Fatma Al Hashemi by Fatma Al Hashemi

Have We Met ? I’m Fatma al Hashemi, a 20-year-old graphic designer and photographer, I’ve been practicing graphic design since the first Adobe Photoshop was created, I was young and unaware of what I was doing, but its one reason the portfolio in your hands actually exists! Graphic design is not only my profession it’s also my passion in life! I breathe-in creativity and exhale idea’s that develop into an artwork. Design is one of the essential things that nurture me in life and make me who I ‘am. So back to my question, have we met? Let’s hope this is the start of a journey that could answer this question.

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A design is not just a shape, line, curve or all these combined; It’s a whole new identity that reflects the faces of humankind.

As an ambitious artist, my designs reflect the expressed needs and desires of my clients, a reflection of their vision in the language of art and design. My work revolves around aspects that build up my client’s identity, after all an artwork should obtain a specific message and idea, which is the reason of this design to be created. I live in a world surrounded with logos, business cards, posters and a lot more things that can be created through design, which is why I happily live and remain in the world of design.

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My objective in life doesn’t end with success itself, but it ends with the satisfied smile I draw on every person who seeks my assistance in giving his or her work a unique identity and design.

Contents

4-12 4 5-10

Branding Designs F_Fotography Branding Al Khor Place Branding

11-18 13-14 14-18 18-20

Packaging Design Once Upon A Date Package Deck Of Cards Package Self Promotional Package

19-20

Poster Design 8,092 miles collaboration

21-22

Portfolio Design Mohammed Al Hashemi ‘s portfolio

23-24

Mamatani Cafe Product Photography Product Design

25-34

Internship

35-37

iBook Design A world without barriers

38-41

Sail Emagazine Desings

42-48 42-44 45-48

Photography 6pm in Dubai - First solo exhibiton Free-style

49-50

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F_Fotography Logo Design

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My first experience with branding was actually on myself, i created a logo that promotes me and my photography business, the logo reflects my abilities to design and also my desire to build up my own career

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Al Khor Place Branding

Created a whole branding set for an area called Al Khor, I started with an intense research process that ended with ideas that developed the branding process further. throughout the logo design, which was also where i started, i went and researched for inspiration as a step towards a unique idea.

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This poster is aiming to promote Al Khor, a heritage site in Dubai in where it still strongly positioning itself as a historical area that cherishes every aspects of the UAE rich history. I chose a fun and dynamic visual languages to represent the essence of the place. Al Khor is vibrant and energetic place. I chose typography and solid shapes all arranged to represent the tag line I chose “where the present meets the past” It connects past and present and creates a harmony and vibrancy. I have attempted to present Al Khor as the significant connecting point where everyone can meet and its’ organic culture contributes to Dubai urban landscape

L S

S ffa Ra Al

a c T a k e

treet

Emirates Science

Al Juma Mosque

A L

R A

STOP

B i c y c l e A r e a

Al Maha Galaxy A L Hotel Plaza Hotel S h i p p m e n t A r e a

D A G H A Y A O UA K l Khail Al Khaima Str S P I C E S Hotel ee A l K h o r P a r k

F i s h M a r k e t

theMankho ol Road d rI o

U M M

Savoy Suites Deluxe Hotel Apartments

Netherland, Consulate General

Savoy Crest Hotel Apartment

Waleed

H U R A I R

G i f t S h o p

Mussalla Tower Mall Australian, Consulate General

Canada, Consulate

Land Mark Plaza Hotel Al Maydan Shopping Centre

C o v e r e d S o u k B o x c a r r i e r

in Al Khalid B

D77

T o y s & C a n d y s h o p

York International

Regal Plaza Hotel

Savoy Park Hotel

Piccaddily

Al T e x t i l e s h o p Khaleej Hotel

Four Point Sheraton Hotel

A L H A M R I Y A

oad eef R Al S

W a ?l

W o m e n ’ s w e a r G o l d S h o p

Centre

Ramada Hotel Dubai

Sky Way Hotel R e s t u r a u n t Country Al Sabkha Hotel Zariana Hotel C a m e l B u r g e r Hotel Sima Hotel Down Town Al Hashemi C o f f e e S h o p Hotel Classic Vienna Hotel M e n ’ s w e a r House Mariana Hotel Hotel

oa d

Imperial

Winchester Grand Hotel Apartment

Dhow Palace Hotel

K I Y A

STOP

Panorama Hotel

K H O O L

C a f e t e r i a

Khaibar Hotel

A B A S T

Al Rais Shopping Centre

Meena Plaza Hotel

Ali Bin Ab i Ta leb St re

W in

STOP

as niy Ba

A L h ere R A F F A

Ascot Hotel

STOP

Through my design process of creating a branding set for Al Khor, The map was considered important to complete the task and make a whole identity that deifnes it, which made me create a simple tourist map that helps to guide and also show a fun and enjoyable side of Al Khor.

Al Uroba Al Sahil S p i c e S o u k Hotel Aswar Hotel Hotel

d Roa ol a Al R

Admiral Plaza Hotel

Al Es bij Str ee t

Sea Shell Inn Hotel

S t o p

Bus Station The M o s q u e s Gold Gold Oasis Centre

STOP

aS hd Na Al

r a n t

K e e p W a l k i n g Deira

et tre

Palm Beach Rotana Hotel

t o e h i s i n t h l K h o r ” l o o k A l o s e r a r e a “

d v i b

tre

Seaview Hotel

a n r i c a l

K U O

Highland Hotel

Shi Al n T eu Wn o rd l da Ag r eh Y o u ? nel a T h r e I n W h e Baniyas Road

Diving Village

Sheikh Saeed House

Al S oo rS

D92

Al Ghubaiba Roa d

Bin Suroor Mosque

Al Falah S

Al Shindagha Market

Riviera Hotel Carlton Tower Hotel

Twin Towers SAS Radisson Creek Deira

British Embassy

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Once Upon A Date Package

For this project, we were asked to design a package that promotes the Date Honey Festival. This package will be a giveaway that holds in it a jar of date honey. The package was created to consider all aspects of the design process, research, and principles. There is always an end to every great story and the idea for this package is to create a short meaningful narrative about dates. The title “Once Upon a Date” pulls the viewer into the package using a storybook approach. The name suggests a casual and personal perspective about the product and creates a unique and engaging experience for the consumer. The date-honey package uses illustration, typography and colour to attract an audience of both UAE residents and International visitors.

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Design Process: The overall design process began with conducting research on date-honey, identifying a package to suit the brand-story, and creating an appropriate narrative. I began b y sketching the overall package, defining the dieline, a nd determining what information to place on each side. The location of the “Date Honey Festival” in the UAE meant it was important to include both Arabic and English in the final design. I choose an Arabic poem that compares dates to gold, telling readers to not underestimate the value of a d ate, even though it weighs less than gold. For this reason, t he intention of the design was to provide a sense of surprise by combining a simple exterior package with a rich interior design. The use of playful typography was combined with natural colours to enhance the Arabic poem, while giving a feeling of tradition and design harmony. The narrative begins with “Once upon a date” on the top of the date-honey jar and concludes with a message found underneath the jar that reads « This is how my story ends”.

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Deck of Cards Package

In this project we were asked to create a whole suit for a deck of cards and choose a theme for the design. We were divided into groups and each of the groups were asked to choose a general theme and then each member of the team chose a specific cetegory under it. Our team chose animals as the general theme and I chose to design my cards with a specific focus on birds. Our suits were randomly assigned and I was given diamonds to use for my chosen theme.

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Birds are creatures that were meant to be free, their wings glide through the sky giving us hope and serenity. Whenever I look at a bird in flight, I cant help but wish I was the one who has been set free. The title I created for my deck of cards is “ Would you fly with me?” because it represents the feeling of freedom that comes with the inspirational idea of flight. The package uses only typography to illustrate this idea in an elegant and textural manner. My cards were designed by integrating collages and brush strokes, along with the birds I chose to represent each card. I chose the rooster as a King because of his royal appearance in stature and pride. Although he cant fly as high as other birds do, he still has what it takes to be a King.

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Self-Promotional Package

For this project, I created a promotional package that represents me as a person and as a graphic designer. I chose to create a package that will be given to the client as a thank-you gift at the end of my work with them. As a graphic designer and as a person, I love to offer people something more. F or this reason, I thought that a chocolate giveaway could serve as a small gesture of gratitude to a client once a project we are working on comes to completion. The package will superimpose two boxes in order to display two different products; the CD with the work I’ve done for them and the box containing the chocolate giveaway. My promotional package is a simple way to share love and my ideas to the costumers who approach me for graphic design work.

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A simple thank-you does make a difference and the title of the package reflects how glad I was when they considered me. The design of the package is simple; I chose a combination of colors I like along with a simple illustration that defines me as a designer who enjoys cute and casual styles. The phrase “sharing is caring” is written on top of the chocolate box, since chocolate is a source of happiness. No matter how small or big the gesture is, the message within this package defines how much I appreciate people considering me to work with them.

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8,092 Miles Collaboration

For This Project we collaborated with students from San Francisco to exchange design and work our way through them. I created two posters each defines a city, Dubai and San Francisco were different and similar in the same time, i used typography to create a harmony that will be enjoyable to see. I also created two different writings for both to say a little more about both cities.

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cc ty L

oS f

v Le

an Franci sc o

er, g sist carin mazing , r e th a ing fa ere d and A Lov cent chil e city wh o h t n n y i l an mp red er, si is sha moth love

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Wh er c e Pe ais e

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The p l paren ace where ts tol d you your be sa y f made e, your sib ou’ll ilings sure y ou’ll great hav time friend and y e a ou s foun d pea r ce.

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: D

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Mohammed Al Hashemi

Designed a portfolio design for Mohammed Al Hashemi’s Application for Dubai’s Goverment Excellence Program

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‫ﺑﺮﻧﺎﻣﺞ دﺑﻲ ﻟ داء اﻟﺤﻜﻮﻣﻲ اﻟﻤﺘﻤﻴﺰ‬ ‫ﻓﺌﺔ اﻟﻤﻮﻇﻒ اﻟﺤﻜﻮﻣﻲ اﻟﻤﺘﻤﻴﺰ‬ ‫‪2013‬‬

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Mamatani Cafe

Free-lancing for Mamatani Cafe as a photographer and Graphic designer, I started with photoshooting their menu’s specials and designing a table tent for the holy month of Ramandhan.

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Internship : PMO

As a student in my fourth year, Zayed University requires us to intern in order to complete the credits needed to graduate; I started my internship at The Prime Minister’s office in November 4, 2012 and spent two months there. My experience as an intern was very useful and encouraging, I worked with the goverment communication department with a team of creative individuals that gave me the chance to expand my knowledge and learn alot about work life and in the same time share my passion in graphic design with the team.

Designed a background for the photobooth at Al Noor Special Needs Center where we arranged and held an event celebrating the national day. Duties : - Photographer - Background Designer

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‫ﻣﻊ ﺘﻤﻌﻨﺎ ﻧﺤﺘﻔﻞ‬

WITH OUR SOCIETY WE CELEBRATE

‫زﻳﺎرات ﻓﺮق اﻟﻌﻤﻞ‬ TEAM VISITS

29-11-2012

‫ﻣﺮﻛﺰ اﻟﻨﻮر ﻟ ﺣﺘﻴﺎﺟﺎت اﳋﺎﺻﺔ‬ ALNOOR TRAINING CENTRE ‫ ﻣﺮﱘ اﻟﻌﻮﺿﻲ‬: ‫ﻗﺎﺋﺪ اﻟﻔﺮﻳﻖ‬ ‫ ﻓﺎﻃﻤﺔ اﻟﻬﺎﺷﻤﻲ‬: ‫اﳌﺼﻮر‬ ‫ﻫﺪى اﻟﻬﺎﺷﻤﻲ‬ ‫ﻣﺮﱘ اﻟﻌﻮﻳﺲ‬ ‫داﻳﻔﻴﺪ ﺗﺎﺑﺖ‬ ‫أﻣﲔ ﺟﺎوي‬ ‫ﺟﻴﺎن ﻓﺎرس‬ ‫ ﻤﺪ اﻟﻐﺮﻳﺮ‬ ‫ﻧﻮح راﻓﻮرد‬

Designing a mailer with the list of names and groups that participated in the national day celebration and volunteering.

ADDITIONAL ELEMENTS WHITHOUT BACKGROUND + 3D

COLOR VARIATIONS

Designing a typographic/calligraphic peice to be sticked to a window of a circular meeting room, The text written is from His Highness Sheikh Mohammed’s quotes.

‫‪@HHShkMohd‬‬ ‫‪ #‬ﻣﻥ_ﻣﻔﻛﺭﺗﻲ‬

‫”ﺩﺍﺋﻣﺎ ً ﺃﻛﺭﺭ ﻟﻣﺳﺋﻭﻟﻲ ﺍﻟﺣﻛﻭﻣﺔ ﻟﺩﻳﻧﺎ‪ ..‬ﺃﻥ ﺍﻟﻬﺩﻑ ﻫﻭ ﺍﻹﻧﺳﺎﻥ‪ ..‬ﺍﺟﻌﻠﻭﻩ ﻣﺣﻭﺭ ﺧﻁﻁﻛﻡ ﻭﻣﺷﺎﺭﻳﻌﻛﻡ‪ ..‬ﻭﻫﻭ ﻣﻥ ﻳﺣﻛﻡ ﻋﻠﻰ ﻧﺟﺎﺣﻛﻡ ﻭﻟﻳﺱ ﺃﻧﺎ“‬ ‫”ﻻ ﻳﻭﺟﺩ ﻗﺎﺋﺩ ﺩﻭﻥ ﻓﺭﻳﻕ ‪ ..‬ﻭﺍﻟﻘﺎﺋﺩ ﺍﻟﻌﻅﻳﻡ ﻳﺻﻧﻊ ﻓﺭﻳﻘﺎ ً ﻋﻅﻳﻣﺎً‪ ..‬ﻭﺻﻧﺎﻋﺔ ﺍﻟﻔﺭﻳﻕ ﺗﻛﻭﻥ ﺑﺎﻟﺗﻌﻠﻳﻡ‪ ..‬ﻭﺍﻟﺗﻣﻛﻳﻥ‪ ..‬ﻭﺍﻻﺣﺗﻔﺎء ﺑﺎﻟﻣﻧﺟﺯﻳﻥ“‬

‫‪They chose to take a different ap‬‬‫‪proach and this is the design they‬‬ ‫‪approved and produced.‬‬

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Designed the bathroom signages in an arabic version to suit the theme of their new offices.

Designed name tags to put on the new offices of the employees to know their places in the new offices.

Designed the map for the new floors and seating plan for the employees in their new offices.

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Designed giveaways for the team I worked with using typography and other design aspects, then framing the designs for each individual. Untitled-3 4

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11 - 12 FEBRUARY 2013

Designing the twitter page background of the government summit and also a web banner.

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A world without barriers

Author, illustrator, and designer of the bilingual children’s e-book The research behind the book focuses on introducing a world of a child with Autism, where I found people unaware fully of how an Autism child thinks and acts; to keep it child friendly I reflected an imaginary world without barriers, because people with autism are known to be ultimate day dreamers and mostly their mind has no limits to what they create and visualize. The e-book was displayed as part of the exhibition “Change in Motion: A Storybook Exhibition” held at Zayed University from May 9th – 16th, 2013.

iPadiPad

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ReadRead to me to me

ReadRead it myself it myself

iPadiPad

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iPad

4:20 PM

Read to me

iPad

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iPad

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iPad

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Read to me

iPad

Read it myself

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Read it myself

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Sail E-magazine Illustrations

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Sail Emagazine is my first experience outside of Zayed University, I started illustrating for this online magazine in 2012, i illustrate per atricles given to me on monthly basis as its a monthly magazine.

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6pm in Dubai 6pm in Dubai is a photography exhibition that showcased the different aspects that fill my life with joy and energy, the title was chosen based on the two parts of my daily life, the part that starts early in the morning when I used to go either to the university or at that time, work; and the other part where my passion comes to life, the time when i enjoy my day the most, 6pm. January 15, 2013, my first solo exhibition was launched at Momentum Dubai in DIFC. The exhibition showcased a series of photos that reflects what I’m passionate about, most of the photos were taken at 6pm which made the title easier to relate to.

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Photography

Photography is also my passion and a part of my career path. I’m currently a free-lance photographer that enjoys grabbing her camera and shooting the right moments, in fact photography helps me alot through my graphic design projects.

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Profile : Female D.O.B April 17,1992 Nationality: UAE,Dubai

Fatma Al Hashemi Graphic Designer & Photographer Fm.alhashemi@gmail.com +971566505888 www.f6amyi.wordpress.coma

Experience : 2013-Present

Working as a free-lance photographer and graphic designer for Mamatani Cafe

2013

Photo-shooting for Momentum Dubai

2013

2009-2013 B.A. in Graphic Design, College of Art and Creative Enterprises Zayed University, Dubai Campus

Contributed with the Kuwaiti online magazine Khaleejesque •Photographed scenery as requested from the magazine

2013

2006-2009 High School Diploma Dubai International School

Participated in EDGE, Senior project exhibition for student of the College of Art and Creative interprices at Zayed university

2013

Participated in The exhibition “Change in Motion: A Storybook Exhibition” held at Zayed University from May 9th – 16th

2013

Launched 6PM in Dubai, My first solo photography exhibition in Momentum Dubai in DIFC.

2012-2013

Interned at the Prime Minister’s Office from November 4,2012 until January 4,2013 •Graphic Designer and assitant •Designed floor map •Project manager •Designed Mailers •Designed Name tags

Education :

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2012

Participated in Hamdan Bin Mohammed Bin Rashid Al Maktoum’s Award photography exhibition titled the “41st UAE National Day” at Dubai Mall.

2012

Photographer at TedxZu’s •Taking photos at Tedx Zu’s Event

2012

Speaker at Zayed University’s Majors Day about Graphic Design as a major •Spoke about graphic de sign as a major and future career to general education students

2012

Presenter at Women as global leaders 2012’s conference in ESSC “Into the Future” Panel •Spoke about a publication project for Graphic Design I course •Explained goals and ideas •Discussed the project’s process with the audience

2012

Photographer at Fazaa’s 4th International Powerlifting competition •Photographer •Editing photos

Fatma Al Hashemi Graphic Designer & Photographer Fm.alhashemi@gmail.com +971566505888 www.f6amyi.wordpress.coma

Language Skills : 2011-Present

Illustrator at Sail E-Magazine •Designing •Illustrating art works for monthly articles

2011

Photographer at Sharjah city of humanitarian services event •Photographer for al amal camp •Editing photos

2011-Present

2011

Free-lance Photographer and Graphic designer •Photographer •Editing •Managing schedules •Meeting with Clients •Designing logos, posters, invitation and business cards. Participated in the documentary photography workshop “Visual essays of real Dubai” •Attended a workshop that worked on a gallery for the Consul •General of the US’s cocktail party at Art Dubai •Exhibited a series of photos at the Consul General’s house

2011-Present

Active volunteer for the Young Eager Steps Foundation •Volunteer work •Teamwork

Arabic – Native Language English – Fluent in written and spoken

Computer Skills : •Adobe Photoshop •Adobe illustrator •Adobe InDesign •Adobe Dreamweaver •Microsoft Office •Imovie

Interests : •Photography •Illustrating •Writing •Experience with physically and mentally challenged individuals •Collaborative work