HOW TO HOST A DIGITAL EVENT Your guide to getting involved in Fashion Revolution Week 2020
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We are Fashion Revolution. We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers, trade unions and fashion lovers. We are the industry and we are the public. We are world citizens. We are you.
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mobilisation: social mobilisation seeks to facilitate change by encouraging and enabling a significant number of people to engage in interrelated and complementary efforts. 1
advocacy: advocacy in all its forms seeks to ensure that people, particularly those who are most vulnerable in society, are able to: 2
1. Have their voice heard on issues that are important to them. 2. Defend and safeguard their rights. 3. Have their views and wishes genuinely considered when decisions are being made about their lives.
systemic: relating to an entire system, as opposed to a particular part. 3
We campaign for a clean, safe, fair, transparent and accountable fashion industry. We do this through research, education, collaboration, mobilisation1 and advocacy2. The issues in the fashion industry never fall on any single person, brand, or company. That’s why we focus on using our voices to uproot the entire system. With systemic3 and structural change, the fashion industry can lift millions of people out of poverty and provide them with decent and dignified livelihoods. It can conserve and restore our living planet. It can bring people together and be a great source of joy, creativity and expression for individuals and communities. We believe in a global fashion industry that conserves & restores the environment and values people over growth and profit.
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photo: @tihkuna
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Contents
o t k c i l c l e v a r t
What is Fashion Revolution Week?
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What is F Revolutio
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Fashion on Week?
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Fashion Revolution week happens every year in the week surrounding the 24th of April. This date is the anniversary of the 2013 Rana Plaza collapse. Rana Plaza, a building in Bangladesh, housed a number of garment factories, employing around 5,000 people. The people in this building were manufacturing clothing for many of the biggest global fashion brands. Over 1,100 people died in the collapse and another 2,500 were injured, making it the fourth largest industrial disaster in history. The victims were mostly young women. @fash_rev
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During uncertain times such as our current global pandemic, we know that the most vulnerable are disproportionately affected. At the same time, the vast majority of the people who make our clothes are themselves vulnerable, and lacking sick pay, paid leave, or adequate health care. When we use our voices to hold big corporations accountable, we are part of the change in shaping a fairer world. To read more about the Rana Plaza disaster and the formation of the Fashion Revolution movement, visit: www.fashionrevolution.org org
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What is Fashion Revolution Week?
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The logistics
guidelines and expectations in advance. Make sure you run a test of any digital platform to see if it will work how you expect.
Begin by picking the best digital tool or channel for your online event. This might be Instagram Use digital resources to Live, Facebook Live, Youtube make the event interactive, Live or a webinar platform. as well as resources that people can print out at If you aren’t sure what home. Our Who Made My platform would be best Clothes and What’s in My for you seek advice from Clothes signs are digital as tech savvy members of well as physical. Encourage your community or ask an people to take a picture to organisation that regular show how they are using hosts digital events if they these at home and share can help you. Find out if them online. they will volunteer their time for the cause. If you’re able to share posters and resources If you are partnering with a digitally through file sharing digital event host whether consider our Manifesto, that’s a media platform, an postcard templates, or our arts organisation, a brand campaign posters. These or a community platform are all viewable digitally and ensure you talk about clear can be printed at home. org
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Promote your event Make sure you leave enough time to generate interest in your event. Upload your event on the Fashion Revolution global events map, to help people in your town or city find the event and select ‘online event’ on the event submission forms. Ensure you include how people can join the event digitally in your event description. You can ticket your event if there is a limited audience or if you need to cover event costs such as paying speakers or workshop hosts for their time. You might want to consider a ‘Pay what you can’ approach to make @fash_rev
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the event as accessible as possible to all incomes. Promote your event on social media to help spread the word. You can use the Fashion Revolution logo to brand your event, but make sure you follow our brand guidelines. If the event is in partnership with other organisations, make sure you follow directions on how to use the Fashion Revolution logo on page 15 of our brand guidelines. You can also find Fashion Revolution Week 2020 social media assets here. fashionrevolution.org
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When sharing your event on social media, include the hashtags #FashionRevolution, #WhoMadeMyClothes? and #WhatsInMyClothes? to help it spread. org
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Fundraising: Fashion Revolution is a charity and non-profit organisation. Everything that we do to work for a fair fashion industry is made possible by grants & donations from people like you. Where possible, we encourage digital events to be made free to attend, so these remain accessible to all attendees. If you’re hosting a free event, you can give attendees the option to donate to Fashion Revolution as a way to fundraise for our activities. @fash_rev
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You can use fundraiser options on Facebook and Youtube to collect donations and link to the Fashion Revolution online donation page. We ask that if you are using our resources to host a ticketed event (including our logo, this events guide, our branding and our digital assets) you donate some or all of the proceeds to Fashion Revolution. After your event, you can donate your funds raised here and use the reference FRW2020. fashionrevolution.org
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In the UK, event attendes can donate to us via text... Text ‘FASHION’ followed by the amount of your choosing (up to £20) to 70085. e.g FASHION5 to donate £5. Please note, you will be charged your donation amount plus your standard network charge.
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What kind of events take place during Fashion Revolution week? Fashion Revolution Week is about bringing people together to be curious, find out, and do something. In 2019, we saw over 1800 events take place in more than 60 countries around the world. If you want to support or volunteer at a digital event, get in touch with your country team here. The opportunities are endless, but we’ve put together a short list of some of our favourite online event ideas and activities.
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Host a film screening
Feature Length Films • The True Cost (2015)* • River Blue (2017)** • Made In Bangladesh (2019) • The Price of Free (2018) • The Machinists (2013) • Clothes to Die for (2014) Short Films*** • Who Made My Clothes? (2018) • Unravel (2012) • Two Euro T-Shirt (2015) • Tears in the Fabric (2014) • La Libertad (2017)
Film screenings are a great way to educate your community, school, workplace, or peers about the realities of the fashion industry. We’ve shortlisted a few of the most eye-opening movies and documentaries on the fashion industry on the right. If the film you want to screen is available on Netflix you could create a Netflix party to host a remote movie night! org
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• Catwalk to Creation (2019) • Frontline Fashion (2019) • Made in Mexico (2019) * The True Cost distributors host digital community screenings, contact Bullfrog Films for more info. **River Blue is available for rental or purchase which you can organise as a community screening. ***These are all available to view online for free.
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Host a roundtable conversation or panel discussion Panel discussion, talks and roundtables are a great way to educate people about the issues in the fashion industry through interactive talks and presentations. They can be hosted on many platforms such as Instagram Live, Facebook Live, Youtube Live and by livestreaming through video conferencing apps.
Photo: Blog.zoom.us
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Begin by choosing a theme or topic. If you need some inspiration, take a look at our 4 themes for Fashion Revolution Week 2020. Reach out to local experts who are addressing the topic, such as journalists, authors, designers or academics. For a panel discussion, it’s a great idea to have a chair or moderator, who will research the panelists and plan questions in advance. Begin by having panelists introduce themselves and their work. Consider questions that the panelists may have varying viewpoints on, and take audience questions at the end. Roundtable discussions can be more casual, and have fewer attendees than a panel discussion so that everyone can contribute. An interactive platform rather than a streaming or broadcasting one will work better here such as Google Hangouts Meet or Zoom. It’s a good idea to have a moderator or chair who can help keep order and ensure everyone gets an equal chance to speak. fashionrevolution.org
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Hold a march or public demonstration from your living room If you had planned a march or public demonstration you can encourage people to participate in a digital mass gathering instead. Don’t think of this action as a targeted protest, but an awareness-raising demonstration around the problems in the fashion industry. Encourage people to create informative and inspiring posters and placards at home. You can either display these from your window or outside your home to raise awareness in your neighbourhood or post them online. There have been some virtual protest which use social media filters, augmented reality and even collages posted online to give the impression of being in a public space.
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Check out Climate Strike for ideas on how mass emailing, calls or social media posts and geotagging can create the same effect as a physical gathering.
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Host an exhibition
and Rhizome’s online exhibitions programme and archive.
If you’re part of a making community, or you know people who are creating art and fashion in support of a fair fashion industry, why not host an exhibition to show off the creativity? There are a number of online tools you can use to create virtual exhibitions. From simple blog post and tumblr feeds to dedicated websites and custom-built interactive experiences. For inspiration check out: British Council Turkey’s Museum without Walls online exhibition project
Museums or Galleries in your city might already use Google Arts and Culture to create virtual exhibitions so see if they would be interested in creating highlighting some of their collection for Fashion Revolution Week. Some artists have embraced online mediums to create their work for example Jenny Holzer’s Twitter artworks or Cory Arcangel who makes some entirely digital art. Are there artists in your network that you could work with to create a digital piece for FRW? Photo: Net Anthology by Arcangel
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Hold a virtual creative workshop If you specialise in making, or you’re a designer or artisan, consider hosting a making event or workshop for Fashion Revolution Week. Menders, share advice and video tutorials so that people can mend at home. Or if local businesses remain open and it is safe to drop in clothes for repair take them in and let others know where to find them! An Upcycling Workshop can unfold in many different ways, but usually involves turning discarded clothes or offcuts and scraps into new forms of clothing and accessories. Create online tutorial videos, downloadable packs or photo-series to show people how they can upcycle from home. A Stitch n’ Bitch is a cross between a roundtable discussion and a mending circle, where attendees bring their own sewing and mending projects to work on and take part in a guided conversation. Use a webinar, video conferencing tool or even a WhatsApp video call to convene a Stitch n’Bitch. org
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Make a creative tutorial
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If you have a technique or practical skill you would like to share like making, mending, clothing care or upcycling that people could learn at home then you could make a creative tutorial. You could create a video tutorial, downloadable how to instructions or group online workshop. If you are an artisan, designer, repair specialist or other makers think about how your tutorial or how-to can be done at home with the materials people have around them or with limited trips to local shops. Tutorials and How To videos can be pre-filmed and posted to social media for people to watch at any time or livestreamed for more
audience participation. You don’t even need to make your own you could create a playlist of your favourite craftivist Youtubers. If you want to create a more interactive experience online you could host a live-streamed tutorial or for a limited group a Zoom or Google Hangout Meet for an audience of a fixed size hosted by the artisan, designer or maker. Or you could have downloadable instructions for people to make in their own time, for example SHOWstudio’s Design Download project which open sources a designer’s pattern.
Encourage people to post the outcomes of what they have made or learnt on their social media so they can share the results.
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Use online networking You can stay social during quarantine and self-isolation by tapping into online networks. If you were planning a networking event you could replicate this online through professional networking sites like LinkedIn or for sustainable fashion specifically Common Objective. If you want to keep it more informal try Facebook, WhatsApp or Telegram. You could even co-opt a friendship app like Meet Up or Bumble BFF @fash_rev
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to bring a community together. Think about the process of networking in the same way you would if it was physical and create some helpful pointers for guests. If it relies on introductions between people then let people know that, if you use a speed-dating format think about how you can do that online. Zoom conferencing app enables ‘breakout rooms’ meaning that you can split into smaller groups for discussions. So you could use this to matchmake people and host smaller group discussions. Or you could take a more organic approach. fashionrevolution.org
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Photo: DJ SET ‘JUST JAM 184
Post a ‘lonely hearts’ style looking for… on your social media to seek out people with knowledge, interests or skills that you are interested in. Designer Abzal Issa Bekov created a tongue-in-cheek online campaign inviting people to WhatsApp him using the medium of sexting to encourage people to get in touch. Use apps like Houseparty to host a Fashion Revolution quiz, games night or a Fashion Revolution Week social with your friends, family or org
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– JETSSS’
colleagues. Combine music, dancing and making like designer Matthew Needham does with DISCOmake by encouraging people to listen in to a playlist or music livestream and have a dance while they make at home. Take inspiration from existing platforms and formats: Just Jam create digital music sets bringing visual and video artists together with DJs and musicians. Boilerroom have also created an online experience of DJ sets with audiences of up to 400,000 joining online. fashionrevolution.org
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Other ways to get involved
Get involved Our citizens Get involved guide is your complete roadmap to taking part in Fashion Revolution Week 2020.
Attend a digital event During Fashion Revolution Week (20-26 April), thousands of events take place from fashion revolutionaries around the world. Find one near you.
Email a brand: What’s in my clothes? Write an email to a brand and ask #WhatsInMyClothes? Share on social media, tagging the brand and @fash_rev. Download our email template.
Brands & Retailers Brands and retailers can get involved with Fashion Revolution Week by sharing information about their supply chains.
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Try a ‘Haulternative’ Fashion isn’t just about consuming more stuff. Check out our guide of ‘haulternatives’ to change the way we buy, make and use our clothes.
Learn something If you’re a student, or a parent-turned homeschool teacher during quarantine, make use of our free educational resources.
Spread the word Use your voice to invite others to join you in taking part in Fashion Revolution Week. Find our social media assets, posters and campaign materials here.
Read up Educate yourself on the issues and get inspired by new ways to help create change.
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If you found this resource useful, please consider making a small donation of ÂŁ5/$5/â‚Ź5 to help us keep going. This publication was produced with the financial support of the European Union. Its contents are the sole responsibility of Fashion Revolution and do not necessarily reflect the views of the European Union.
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