“According to native American folklore, ‘Dreamcatchers’ filter out all our bad dreams and allow only good thoughts to enter into our minds. They use the first rays of sunlight to dissolve our bad dreams. Just like the Dreamcatchers, I aspire for my designs to allow only good thoughts to enter peoples minds and help brighten up their lives.” Personal Details:
Fatema Hussain Ph. no.-09767723752 Email-fatemahussain93@gmail.com Permanent Address- 102, Panch Minar apt, Chindwara Road, Nelsons Square, Nagpur- 440013
for the same at zonal and district levels • Was a city topper in physical education in the 10+2 examination • Received intermediate level certificate for Drawing and Painting
I am warm, frank, free, delightfully optimistic and brave. I am not a philosopher, for me doing is more important than thinking. I like to be perfect in whatever I do and cannot leave a task midway. My boredom threshold is quite low which allows me to explore different mediums. I fail to bear in mind the possibility of failure, which Interests: makes me a very hard worker. • I’m passionate about print design, stratergy design and branding projects. • I like horses and am a very good horse Skills: rider • Ability to conceptualise and think • I like eating and trying out new cuisines visually • Rowing is one of my favorite sports • Good understanding of the principles • I like adventure sports of design • I like engaging myself with DIY projects • Ability to work in a team • I love reading about mythology and old folk • Problem solving tales. • Reliable • Self motivated • Fluent in English, Gujrati and Hindi. Education: Can understand Marathi. Can read and • Currently an undergraduate write Arabic student(semester 6) at MAEER’s MIT • Good with Photoshop, Illustrator, Institute of Design Indesign, Microsoft Word, Microsoft • Currently pursuing SYBA from Pune Powerpoint university as an external student. • Basic knowledge of Adobe Flash, • Completed 10+2 (science stream) from Adobe Dreamweaver, Adobe Aftereffects Centre Point School, Nagpur in the year 2011 • Completed schooling from Centre Point Achievements: School, Nagpur in the year 2009 • Represented my school at the national . level in javelin throw. Won gold medals
Contents Folder Design . . . . . . . . . . . . . . . Story Book Illustration . . . . . . . . T-Shirt Design . . . . . . . . . . . . . . Book Cover Design . . . . . . . . . . . . Identity Design . . . . . . . . . . . . . . Awareness Campaign . . . . . . . . . . . Photography . . . . . . . . . . . . . . . . Painting Skills . . . . . . . . . . . . . Sketching Skills . . . . . . . . . . . . .
. . . . . . . . .
. . . . . . . . .
. . . . . . . . .
. . . . . . . . .
. . . . . . . . .
. . . . . . . . .
01 02 03 05 06 11 13 15 16
Folding marks
01/Classroom Project/Folder Design
This promotional folder for Superman opens up to form a temporary game board. It can be easily carried in pockets and bags, and can be played anytime, anywhere. After the user is done playing, the game can easily be folded back without much thought.
1
12
2
11
3
10
4
9
02/Classroom Project/Story Book Illustration
A story about a small girl who realises the importance of believing in herself has been illustrated and turned into a small 12 page booklet. A minimalist and clean illustration style with bright colours has been used to appeal to the primary target age group which consists of 3-5 year olds.
# 55c1b1 # f36a22 # e02327 03/Competition Entry/T-Shirt Design
The t-shirt designs were made in a group of two, to submit as an entry in the t-shirt design competition, during the annual college festival- Quasar. The theme for this year was illusion. Here we tried to create an illusion of two scripts in one. The Roman and Devnagri scripts have been combined to spell the word Quasar.
QUASHOUR quasHOUR QUASHOUR QUASHOUR QUASHOUR QUAShour
# ffd634 # f99f26 photo credits: Anshuma Kacholia
04/Competition Entry/T-Shirt Design
Our second entry for the same competition was voted as the winner. The term ‘Quashour’ says that ‘Its now time for Quasar’. Also, the sand in the timer has been replaced with the official identity of Quasar 8.
05/Classroom Project/Book Cover Design
A set of book cover designs were made for the bookA Praying Life by Paul Miller.
1
THE
PEOPLE’S
PAPER
HITAVADA 2
06/Classroom Project/Identity Re-Design
The Hitavada (The People’s Paper), is the largest selling broadsheet English daily newspaper of Central India. It recently completed 102 years. Image 1 shows the existing Mast head of the newspaper. Image 2 shows the redesigned mast head. The purpose of redesigning was to give an ‘authoritative’
and ‘wise’ identity to the newspaper. Also a visual heirarchy was kept in mind while redesigning so as to increase the user experience and convinience while looking at the information on the mast head.
delight fun joy progress hygeine care love milk health calcium frozen cool nutrients
happy
# a1cbec # 01619b
segoe script
l
newsgoth BT
07/Classroom Project/Identity Design
Dinshaw’s is a dairy that manufactures a large range of products. Their identity has been designed keeping in mind their vision and mission. The company believes in delivering quality products that are healthy and fun. The final identity has been based on a splash of milk, since everything they make is a
milk product. Also the splash was arranged in the shape of a heart to show health and delight. The cool colour scheme immediately relates to a dairy. A handwritten font was chosen since it shows attention to detail and adds a humanistic touch.
reliable
progress
sustainable
growth
development non-profit future innovation advance
# 000000
newsgoth BT
08/Live Project/Identity Design
The Human centered development design project aims to find and solve a development problem common in India’s urban slums. Its focus is to find a design based solution and implement it in a way that it becomes part of the local knowledge. Thus the main aim is to empower the locals of these slums, so
that they can help themselves. The identity was designed keeping in mind the main focus of this project i.e to help the locals move forward on their own. The symbol for ‘forward’ is well recognised throughout the world and hence immediately conveys the meaning to the viewers.
feel
calm harmonycentered
composed
serene mind
peaceful inner-self
relaxed
meditate
thoughts
# 68C5B4 # 008480 Myriad Pro
09/Classroom Project/Identity Design
Ayana is a hypothetical spa. An environment like this can immediately be related to the word serene. The form of the identity has been derived keeping in mind a calm soothing smile, the Dhyaan Mudra and the gentle swaying leaves. The chosen colours can be related to water and earth. Thus giving a refreshing feel.
comprehensive
efficient
Event Management dynamic adaptable organised versatile
balanced
organised by
complete
The background adapts to the visual language of the organised event.
Avenir95-Black
10/Self-initiated Project/Identity Design
Revolve is a hypothetical event management company. It organises social as well as corporate events on different scales. For an event management company the main aim is to be flexible and adaptable, thus the identity has been designed in such a way that it may adapt to any event that the company organises. The final logo is a monogram
which gives a sense of motion (revolve). Also, a dynamic look shows that the company is always on its toes. The bounding circle depicts that the company manages the event entirely without any glitches. The inhouse graphic team of the company may change the background of the logo according to the visual language of the organised event.
parenting
bonds family need desire protection innocent adoption love complete children care
11/Classroom Project/Awareness Campaign
Adoption is a legal process by which a child is placed with a married couple or a single adult who agrees to raise the child as their own and assume all responsibility for the child. The most basic reason for adopting is to create or build a family. But the specific reasons that motivate adoption vary among different people. India is a country where many people are
culturally and religiously bound. They dont want to adopt because they let the gender, caste and religion make decisions. Others who dont have these issues face personal issues and also pressures from the society. An awareness campaign can motivate the people to adopt and in turn help build lives.
12/Classroom Project/Awareness Campaign
The idea was to connect to the emotional side of the people. Adoption was to be promoted as a social responsibility. Couples wanting a second child, single people and/or couples who can/cannot concieve needed to be addressed. The most appropriate place, where it would affect the most would be national magazines and newspapers.
The posters were designed in such a way that they connected emotionally with the target audience. The innocence of a child has been used to draw the attention of the target audience.
13/Self-initiated Project/Photography
The photoshoot was done in and around our college campus. It was to exhibit a dress made by my friend Nikita Saraf.
14/Self-initiated Project/Photography
The photograph on the extreme right has been inspired by the over exposure photography style of Richard Avedon. For me photography is all about experimenting, capturing emotions and experiences.
15/Self-initiated Project/Painting
The paintings on extreme right and left are one-stroke acrylic paintings done on a textured paper. The one in the middle is an oil painting on canvas board.
16/Self-initiated Project/Sketching
The first two sketches were made to study the anatomy of plants and humans. The sketch on extreme right has been made using a Kajal stick on cartridge paper.
Thank You.