dear Julien”. On the same day as the release, Justin Bieber made the announcement on the MuchMusic program New Music Live that Jepsen has been signed to School Boy Records, the label run by Justin Bieber’s manager, Scooter Braun. The lead single, “Call Me Maybe”, was released on September 21, 2011 and was produced by Josh Ramsay of Marianas Trench and co-written by Jepsen, Ramsay
and Tavish Crowe. “Call Me Maybe” is the first song by a Canadian artist to reach the top of the digital chart since Justin Bieber’s “Baby” in January 2010. It is also only the 11th song by a Canadian artist to reach No. 1 on the Digital Songs chart since Nielsen SoundScan began tracking digital download sales in 2005. The song has also peaked at No. 1 on Billboard’s Canadian Hot 100, being the 4th Canadian artist to do so, after Avril Lavigne’s “Girlfriend”, Nikki Yanofsky’s “I Believe”, and the Young Artists for Haiti version of “Wavin’ Flag”, originally by Canadian rapper K’naan. Jepsen is currently touring on the Shout it Out World Tour. She is the opening act for the pop-rock trio Hanson. In February 2012, Jepsen visited Justin Bieber and Scooter Braun in Los Angeles, California, where she subsequently signed to School Boy Records and Interscope. Her music will still be distributed by 604 Records in Canada. On March 23, 2012, Jepsen made her first American television debut on The Ellen DeGeneres Show, performing “Call Me Maybe” (with Jared Manierka on keys), later joined by Justin Bieber. Carly was also the first Canadian Idol contestant to enter the UK charts, when Call Me Maybe debuted at number one.Carly played at Citywalk at Universal Studios on April 14, 2012. 400 people who paid five dollars were allowed to meet with the singer and get albums autographed by her. Jepsen, who is 26 years old, has been observed as either dressing “too young” for her age, in an effort either to appeal to the pre-teen demographic, or keep a “squeaky clean” image in contrast to her scandal-ridden contemporaries. On May 20, 2012 Jepsen performed “Call Me Maybe” at the 2012 Billboard Music Awards. On May 22, 2012, she performed “Tug of War”, “Curiosity”, and “Call Me Maybe” at the first Q102 Springle Ball concert.On June 17, 2012 Jepsen performed “Call Me Maybe” at the 2012 MuchMusic Video Awards and later on she dueted “Wild Ones” with Flo Rida.On June 26, 2012 Jepsen’s duet with Owl City “Good Time”, was released as a digital download.The song is expected to appear on both artists’ upcoming album. The song debuted at number 18 on the Billboard Hot 100, becoming the second top 20 hit single on the chart for both of them. The song later peaked at number 13.Jepsen at Red River Ex, Winnipeg, June 2012 On August 4, 2012, Jepsen gave three obvious hints of what her second studio album will be called on her Twitter account.Considering what hints Jepsen has given and what information was found on.
the new album will be called Kiss.In October 2012, Jepsen will appear in the premiere episode of 90210 and perform a new song from her upcoming album.
62 Feature
Travel In London
London Underground
8
million people live and work in the one of the world’s leading financial and cultural cosmopolitan city called London .An average to 2 million people uses the underground system every day, however; 150 years ago this transport mechanism didn’t even exist. London in 1820 was congested from people, tight housing and traffic, this caused problems for workers to arrive to work hence they would choose to live in London to be closer to work. An ambitious solution was needed in order to ease the pressure on this great city The first steam train railways begun in 1825 and 25 years later, Kings Cross was a terminal to allow commuters into London but the rail road companies were not permitted to expand any further. This meant that the 750,000 workers who arrived at the rail road each day had to find their way to work in the heart of the city, causing grid lock. London was grinding to a halt and the only way for the railway to link into the city centre was underground. The Times newspaper were against idea but Charles Pearson persuaded London that this system was needed. Pearson knew the public would accept his concept, it would allow commuters from far to enter into London therefore easing the congestion in the city. The metropolitan railway company was the first underground railway and broke ground in 1860, the building method used was a “cut and cover “process. It was very expensive and involved digging tunnels which were over 20 feet wide, laying two tracks side by side and then bricking these over to replace the road. The Metropolitan line opened in 1863 and connected three major terminals at Paddington, Euston and Kings Cross. John fowler bid to run the new underground system on compressed air. The
idea would be to blow trains through tunnels and sucked back by air generated by compressors at each end of the line. The major flaw was that compressed air leaked continuously through the tunnel joints. Therefore, Metropolitan railway was forced to borrow steam railways from Great Western in order to start its service. It was an immediate success carrying 40,000 passengers on its first day running from 8am to 8pm every 15 minutes per day.
The success of the Metropolitan railway encouraged other companies to start up and in 1874 London’s second underground railway was setup, this was the London Metropolitan and District which ran along the Themes and Embankment. By 1884 a complete circular underground had been constructed by Metropolitan and District railway called the Circle line and is still in use today. With the turn of the new century, a technology came its way. Steam was a troubled service because of the pollution and the “cut and cover “technique was causing trouble on the London roads. New advances came from the U.S and Germany called the electro rail which would replace the steam trains but how was the London road problem going to be solved. A South African Engineer called James Henry Greathead was going to take the builders deeper underground was his new technique called a tunnelling shield, this would allow workers to dig the ground under the tunnelling shield and when a hole large enough was made, the device would simply be pushed forward and the tunnel
lining would be used to erect behind the shield holding the ground up and the process repeated. The shield was the single most important engineering invention to create the London underground.
In the 1900s, permission had been granted to various transport companies who were proposing deep underground routes. In 1890, South London Railway made history to make the first underground transport by electric traction. In 1900 another electric train power company called the Central London Railway was opened by Queen Victoria’s
son, the Princes of Wales. The line was built entirely of a tunnel 10 ft diameter from east to west of London and over 14 million commuters was carried in its first years. Central London’s line became popular because of its flat rate fare. Charles Tyson Yerkes a business man from United States brought access to several important things to the London underground, American money used to build these very expensive trains at the turn of the century and also American technology particularly in the electrical field. By 1902 Yerkes became the chairman of the newly formed Underground Electric Railway Company of London ltd with a capital of £4million. He also built a large power plant in
Chelsea which was an ideal location for supplying coal along the Themes. He believed that if you supplied your own power, you would increase profits. The Lots Road Power Plant was one of the biggest generator stations in the world. Yerkes died in 1905 in New York and a new general manager called Albert Stanley an American, bought all the bus companies in London, the only mode of transport that was making a profit and he also employed Frank Pick, the man responsible for the branding of the London underground producing the circle with a bar across it and rebranded the company to The Underground. The underground lines expanded, in 1908 one line came to the surface just off north of London in open country side and within the next few years Hampstead Garden suburb developed around the basis of the underground station. Albert Stanley realised there was great profit to be made in the expansion to the suburbs but so did their arch rival the Metropolitan Railway, together the two companies expanded the railway outside of London. Metropolitan Railway had a smart idea of buying out land either side of the railway out in the countryside and use that land to develop houses increasing their profits. By 1930s, control of all the tube companies was taken over by the newly formed London Passenger Transport Board; their role was to see the continuous expansion of the underground. Initially development of this project required investment from private.
The technology, design, and innovation with London underground transport system is extraordinary, for example introducing underground and under water tunnel. Use of electronic ticketing system and the London underground Map itself is a amazing example of graphic design, demonstrating the complex routes in the most simplified manner . The Metropolitan Railway Company was the first railway company to introduce underground railway, and the success of which attracted many more private investors attention. In 1997, when Labour party was in power chose Public Private Partnership (PPP) and finally in 2003 Transport of London took responsibility of London Underground (LUL). Train operation was to remain a public sector responsibility under London Underground. (LUL). London Underground has got huge impact in the city’s economy, consumer’s businesses managing the service. London underground carries one billion passengers a year. The Mayors Transport strategy sets out the route to achieve Mayors vision which is to ‘Deliver a world class underground for a world-class city.
65 P & E
New York Fashion Week Party
66 P & E
Inside Fashion’s Night Out 2012 VOGUE’s 2012 Fashion’s Night Out was the biggest yet, even its official T-shirt was an unprecedented success selling out at the Condé Nast Worldwide store in less than an hour. We even found a few lost shoppers inside Vogue House, trying to track down the event’s stylish item. In Mayfair, the streets were alive with music - from Labrinth at Emporio Armani’s Secret Garden Party to live performances from four of the capital’s emerging musicians at the Samsung Stage - which attracted hordes of crowds. Burberry’s Bond Street store was - as usual at FNO - packed to the brim, as shoppers turned up to watch its band-of-the-moment, Southern. We wonder if they noticed the label’s current muse, handsome Roo Panes, watching from the sidelines. One-girl-band Delilah took to the Topshop windows for a special gig, while Hermés got people dancing in the streets with its Swing Patrol band. A lone accordion player standing on a Bond Street corner was cheered on by crowds - a truly perfect sight to see. The link between fashion and music could not have been more obvious or more enjoyable. Elsewhere in Covent Garden, the Chanel human vending machines went down a storm - manned by hidden people who dispensed the chosen products into Chanel bags. Opening Ceremony took its Korean-themed street party to the next level, with Japanese-inspired cocktails, delicious food and a trailer - in which shoppers could get their hair done in the style of Manga girls. Of course, the party of the night was undeniably the Vogue and Mulberry official FNO soirée - held at the label’s Bond Street store. The star guests were in no short supply - Manolo Blahnik, Edie Campbell, Roland
Mouret, Christopher Kane, Daisy Lowe, Suki Waterhouse, Portia Freeman, Matthew Williamson and Erdem to name but a few - as were the decadent refreshments. Oysters and Champagne anyone?
“The crowd is wonderful and there’s a real buzz here,” Suki Waterhouse told us. “I love having the chance to meet all the designers too. Emma Hill, for example, is amazing - I really appreciate her work.” Unsurprisingly, some of the most popular spots involved food, as lengthy queues formed outside Missoni’s ice cream van, Daks’ popcorn stall and Hotel Chocolat’s popup venue. The talk between Francesca Burns and Bronwyn Cosgrave on the legacy of Coco Chanel (featuring a surprise fashion show with Edie Campbell and Pixie Geldof), at the label’s Bond Street store was such a hit with shoppers that even latecomer Daisy Lowe had to stand on the stairs because there were no seats left. We could go on about the Hershesons’ 15-minute blowdries; Radley’s adorable Scottie dogs; how Louis Vuitton’s Yayoi Kusama windows became the sight everyone wanted a photograph of; and the aesthetically-pleasing men who sprayed us with Jo Malone’s Blackberry & Bay scent; but it’d be difficult to stop. Vogue’s Fashion’s Night Out 2012 brought together a bigger, more lively and fashion-obsessed community than ever before. “It feels like one huge fashion festival,” Portia Freeman told us. “It’s just so good to see everyone together; there’s no other place where you’d see so many fashion names in one place.
Queues at Alexander McQueen spanned the length of Old Bond Street, as shoppers vied for a chance to enter the label’s special prize draw.