Cle Andrea Hayden
Email • Develop email marketing strategy • Devise themes, content & layout of email marketing collateral • Schedule, deploy & analyze success of campaigns • Use of platforms such as Cheetahmail, Mail Chimp & Constant Contact
For the American Society of Healthcare Risk Management (ASHRM) email blasts are used to communicate educational, volunteer and continuing education opportunities.
Per strategy blasts are sent on a daily basis to a database of over 6,000. Results include an average open rate of 20% and a click to open rate of 10%.
Email marketing consisted of 50% of Voyage Prive’s marketing strategy. Voyage Prive was extremely new to the US market and the use of email marketing allowed consumers to become more aware of the unique product offering. Average open rate was 20%. With tracking the users experience through click, the average conversion rate noted was 45%.
Display Advertising • Lead creative team to develop effective advertising collateral • Implement online advertising campaign & obtain metrics to determine success rate • Negotiate media buys • Technologies used include Double Click for Advertisers & Google Adwords
Display advertising campaign for Voyage Prive. The strategy for this campaign included media buys on websites such as MSN, Yahoo, Advertising.com & Weatherbug.com. Over 166 million impressions. Average click thru rate of 1%. Average conversation rate 13%.
Effective landing pages are equally as important as the display banners. With Voyage Prive it was necessary to find the a page that would provide enough information to the consumer, the details which needed to be captured by the company and would provide the ROI necessary.
Display banner ads were used to promote Nielsen’s participation in the Essence Music Festival.
The buy included a homepage takeover, display through out the site and mobile placements. Over 1 million impressions were served. The average click through rate was .06%.
Social Media Marketing • Cultivate Social Media Marketing strategy • Devise & execute Social Media specific promotions + advertising campaigns • Create social media content calendar • Manage social media communities, ensuring companies social tone & brand guidelines • Provide analytic reporting for all efforts
Creme of Nature wanted to increase brand awareness, increase fans within their established social media communities and use their social media platforms as a channel to monitor customer service. A social media strategy focusing on Facebook, Instagram and Twitter was developed which included robust visual & video content, promotional campaigns, Twitter chats and influencer events.
Results included a 10% growth, an overall increase of PTAT on Facebook and an engaged community.
Creme of Nature’s Instagram community grew rapidly, over 200% in just 3 months. The content strategy consisted of showcasing brand loyalist, capturing real time activity from events and providing quotes that connected to the brand and inspire the audience.
In efforts to increase fans on the Ubid.com social media Facebook page, campaigns such as the “Face Race 2011� were created. An email campaign was executed to inform consumers of the Facebook page, insight into what they would receive if they became a member of the community and a chance to win a iPad2. Tapping into the 6 million customers in the email database, there was an increase of the fan base by 40% in 60 days.
The objective of the uBid.com twitter account was to ensure consumers were aware of the deals of the day & involved in some of the more valuable auctions.
Develop strategy to enhance StreetFood Artistry presence as a brand & not just a festival. By keeping the social media communities informed of the Chicagoland food truck and art communities & engaged with the brands offering, there was an increase in fans as well as with ticket sales to the event.
StreetFood Artistry had a solid number of individuals in the email database, in order to bring awareness to the new StreetFood Artistry Facebook Fan page, we encouraged readers to take an action via email marketing. Result, an average of 15% increase of fans with each deployment.
Through fun & whitty food related tweets, doubled the number of followers & by tracking the unique clicks to the ticket purchase page, noticed an increase in pre-event ticket sales. @Marketing_Savvy If you haven’t heard about @StreetFoodArt you’re living under a rock. Check it out…a unique Chicago fest of street food, art & dance.
@StreetFoodArt Those baja fish tacos from @SouthBranch were mighty yummy. We will have to make it back there soon!!
@StreetFoodArt Big Thanks to @TimeOutChicago @smartwater @FUZEBeverage @BeamGlobal #FF a few StreetFood Artistry 2012 partners + sponsors!
@ChefRoble Great building with you! Look forward to @StreetFoodArt event in August.
With the objective of creating awareness Voyage Prive US, Facebook Advertising consisted of 25% of the online marketing strategy.
Taking advantage of the segmenting options via Facebook, the ads were seen by over 632K viewers.
Sweepstakes + Promotions • Conceptualize, develop and implement • Research and solidify partnerships • Plan and execute supporting advertising efforts: paid social media, banner ads, email • Offerpop, LaunchFire, WildFire platforms or agencies worked with
In efforts to educate and empower the consumer market, Nielsen Community developed the Conscious Consumer campaign. To help spread awareness, a Facebook Quiz campaign campaign “Are You a Conscious Consumer� was developed to begin the conversation of what a conscious consumer was. Participants were incentivized with a chance to win a $250 gift card. Impression count is TBD. Increase of FB likes to date, 1500. More than 85% of those clicked entered the giveaway.
Creme of Nature wanted to create awareness of the new product line, Straight from Eden and give consumers an opportunity to try the products. There was no better way to do this than a Facebook promotion called “Fall In Love With Straight from Eden.� In less than 2 hours more than 1.5K women placed a request for the product and there was an increase to the Facebook fan base by 2K.
Increased Facebook engagement by 250% and received over 15K Impressions. Along with consumer data on all individuals who entered. Spike in Facebook growth
Facebook paid media was included in each campaign plan with the objective to reach individuals who may not have been members of the Facebook page.
With minimal budget dedicated to Promoted Posts and Sponsored Stories the results included over 22K impressions, a click through rate of 1.5% and an increase in over 200 new fans.
The objective to enhance brand awareness & increase Travelzoo Top 20 ® subscriber base an interactive game and sweepstakes “Win The Entire Top 20” was developed. Over 50K new subscribers to the Newsletter, 1 extremely happy winner and a number of individuals who wanted the game to stay on the site. Marketing channels used: Email, advertising, & social media marketing
Display
Partnered with fashion & lifestyle site, Splendora to create brand awareness to US new comer, Voyage Prive.
This sweepstakes promotion generated over 5,000 new consumers to Voyage Prive’s website.
Mobile App Development • Facilitate project of app build out • Maintain content management systems • Ensure app approval from Apple & Google Play • Familiar with developers such as Quick Mobile and Double Dutch
ASHRM uses a mobile app as a digital version of it’s onsite guide and to keep Annual conference attendees in the loop. The app is has an IOS and android version, as well as a desktop version for individuals who may wish to access from their laptop.
Of the 2,000 attendees of the conference, 1,125 individuals downloaded the app. There was a total utilization time of over 1,500 hours.
Cle Andrea Hayden For more information chayden@inkeddigitalagency.com phone at 312.731.2725