LEADING VOICES
INNOVATION AN D W HY ENTREPRENEURSHIP MATTERS Just over a decade and a half ago, an amazing new term took centre stage. It was used in almost every meeting, it became the key to strategies, marketing campaigns and if you could somehow weave it into your job title, then it gave you almost supernatural-like powers and started opening up new and exciting doors. The term was “innovation”. By: Jayshree Naidoo 20
FASTCOMPANY.CO.Z A JULY/AUGUST 2018
