GET INVOLVED GUIDE: FARMERS, PRODUCERS & FACTORIES
Your guide to getting involved in Fashion Revolution Week 2020
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We are Fashion Revolution. We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers, trade unions and fashion lovers. We are the industry and we are the public. We are world citizens. We are you.
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1 mobilisation: social mobilisation seeks to facilitate change by encouraging and enabling a significant number of people to engage in interrelated and complementary efforts.
advocacy: advocacy in all its forms seeks to ensure that people, particularly those who are most vulnerable in society, are able to: 2
1. Have their voice heard on issues that are important to them. 2. Defend and safeguard their rights. 3. Have their views and wishes genuinely considered when decisions are being made about their lives.
systemic: relating to an entire system, as opposed to a particular part. 3
We campaign for a clean, safe, fair, transparent and accountable fashion industry. We do this through research, education, collaboration, mobilisation1 and advocacy2. The issues in the fashion industry never fall on any single person, brand, or company. That’s why we focus on using our voices to transform the entire system. With systemic3 and structural change, the fashion industry can lift millions of people out of poverty and provide them with decent and dignified livelihoods. It can conserve and restore our living planet. It can bring people together and be a great source of joy, creativity and expression for individuals and communities. We believe in a global fashion industry that conserves and restores the environment and values people over growth and profit.
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Photo: Munir Uz Zaman/AFP/Getty Images
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Fashion Revolution Week happens every year in the week surrounding the 24th of April. This date is the anniversary of the 2013 Rana Plaza collapse. Rana Plaza, a building in Bangladesh, housed a number of garment factories, employing around 5,000 people. The people in this building were manufacturing clothing for many of the biggest global fashion brands. @fash_rev
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More than 1,100 people died in the collapse and another 2,500 were injured, making it the fourth largest industrial disaster in history. The victims were mostly young women. To read more about the Rana Plaza disaster and the formation of the Fashion Revolution movement, visit our website: www.fashionrevolution.org org
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Since Fashion Revolution started, people from all over the world have used their voice and their power to demand change from the fashion industry. And it’s working. The industry is starting to listen. We’ve seen brands being open about where their clothes are made and the impact their materials are having on the environment. We’ve seen manufacturers make their factories safer and more of the people in the supply chain being seen and heard. Designers are now considering people and planet when creating new clothing. Citizens are thinking before they buy. org
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But the story is far from over. We are only just getting started. We can’t stop until every worker who makes our clothes is seen, heard and paid properly and the environments they live and work in are safe. We can't stop until the culture of consumption is changed and we learn to love and appreciate our clothes and the people that made them.
Together, we will create a revolution.
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If you are a maker, a producer, a factory worker, an artisan, a textile mill, a dyer or a cotton farmer, there are many ways you can get involved.
There are different levels of engagement, please pick the right level of engagement suitable for you as a producer, producer organisation or producer network.
If you are reading this pack, we know you want to get involved and already aware of the challenges the fashion industry is facing today, for more information read our manifesto.
During Fashion Revolution Week 2019, 55,177 people used the hashtag #WhoMadeMyClothes and 12,689 people responded using the hashtag #IMadeYourClothes. This year we want to hear from you!
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Action: tell the people around the world ‘I Made Your Clothes’. Whether you are a cotton or wool farmer, a spinner, a weaver, a dyer, a garment machinist, a QC or cutter, an artisan or a maker, take a photo of yourself and share it on social media (Facebook, Twitter, Instagram, etc). You can download and print an ‘I Made Your Clothes’ poster to hold for your Fashion Revolution photo. From the same download link, you can also download posters saying ‘I made your bag/belt/hat/jewellery/scarf/shoes’. You can also find translated posters in other languages here. Post a your images on Facebook, Twitter, Instagram, or whichever platforms you use. Tell the world who you are, what you do and include the hashtag #IMadeYourClothes and tag @fash_rev. If you know of any fashion brands you make clothes for, you can also tag these brands and show their labels. You may want to check with your employer first if it is ok for you to tag them and the brands you are making for.
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Suggested message: My name is in
and #IMadeYourClothes [country] at
[farm /
factory / cooperative / etc]. I made your [clothes / shoes / bags / etc] for
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[brand(s)].
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Action: host an event OPEN FACTORY: If you have access to your workspace host a factory or workshop tour on Instagram Live, Facebook Live or Youtube Live. If you are in quarantine use existing photographs, drawings, words and audio to describe the factory and what different roles people have. Encourage workers to use their own words and images to describe this. ROUNDTABLE / Q+A: If you were planning a talk or Q&A host this online through Instagram Live, Facebook Live, Youtube Live or another live streaming platform. Invite your fellow workers, employers, brand representatives, local or national policymakers, NGOs and even consumers to come together and discuss the state of the global fashion industry, the challenges you face and the importance of working together with trust and transparency to find solutions. You can share Fashion Revolution resources at the event, such as our Fashion Transparency Index. LOGISTICS & PROMOTION: You can add your event to our online calendar of events and get in touch with your Country Coordinator who can help promote it. For more tips on how to host and promote your event, check out our full guide to hosting a digital event for Fashion Revolution Week.
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Action: write a blog article We are looking for personal stories and a real insight into the lives of farmers, factory workers homeworkers and artisans, including their motivation for doing the work and their dreams for the future. Send us your story for the Fashion Revolution blog. Tell us: • Who you are • Where you live and work • Which brands you produce for (if known) • Your job function • What part of your job you enjoy the most • What are the main challenges you are facing right now? • What you want the people who wear the clothes you make to know about you Blog posts should be 700-1200 words and include images of yourself (with our #IMadeYourClothes posters). You can also gather these stories on behalf of a producer group you represent. Text & images can be sent to bronwyn@fashionrevolution.org
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An inside look at an all female weaving cooperative in Kenya Dorcas Ndinda Meet Dorcas Ndinda, aged 48, a part time farmer and green grocer, and the leader of her village weavers’ cooperative. When I am leading a project and it is flourishing and the lives of the members are positively impacted, I am happy. Weaving, as well, makes me happy, especially when I look back and see how much my family and I relied on the income from the sales of baskets that I wove.
READ MORE
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Action: make a film We are looking for personal stories and a real insight into the lives of people who make our clothes. You can create a simple video with your camera phone (or any other filming device) and tell us about yourself and the work that you do in the industry. Send us your film for the Fashion Revolution YouTube channel. In the video, answer the following questions: • What is your name? • Where do you live (country)? • Which brands do you produce for (if known)? • What is your job function? • What part of your job you enjoy the most? • What are the main challenges you are facing right now? • What do you want the people who wear the clothes you make to know about you? Be sure to hold one of our #IMadeYourClothes posters in the film. Videos can be sent to bronwyn@fashionrevolution.org.
EXAMPLE
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TECHNICAL TIPS: • Use a plain backdrop • Make sure the audio is clear • If the language is not in English, add subtitles • Video length should be 2 - 6 mins
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Other ways to get involved
Read up Educate yourself on the issues and get inspired by new ways to help create change here.
Find your country Join your local Fashion Revolution team or group here and support your local Fashion Revolution Week campaign.
Spread the word Invite others to join you in taking part in Fashion Revolution Week. Find our social media assets, posters and campaign materials here.
Trade Union Get Involved Guide If you’re a unionised producer or trade union organiser, check out our Get Involved guide for Trade Unions and unite your campaign with Fashion Revolution Week.
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