Would you like to help to foster and promote creative arts and business in the community? Would you partner with education to promote the good in this community and encourage more events that boost the reputation of all that is good? We realize that you are often bombarded with requests for support and, as the economic times have hit many businesses, in education, it is the career programs that suffer most. Unfortunately, it is also those career programs that benefit a community’s economy and its ability to rebound and grow from economic hardship. In education, these are also the programs that are often the most misunderstood.
The Fashion Program boasts one of San Joaquin Delta College’s most successful programs, but also one of its least funded. Therefore, it has been left to the students to raise funds for their own academic activities, including field trips, special events, fashion shows and even the program’s marketing and outreach. And, it is up to those who care about the program to reach out for assistance to keep it thriving on the Delta College campus!
We manage to do a LOT with very little! The Fashion Program is incredibly successful, preparing students for realistic and successful careers in the fashion industry and it is reflected in the success of its students who have graduated and are now doing amazing things!. The program has grown over the past twenty years into a model program for the community college system. Delta’s Fashion Program has had great success in the past twenty years and has produced some incredible success stories! Stockton can be proud of the fact that such a thriving and respected program exists in its community.
Many businesses will turn us down for a variety of reasons. But, consider that the Fashion Program receives the least amount of funding at the college and all of the marketing (including this sponsorship packet) and all of the program development is done by one faculty and a team of students. Any support you might be able to offer would be welcome with sincere gratitude.
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A FEW SUCCESS STORIES Riley John-Donnell, who came to the Fashion Program after graduating with a Fine Arts Degree from UOP and who went on to start the highly successful Surface Magazine in San Francisco. He also partnered with the founders of N.I.C.E. Collective (a successful men’s wear brand in San Francisco) and assisted them with repositioning their brand in the market. Riley has also been a key advocate to the birth of the PRIDE center in Stockton, assisting in raising funds so it can become a vital part of the social and ethical community of Stockton. He was one of a few hundred specially invited guests to the White House by President Obama to the LGBT Pride Month celebration.
Billy Hutchinson is currently the manager of the exclusive San Francisco retail store, Gump’s and is a successful entrepreneur with his own line of stationary and porcelain tableware. Billy has been featured on numerous style blogs and in print magazines like The Bold Italic, 7 x 7 Magazine, Couture Chocolate and others. He is also a featured brand on Gump’s web site and in the store. He also teaches hand lettering and calligraphy at Friends of the Book in San Francisco.
Jennavave Barber has a thriving career as a fashion designer in New York for several highly respected brands including Calvin Klein, Ellen Tracy and Guess and now freelances in Europe while working as a Technical Design Instructor and Fashion Design Program Administrator at IED Moda in Milan Italy.
Jennifer Rocha moved to New York to work for Banana Republic in product development, moved on the Tory Burch in Production and Design and is now the Production Coordinator for Alexander Wang.
Nancy De Los Reyes is a visual designer for Papyrus with her BA in Fashion Design from Academy of Art, has her own fashion line and was described as one of the top 5 designers to watch in 7 X & Magazine. Ceazar Cabreros graduated from FIT in 2012 and is a freelance designer for Bibhu Mohapatra, after a successful design year with Yigal Azroüel in NYC. His design for Bibhu in February 2013 was deemed on of the 16th Prettiest Dresses from Fashion Week!
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Mark Eric Rodriguez is an Assistant Designer at Monique Lhuillier in New York, while also teaching design at FIT, where he attended after Delta and UOP. He received FIT’s Film Noir Graduation Exhibition Critic’s Choice Award in Eveningwear in 2011 and his design was featured throughout NY retail. He is a nationally-recognized design talent after becoming one of the top 10 chosen in the Adrianna Papell evening wear design competition.
Uduak Oduok is an attorney in Sacramento, specializing in entertainment and fashion law. After Delta, she went on to create a powerful online media group called Ladybrille and then combined her fashion and legal education to start up her own legal firm to protect the creativity of designers and artists.
Naomi Rivera, graduated from CCA in Textile Design, went to NY to work with Donna Karan and ThreeAsfour, and now owns her own design studio in the East Bay, designing fabrics for a variety of designers.
Natalie Minori Sconce graduated from Delta’s Fashion Program and is now back teaching for us. She teaches the Collection Design Class that is the substance of the end-of-the-year show. As a student she was in the very first Collection Design Class and now is a mentor to new designers. She has a brilliant career, showing her own designs in SF Fashion Week and Sac Fashion Week and has had her designs photographed in numerous publications.
Tammy Krause is the Visual Director for Diesel in Northern California, Christina Her is a manager with Express, Jane Nguyen is the Head Designer with Sincerely Rose, Kayla Taylor is a manager with Macy’s, Jennifer Kelso is in Product Development with 5.11 Tactical watches, Amy Sieffert is the owner/operator at Something Borrowed, Amanda Herriford is with the Australian Geographic Shop in Melbourne,
Our students are currently employed with a variety of retailers and manufacturers: Royal Robbins, Hugo Boss, Ralph Lauren, Anthropologie, BCBG, Macy’s, Deisel, Disney, Express, Bath & Body, Victoria’s Secret and more, and some are freelance designers and visual merchandisers working for a variety of fashion companies and brands!
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WE GIVE BACK The Fashion Program is intimately connected with the fashion industry in a number of ways and work to bring those connection to San Joaquin County through a variety of events, one of which is our annual Meet the Fashion Industry Insiders, bringing influential industry professionals to the college to share their insights with our students and to network with the community.
The program partners with non-profit philanthropic groups like the American Heart Association and the American Cancer Society, raising funds and awareness through a variety of projects: Lee Denim Day, the American Cancer Society Discovery Shop, Go Red for Women Campaign.
The partnerships are also extended to local businesses and organizations by offering interns to work and train for jobs, assistance and student help with events and shows and special assistance with marketing and event production.
Please consider partnering with us and support our community events. We know you receive requests from other organizations and we would graciously appreciate any support you choose to provide.
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2013 Designer Collections Show The Collection Design Show is in its 5th year. We keep it fresh and exciting by moving locations, creating a different vibe with each environment and using local talent and discovering new talent. Our shows have attracted as large an audience as 1000 people in an outdoor showcase under the stars, to an intimate and exclusive 200-person event, with wine and appetizers and swag bags that rivaled the best NY show,
The show features the amazing design talent of the students in the Collection Design class and the organizational and marketing skills of the students in the Fashion Event class. The show is produced entirely by students with the direction and guidance of Leslie Asfour, who has spent the last twenty years developing and building the program and this event. It is a synthesis of designers, models, videographers, photographers, bloggers, and student who volunteer their time and energy to make the show exciting, relevant, high-quality and one that is highly anticipated each year.
The Collection Design students spend 12 weeks designing and producing their collection of at least 6 looks, constructing all of the garments from scratch and fitting them to their models. The Event Production class works during those same weeks, recruiting models and holding workshops and rehearsals for the models, designing, producing and distributing all of the marketing for the show and coordinating every aspect from start to finish.
They are also responsible for securing show sponsors to help offset the cost, as the college does not provide for this event or any in the department. We do, however, have an amazingly supportive community and industry and we’d love to welcome you as a part of that community we call “Friends of Fashion.”
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Included this year is the Red Dress Design Challenge where students have been challenged to design a red dress in honor of the American Heart Association’s Go Red for Women campaign. To help raise awareness for heart disease, students will be designing red dresses with survivors of heart disease as their “muses.” The dresses will be integrated into the fashion show in its own segment dedicated to honor the hard work of the volunteers of the American Heart Association.
COLLECTION DESIGN FASHION SHOW Friday, May 10, 2013 at 7:00 pm at Warren Atherton Auditorium, San Joaquin Delta College features Eleven Student Design Collections and the entrants in
the Red Dress Design Competition for the American Heart Association Go Red Campaign, with over 90 models, hair and makeup stylists, photographers, videographers and event producers. VIP “FRIENDS OF FASHION” RECEPTION Friday, May 10, 2013 at 5:00 pm at Warren Atherton Auditorium, San Joaquin Delta College is a by-invitation VIP reception featuring wine from sponsors, appetizers from the Culinary Arts Program and deserts from the Baking and
VENUE: ATHERTON AUDITORIUM
Pastry Program VENUE: ATHERTON AUDITORIUM The theater at Delta College holds nearly 1400 people. We anticipate at least 1000 attendees for this particular show. The theater has one of the largest stages in California – it is Broadway show size. It also boasts a giant screen, 40’ tall that will be used to view the show up close with a live feed, as well as the preshow and post show advertisements from our supporters. AUDIENCE The show attracts fashion industry professionals, community leaders, business owners and professionals, students and their parents and a wide-range of fashion enthusiasts who are highly motivated purchasers of lifestyle and fashionable consumer goods and services. OTHERS INVOLVED The show is a collaboration between the students in the classes, as well as local business owners and professionals, from hair and makeup stylists, photographers, videographers, wine brands, and the Culinary Arts Program at
Warren Atherton Auditorium is a 1,456-seat theatre with a 60-foot proscenium and full grid system.
Delta.
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VENUE: ATHERTON AUDITORIUM Warren Atherton Auditorium is a 1,456-seat theatre with a 60-foot proscenium and full grid system. Comfortable floor, loge, and balcony seating with great stage views Wheelchair seats on the main floor Restrooms at lobby level that are wheelchair accessible Listening devices for the hearing-impaired Concessions in outdoor courtyard Accessible parking Home to the Stockton Symphony
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About the Fashion Program The Fashion Program is dedicated to giving students the most current and relevant education in Fashion so they will be successful in their career goals. Our students range from recent high school graduates to single mothers and students returning to college to make a career change. We are dedicated to providing all of our students with real-world experiences and introducing them to leaders in the business and networks to help them with their goals!
Our innovative experiences include our Meet the Industry Insiders Event, which we produce every September, bringing to Stockton fashion industry leaders from New York, Los Angeles and San Francisco. These insiders have lucrative and impressive networks that they share with the students.
We work hard to bring culture, art and fashion to Stockton with events like the movie premier of “Valentino, the Last Emperor,” with a live Q & A with the film’s director, Matt Tyrnauer. The film was the centerpiece film in the San Joaquin International Film Festival.
Our students are involved in local events like Lincoln Center’s Bridal Fair, the March of Dimes March for Babies, the Heart Association Heart Walk, and exclusive events with Soolip (Los Angeles) assisting in the production of A Soolip Wedding.
They also intern with local retailers and companies like Royal Robbins, Maxine’s Bridal, Target, American Cancer Society Discovery Shop, Anthropologie, Sacramento Fashion Week, Apricot Lane, Pac Sun, San Joaquin Woman Magazine, HT Homes, Crazy Eight, Lincoln Center Marketing, and more.
With the lack of financial support and resources for the program force students to do their own fundraising for field trips and learning experiences. The students who seek extra experiences and learning opportunities join the Fashion Club. Through the club, the students have been able to travel to meet with professionals in the fashion industry in San Francisco, at MAGIC Apparel Market in Las Vegas, in New York, and in Paris and London.
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In the Press The Fashion Program has received great support from the media and press and the program’s events have been widely covered in the media, including local print publications to local television and news shows.
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ABOUT DELTA COLLEGE â&#x20AC;&#x201C; STUDENT DEMOGRAPHICS
San Joaquin Delta College is the successor of the Stockton Junior College that formed in 1935. The success of the operation was so notable that the College of the Pacific, now University of the Pacific, abandoned freshmen and sophomore instruction in 1936, bequeathing all instruction to the junior college. The two institutions shared facilities through World War II, when the junior college added another unique, although temporary, feature: running an aviation school in Nevada. Stockton Junior College became Stockton College in 1948, with the total student body at just under 2,000. The physical change was even more evident, with classes being moved to a 43-acre site just south of College of the Pacific. The educational pattern also changed, as the Stockton School System restructured into six years of elementary instruction, four of junior high, and four combining the junior and senior years of high school with the freshman and sophomore years of college. The college's vision is the faculty, staff, and students of San Joaquin Delta College envision a community of learners who pursue and achieve ever higher educational goals, commit themselves passionately to life-long learning, and fully appreciate the diverse and dynamic world around them.
WHO ARE THE STUDENTS AT DELTA?
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2013 Show Sponsorship Opportunities SJDC Fashion Program’s Collection Design Show presents a unique opportunity to reach an affluent, sophisticated, trendsetting and fashion-conscious consumer audience in the Central Valley.
Opportunities are available for companies in all industries who are excited to support culture and the arts in Stockton, as well as unique and important educational endeavors! We strive to provide our sponsors with mutually benefiting opportunities to create brand awareness and reach through consistently branded marketing and media. Our branded programs and media are well known and considered in the industry to be on par with the high-end fashion publications in the U.S. We are proud to have had continued support of local and national businesses and supporters for this show and for our other events throughout the year. As a sponsor, you will have an opportunity to: •
Be part of a highly publicized community event
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Utilize a unique and innovative promotional platform
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Align your brand with some of the top local and regional brands
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Expand your brand’s reach through our expansive marketing demographic
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Gain valuable insight into the needs and wants of an early-adopting market segment
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Cultivate profitable relationships through direct interaction with customers
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Benefit from press coverage, prominent name and product placement, and promotional efforts
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Solicit opportunities to potential customers through vendor booths and VIP events
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Gain a tax deduction for your donation/sponsorship – The Fashion Program is a not-for-profit 501 C-3
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Take pride in supporting community and education and promoting the arts in education
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Enjoy a fashion experience you will remember – complimentary tickets as outlined in the sponsorship levels
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Garner our appreciation!
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2013 Show Sponsorship Opportunities FRIENDS OF FASHION SPONSORSHIPS YOUR SPONSORSHIP BENEFITS: Students and their education Costs of experiences not provided by the college’s budget: Field trips, special events, fashion shows, fashion industry networking opportunities for students
YOUR SPONSORSHIP DOES NOT BENEFIT: Administrative costs and salaries Frivolous costs of parties, entertainment, travel Costs that do not directly benefit the students in the Fashion Program
PAST SPONSORS AND PROGRAM SUPPORTERS INCLUDE:
A.G. Spanos Companies Cortopassi Family Foundation Lincoln Center Weibel Family Vineyards Gary Longs Jewelers K & T Lights Speed Dry Carpet Cleaning Peet’s Coffee RGR Garment Restoration Theadora Boutique Gnekow Family Winery Macshot20 Photography Northwest AV Services Rubio’s Fresh Mexian Grill Upstart Photography Izze Drinks Nero Drinks Berlin Photography Camera Science Sacramento Fashion Week Papapavlo’s Mediterranean Bistro Salon Da-‐V Flair Boutique Best Wishes Salon Avanti Classic Party Rentals Edible Arrangements Crocker Art Museum
MagicSenses Soaps and Lotions AMC Theaters Waste Management Patterson Starbuck’s Dillard’s SoyJoy Monster Drinks Salon Da-‐V, David Allejo Sierra Supply and Printing Bella Luna Lainey Rays Avon KatieLynn Caroll Murals and Artwork Stockton Ports Baseball Stockton Thunder Gold Star Beauty Browtique Scentsy New York Diamonds PD Nail Salon Minnie & Myrna’s Pomegranate Delight Apex Investigations Marilyn Lounsbury Massage Rocky Mountain Chocolate Factory Elephant Bar John & Muriel Scarlata, Tupperware Avenue Salon
Gluskins In-‐Shape Lylif Country Catering Eco Chic Salon California Rock and Ready Mix Bellisima Boutique Revo Denim Apricot Lane Boutique Cocoro Japanese Bistro Soolip -‐ Wanda Wen A Soolip Wedding Gump’s San Joaquin Women Magazine Big Monkey Group, Sean Crary Stockton Thunder Stockton Ports Klinker Brink Winery Michael David Winery Rubio’s Fresh Mexican Grill PGM Pro Dress Forms Edible Arrangements Berlin Photography City Girl Pret, Two Plus Two The Ave on the Mile The Haggin Museum The Croker Museum
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2013 Show Sponsorship Opportunities You can support our events in a number of different ways – 1. 2. 3.
Monetary sponsorship of any denomination (make checks payable to the Fashion Foundation) Raffle gift Swag bag goodies
MONETARY DONATION OR SPONSORSHIP: Your generous donation would benefit the program in a number of ways: •
Support the costs of the show, and other important events in the program
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Provide scholarships to fashion students
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Provide Field trips to fashion industry centers
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Provide students with exceptional learning opportunities
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Keeps vital programs alive that benefit the community and its economy
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Celebrates creativity and business, student success and achievement
VIP SWAG BAG DONATIONS: Your generous donations would be received by the select VIPs, DONORS AND SUPPORTERS of the Fashion Program. W are looking for any donations that you would deem acceptable with a minimum of 50-100 items including: •
Cosmetics
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Product Samples
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Gift cards
RAFFLE GIFTS: •
Product or gift card of any size or value
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2013 Show Sponsorship Opportunities Your Name: Company Name: Address: City:
State:
Phone:(
)
Zip:
Email:
DONATION OF MERCHANDISE, GIFT CERTIFICATES OR GIFT CARDS: Merchandise or Gift Certificate/Card for the RAFFLE: Estimate Value: $ Merchandise for the SWAG BAGS for the Fashion Show: Estimate Value: $ SPONSORSHIPS: SCHOLARSHIP FUND in the amount of $____________________ Sponsoring the Fashion Show the program and show in the amount of $____________________ The Event is Friday May 10, 2013. Please send in all Sponsorship Donations in by April 19, 2013 I’m unable to assist the Fashion Program with this event, but would like to support future events. Please contact me for other ways in which I can support.
Please return this form to: Leslie Asfour Fashion Merchandising and Marketing San Joaquin Delta College 5151 Pacific Avenue, Box 142, Stockton, CA 95207 Please email Leslie at lasfour@deltacollege.edu or call Leslie at 209.954.5573 if you have any additional questions. Your donation is Tax Deductible. San Joaquin Delta College’s Tax ID Number is: 94-1044400
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DONATION RECEIPT THANK YOU FOR YOUR DONATION AND FOR SUPPORTING THE FASHION PROGRAM AT SAN JOAQUIN DELTA COLLEGE. Please keep this receipt for your donation to The Fashion Program form for your tax purposes. The Fashion Program is a not-for-profit entity and is tax exempt under Section 501 (c) (3) of the Internal Revenue Code. TAX RECORD FORM: Federal law provides that clothing and household goods must be in “good used condition or better“ for tax deductions. All values are assigned by the donor. Please keep this signed form as your donation record.
List the value of the merchandise or amount donated. This receipt acknowledges the donation made on (DATE) _____________________________ of 2013 in the form of Cash or
Merchandise in the amount of: $
(Fair Market Value).
DONOR NAME: DONOR COMPANY (If applicable):
DONATION MADE TO: FASHION FOUNDATION SAN JOAQUIN DELTA COLLEGE 5151 Pacific Avenue, Box 142 San Joaquin Delta College Tax ID # 94-1044400
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