Info pack
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COURSES LAUNCH YOUR FASHION LABEL
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FASHION PHOTOGRAPHY
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WHOLESALE MASTERY
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FASHION BUSINESS PLAN
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FIND AND OWN YOUR NICHE
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LAUNCH YOUR FASHION LABEL Launch your fashion label with absolute confidence and finally turn your idea into a profitable reality.
8 WEEK COURSE NEXT COURSE: 13 NOVEMBER 2017
Enrolment fee: $647 one payment or $69 x 10 payments
© The Fashion Darling
www.thefashiondarling.com
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STUDY WITH US
No deadline to complete Lifetime access Study from anywhere Tutor support Private student group Supplier contacts
Who is this course for?
help you to understand what’s involved in launching and marketing a fashion label. Each week you will receive a new course module, and each module has multiple lessons.
People who would like to start a fashion label, existing fashion business owners who don’t have a background in fashion business, fashion brands that haven’t been making money and need to turn their business around.
Why do I need this course? •
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To know how to create a profitable business Develop a strategy that is right for your business Avoid costly mistakes – learn how to structure, operate and manage your business Save time – use our templates and pre-filled examples Save money – there’s no need to hire anyone to write your strategy Understand business and what it means to be professional Develop a promotion strategy that is right for your business Understand how to position your business to gain maximum brand value Gain competitive advantage Access to supplier contacts Tutor support through the course (and mentoring available after)
“ I was a touch apprehensive about spending money on something I wasn’t sure would help me but I think it was probably the best investment I have made so far. With so many aspects of business to think about while setting up shop, it was great to be able to have this guide to walk me through everything I need. Ultimately it has saved me money and more importantly a lot of time!
Course modules
The course consists of 8 modules which are designed to help you understand the processes used by a fashion business, and to teach you business & marketing skills and strategies not offered in fashion degrees. The course structure is designed in a way that will build on your abilities and © The Fashion Darling
- Linsey “
01 Launch plan 02 Brand strategy 03 Pricing strategy 04 Production 05 Sales strategy 06 Digital strategy 07 Marketing strategy 08 Management
Templates
Done-for-you templates to use in your business. • Launch plan • 12 month sales & production calendar / schedule • Sales channel template • Pricing sheets • Technical specifications sheet template • Overhead costs template • Order form template • Marketing plan template • Marketing budget template
Supplier contacts
You will receive supplier details for sampling and small productions runs in Australia, Asia and Europe.
Tutor support
Your weekly worksheets will be reviewed by a tutor and feedback will be provided to you via email. www.thefashiondarling.com
5 Industry specific advice
Watch video interviews with industry professionals and support your learning.
Lifetime access
Once you join the course you have lifetime access course content, so you can redo it at any time.
enrol now
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FASHION PHOTOGRAPHY WITH AMY HIBBARD
Learn from a professional fashion photographer and master the techniques needed to take great e-commerce shots (editorial and product shots), take enviable street-style shots and slay your next flatlay. To top it all off, learn how to make each photo look spectacular through clever image editing / post production processes.
4 WEEK COURSE NEXT COURSE: 13 NOVEMBER 2017
Enrolment fee: $427 one payment or $47 x 10 payments © The Fashion Darling
www.thefashiondarling.com
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STUDY WITH US
No deadline to complete Lifetime access Study from anywhere Private student group
Who is this course for?
Fashion designers, fashion enterepreneurs, online store owners, fashion bloggers, social media professionals and anyone needing to create professional e-commerce, street style and flatlay photos. If you manage Facebook / Instagram or an online store, this course is a must!
Why do I need this course? • •
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Take better e-commerce shots Learn how to shoot editorial style photos for your lookbook, website banners, email campaigns, social media and ad campaigns Learn to shoot street style Learn how to style and shoot flatlay – still an incredibly popular social media content type Learn how to direct models, and what to say to get them to pose well Learn image editing techniques to make your photos look professional Know how to brief a photographer Get access to necessary paperwork like call sheets, image releases etc. Save yourself the time and remove the guesswork – learn from a professional fashion photographer!
Course created by
Amy Hibbard is an in-demand fashion photographer based in Sydney. She specialises in fashion campaigns, advertising imagery, lookbooks, e-commerce, model portfolios and social media content. Amy uses both on-location photography & studio lighting to create commercially viable and breathtaking work. Her photographic style has been described as ‘dynamic’ & ‘natural’, and has been appreciated in many print and online publications. An experienced campaign and e-commerce photographer, Amy possess an indepth understanding of social media (in particular, Instagram) and has extensive experience with styling & shooting flatlay photography. Fashion clients include The Iconic, Ally Fashion, White Fox Boutique, De Lorenzo, Blockout Australia, Cocolatte Australia, Fox Swim, We the Dreamrs, Bella Model Management, Silverfox Management, Air bnb, Last Daze, Wink Models, Black Swallow Boutique, Shirtbar, 2UX Performance, SWIISH, PIBA Leggings, Talentbank, Fit Fam Academy, Empress the Label, Handmade Threads, Klou, Yolkybub, Christen the Label, Black Stone, SYD2030…
Course lessons The course consists of 6 lessons which are easy to understand and easy to follow.
have lifetime access to the course, so don’t worry about getting busy or having to take a break – the course is here when you come back.
01 The Basics Camera and photography basics
02 Location photography Editorial, street style, e-commerce
03 Studio photography Editorial & e-commerce photography
05 Flat lay photography & styling Studio & natural light setups
06 Directing models Improve your model’s hit rate – know what to say!
07 Retouching & post production Give your images that professional treatment!
Templates Done-for-you templates to use in your business. • Model Image Release • Photography brief • Call sheet • Photo licensing agreement
enrol now
Modules are released weekly and you © The Fashion Darling
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WHOSALE FASHION MASTERY Sell your line into stores with confidence, and master the profitable wholesale channel
4 WEEK COURSE NEXT COURSE: 13 NOVEMBER 2017
Enrolment fee: $387 one payment or $42 x 10 payments
© The Fashion Darling
www.thefashiondarling.com
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STUDY WITH US
No deadline to complete Lifetime access Study from anywhere Tutor support Private student group Fashion agent contacts (Australia)
Get your business ready for wholesale – learn how to organise back of house processes so that you are ready for this exciting sales channel. You will learn how to attract stockists, how to sell to buyers and conduct professional showings, when to sell (buying seasons still apply!), how to process and manage orders, when to deliver, and most importantly, how to manage the financial side of the wholesale channel (sales targets and more!).
Who is this course for?
Fashion designers and brands with no or limited wholesale knowledge.
Why do I need this course? • • •
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To get the most out of wholesale Develop a sales strategy that is right for your business Avoid costly mistakes – learn how to structure, operate and manage your wholesale channel Save time – use our templates and pre-filled examples Save money – there’s no need to hire anyone to write your strategy Understand what is required from you in this exciting sales area Learn the processes so you can stand out as professional and trustworthy Understand profit and markups required in wholesale (retail, dropship and e-commerce) Gain competitive advantage Access to fashion agent contacts Australia) Video interviews with fashion agents and buyers! Hear from
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industry leaders Tutor support through the course (and mentoring available after)
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Course modules
The course consists of 4 modules which are designed to help you understand wholesale processes used by a fashion business. The course structure is designed in a way that will build on your abilities and help you to understand what’s involved in selling wholesale. Each week you will receive a new course module, and each module has multiple lessons.
12 month sales & production calendar / schedule Sales channel template Markup template Order form template Swatch card template Line sheet template Lookbook example Buyer email scripts Fashion agent email scripts
Fashion agent contacts
You will receive a list of fashion agency details in Australia.
Tutor support
01 Sales strategy
Your weekly worksheets will be reviewed by a tutor and feedback will be provided to you via email.
02 Wholesale 101
BONUS! Video interviews with fashion agents and buyers
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Sales channels Sales goals & targets
Profit margins and markup methods Buying & production calendar (annual) Preparing for wholesale Finding stockists Glossary of wholesale terms
03 Sell your line • • • • •
Showroom processes Show your range Example wholesale showing (video) Orders and deliveries What next?
04 Fashion agents • •
Watch video interviews with industry professionals and support your learning. • • • •
Fashion agent Alice Fitch Fashion agent Aimee Boers Head buyer Rebecca Marsh Head Buyer Elana Mirtsos
enrol now
Working with agents and distributors Fashion agent contacts (Australia)
Templates
Done-for-you templates to use in your business.
© The Fashion Darling
www.thefashiondarling.com
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FASHION BUSINESS PLAN Create a strategic Fashion Business Plan to appeal to investors, partners and stakeholders
1 WEEK COURSE | INSTANTLY AVAILABLE WHEN YOU ENROL
Enrolment fee: $647 one payment or $69 x 10 payments
© The Fashion Darling
www.thefashiondarling.com
11 STUDY WITH US
No deadline to complete Lifetime access Study from anywhere Tutor support Private student group
Course lessons
Strategic planning is at the core of every successful business yet many fashion brands fail to create a plan. Maybe you don’t know where to start or you don’t have a clear strategy yet. Our Fashion Business Plan course will fill in these gaps and more!
Who is this course for? • • • • •
New businesses Existing businesses which need a solid foundation Brands looking for partners or investors Fashion entrepreneurs who need a strategic plan for their brand Fashion designers who don’t have business training
Why do I need this course? •
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Save time – use our templates and pre-filled example business plan to use as a base for your plan Save money – there’s no need to hire anyone to write your plan (we charge from AUD $1,200 for a custom business plan!) Avoid costly mistakes – learn what’s needed in a business plan and how to present your information for maximum impact See if your brand can turn a profit and when – this is REALLY important for any funding you wish to acquire Develop a promotion strategy that is right for your business Understand how to position your business to gain maximum brand value Gain competitive advantage Present your ideas in a formal document that investors, partners and stakeholders will understand
“ I most enjoyed how relevant the material is. I had already started implementing some of the topics in my business over the last year, but to be able to get confirmation as to whether we were on the right path as well as ways to improve these areas has been invaluable. The course has given my partner and I a lot of insight into the fashion industry, we have now changed how we approach potential retailers and have implemented a lot of the financial advice given. At this point I would find it hard to improve what you have provided in the course material as it is extremely thorough.
© The Fashion Darling
- Helana “
All course content is available at once – we know you need this information immediately! Lessons include video presentations, worksheets, transcripts and templates. • • • • • • • • •
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What is a business plan Why do I need a business plan? How long should a business plan be? Purpose of a business plan What to do with a business plan Common business plan mistakes Business plan structure – overview Business plan structure – detailed analysis The Business – products, services, market position, unique selling proposition, demand, pricing strategy, growth potential, innovation, risk management, operations, plant & inventory, communication channels The Market – market research, market targets, industry analysis, customers, SWOT analysis (strengths / weaknesses / opportunities / threats), competitors, promotional strategies, sales strategies, The Future – vision, mission, goals / objectives, action plan Finances – objectives, financial review, start up costs, profit & loss forecast, cashflow forecast, breakeven analysis Pitch decks – what are they, why do I need them and how to do them well Presentation of your business plan Investors Approaching investors Updating your business plan Business plan review schedule Business management tools www.thefashiondarling.com
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Templates
You will get many templates and a completed Fashion Business Plan which you can use as the basis of your plan. 1. Blank business plan template for fashion brands 2. Completed business plan example 3. Financial projection template 4. Profit & loss projection template 5. Breakeven analysis template 6. Marketing budget template 7. Pitch deck template 8. Email scripts for approaching investors
Funding problems are very common at the start, and our Fashion Business Plan course will show you how to identify funding opportunities, how to forecast sales data, and how to find your breakeven and profit points. You will also learn how to identify your target market, how to form a promotion plan, identify sales channels that appeal to your brand and how to present them. You will get many templates and a completed Fashion Business Plan which you can use as the basis of your plan. Funding problems are very common at the start, and our Fashion Business Plan course will show you how to identify funding opportunities, how to forecast sales data, and how to find your breakeven and profit points.
Tutor support
Your worksheets will be reviewed by a tutor and feedback will be provided to you via email.
Lifetime access
Once you join the course you have lifetime access course content, so you can redo it at any time.
You will also learn how to identify your target market, how to form a promotion plan, identify sales channels that appeal to your brand and how to present them.
Enrolling now
Access the course as soon as you enrol
$147
$39 x 4 payments
enrol now
enrol now
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FIND AND OWN YOUR NICHE Reduce competition by carving out a unique space in the fashion industry that is just yours. Learn how to identify your niche, how to qualify it, how to own it and how to keep leading the way in your niche. This 6 day e-course is easy to follow, easy to understand, and has actionable worksheets that will help you clearly define and own your niche. Content is delivered over 6 days to give you time to process content and to support learning through the worksheets provided. The first lesson is available as soon as you enrol.
1 WEEK COURSE | STARTS WHEN YOU ENROL
$47 enrol now
Enrol now and start owning your niche!
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© The Fashion Darling
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