InWear showed raw elegance
January 30th 2013 – On Wednesday evening, InWear showed a re;ined AW13 collection for both Danish and foreign press and VIP’s. The event was held in the beautiful surroundings of gallery Secher Fine Art & Designs in Bredgade in Copenhagen. The invited guests of the fashion week gathered for the exclusive launch and viewed a collection with a strong casual and raw feel. The uniform look and slender tailoring was de8ining elements throughout the collection and both were given an edgy touch from bold colour splashes, sequins, lace, leather and cool accessories. InWears Design Manager Lene Borggaard had stylishly arranged the collection and had created a chic and textured look. The collection was displayed with Finnish artist Mari Keto’s impressive pop art inspired works in pearl mosaic of modern icons such as Jackie Kennedy, Prince, Greta Garbo and Ingrid Bergman. The dynamic interplay between art and fashion surprised the guests and made the perfect setting for the presentation of the collection. Apart from InWears AW13 collection and Mari Keto’s artworks, DJ and well known Danish blogger Anika Lori played cool tunes at the event. For more pictures, please see the link below to PRD’s image bank or contact: Stine Holte Jensen/PRD, shj@prdagency.com, + 45 33 89 20 20 http://prd.brandarea.dk/login/ (InWear – Modeuge januar 2013) Log-‐in: press Password: public