Caroline de Maigret for InWear Danish fashion brand InWear introduces the über cool French top model and music producer Caroline de Maigret as the campaign face behind the spring and summer 2013 collection. Caroline radiates a classic and sophisticated air that complements the effortless look with slim silhouettes and elegant colour combinations in InWear’s S/S13 collection. Caroline de Maigret is currently one of the most interesting models around. At 37, she still inspires the greatest fashion houses, photographers and fashion magazines with her strong personality, natural beauty and her infinitely cool and casual style. Alongside her long model career, Caroline has established herself as an extremely successful music producer with her own record label – Bonus Tracks Records – together with her musician husband, Yarol Poupard. Since 2008, the couple have also started their own publishing company - Yarock Editions – producing soundtracks and music primarily for advertising campaigns. In 2010, Caroline also began to produce various artistic events (from concerts to photo exhibitions) as well as online fashion videos. Caroline de Maigret is an inspiration for InWear, as her look encapsulates the timeless design with strong feminine appeal that the Danish fashion brand resonates:”For us, age is not a number, but more a matter of lifestyle and attitude. Caroline’s style is personal and she totally at ease with herself. She has a charisma that fits perfectly with our design profile”, says InWear’s Design Manager Lene Borggaard. See more about Caroline’s many projects here: http://carolinedemaigret.tumblr.com/ InWear’s new campaign was shot in November 2012 by photographer Henrik Bülow in Copenhagen. Styling and art direction by Emelie Johansson and Rasmus Skousen from Malling Publications, respectively.
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